This guidebook is for anyone working in client-facing engagements
For the freelancer, studio owner, or creative director, CORE Discovery will help you become a better facilitator and run in-depth discovery sessions. This guidebook was made for you:

• Graphic Designers
• Web Designers
• Brand Strategists
• Creative Directors

CORE Discovery
CORE Discovery is a simple framework to help you and your clients work together towards a plan that achieves their business goals.
What’s inside

• Client strategy session videos
• 4 New exercises
• Discovery templates
• Exclusive Q&A webinar
• Lifetime updates

The Advanced Strategy Bundle
CORE Discovery is a classic, but it’s just the start. With the Advanced Strategy Bundle, you get an additional 23 Pro call videos discussing the material in greater detail.

• CORE Discovery Strategy Kit ($489)
• Advanced Strategy ($325)
• 23 Pro Group calls about:
• Selling Strategy
• Facilitation Tips
• Defining Brand Attributes
• User Profiles
• User Journey Mapping

Jose Caballer CORE Discovery Index:

    📂 01-Introduction

📄 01-Cover.jpg

📄 01-Getting Started with CORE.pdf

📄 02-1 CORE-Discovery-Introduction .pdf

📄 03-2 CORE-Discovery-Team-Alignment .pdf

📄 04-3 CORE-Discovery-Brand-Attributes .pdf

📄 05-4 CORE-Discovery-Customer-Profiles .pdf

📄 06-5 CORE-Discovery-Goals-Prioritization .pdf

📄 07-6 CORE-Discovery-Principles-of-Translation.pdf

📄 08-7 CORE-Discovery-Attribute-Clustering .pdf

📄 09-8 CORE-Discovery-Data-Matching.pdf

📄 10-9 CORE-Discovery-Impact-Narrative.pdf

📄 11-CORE-Blank-Workbook.key

📄 12-CORE-Blank-Workbook.pdf

📂 02-CORE Framework

📄 01-2 CORE-Discovery-Team-Alignment .pdf

📄 01-Exercise- Team Alignment.mp4

📄 02-3 CORE-Discovery-Brand-Attributes .pdf

📄 02-Exercise- Brand Attributes .mp4

📄 03-4 CORE-Discovery-Customer-Profiles .pdf

📄 03-Exercise- Customer Profiles.mp4

📄 04-5 CORE-Discovery-Goals-Prioritization .pdf

📄 04-Exercise- Prioritizing Goals.mp4

📄 05-6 CORE-Discovery-Principles-of-Translation.pdf

📄 05-Principles of Translation.png

📄 06-7 CORE-Discovery-Attribute-Clustering .pdf

📄 06-Exercise- Attribute Clustering.mp4

📄 07-8 CORE-Discovery-Data-Matching.pdf

📄 07-Exercise- Data Matching – The Futur.mp4

📄 08-9 CORE-Discovery-Impact-Narrative.pdf

📄 08-Exercise- Impact Narrative.mp4

📂 03-Bonus Material

📄 01-Alkemista-CORE-Brief.key

📄 01-Alkemista-CORE-Brief.pdf

📄 01-CORE-Discovery-Large-Sheets.key

📄 01-CORE-Discovery-Large-Sheets.pdf

📄 02-Webinar- Top Tips on Facilitation with Jose.mp4

📂 04-BONUS – Material from CORE 1.9

📄 01-CORE- Work Session Videos ep. 1.mp4

📄 02-CORE- Work Session Videos ep. 2.mp4

📄 03-CORE- Work Session Videos ep. 3.mp4

📄 04-CORE- Work Session Videos ep. 4.mp4

📄 05-CORE- Work Session Videos ep. 5.mp4

📄 06-CORE- Work Session Videos ep. 6.mp4

📄 07-CORE- Work Session Videos ep. 7.mp4

📄 08-CORE- Work Session Videos ep. 8.mp4

📄 09-CORE- Work Session Videos ep. 9.mp4

📄 10-CORE- Work Session Videos ep. 10.mp4

📄 11-CORE- Work Session Videos ep. 11.mp4

📄 12-CORE- Work Session Videos ep. 12.mp4

📄 13-CORE- Work Session Videos ep. 13.mp4

📂 05-Join The Conversation

📄 01-Become a part of the CORE community.pdf

💬 Feel free to reach out to our CHAT support for personalized assistance and detailed information tailored to your needs. We’re here to help!