About the course: 

Want to write copy that doesn’t just sit there like a lump of soggy spaghetti? Copy that grabs your readers by the eyeballs and doesn’t let go until they’ve clicked “buy now” with a sweaty, trembling finger? John Romaniello – Captivating Copywriting is your training ground for crafting words that sell like hell (without selling your soul).

Here’s how Roman’s no-BS approach transforms your writing:

• Master the Art of Connection (Not Manipulation): This isn’t about tricking people into buying; it’s about understanding your audience, their desires, and their pain points – and crafting copy that speaks directly to their souls. You’ll learn to write with empathy, authenticity, and a voice that cuts through the noise.

• Craft Copy That Converts (Without Being Sleazy): John’s got a knack for writing copy that’s both persuasive and entertaining. You’ll learn to write headlines that hook, stories that sell, and calls to action that get results – all while staying true to your brand and your values.

• Become a Copywriting Powerhouse: This isn’t a one-trick pony approach. John’s system equips you with the tools and techniques to write high-converting copy for any medium – websites, emails, ads, social media, and more.

John Romaniello Captivating Copywriting Index:

    📂 01-COMMENCE – Introductions, Outlines, and Essentials

•       📄 01-Welcome to Captivating Copywriting.mp4
•       📄 01-Welcome to Captivating Copywriting.png
•       📄 02-Meet Your Instructors.mp4
•       📄 03-Outline and Objectives.ts

    📂 02-CRASH – Captivating Copywriting Crash Course

•       📄 01-18 Backbones.pdf
•       📄 01-Copywriting School for Kids Who Can_t Write Good (Part 1 – Theory).mp4
•       📄 02-Copywriting School for Kids Who Can_t Write Good (Part 2 – Practice).mp4

    📂 03-CRAFT – The Captivating Copywriting Core Curriculum

•       📂 01-Module 1 – The Copywriter_s Mindset
•         📄 01-Module 1 – The Copywriter_s Mindset.mp4
•         📄 01-Module 1 – The Copywriter_s Mindset.png
•       📂 02-Module 2 – All Things Research (or, The Subtle Art of Copy Creepin)
•       📂 03-Module 3 – Extra, Extra, Read All About It – How to Write Headlines that Work
•       📂 04-Module 4 – Of Problems and Pain Points
•         📄 01-An Ethlical Dose of Pain.pdf
•       📂 05-Module 5 – Overcoming Objections
•         📄 01-Workbook – How to Handle Any Objection.pdf
•       📂 06-Module 6 – Storytelling for Salivant Salescopy
•         📄 01-Storytelling Workbook.pdf
•       📂 07-Module 7 – Offer Validation, Creation, and Presentation
•         📄 01-The Perfect Offer Workbook.pdf
•       📂 08-Module 8 – Putting It All Together
•         📄 01-18 Backbones Updated.pdf
•         📄 01-Training – Tightening, Editing _ Polishing.mp4
•         📄 01-Training – Tightening, Editing, and Polishing.png
•       📂 09-Module 9 – Voice

    📂 04-CRUSH – Additional Resources

•       📄 01-Headlines Upon Headlines To Study.pdf
•       📄 01-Swipe These Swipe Files.png
•       📄 01-The Greatest Salesletters of All Time.pdf
•       📄 02-Know Your History – The Greatest Salesletters of All Time.png
•       📄 03-Standing on the Shoulders of Giants – The Master Reading List.mp4
•       📄 03-Standing on the Shoulders of Giants – The Master Reading List.pdf

    📂 05-Tools _ Practices

•       📄 01-The Copywriting Power Hour.mp4
•       📄 01-The Copywriting Power Hour.pdf

    📂 06-Bonus Trainings

•       📄 01-Templates Are Shit, Frameworks are Lit.mp4

    📂 07-CLOSURE – Captivating Copy Wrap Up

•       📄 01-CLOSURE – Captivating Copy Wrap Up.png

💬 Feel free to reach out to our CHAT support for personalized assistance and detailed information tailored to your needs. We’re here to help!