Run YouTube Video Ads With a Plan, Not a Guess
Video ads punish improvisation. Pick the wrong audience or skip tracking, and the budget disappears before you learn anything. The fastest fix is a repeatable order of work: decide the goal, write the script, launch with the right codes, then optimize on a schedule.
That is how the Jake Larsen YouTube Ads Playbook is organized. Its four playbooks follow the life of a campaign, and the files include templates, a ROAS calculator and a 90 day optimization plan. The full price of a training like this is a real obstacle for small advertisers; here it is a one-time purchase at a deep discount.
The Playbook at a Glance
| Detail | What you get |
|---|---|
| Author | Jake Larsen |
| Language | English |
| Index size | 15 videos, 5 sections (42 files) |
| Delivery | Fast delivery after crypto payment |
| Access | Lifetime access |
| Price type | One-time price, no subscription |
| Coupon | Extra-discount coupon available — see the coupons page |
Four Playbooks That Follow a Campaign From Idea to Scale
The first playbook is Strategy: you define the goal, the offer and the KPIs, then research your audience with online research, Google Analytics and the Google Ads audience finder. The second is the Video Ad Playbook, which deals with the creative itself: engagement tips, the script outline and shooting the video.
The third and longest is the Launch Playbook, where you build remarketing lists and similar audiences, create and verify conversion and remarketing codes, link your accounts and publish the campaign. The fourth, Optimize and Scale, finishes with a reporting dashboard and a 90 day optimization plan.
Here is the full index of the Jake Larsen YouTube Ads Playbook, section by section.
Jake Larsen YouTube Ads Playbook Index: 5 Sections, 42 Files
| Section | Files | Real lessons inside |
|---|---|---|
| Start: welcome files | 8 | A message from your instructor, how to use this course, four “Video Power Marketing” PDFs, and replays dated July 23, 2020 and August 20, 2020 |
| 1. Strategy Playbook | 10 | Creating a successful YouTube ad strategy; the video ad journey with goals, offers and KPIs; knowing your audience via online research, Google Analytics and the Google Ads audience finder; a YouTube ROAS calculator; a video ad script outline template |
| 2. Video Ad Playbook | 5 | Video ad playbook overview, creative tips to increase viewer engagement, video ad script outline, shooting the video, and a document on best performing YouTube ads and why they work |
| 3. Launch Playbook | 16 | Audience building and content targeting, remarketing lists, similar audiences, conversion and remarketing codes, linking YouTube and Google Analytics to Google Ads, and creating a YouTube ad campaign |
| 4. Optimize & Scale Playbook | 3 | Setting up your reporting dashboard in Google Ads, optimizing video ad campaigns, and a 90 day YouTube ad optimization plan |
The 2020 replays in the starter folder show that part of the course was built from live sessions. Treat tool screens as a guide to the logic, and check the current Google Ads interface for exact button names.
Versus Other Video and Search Ad Courses
This comparison uses only index numbers from our catalog.
| Course | Videos | Sections | Focus |
|---|---|---|---|
| Jake Larsen YouTube Ads Playbook | 15 | 5 | YouTube video ads |
| Jon Penberthy Tube Ads Academy | 64 | 9 | YouTube ads |
| Jonathan Dane Google AdWords Mastery | 63 | 12 | Google Ads |
| Jamie Rawsthorne The YouTube Growth System | 11 | 4 | YouTube channel growth |
If you want a compact path through one campaign cycle, Larsen’s playbook is the shorter read. If you need deeper coverage, pair it with a larger ad course from the table.
Who Should Use It and a Launch Routine
A three-step routine for the Jake Larsen YouTube Ads Playbook:
- Complete the Strategy Playbook first and fill in the script template and ROAS calculator for your own offer.
- Use the Video Ad and Launch Playbooks to produce the ad, then set up conversion and remarketing codes before spending anything.
- Apply the 90 day optimization plan and the reporting dashboard from the final playbook to decide what to scale or stop.
- Follows a complete campaign cycle
- Templates and a ROAS calculator included
- Compact: 15 videos
- One-time price, lifetime access
- Includes 2020 replays, so check tools against today’s Google Ads
- Some lessons are .ts recordings that need a compatible player
- Self-paced, no live support
- Ad results depend on your offer and budget
Jake Larsen YouTube Ads Playbook: Quick Answers
What is inside the Jake Larsen YouTube Ads Playbook?
Four playbooks (Strategy, Video Ad, Launch, Optimize and Scale) plus welcome files, with 15 videos and 42 files in total.
Does it teach tracking setup?
Yes. The Launch Playbook includes how to create, add and verify conversion codes and remarketing codes, and how to link YouTube and Google Analytics to Google Ads.
Is there a plan for optimization?
The final playbook ends with a 90 day YouTube ad optimization plan and a Google Ads reporting dashboard setup.
How fast is delivery and how do I pay?
You pay in crypto with no subscription. Delivery is fast once the payment is confirmed, at a one-time price.
Where can I see new additions?
Our updates page lists new and refreshed files.
The Jake Larsen YouTube Ads Playbook gives you a clear, four-step path from ad strategy to optimization, with templates you can use right away. Waiting only means more unplanned ad spend. Browse more at Courses On Budget, pay in crypto, get fast delivery, and use the coupon for an extra discount. Open the official Google Ads site to follow along.
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