Learn SEO the Way a Business Measures It
Rankings mean little if you cannot connect them to traffic, goals and money. Many SEO lessons stop at tactics and leave you unable to prove what worked.
The Jeff Baker SEO Course (Baker SEO Course) starts by turning SEO into business outcomes, calculating traffic and its monetary impact, then walks through keywords, content and technical fixes. The second half teaches you to track results in Search Console and Analytics.
Jeff Baker SEO Course at a Glance
| Detail | What you get |
|---|---|
| Author | Jeff Baker |
| Language | English |
| Index size | 73 videos in 20 modules (78 files) |
| Extras | Spreadsheets for traffic, keyword categories and link profiles |
| Delivery | Fast delivery after crypto payment |
| Access | Lifetime access |
| Price type | One-time price, no subscription |
| Coupon | Extra-discount coupon available — see the coupons page |
Inside the Course: Keywords, Content and Measurement
The product page presents the course as a program for digital marketers and website owners who want to master search engine optimisation with white-hat practices. It lists on-page and technical SEO, keyword research, content optimisation, link building and local SEO as the benefits.
The lesson index tells you where the weight really sits. Keyword research takes modules 4 to 9, and content creation takes 10 and 11. Technical SEO is module 12. Then eight modules, 13 to 20, teach you to read Google Search Console and Google Analytics. The index has no separate link-building or local-SEO module, so treat those two as light topics and use the course mainly for keywords, content and measurement.
Baker SEO Course Index: 20 Modules, 73 Videos
Open a module to see sample lessons from the real index. Several modules include spreadsheets such as Calculating Traffic, Categorizing Keywords and Exploring Link Profiles.
01 — Welcome to the Course! · 1 file
- Introduction
02 — Understanding search engines & SERPs · 3 files
- What search engines are trying to accomplish
- A deeper look at Google
- +1 more file
03 — Turning SEO into business outcomes and $$$ · 5 files
- Understanding what SEO is, without the jargon
- Conceptualizing how SEO will generate a commercial impact
- +3 more files
04 — A deep anatomy of keywords and search intent · 5 files
- A basic understanding of what keywords are
- Types of keywords and why they are used
- +3 more files
05 — Keywords connected to goals and content Marketing · 5 files
- Establishing outcomes and the purpose of your website
- Defining your macro and micro goals
- +3 more files
06 — How Google ranks keywords · 4 files
- The 4 main ranking factors Google is using
- Where ranking factors were, and where they are today
- +2 more files
07 — Keyword research Ideation · 4 files
- Getting Started
- Ideating through intuition and friends
- +2 more files
08 — Keyword research Metrics and Tools · 5 files
- Introduction to keyword research tools
- Understanding search volume
- +3 more files
09 — Keyword research Practical application · 4 files
- Adding data to the keyword research template
- Choosing good keywords through elimination
- +2 more files
10 — Creating content for SEO · 1 file
- Understanding content quality and depth
11 — Creating a content brief and writing · 4 files
- Content writing guidance
- Filling out the content brief (demonstration)
- +2 more files
12 — Technical SEO · 4 files
- No fear, this will be easy!
- On-page SEO
- +2 more files
13 — Introduction to Google Search Console · 2 files
- Introduction to web analytics and Search Console
- A brief tour of Search Console
14 — GSC Performance tracking pt. 2 · 6 files
- Clicks Time frames
- Clicks Top and bottom pages
- +4 more files
15 — GSC Performance tracking pt. 3 · 3 files
- Click-through rate introduction
- Click-through rate example
- +1 more file
16 — Introduction to Google Analytics · 5 files
- Introduction to Google Analytics
- Important metrics and what they mean
- +3 more files
17 — Audience reporting · 5 files
- Introduction to GA Audience reporting
- Understanding sessions
- +3 more files
18 — Acquisition reporting · 4 files
- Introduction to GA Acquisition reporting
- Understanding Default Channel Groupings
- +2 more files
19 — Behavior reporting · 4 files
- Landing Pages reporting in GA
- Landing Pages reporting continued
- +2 more files
20 — Conversion reporting · 4 files
- Navigating the conversion dashboard
- Top conversion pathways
- +2 more files
Baker SEO Course Compared With Similar SEO Courses
Looking for the right SEO program? This table uses only index size and topic. For an even broader curriculum, see Jaume Ros SEO Mastery.
| Course | Videos | Sections | Focus |
|---|---|---|---|
| Jeff Baker SEO Course | 73 | 20 | Keywords, content briefs, GSC and Analytics reporting |
| Jaume Ros SEO Mastery From Beginner to Expert | 86 | 20 | Broad SEO from basics to advanced |
| Jeffrey Smith SEO Bootcamp | 73 | 8 | SEO bootcamp |
| Josh Hall SEO Course | 19 | 1 | Compact SEO course |
What sets the Jeff Baker SEO Course apart is the amount of time spent on analytics: eight modules show how to read performance data and tie it to business goals.
Who It Suits, and a Three-Step Way to Use It
How to work through the Jeff Baker SEO Course:
- Plan the business case: use modules 3 to 5 and the Calculating Traffic spreadsheet to set goals before choosing keywords.
- Research and write: follow modules 7 to 11 to research keywords, fill in the content brief and rescore your content.
- Measure: connect Search Console and Analytics with modules 13 to 20, then repeat the cycle on your top pages.
- 73 videos in a clear numbered module order
- Strong focus on Search Console, Analytics and conversion reporting
- Includes spreadsheets for traffic, keywords and link profiles
- One-time price and lifetime access
- Link building and local SEO get little dedicated coverage in the index
- Self-paced download, so you drive the schedule
- Analytics modules show interfaces as recorded, which may look different today
Questions About the Baker SEO Course
Does the Jeff Baker SEO Course teach keyword research?
Yes. Modules 4 to 9 cover keyword types, search intent, ideation, search volume, difficulty, SERP crowding and a research template.
How much of the Jeff Baker SEO Course is Search Console and Google Analytics?
Modules 13 to 20 cover Search Console tracking, clicks, impressions, click-through rate and Analytics reports on audience, acquisition, behaviour and conversions.
How fast is delivery after payment?
Delivery of the Jeff Baker SEO Course is fast after crypto payment, and the one-time price includes lifetime access with no subscription.
Will the course be refreshed?
Check the updates page for course additions and updated versions.
Is a coupon available?
An extra-discount coupon is available on the coupons page.
The Jeff Baker SEO Course is best for people who need SEO to be measurable. It gives you a business case, a keyword workflow, a content brief process and a full tour of Search Console and Analytics. Pair it with a link-building course if you need that skill, and grab it once at Courses On Budget with fast delivery.
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