Joe Martinez – Lead Generation Master Class — Updated Product Description
Joe Martinez – Lead Generation Master Class course is presented from the supplied course index, with a verified structure covering Intro, Section 1 – Generating Leads, Section 2 – Improving Lead Quality. The package is indexed at 28 video files, 30 documents, 2.52 GB, and this description keeps the curriculum grounded in the provided files rather than adding unsupported claims. Available from Courses On Budget with Fast Delivery.

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00-Intro

• 01-Intro (19.07 MB)
• 01-Intro (131.43 KB)

01-Section 1 – Generating Leads

• 01-Intro Agenda – Section 1 – Generating Leads (8.06 MB)
• 01-Intro Agenda – Section 1 – Generating Leads (90.38 KB)
• 02-Call To Action Strategy – The Biggest Problem with Most Lead Gen Efforts (36.88 MB)
• 02-Call To Action Strategy – The Biggest Problem with Most Lead Gen Efforts (119.77 KB)
• 03-Call To Action Strategy – Determining What You x27 re Going to Offer (101.73 MB)
• 03-Call To Action Strategy – Determining What You x27 re Going to Offer (134.32 KB)
• 04-Call To Action Strategy – The Price of a Lead (66.25 MB)
• 04-Call To Action Strategy – The Price of a Lead (99.98 KB)
• 05-Call To Action Strategy – Building First Party Data Sets (107.83 MB)
• 05-Call To Action Strategy – Building First Party Data Sets (162.83 KB)
• 06-Call To Action Strategy – Designing for All Stages of the Buyer Funnel (63.68 MB)
• 06-Call To Action Strategy – Designing for All Stages of the Buyer Funnel (153.41 KB)
• 07-Finding Your Audience – Who Are They and How to Find Them (127.21 MB)
• 07-Finding Your Audience – Who Are They and How to Find Them (162.36 KB)
• 07-Paid Media Pros – Table for Call to Action Mapping to Audiences Channels (47.97 KB)
• 08-Generating Leads – Overview of 4 Main Channels for Lead Generation (65.32 MB)
• 08-Generating Leads – Overview of 4 Main Channels for Lead Generation (143.89 KB)
• 09-Building a Foundation – Intro to Why We Need Extensive Tracking (37.97 MB)
• 09-Building a Foundation – Intro to Why We Need Extensive Tracking (128.82 KB)
• 10-Building a Foundation – Excluding Duplicate Leads (60.15 MB)
• 10-Building a Foundation – Excluding Duplicate Leads (130.31 KB)
• 11-Building a Foundation – Creating a Database for Future Optimizations (343.79 MB)
• 11-Building a Foundation – Creating a Database for Future Optimizations (148.98 KB)

02-Section 2 – Improving Lead Quality

• 01-Intro Agenda – Section 2 – Improving Lead Quality (18.84 MB)
• 01-Intro Agenda – Section 2 – Improving Lead Quality (122.71 KB)
• 02-Words of Caution – Setting Proper Expectations When Qualifying Leads (31.91 MB)
• 02-Words of Caution – Setting Proper Expectations When Qualifying Leads (140.43 KB)
• 03-Defining Goals – What Makes a Good Lead (41.91 MB)
• 03-Defining Goals – What Makes a Good Lead (159.72 KB)
• 04-Ad Copy Landing Pages – Make Your Boundaries Clear (86.80 MB)
• 04-Ad Copy Landing Pages – Make Your Boundaries Clear (118.09 KB)
• 05-Lead Gen Form Strategy – Understanding Form Impacts on Performance (30.59 MB)
• 05-Lead Gen Form Strategy – Understanding Form Impacts on Performance (113.09 KB)
• 06-Lead Gen Form Strategy – CASE STUDY- B2B Employee Management (39.65 MB)
• 06-Lead Gen Form Strategy – CASE STUDY- B2B Employee Management (139.14 KB)
• 07-Lead Gen Form Strategy – Tips to Improve Lead Quality with Forms (69.95 MB)
• 07-Lead Gen Form Strategy – Tips to Improve Lead Quality with Forms (136.26 KB)

03-Section 3 – Converting Down the Funnel

• 01-Intro Agenda – Section 3 – Converting Down the Funnel (12.84 MB)
• 01-Intro Agenda – Section 3 – Converting Down the Funnel (119.44 KB)
• 02-Data Prep – Defining Metrics Requirements for Section 3 (61.71 MB)
• 02-Data Prep – Defining Metrics Requirements for Section 3 (102.97 KB)
• 03-Retreiving Your Data – Creating a Workable File for Optimization (549.73 MB)
• 03-Retreiving Your Data – Creating a Workable File for Optimization (118.85 KB)
• 04-Paid Media Pros – Table for Lead Stage Time Frame Analysis (48.11 KB)
• 04-Timing Your Optimizations – Don x27 t the Gun (205.84 MB)
• 04-Timing Your Optimizations – Don x27 t the Gun (112.89 KB)
• 05-Attribution Matters – Understanding Why Lead Creation Touch is Imperative (31.68 MB)
• 05-Attribution Matters – Understanding Why Lead Creation Touch is Imperative (143.36 KB)
• 06-Defining an MQL – Intro to Lead Scoring (49.46 MB)
• 06-Defining an MQL – Intro to Lead Scoring (80.05 KB)
• 07-Campaign Movement Strategies – Using Paid to Move Users Down Funnel (96.32 MB)
• 07-Campaign Movement Strategies – Using Paid to Move Users Down Funnel (119.58 KB)
• 08-Developing Cost Per Lead Goals – How CRM Data Influences Top of Funnel Efforts (193.00 MB)
• 08-Developing Cost Per Lead Goals – How CRM Data Influences Top of Funnel Efforts (103.21 KB)

04-Conclusion & Recap – Customer Generation

• 01-Conclusion Recap – Customer Generation (14.43 MB)
• 01-Conclusion Recap – Customer Generation (138.12 KB)

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