What is Jody Raynsford CultBrand Academy for Cheap?

Here’s What You Get:

The step-by-step video training on building a Cult Brand provides a comprehensive guide through every phase of the CultBrand process. Starting with the foundation, you’ll dive into each of the 7 parts of the process, exploring key concepts with actionable lessons and real-world examples.

The program includes worksheets and exercises to help you apply what you learn, reinforcing each step as you go. Case studies are woven throughout to show how successful brands have built loyal followings.

This structured, hands-on approach ensures you’re equipped with the tools, insights, and strategies to create a bold, influential CultBrand that resonates deeply with your audience.

✔ 70+ step-by-step lessons on starting and growing a cult
✔ 25 action-focused exercises
✔ 4 fill-in-the-blanks Cult Strategy documents
✔ Ultimate Cult Builder Checklist
✔ Influence and Persuasion Masterclass
✔ Plug-and-play blueprints and templates
✔ Advanced Indoctrination Framework
✔ Storytelling System
✔ Private Facebook community

Module: Welcome to CultBrand Academy

– Getting started
– Before we start… a message from Jody
– FAQs
– Reporting broken content
– Partner program

Module: Getting support

– Getting support
– Live Cult Strategy calls
– Upgrade to weekly live calls
– Firing up the Bat Signal (1:1)
– All the tech stuff

Module: The Cult Files

– The Academy Workbook
– The Cult Growth Strategy
– The Cult Planner
– The Ultimate Cult Building Checklist

Module: Foundations

– The 7 Cult Commandments
– The Three Pillars of Cult Wisdom
– The CultBrand Secret Weapons
– Weapon 1 – Neutrality
– Weapon 2 – Storytelling
– Weapon 3 – Influence
– Let’s recap – Foundations
– Assessment – Foundations

Module: The Message

– The purpose of your Message
– You’re not stuck
– Clarifying your message
– Hater or creator?
– The Message Test
– Let’s recap – The Message
– Assessment – The Message

Module: The Enemy

– The importance of an opposing force
– Know your enemies
– Developing your enemies
– Enemy expansion
– Testing your enemies
– Let’s recap – The Enemy
– Assessment – The Enemy

Module: Be Different

– Be Different
– It’s a brand, Jim. But not as we know it…
– Creating contrast
– What everyone gets wrong
– Creating a sense of place
– Celebrate it.
– Let’s recap – Be Different
– Assessment – Be Different

Module: Broadcast

– Your path to everything
– Cult broadcast foundation
– Choosing your channel
– The YOU Algorithm
– De-complicate your content
– Broadcast TV for beginners
– The Cult Broadcast Strategy
– Planning episodes
– The Lazy Content Plan
– Bruce Lee your content
– Don’t make these mistakes
– Let’s recap – Broadcast
– Assessment – Broadcast

Module: Recruit

– Recruiting new followers
– Putting The Cult in Culture
– Two ways to recruit
– Attracting new followers
– Search and rescue
– Listening
– Let’s recap – Recruit
– Assessment – Recruit

Module: Belonging

– Building belonging
– Do things that don’t scale
– The problem with automation
– Indoctrinate
– The Love Bomb
– Influence and Persuasion
– Storytelling Secret
– Organising and telling stories
– The Indoctrination Path
– The Carrot and The Stick
– Let’s recap – Belonging
– Assessment – Belonging

Module: Demonstrate

– Demonstrate belonging
– The most powerful form of commitment
– The joy of low threshold participation
– Embrace the Hierarchy
– Rituals
– Words
– The Look
– Let’s recap – Demonstrate
– Assessment – Demonstrate

▶️ SAMPLE: 

▶️ SAMPLE:

Jody Raynsford CultBrand Academy Index:

    📂  01-CultBrand Academy

•       📄 00-CultBrand Academy.pdf (168.58 KB)
•       📂  01-Becoming The Cult Leader
•         📄 01-You As The Leader.mp4 (157.68 MB)
•         📄 01-You As The Leader.pdf (40.09 KB)
•         📄 02-Lets start with some uncomfortable truths.mp4 (114.62 MB)
•         📄 03- Exercise – This is The End….mp4 (17.49 MB)
•         📄 03- Exercise – This is The End….pdf (141.32 KB)
•         📄 04- Aligned action.mp4 (80.34 MB)
•         📄 04- Aligned action.pdf (129.52 KB)
•         📄 05- Exercise – Its such as Perfect Day.mp4 (24.99 MB)
•         📄 05- Exercise – Its such as Perfect Day.pdf (139.43 KB)
•       📂  02-Welcome To CultBrand Academy
•         📄 01-Getting started.mp4 (57.75 MB)
•         📄 01-Getting started.pdf (170.99 KB)
•         📄 02-FAQs.pdf (147.70 KB)
•         📄 03-Reporting broken content.pdf (113.99 KB)
•         📄 04-Partner program.pdf (118.72 KB)
•       📂  03-Getting support
•         📄 01-Getting support.pdf (189.97 KB)
•         📄 02-Live Cult Strategy calls.pdf (277.29 KB)
•         📄 03-Firing up the Bat Signal for 1-1 support.pdf (166.74 KB)
•       📂  04-The Cult Files
•         📄 01-Your Cult Bible.pdf (159.12 KB)
•         📄 01-Your Cult Bible_Template.docx (230.60 KB)
•         📄 02-CBA_Ultimate_Cult_Building_Checklist.pdf (11.03 MB)
•         📄 02-Cult_-_The_Ultimate_Cult_Building_Checklist.xlsx (18.09 KB)
•         📄 02-Cult_-_The_Ultimate_Cult_Building_Checklist_-_Sheet1.pdf (82.62 KB)
•         📄 02-The Cult Checklist.pdf (266.77 KB)
•         📄 03-Cult_Action_Planner_Template.docx (227.44 KB)
•         📄 03-The Cult Action Planner.pdf (155.88 KB)
•         📄 04-CultBrand_Academy_Workbook_Complete_.pdf (14.50 MB)
•         📄 04-The CultBrand Workbook.pdf (241.36 KB)
•       📂  05-Foundations
•         📄 01-Foundations_The_7_Cult_Commandments.pdf (241.39 KB)
•         📄 01-The 7 Cult Commandments.mp4 (114.50 MB)
•         📄 01-The 7 Cult Commandments.pdf (358.74 KB)
•         📄 02-The Three Pillars of Cult Wisdom.mp4 (55.50 MB)
•         📄 02-The Three Pillars of Cult Wisdom.pdf (294.50 KB)
•         📄 03-The Secret Weapons of Cult Growth.mp4 (22.31 MB)
•         📄 03-The Secret Weapons of Cult Growth.pdf (226.76 KB)
•         📄 04-Weapon 1 – Neutrality.mp4 (110.08 MB)
•         📄 04-Weapon 1 – Neutrality.pdf (247.53 KB)
•         📄 05-Weapon 2 – Storytelling.mp4 (128.56 MB)
•         📄 05-Weapon 2 – Storytelling.pdf (306.41 KB)
•         📄 06-Exercise – The Cult Leader story Part I.mp4 (18.63 MB)
•         📄 06-Exercise – The Cult Leader story Part I.pdf (162.79 KB)
•         📄 07-Weapon 3 – Influence.mp4 (52.00 MB)
•         📄 07-Weapon 3 – Influence.pdf (425.31 KB)
•         📄 08-Lets recap – Foundations.pdf (121.70 KB)
•       📂  06-Your Polarising Message
•         📄 01-The purpose of your Polarising Message.mp4 (154.16 MB)
•         📄 01-The purpose of your Polarising Message.pdf (653.23 KB)
•         📄 01-The_Message_Workbook.pdf (237.95 KB)
•         📄 02-Youre not stuck.mp4 (36.59 MB)
•         📄 02-Youre not stuck.pdf (236.64 KB)
•         📄 03-Clarifying your message.mp4 (256.99 MB)
•         📄 03-Clarifying your message.pdf (835.56 KB)
•         📄 04-Hater or Creator.mp4 (97.89 MB)
•         📄 04-Hater or Creator.pdf (291.45 KB)
•         📄 05-Exercise – Uncovering your message.mp4 (14.69 MB)
•         📄 05-Exercise – Uncovering your message.pdf (63.59 KB)
•         📄 05-Message_Workbook_Uncovering_your_message.pdf (185.07 KB)
•         📄 06-Exercise – The Jerry Maguire Letter.mp4 (8.20 MB)
•         📄 06-Exercise – The Jerry Maguire Letter.pdf (247.01 KB)
•         📄 06-Message_Workbook_-_The_Jerry_Maguire_Letter.pdf (120.86 KB)
•         📄 07-Lets recap – The Message.pdf (97.95 KB)
•       📂  07-The Enemy
•         📄 01-Enemies_Workbook.pdf (329.33 KB)
•         📄 01-The importance of an opposing force.mp4 (134.91 MB)
•         📄 01-The importance of an opposing force.pdf (542.31 KB)
•         📄 02-Know your enemies.mp4 (144.11 MB)
•         📄 02-Know your enemies.pdf (393.23 KB)
•         📄 03-Enemies_Workbook_-_Exercise_Lets_play_enemy_tinder.pdf (194.60 KB)
•         📄 03-Exercise – Time to play enemy tinder.mp4 (12.32 MB)
•         📄 03-Exercise – Time to play enemy tinder.pdf (210.76 KB)
•         📄 04-Developing your enemies.mp4 (39.30 MB)
•         📄 04-Developing your enemies.pdf (169.53 KB)
•         📄 05-Enemies_Workbook_-_Everyone_loves_a_bad_guy_or_gal.pdf (192.71 KB)
•         📄 05-Exercise – Everyone loves a good bad guy or gal.mp4 (8.66 MB)
•         📄 05-Exercise – Everyone loves a good bad guy or gal.pdf (285.60 KB)
•         📄 06-Lets recap – The Enemy.pdf (85.19 KB)
•       📂  08-Be Different
•         📄 01-Be Different.mp4 (22.49 MB)
•         📄 01-CLA_Be_Different_Workbook_Doc_1_.pdf (140.76 KB)
•         📄 02-Its a brand Jim but not as we know it.mp4 (78.52 MB)
•         📄 03-Creating contrast.mp4 (159.35 MB)
•         📄 03-Creating contrast.pdf (186.41 KB)
•         📄 03-Maggie Rogers – folk – Alaska Pharrell s feedback.mp4 (40.19 MB)
•         📄 04-What everyone gets wrong.mp4 (15.00 MB)
•         📄 05-Creating a sense of place.mp4 (78.84 MB)
•         📄 05-Creating a sense of place.pdf (20.14 KB)
•         📄 06-Be_Different_Exercise_The_Essence_of_Your_Cult.pdf (142.90 KB)
•         📄 06-Exercise – The Essence of your Cult.mp4 (5.31 MB)
•         📄 06-Exercise – The Essence of your Cult.pdf (455.44 KB)
•         📄 06-Shia LaBeouf Just Do It Motivational Speech Original Video by LaBeouf Rönkkö Turner.mp4 (15.77 MB)
•       📂  09-Broadcast
•         📄 01-CLA_Broadcast_Workbook_Doc.pdf (213.01 KB)
•         📄 02-Broadcast foundation.pdf (406.62 KB)
•         📄 03-Choosing your channel.mp4 (93.25 MB)
•         📄 03-Choosing your channel.pdf (509.95 KB)
•         📄 04-Broadcast_-_The_YOU_Algorithm.pdf (114.68 KB)
•         📄 04-Exercise – The YOU algorithm.mp4 (11.23 MB)
•         📄 04-Exercise – The YOU algorithm.pdf (74.45 KB)
•         📄 05-De-complicate your marketing.mp4 (37.41 MB)
•         📄 06-Broadcast TV for beginners.mp4 (29.09 MB)
•         📄 07-The Cult Broadcast Strategy.mp4 (51.55 MB)
•         📄 07-The Cult Broadcast Strategy.pdf (229.34 KB)
•         📄 08-Exercise – Build your broadcast schedule.mp4 (21.07 MB)
•         📄 08-Exercise – Build your broadcast schedule.pdf (146.21 KB)
•         📄 09-The Lazy Content Creator.mp4 (79.47 MB)
•         📄 09-The Lazy Content Creator.pdf (339.71 KB)
•         📄 10-Cult_CLA_Broadcast_-_Episode_Promotion_and_Planner.xlsx (9.27 KB)
•         📄 10-Exercise – Plan your lazy content.mp4 (91.31 MB)
•         📄 10-Exercise – Plan your lazy content.pdf (169.27 KB)
•         📄 11-Exercise – Bruce Lee your content – 1 to 100.mp4 (10.22 MB)
•         📄 11-Exercise – Bruce Lee your content – 1 to 100.pdf (91.19 KB)
•         📄 12-Dont make these mistakes.mp4 (38.81 MB)
•         📄 12-Dont make these mistakes.pdf (40.20 KB)
•       📂  10-Recruit
•         📄 01-Recruit_Full_Workbook.pdf (226.92 KB)
•         📄 01-Recruitment.mp4 (57.94 MB)
•         📄 01-Recruitment.pdf (338.05 KB)
•         📄 02-Putting the cult in culture.mp4 (57.84 MB)
•         📄 02-Putting the cult in culture.pdf (341.62 KB)
•         📄 03-Exercise – Reverse Weird Science.mp4 (13.74 MB)
•         📄 03-Exercise – Reverse Weird Science.pdf (193.44 KB)
•         📄 03-Recruit_-_Exercise_Reverse_Weird_Science.pdf (191.56 KB)
•         📄 04-Exercise – Building your AHAWACS.mp4 (17.34 MB)
•         📄 04-Exercise – Building your AHAWACS.pdf (158.96 KB)
•         📄 04-Recruit_Exercise_Build_your_AHAWACS.pdf (181.46 KB)
•         📄 05-Two ways to recruit.mp4 (27.12 MB)
•         📄 05-Two ways to recruit.pdf (118.03 KB)
•         📄 06-Attracting new recruits.mp4 (59.84 MB)
•         📄 06-Attracting new recruits.pdf (218.46 KB)
•         📄 07-Exercise – Hunting the homeless.mp4 (23.84 MB)
•         📄 07-Exercise – Hunting the homeless.pdf (195.79 KB)
•         📄 07-Recruit_Exercise_Hunting_The_Homeless.pdf (167.18 KB)
•         📄 08-Search and rescue.mp4 (100.01 MB)
•         📄 08-Search and rescue.pdf (352.96 KB)
•         📄 09-Listening.mp4 (45.94 MB)
•         📄 09-Listening.pdf (166.78 KB)
•         📄 10-Recruit – Recap.mp4 (22.05 MB)
•         📄 10-Recruit – Recap.pdf (88.23 KB)
•       📂  11-Belonging
•         📄 01-Belonging_Workbook_Doc.pdf (321.66 KB)
•         📄 01-Building Belonging.pdf (733.18 KB)
•         📄 02-CULT_CLA_Build_Belonging_2_.pdf (320.21 KB)
•         📄 02-Indoctrinate.mp4 (49.95 MB)
•         📄 02-Indoctrinate.pdf (276.98 KB)
•         📄 03-The Love Bomb.mp4 (148.28 MB)
•         📄 03-The Love Bomb.pdf (479.99 KB)
•         📄 04-Belonging_Exercise_Emotionally_entangling_your_followers.pdf (179.65 KB)
•         📄 04-Exercise – Emotionally entangling your followers.mp4 (37.73 MB)
•         📄 04-Exercise – Emotionally entangling your followers.pdf (151.65 KB)
•         📄 05-Belonging_Exercise_Cultivate_Influence.pdf (173.95 KB)
•         📄 05-Belonging_Worksheet_-_Embedding_Influence.pdf (761.68 KB)
•         📄 05-Exercise – Cultivate Influence.mp4 (24.98 MB)
•         📄 05-Exercise – Cultivate Influence.pdf (155.03 KB)
•         📄 06-Belonging_Exercise_Develop_your_Cult_lore.pdf (174.60 KB)
•         📄 06-Exercise – Develop your Cult lore.mp4 (31.84 MB)
•         📄 06-Exercise – Develop your Cult lore.pdf (153.66 KB)
•         📄 07-The Carrot and The Stick.mp4 (72.29 MB)
•         📄 07-The Carrot and The Stick.pdf (922.27 KB)
•         📄 08-Belonging_Workbook_-_Rewards.pdf (167.79 KB)
•         📄 08-Exercise – Rewards.pdf (146.18 KB)
•         📄 09-Lets recap – Belonging.pdf (176.18 KB)
•       📂  12-Demonstrate
•         📄 01-CLA_Demonstrate_Belonging_Workbook_Doc_1_.pdf (185.42 KB)
•         📄 01-Demonstrate Belonging.mp4 (49.55 MB)
•         📄 01-Demonstrate Belonging.pdf (173.06 KB)
•         📄 02-Why followers dont take action.mp4 (28.94 MB)
•         📄 02-Why followers dont take action.pdf (458.98 KB)
•         📄 03-The joy of low threshold participation.mp4 (44.86 MB)
•         📄 03-The joy of low threshold participation.pdf (431.71 KB)
•         📄 04-The most powerful form of commitment.mp4 (24.12 MB)
•         📄 04-The most powerful form of commitment.pdf (328.63 KB)
•         📄 05-Embrace The Hierarchy.mp4 (95.05 MB)
•         📄 05-Embrace The Hierarchy.pdf (1.11 MB)
•         📄 06-Demonstrate_Exercise_Walk_like_an_Egyptian.pdf (103.35 KB)
•         📄 06-Demonstrate_Worksheet_Creating_The_Hierarchy.pdf (267.57 KB)
•         📄 06-Exercise – Walk like an Egyptian COO.mp4 (13.26 MB)
•         📄 06-Exercise – Walk like an Egyptian COO.pdf (142.08 KB)
•         📄 07-Rituals.mp4 (42.88 MB)
•         📄 07-Rituals.pdf (264.13 KB)
•         📄 08-Demonstrate_Exercise_Be_more_Patricia.pdf (110.32 KB)
•         📄 08-Exercise Be more Patricia.mp4 (16.21 MB)
•         📄 08-Exercise Be more Patricia.pdf (78.47 KB)
•         📄 09-The Words.mp4 (53.34 MB)
•         📄 09-The Words.pdf (411.17 KB)
•         📄 10-Demonstrate_Exercise_Its_all_about_the_label.pdf (137.98 KB)
•         📄 10-Exercise – Its all about the label.mp4 (13.27 MB)
•         📄 10-Exercise – Its all about the label.pdf (144.27 KB)
•         📄 11-The Look.mp4 (66.92 MB)
•         📄 11-The Look.pdf (811.96 KB)
•         📄 12-Demonstrate_Exercise_Back_to_kindergarten.pdf (126.24 KB)
•         📄 12-Exercise – Back to kindergarten.mp4 (14.52 MB)
•         📄 12-Exercise – Back to kindergarten.pdf (78.40 KB)
•         📄 13-Lets recap – Demonstrate.pdf (108.69 KB)
•       📂  13-Resources
•         📄 01-The 90-Day CultBrand Plan.mp4 (443.85 MB)
•         📄 01-The 90-Day CultBrand Plan.pdf (54.84 KB)
•         📄 01-Worksheet_CultBrand_Build_A_CultBrand_90-Day_Plan_.pdf (679.10 KB)
•       📂  14-Cult Live Call Recordings
•         📄 01-3-11-2025 1-00 PM GMT recording.mp4 (664.21 MB)
•         📄 02-4-22-2025 1-00 PM BST recording.mp4 (288.65 MB)
•         📄 03-5-13-2025 1-02 PM BST recording.mp4 (629.60 MB)
•         📄 04-5-20-2025 1-12 PM BST recording.mp4 (1.40 GB)
•         📄 05-5-27-2025 8-01 PM BST recording.mp4 (1012.66 MB)
•         📄 06-6-10-2025 1-24 PM BST recording.mp4 (788.29 MB)
•         📄 07-6-17-2025 1-07 PM BST recording.mp4 (1.29 GB)
•         📄 08-6-24-2025 1-01 PM BST recording.mp4 (747.29 MB)
•         📄 09-9-30-2025 12-59 PM BST recording.mp4 (1.89 GB)
•         📄 10-10-7-2025 1-07 PM BST recording.mp4 (344.17 MB)
•         📄 11-10-14-2025 1-00 PM BST recording.mp4 (1.18 GB)
•       📂  15-BONUS – The 6-Figure Cult Workshop
•         📄 01-The 6-Figure Cult Workshop.mp4 (464.73 MB)
•         📄 01-The 6-Figure Cult Workshop.pdf (230.22 KB)
•         📄 02-Cult_6_Figure_CultBrand_Workbook.pdf (5.76 MB)
•         📄 02-The 6-Figure Cult Workbook.pdf (393.23 KB)
•         📄 03-Cult_6_Figure_CultBrand_Checklist.pdf (5.63 MB)
•         📄 03-The 6-Figure Cult – Checklist.pdf (297.67 KB)
•         📄 04-Cult_6_Figure_CultBrand_AI_Cheatsheet.pdf (5.67 MB)
•         📄 04-The 6-Figure Cult – AI Cheatsheet.pdf (219.52 KB)

    📂  02-Cult Leader Mastery

•       📂  01-Becoming The Cult Leader
•         📄 01-You As The Leader .mp4 (79.66 MB)
•         📄 01-You As The Leader.pdf (37.31 KB)
•         📄 02-Lets start with some uncomfortable truths.mp4 (74.87 MB)
•         📄 03- Exercise – This is The End… .mp4 (19.98 MB)
•         📄 03- Exercise – This is The End….pdf (93.26 KB)
•         📄 04- Aligned action .mp4 (56.69 MB)
•         📄 04- Aligned action.pdf (81.67 KB)
•         📄 05- Exercise – Its such as Perfect Day .mp4 (17.04 MB)
•         📄 05- Exercise – Its such as Perfect Day.pdf (95.54 KB)
•       📂  02-Act Like A Cult Leader
•         📄 01-Shiny new habits.mp4 (71.51 MB)
•         📄 01-Shiny new habits.pdf (57.79 KB)
•         📄 02-Workshop The 2 Hour A Week Cult Leader .mp4 (114.51 MB)

    📂  03-The Cult Launch Blueprint

•       📄 00-The Cult Launch Blueprint.pdf (195.37 KB)
•       📂  01-Welcome
•         📄 01-Welcome Joining the Community.pdf (146.07 KB)
•         📄 02-Getting support.pdf (85.56 KB)
•       📂  02-The No.1 Cult Launch Workshop
•         📄 01-The No.1 Cult Launch Workshop.mp4 (316.70 MB)
•         📄 01-The No.1 Cult Launch Workshop.pdf (408.24 KB)
•       📂  03-Launch Set Up
•         📄 01-Cult_-_Launch_Set_Up_-_Theme_development.pdf (311.63 KB)
•         📄 01-Finding a launch theme-hook.pdf (153.59 KB)
•         📄 02-Activating your followers.pdf (135.41 KB)
•         📄 02-Cult_-_Cult_Launch_-_Activation_worksheet.pdf (325.18 KB)

      📂  04-The 4 Launch Phases

•         📄 01-Cult_-_Cult_Launch_-_Pre-Pre-Launch_Worksheet.pdf (85.30 KB)
•         📄 01-Phase 1 – The Pre Pre Launch.pdf (456.87 KB)
•         📄 02-Cult_-Launch_Phase_2_-_Pre-Launch_worksheet.pdf (105.97 KB)
•         📄 02-Phase 2 – Pre Launch.pdf (342.82 KB)
•         📄 03-Cult_-_Launch_Phase_3_-_Launch_worksheet.pdf (107.78 KB)
•         📄 03-Phase 3 – The Launch.pdf (378.29 KB)
•         📄 04-Cult_-_Cult_Launch_-_Post-Launch_Checklist.pdf (341.17 KB)
•         📄 04-Cult_-_Launch_Phase_4_-_Post_Launch_worksheet.pdf (332.87 KB)
•         📄 04-Phase 4 – Post-Launch.pdf (299.52 KB)