COUPON: BLACKCODE

About the course: 

Think creating content is just about churning out blog posts and hoping for the best? Julia McCoy – Content Strategy & Marketing Course reveals the strategic framework behind content that ranks, engages, and converts. This isn’t about chasing algorithms; it’s about understanding your audience, crafting valuable content, and distributing it effectively to achieve your business goals.

 

This course, led by a recognized content marketing expert, provides a roadmap for creating a content strategy that aligns with your business objectives. You’ll learn to identify your target audience, research winning content ideas, craft compelling copy, and optimize your content for search engines and social media. These skills are essential for any business looking to thrive in today’s digital landscape, whether you’re a seasoned marketer or just starting out.

Imagine your content attracting a flood of targeted traffic, your audience eagerly consuming your every word, and your sales goals becoming a reality. Download this course today and unlock the secrets to content marketing mastery.

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Julia McCoy Content Strategy & Marketing Course Index:

    📄 #423 – ‘Content Strategy & Marketing Certification’.jpg

📄 #424 – ‘Content Strategy & Marketing Certification’.jpg

📄 #425 – ‘Course Partner Discounts (Updated for 2019) I Content Strategy &’.pdf

📄 #426 – ‘Pricing Guide for Content Creators, Freelancers & Marketers I Content Strategy &’.pdf

📄 #427 – ‘How to Guide Content Strategy & Marketing Clients to a Close [Guiding Principles + PDF Guides_Live Call Recording] I Content Strategy &’.pdf

📄 #428 – ‘Twitter Growth Hacking I Content Strategy &’.pdf

📄 #429 – ‘Content Strategy & Marketing Certification’.jpg

📄 #430 – ‘Course Bundle_ You’re In The Content Strategy & Marketing Course I Con’.pdf

📄 #431 – ‘Welcome! Start Here I Con’.pdf

📄 #432 – ‘Get the Accompanying Guidebook on Amazon I Con’.pdf

📄 #433 – ‘All Module Workbooks (PDFs) I Con’.pdf

📄 #434 – ‘Introducing An ROI-Driven Content Strategy Teaching & the Skills You’re About to Learn I Con’.pdf

📄 #435 – ‘How to Find Hot Topics Using Brian Dean’s Exploding Topics (Free Tool) I Con’.pdf

📄 #436 – ‘(New Tool Launched December 2017) Unicorn Content Topic Discovery in Hawkeye I Con’.pdf

📄 1 – How to Stay Educated as a Content Marketer Resource.pdf

📄 1—Welcome! Start Here – Con.ts

📄 16 Why Content Marketing & Strategy Knowledge.pdf

📄 2-Your Copy of the BSE Workbook & How to Use the BSE Workbook – Con.ts

📄 3-The Story Behind Course Creator Julia McCoy- From Freelancer to Agency Owner – Con.ts

📄 B.South – Completed Files – BSE FINAL.zip

📄 BSE Workbook.pdf

📄 BSE Workbook_2.pdf

📄 CS&M Certified Badge.zip

📄 Certification Images (Upload to Your Site, LinkedIn, etc.) – Con.ts

📄 Comprehensive Content Marketing Glossary.pdf

📄 Intro Module – Workbook 1.pdf

📄 Module 1 Workbook.pdf

📄 Module 2 Workbook.pdf

📄 Module 3 Workbook.pdf

📄 Module 4 Workbook.pdf

📄 Module 5 Workbook.pdf

📄 Module 6 Workbook.pdf

📄 PracticalContent_v7wCover.pdf

📄 The Basics of Creating High-Ranking SEO Content Resource (new version).pdf

📄 Why Content Marketing & Strategy Knowledge Doesn’t End Here (& How to Stay Up on Your Skills) – Con.ts

 

📂 1 Introduction

📄 1-Welcome! Class 1 (Intro & Module 1) – Con.ts

📄 10-What’s Ahead- 6 Cores You Need For a Profitable Brand Strategy & Your Certification – Con.ts

📄 2-Introducing An ROI-Driven Content Strategy Teaching & the Skills You’re About to Learn – Con.ts

📄 3-Setting Your Personal and Professional Goals for this Course – Con.ts

📄 4 – Content Marketing Statistic Cheat Sheet Shortlist.pdf

📄 4-Content Strategy vs. Content Marketing- The Big Picture – Con.ts

📄 5-Why Does Content Fail- Protecting Against Content Catastrophe with the 4 Keys – Con.ts

📄 6-Where Content Marketing is Headed- Inspiration – Con.ts

📄 7-The Reality & Budget of Many Businesses When It Comes to Content Creation – Con.ts

📄 8-Content Strategy vs. Everything Else- What You’ll Learn in This Course – Con.ts

📄 9-How Planning & Executing Great Content Is a Multi-Person, Expert Job (Content Team Structure) – Con.ts

📄 Intro Module – Workbook 1_2.pdf

📄 Introductory Resource 15 Common Terms.pdf

📄 The Content Creation Team Blueprint.pdf

 

📂 2 BRAND BUILDING

📄 1-Your Content Expertise- Defining Your Topic Area for an Authoritative, High-ROI Online Presence – Con.ts

📄 2-Tying Your Content Expertise to Your Content Differentiation Factor (CDF) – Con.ts

📄 3-Your Content Creation- Three Goals for Repeated Content Success – Con.ts

📄 4-Setting A High-ROI “Net” of Content Marketing- Tracking vs. Reality – Con.ts

📄 5-An Example of ROI Content- Highly SEO Ranked Content – Con.ts

📄 6-An Example of ROI Content- Brand Awareness and Customer Engagement Content – Con.ts

📄 7-Guest Speaker Michele Linn Presents- How CMI Was Built Through Content & Practical Content Marketing Strategy Tips – Con.ts

📄 Intro Module Bonus Lesson – Guest Speaker with picture_2.pdf

📄 Module 1 Workbook_2.pdf

 

📂 3 AUDIENCE DISCOVERY

📄 1-Welcome! Class 2 – Con.ts

📄 10-Brand Strategy Part 1- Create a Persona & Brand Content Style Guidelines – Con.ts

📄 2-Are Personas Worth Creating- 4 Keys to Keep in Mind – Con.ts

📄 3-Where Creating Great Content Begins- Your Audience & an ROI Perspective – Con.ts

📄 4-A Beginner’s Guide to Mapping out a Content Audience Persona- New Audiences – Con.ts

📄 5-New Audience Persona Bonus- Using Facebook Insights as A Low-Budget, High Quality Discovery Alternative – Con.ts

📄 6-A Beginner’s Guide to Mapping out a Content Audience Persona- Existing Audiences – Con.ts

📄 7 – Lifecycle Stage Content Topics Guide – Sales Team.pdf

📄 7-A Little Social Media Stalking Goes a Long Way- How to Discover Your Persona’s Interests (Demo) – Con.ts

📄 8-How to Map Your Buyer Persona to Lifecycle Stages to Create Sales Awareness Content – Con.ts

📄 9-How to Discover Sales Awareness Questions- Key Questions to Ask Your Persona [New Audience] – Con.ts

📄 Bonus Lesson Module 2 – EXAMPLE New Audience Persona.jpg

📄 EW Brand Book – Brand Content Style Guidelines Landscape.pdf

📄 Email Marketing Resource – The 5 Best Email Marketing Tools.pdf

📄 Lesson 3 – New Audience Persona.docx

📄 Lesson 3 – New Audience Persona.pdf

📄 Lesson 3 – New Audience Persona_2.pdf

📄 Lesson 4 – Existing Audience doc template.docx

📄 Lesson 4 – Existing Audience.pdf

📄 Module 2 Lesson 8 – Brand Content Style Guidebook Template.docx

📄 Module 2 Workbook_2.pdf

📄 Template – Content Audience Persona Lifecycle Stages.pdf

📄 skype_brandbook.pdf

 

📂 4 SEO

📄 1-Welcome! Class 3 – Con.ts

📄 10-Detailed Keyword Discovery- How to Find Keywords & Define Your Next Content Action Steps [Live Demo Using KWFinder] – Con.ts

📄 11-Geo-Targeted Keyword Guide- How to Find High-ROI, Long Tail Local Keywords – Con.ts

📄 12-How to Check for DA (Domain Authority), a Moz Ranking Factor, & How it Impacts Creating Content – Con.ts

📄 13-Brand Strategy Part 2- Create a Comprehensive Keyword Report (Exercise) – Con.ts

📄 2-Outlining Your Three Goals for Setting Keyword Research & Online Content Success (Exercise) – Con.ts

📄 3-Why Does Organic Search Hold Higher ROI Than Paid Search- Google’s Written Standards for Quality – Con.ts

📄 4-The Blueprint to Discovering a High-ROI Keyword (Core Keyword Types & Defining the Sweet Spot) – Con.ts

📄 5-Keyword Research- Biggest Common Problems_Mistakes (The Don’ts) – Con.ts

📄 6-The Content Strategist’s Keyword Toolbox- Favorite Tools & Major Differences – Con.ts

📄 7-How to Choose a Tool for Both Keyword Research & Position Tracking – Con.ts

📄 8-Guest Speaker Ryan West Presents How to Find a Good Keyword- An Overview of Keyword Research in SEMrush – Con.ts

📄 9-Guest Speaker Ryan West Presents Live Examples of Pulling Two Brand Keyword Reports – Con.ts

📄 Bonus Resource On-Site Ranking Factors.pdf

📄 CSC Module 3 – VIP Bonus Partner Software Savings.pdf

📄 Example – Keyword Research (Express Writers Keyword Report).xlsx

📄 Example – Keyword Research (Express Writers Keyword Report)_2.xlsx

📄 Module 3 Workbook_2.pdf

 

📂 5 BUILDING ONLINE AUTHORITY

📄 1-Welcome! Class 4 – Con.ts

📄 10-A Nutshell Guide on Internal Linking In Your Content & How to Judge Link Quality with Alexa – Con.ts

📄 11-The ROI of Blogging (AKA, 2 Key Reasons Why You Should Have Started Blogging Yesterday) – Con.ts

📄 12-Brand Strategy Part 3A- Building Roads to Your House With Outside Channels- Guest Blogging Column Discovery (Exercise) – Con.ts

📄 13-Brand Strategy Part 3B- Building Roads to Your House With Outside Channels- Social Media (Exercise) – Con.ts

📄 14-Building Roads to Your House With Outside Channels- Guest Solo Appearances – Con.ts

📄 15-Guest Speaker Michele Linn Presents- You Need a Blog- Ground Rules of a Tangible Blogging Plan – Con.ts

📄 2-Building Your “House” Online- How to Have Content Focus For Better Results & Where Your Focus Should Be – Con.ts

📄 3-How to Win Every Time With A Core Content Commitment Approach in the Online Content Presence You Build – Con.ts

📄 4-Defining the 3 Commitments to Core Content Creation – Con.ts

📄 5-Core Focus Circle- Identifying the Key Integral Commitment & Who to Trust for Content Production – Con.ts

📄 6-Proving the Key Integral Commitment With Case Studies- I. How Unbounce Built Authority Solely Through Blogging – Con.ts

📄 7-Proving the Key Integral Commitment With Case Studies- II. What Happened When My Agency Doubled Our Budget – Con.ts

📄 8-Site Structure- A Map of a Strong Content House – Con.ts

📄 9-What is Cornerstone Content & Why Does it Matter- – Con.ts

📄 Level 2 Bonus (Guest Speaker Michele Linn) Student Note Sheet.pdf

📄 Module 4 Resource – Top 7 Social Media Platforms.pdf

📄 Module 4 Workbook_2.pdf

 

📂 6 CONTENT CREATION

📄 1-Welcome! Class 5 – Con.ts

📄 10-SEO Optimization Checklist- 8 Steps to Help You Accurately Optimize Your Content – Con.ts

📄 11-Creating SEO Content That Ranks- 2 Super Simple Steps & Why They’re Missed Most of the Time – Con.ts

📄 12-Anatomy of a High-ROI, Optimized Blog Post – Con.ts

📄 13-Anatomy of a High-ROI Optimized Landing Page – Con.ts

📄 14-Repurposing Core Format into Other Formats – Con.ts

📄 15-The Art & Habit of Comprehensive, “10x Content-” Creating Your Best Content, Each Time [5-Step Checklist] – Con.ts

📄 16-Guest Blogging- How to Approach & Get On The Publications You Want – Con.ts

📄 17-Guest Blogging- How to Pitch Irresistible Topic Ideas (BuzzSumo Demo) – Con.ts

📄 18-CTAs- The Importance of List Building and Tying an -Ask- Into Your Content Pieces – Con.ts

📄 19-Optimize Your Headline and Your Hook- Key Content Cores for Conversion – Con.ts

📄 2-Simplifying the Content Ideation and Creation Process – Con.ts

📄 20-Brand Strategy Part 3C- Formulate High-ROI Content Topics & Hooks – Con.ts

📄 3-Live Demo of Pulling Strong Brand Awareness Topics from a Web Crawl – Con.ts

📄 4-How to Find Hot Topics Using Brian Dean’s Exploding Topics (Free Tool) – Con.ts

📄 5-How to Find Hot Topics Using BuzzSumo – Con.ts

📄 6-(New Tool Launched December 2017) Unicorn Content Topic Discovery in Hawkeye – Con.ts

📄 7-Buyer-Focused Content- An Overall Look at Creating Content for the Stages of Your Funnel (Exercise) – Con.ts

📄 8-Buyer-Focused Content- Customer Topic Discovery for the Stages of Your Funnel (Demo) – Con.ts

📄 9-Best of Both Worlds- SEO Content That Achieves Sales Awareness Content Goals – Con.ts

📄 Client A.xlsx

📄 Client B.xlsx

📄 Module 5 Bonus Customer Video Testimonial Script Swipe File – with fillable fields_2.pdf

📄 Module 5 Bonus Resource- Headline & Topic Discovery with Steve Rayson from BuzzSumo_2.pdf

📄 Module 5 Workbook_2.pdf

 

📂 7 POST-PUBLISHING

📄 1-Welcome! Class 6 – Con.ts

📄 10-Editorial Calendar Planning- A Tool That’ll Take You 5 Minutes – Con.ts

📄 11-Guest Expert Shani Taylor from Airtable Presents- Advanced Editorial Calendar Building Tutorial – Con.ts

📄 12-Old Content is Your Money Content- Why & How to Set a Plan for Auditing, Maintaining & Updating Content – Con.ts

📄 13-Guest Speaker Ryan West Presents- How to Track Your Rankings, Set Up Competitor Research, and Maintain Positions in SEMrush – Con.ts

📄 14-Tracking & Updating Your Ranking Content for a Serious Content ROI Boost [Live Tutorial] – Con.ts

📄 15-Conducting a Content Audit- A Step-by-Step Guide – Con.ts

📄 16-Brand Strategy Part 4- Create An Editorial Calendar [Live Demo & Templates] – Con.ts

📄 2-Guest Speaker Sujan Patel Presents- Content Promotion Strategies [Tools and Tactics] – Con.ts

📄 21-Guest Speaker Steve Rayson from BuzzSumo Presents- Headline & Topic Discovery – Con.ts

📄 3-A Beginner’s Guide to Content Promotion & Key Fundamentals for Boosting Exposure – Con.ts

📄 4-Social Media Platform Posting Velocity, Length, Best Practices & Social Media Management Apps – Con.ts

📄 5-Email Marketing- Best Practices for Email Writing & Scheduling – Con.ts

📄 6-Costs, Budget Setting, and Expectations to Associate with Content Creation – Con.ts

📄 7-Guest Speaker Dan Levy (Content Director at Unbounce) Presents- The Cost & Return of 10x Blogging – Con.ts

📄 8-A Short Guide on How to Find Amazing Writers to Support Your Content Creation – Con.ts

📄 9-Getting All Your Moving Parts In Place- How Do I Start Creating a Content Plan- – Con.ts

📄 Content Marketing Statistic Shortlist.pdf

📄 Content-Quality-Audit Template.xlsx

📄 EXAMPLE Content-Quality-Audit Template.xlsx

📄 Email Marketing Resource – The 5 Best Email Marketing Tools_2.pdf

📄 Module 6 – Content Planning Strategy Phase Resource.pdf

📄 Module 6 Bonus Airtable Credits.pdf

📄 Module 6 Bonus Quick Handy Guide on How to.pdf

📄 Module 6 Workbook_2.pdf

📄 SEMrush Content Ranking & Updates 6.23.17.docx

📄 Swipe File  EW 2017 Web Content Writing Guidelines for Our Writers.pdf

📄 Swipe File EW – Sample General Writer ASSIGNMENT – TEST USE ONLY.pdf

 

📂 Bonuses

📄 #480 – ‘Guest Speaker Veronica Camara Presents_ The UX Writer Opportunity_ How’.jpg

📄 #481 – ‘Bonus_ 2020 Training, How to Use SEO Writing for Blogs and Websites for More Traffic From Google’.pdf

📄 1-Pricing Guide for Content Creators, Freelancers & Marketers – Content Strategy &.ts

📄 2-How to Guide Content Strategy & Marketing Clients to a Close [Guiding Principles + PDF Guides_Live Call Recording] – Content Strategy &.ts

📄 3-Instagram- How to Get More Leads & Subscribers – Content Strategy &.ts

📄 4-Twitter Growth Hacking – Content Strategy &.ts

📄 5-Guest Speaker Michele Linn Presents- How CMI Was Built Through Content & Practical Content Marketing Strategy Tips – Content Strategy &.ts

📄 6-Guest Speaker Steve Rayson from BuzzSumo Presents- Headline & Topic Discovery – Content Strategy &.ts

📄 7-Guest Speaker Dan Levy (Content Director at Unbounce) Presents- The Cost & Return of 10x Blogging – Content Strategy &.ts

📄 Bonus- 2020 Training, How to Use SEO Writing for Blogs and Websites for More Traffic From Google.ts

📄 CSC – How to Create a Killer Portfolio When You’re Just Starting Out.pdf

📄 Content Consultation Client-Ready Templates & Guide.zip

📄 Content Creation & Content Strategy Pricing Guide – 2018.xlsx

📄 Content Strategy Call – EW and new lead Feb 2018.mp3

📄 Guest Speaker Michele Linn Presents- You Need a Blog- Ground Rules of a Tangible Blogging Plan.ts

📄 Guest Speaker Sujan Patel Presents- Content Promotion Strategies [Tools and Tactics].ts

📄 Guest Speaker Veronica Camara Presents- The UX Writer Opportunity- How.ts

📄 How to Prep and Consult Clients – Bonus Resource Guide – CSC.pdf

📄 Intro Module Bonus Lesson – Guest Speaker with picture.pdf

📄 Module 5 Bonus Customer Video Testimonial Script Swipe File – with fillable fields.pdf

📄 Module 5 Bonus Resource- Headline & Topic Discovery with Steve Rayson from BuzzSumo.pdf

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