COUPON: BREEZE

What is John Grimshaw Smart Marketer Smart Product Creation for Cheap?

 

What You Get:

Learn how to create and launch irresistible products (and even entire brands) that stand out in the marketplace. With 7 modules, 93 videos and 22 swipeable resources, you’ll walk away from this course with an easy and repeatable process that you can add to your growth strategy.

MODULE 1

Core Concepts Of Product Creation:

⊕ Smart Product Creation Flywheel
⊕ New Product Charter

 

MODULE 2

Establishing Your Brand Identity:

⊕ Discovering Your Brand Ethos
⊕ 9 Key Questions to Define Your Brand Palette

 

MODULE 3

Problem To Solve:

⊕ The Perfect Customer Questionnaire
⊕ Find Your Edge Questionnaire
⊕ Top 8 Resources for Trend Analysis
⊕ Conducting Competitive Landscape Analysis

 

MODULE 4

Form The Solution:

⊕ COGS & Margin Assessment Calculator
⊕ Product Brief Template
⊕ Manufacturer Vetting Guide: Pro & Con Analysis
⊕ Top 10 Things To Audit on Your Quote
⊕ 7 Crucial Questions to Ask Potential Manufacturers
⊕ Product Packaging Design Checklist

 

MODULE 5

Product Manufacturing:

⊕ Weekly Manufacturer Check-In Guide: Best Practices and Essential Questions

 

MODULE 6

Launch The Solution:

⊕ Customer Identity Questionnaire
⊕ The Perfect 3 Question Testimonial Builder
⊕ Creative Brief for Influencers
⊕ Buzzbuilder Email Templates
⊕ Buzzbuilder Email Swipe File
⊕ Buzzbuilder Sites – Swipe File
⊕ PreOrder Sites – Swipe File
⊕ Seasonal Launch Event – Swipe File
⊕ Influencer Marketing Checklist
⊕ Product Demoing Checklist

 

MODULE 7

Product Recombobulation:

⊕ Smart Product Creation Workbook

 

BONUS

4 Live Q&A Sessions:

Attend 4 sessions with your instructors — 2 with Adam and 1 each with John and Colleen — where you’ll get tailored advice for your specific situation.

Get personalized answers about your products, branding, sourcing, manufacturing and more!

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John Grimshaw Smart Marketer Smart Product Creation Index:

 

📂  01-Smart Product Creation Workbook

📄 01-Smart_Product_Creation-_Workbook.mp4 (163.05 MB)

📄 01-Smart_Product_Creation_Workbook.pdf (25.30 MB)

 

📂  02-Core Concepts of Product Creation

📄 01-The_Goal.mp4 (615.19 MB)

📄 02-______A_Product_Alone_Won______t_Save_You______-1.mp4 (739.62 MB)

📄 03-Understanding_Product_Types-1.mp4 (352.63 MB)

📄 04-When_You_Should___40_And_Shouldn______t__41__Add_a_New_Product-1.mp4 (735.41 MB)

📄 05-Product_Recombobulation.mp4 (232.80 MB)

📄 06-Product_Prototyping-1.mp4 (574.12 MB)

📄 07-Product_Sourcing-1.mp4 (335.21 MB)

📄 08-Co-Packing.mp4 (388.86 MB)

📄 09-Learning_How_to_Create_in_Your_Sandbox.mp4 (137.61 MB)

📄 10-Smart_Product_Creation_Flywheel.pdf (313.89 KB)

📄 10-The_Product_Creation_Flywheel.mp4 (370.48 MB)

📄 11-New_Product_Charter-_Overview.mp4 (148.73 MB)

📄 11-_TOOL__New_Product_Charter.xlsx (205.38 KB)

 

📂  03-Establishing Your Brand Identity

📄 01-______Creating_Brand_Loyalty_Parlays_Into_Easier_Sales.mp4 (1.09 GB)

📄 02-New_Product_Charter-_Branding.mp4 (62.35 MB)

📄 03-Branding_Brilliance-_Fortifying_Your_Brand______s_Foundation.mp4 (854.42 MB)

📄 04-Crafting_Your_Brand______s_Ethos-_Going_Beyond_Just_a_Name.mp4 (683.85 MB)

📄 04-SPC_-_Discovering_Your_Brand_Ethos.pdf (174.41 KB)

📄 05-Choosing_Your_Brand______s_Palette-_The_Power_of_Color.mp4 (433.75 MB)

📄 05-SPC_-_9_Key_Questions_to_Define_Your_Brand_Palette.pdf (105.59 KB)

📄 06-Brand_Logo-_Feel_the_Essence_Before_You_Buy.mp4 (340.39 MB)

📄 07-Adding_a_Product_to_an_Existing_Brand.mp4 (901.02 MB)

📄 08-Rebranding_an_Existing_Product.mp4 (815.19 MB)

📄 09-Creating_a_Vision_Board_______.mp4 (749.65 MB)

📄 10-______Find_Images_and_Colors_That_Inspire_You______.mp4 (30.48 MB)

 

📂  04-Problem to Solve Market & Customer Research

📄 01-______It______s_About_Who_Do_We_Want_to_Be_and_Who_Do_We_Not_Want_to_Serve______.mp4 (667.35 MB)

📄 02-New_Product_Charter-_Market___Customer_Research________SM_Members_Area.mp4 (104.47 MB)

📄 03-The_Product_Creation_Flywheel-_What_Problem_Am_I_Solving_For.mp4 (184.42 MB)

📄 04-Who_Is_My_Ideal_Customer.mp4 (208.46 MB)

📄 05-SPC_M3_The_PerfectCustomerQuestionnaire.pdf (227.08 KB)

📄 05-The_Perfect_Customer_Questionnaire.mp4 (279.08 MB)

📄 06-Utilizing_Market_Research.mp4 (232.54 MB)

📄 07-Conducting_Market_Research.mp4 (395.61 MB)

📄 07-SPC_M3_FindYourEdgeQuestionnaire.pdf (192.10 KB)

📄 08-SPC_-_Top_8_Resources_for_Trend_Analysis.pdf (167.21 KB)

📄 08-Trend_Analysis.mp4 (462.66 MB)

📄 09-Competitive_Landscape_Analysis.mp4 (315.87 MB)

📄 09-SPC_M3_FindYourEdgeQuestionnaire.pdf (192.10 KB)

📄 10-Conducting_Competitive_Landscape_Analysis.mp4 (473.98 MB)

📄 11-Finding_Your_Differentiator.mp4 (322.78 MB)

📄 12-______The_Most_Important_Thing______Is_To_Find_Your_Perfect_Customer______.mp4 (19.75 MB)

 

📂  05-Form the Solution Building Your Product Brief

📄 01-______As_Your_Solving_These_Problems_Don______t_Compromise_Along_the_Way______.mp4 (1.00 GB)

📄 02-New_Product_Charter-_Forming_The_Solution.mp4 (118.54 MB)

📄 03-The_Product_Creation_Flywheel-_Forming_The_Solution.mp4 (76.71 MB)

📄 04-Final_COGS___Margin_Assessment.mp4 (589.33 MB)

📄 04-_TOOL__COGS___Margin_Assessment_Calculator.xlsx (360.58 KB)

📄 05-Your_Product_Foundation-_The_Product_Brief.mp4 (195.82 MB)

📄 05-_TOOL__Product_Brief_Template.xlsx (376.02 KB)

📄 06-SPC_-_Manufacturer_Vetting_Guide-_Pro___Con_Analysis.pdf (217.50 KB)

📄 06-Selecting_the_Perfect_Manufacturing_Solution_for_Your_Product.mp4 (444.60 MB)

📄 07-Sourcing_Your_Own_Ingredients.mp4 (474.44 MB)

📄 08-Supplying_Your_Own_Packaging.mp4 (259.72 MB)

📄 09-Product_Competitor_Comparison.mp4 (130.01 MB)

📄 10-Product_Key_Benefits___Claims.mp4 (251.03 MB)

📄 11-Ingredients___Materials.mp4 (325.06 MB)

📄 12-Product_Packaging.mp4 (408.68 MB)

📄 13-Testing__Certification____Compliance.mp4 (392.73 MB)

📄 14-Manufacturer_Quote_Evaluation___Recombobulation.mp4 (334.33 MB)

📄 14-SPC_-_Top_10_Things_To_Audit_on_Your_Quote.pdf (174.59 KB)

📄 15-SPC_-_7_Crucial_Questions_to_Ask_Potential_Manufacturers.pdf (166.98 KB)

📄 15-Vetting_Your_Manufacture.mp4 (160.97 MB)

📄 16-Product_Design-Labeling.mp4 (638.67 MB)

📄 16-SPC_-_Product_Packaging_Design_Checklist.pdf (144.20 KB)

📄 17-Shipping_Package_Design.mp4 (344.09 MB)

📄 18-Designing_Your_Product_Labeling.mp4 (673.37 MB)

📄 19-______Ride_Alongs_________40_AKA_Packing_Inserts__41_.mp4 (289.55 MB)

📄 20-Filling_Out_the_Product_Brief_Is_Literally_The_Most_Important_Step.mp4 (43.43 MB)

 

📂  06-Create the Solution Managing Your Manufacturer

📄 01-______I_Think_The_Biggest_Thing_In_Manufacturing_Is_Managing_Your_Product_Quality______.mp4 (667.35 MB)

📄 02-New_Product_Charter-_Product_Manufacturing.mp4 (115.59 MB)

📄 03-The_Product_Creation_Flywheel-_Product_Manufacturing.mp4 (87.71 MB)

📄 04-Product_Development_Timeline_Management.mp4 (611.11 MB)

📄 04-_Tool__Purchase_Order_Template.docx (164.23 KB)

📄 05-Manufacturer_Accountability.mp4 (268.41 MB)

📄 05-SPC_-_Weekly_Manufacturer_Check-In_Guide.pdf (193.52 KB)

📄 06-Componentry_Manufacturing.mp4 (359.46 MB)

📄 07-Label_Production.mp4 (176.78 MB)

📄 07-_TEMPLATE__Master_Shipper_Label_Template.docx (352.33 KB)

📄 08-Freight__Shipping__and_Storage.mp4 (566.56 MB)

📄 08-SPC_-_Freight_Shipping_and_Storage_Standards.pdf (318.23 KB)

📄 09-Fulfillment-_Self.mp4 (219.59 MB)

📄 09-SPC_-_Pros_and_Cons_List_for_Self-Fulfillment.pdf (158.38 KB)

📄 10-Fulfillment-_3rd_Party.mp4 (215.79 MB)

📄 11-Fulfillment-_Amazon.mp4 (601.79 MB)

📄 12-It_Is_Critical_To_Have_Open_Lines_of_Communication_With_Your_Manufacture.mp4 (89.54 MB)

 

📂  07-Launch the Solution Establishing Proven Offers

📄 01-______Marketing_Is_The_Fuel_To_Your_Business______.mp4 (518.35 MB)

📄 02-New_Product_Charter-_Marketing-Launch.mp4 (89.05 MB)

📄 03-The_Product_Creation_Flywheel-_Launching_the_Solution.mp4 (237.37 MB)

📄 04-Launch_Phases.mp4 (719.16 MB)

📄 05-Pre-Launch-_P.A.I.N.T..mp4 (634.90 MB)

📄 05-SPC_-_Customer_Identity_Questionnaire.pdf (222.89 KB)

📄 05-SPC_-_The_Perfect_3_Question_Testimonial_Builder.pdf (144.53 KB)

📄 06-Pre-Launch-_Influencer_Kickoff.mp4 (559.66 MB)

📄 06-SPC_-_UGC_Creative_Brief_Template.pdf (245.29 KB)

📄 07-Using_the_Offer_Formula-_Constructing_Your_Offer.mp4 (1.12 GB)

📄 08-Proven_Offer_I-_Buzzbuilder_Launch.mp4 (968.00 MB)

📄 08-_TEMPLATE__Buzzbuilder_Campaign_Email_Templates.docx (24.94 KB)

📄 09-BOOM__Rose_Nude_-_Buzzbuilder_Emails_-_Swipe_File.zip (43.18 MB)

📄 09-Real_Brands-_Buzzbuilder_Launch.mp4 (266.33 MB)

📄 09-_REFERENCE__Buzzbuilder_Sites_-_Swipe_File.rar (5.57 MB)

📄 10-Proven_Offer_II-_Pre-Order_Launch___40_Beta_Launch__41_.mp4 (754.42 MB)

📄 11-PreOrder_Sites_-_Swipe_File.zip (20.98 MB)

📄 11-Real_Brands-_Pre-Order_Launch.mp4 (409.71 MB)

📄 12-Proven_Offer_III-_Seasonal_Event_Launch.mp4 (831.94 MB)

📄 13-Real_Brands-_Seasonal_Event_Launch.mp4 (379.28 MB)

📄 13-Seaonal_Launch_Event_-_Swipe_File_.zip (12.24 MB)

📄 14-Initiating_Your_Launch.mp4 (582.33 MB)

📄 15-Channel_Expansion.mp4 (461.85 MB)

📄 16-Channel_Expansion-_Product_Demoing.mp4 (637.78 MB)

📄 16-SPC_-_Product_Demo_Checklist.pdf (117.16 KB)

📄 17-Channel_Expansion-_Influencer_Marketing.mp4 (526.25 MB)

📄 17-SPC_-_Influencer_Marketing_Checklist.pdf (141.24 KB)

📄 18-______Launching_a_Product_Takes_Advanced_Planning______.mp4 (170.59 MB)

 

📂  08-Product Recombobulation Feedback & Expansion

📄 01-______Recombobulation_Effectively_Helps_You_Stay_Alive______.mp4 (751.42 MB)

📄 02-The_Product_Creation_Flywheel-_Product_Recombobulation.mp4 (322.78 MB)

📄 03-The_Big_3_Recombulating_Metrics.mp4 (99.51 MB)

📄 04-Optimizing_Your_Rebuy_Rate.mp4 (184.34 MB)

📄 05-Optimizing_Your_AOV.mp4 (316.03 MB)

📄 06-Optimizing_Your_LTV.mp4 (70.95 MB)

📄 07-Keeping_Your_Fingers_on_The_Pulse.mp4 (300.96 MB)

📄 08-Implementing_Your_Customer______s_Feedback.mp4 (175.40 MB)

📄 09-Restarting_the_Product_Cycle.mp4 (186.85 MB)

📄 10-______This_is_How_You______re_Going_to_Bring_Your_Brand_and_Product_to_Life______.mp4 (79.63 MB)

 

📂  09-Smart Product Creation Certification Exam

📄 01-Smart_Product_Creation_-_Certification_Exam-_Review.docx (207.57 KB)

📄 01-Smart_Product_Creation_Review.pdf (150.50 KB)

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