What is Khalid M Facebook Marketing School for Cheap?
Level UP Your Facebook & Instagram Ads Skills
This course will give you ALL the tools and skills you need to build the most effective and affordable Facebook campaigns.
What You Get:
The only Facebook Ads course taught by a former Facebook Employee
Teaching you what I learned from 3 years working at Facebook as a client ads consultant: the secrets, principles, and practices used by the world’s best Facebook ad marketers. I’ve also advised dozens of startups through my consultancy, and launched 6 eCommerce companies of my own.
*only publicly available information is shared, nothing breaking NDA agreement.
69+ On-Demand Video Lessons & Growing!
Covering every subject you need to know about Facebook ads: FB’s ad ecosystem, building compelling ads, the ad auction, campaign structures, bidding, and more!
AND, you get access to future material! I’m always updating the course with new content, and you’ll get access to all of it!
What makes this the most up-to-date Facebook course out there?
Everything in this course was made in December 2019. On top of that, I am constantly releasing new content based on updates to the ad platform, new solutions, and student requests.
These are the 3 newest lessons, and the dates they were released:
Released Feb 14th: Scaling Your Ad Spend
Based on student requests, I released two 20-minute lessons on how to scale your ad spend aggressively, while maintaining positive ROI.
Released Feb 10th: Ad Policy
Another highly requested topic, I created and released 50 minutes of content on how to avoid, manage, and mitigate compliance issues (disapprovals, account disables, business manager disables, etc.)
Released Feb 4th: Dynamic Creative
One of Facebook’s newer and most promising features for 2020, I built a lesson and step-by-step tutorial on Dynamic Creative, a new solution that enables you to automate the creation and testing of ads, and ad components (headlines, CTAs, videos, images, etc.).
The course is for users that want to improve their ROI and effectiveness using Facebook ads, through lessons you won’t find anywhere else on the web.
This course will enable you to more confidently leverage Facebook ads to deliver business outcomes.
With proven methods, used by the most sophisticated advertisers.
Khalid M Facebook Marketing School Index:
📂 01-Introduction
📄 02-Brands Built Entirely on Facebook & Instagram – What do They Know-.mp4 (2.58 MB)
📄 03-About Me.mp4 (6.74 MB)
📄 04-What You’ll Learn in this Course.mp4 (6.17 MB)
📄 04-What You’ll Learn in this Course.pdf (88.89 KB)
📄 05-Agenda for This Course.mp4 (2.46 MB)
📄 05-Screen Shot 2019-12-19 at 5.56.30 PM.png (61.62 KB)
📂 02-Facebook’s Ad Ecosystem
📄 01-Facebook’s Ad Ecosystem and the 10 Year Roadmap.mp4 (5.60 MB)
📄 01-Welcome!.mp4 (798.27 KB)
📄 02-Beyond the Facebook Blue App.mp4 (5.63 MB)
📄 02-Screen Shot 2019-12-18 at 4.13.35 PM.png (291.12 KB)
📄 02-Screen Shot 2019-12-18 at 4.13.59 PM.png (353.02 KB)
📄 03-Cross-Channel, Cross-Device, Identity Tracking.mp4 (2.44 MB)
📄 04-Screen Shot 2019-12-18 at 4.31.57 PM.png (169.59 KB)
📄 04-The Emergence of Digital Native Companies, Built on Facebook and Instagram.mp4 (6.57 MB)
📄 05-Programming the Right Instructions- Campaign Objectives.mp4 (7.38 MB)
📄 06-Modern Problems Require Modern Solutions.mp4 (5.80 MB)
📄 07-ad ecosystem quiz! _ khalid h’s facebook marketing school.pdf (92.17 KB)
📄 08-NEW- Ads Manager Part 1- Beginner 101, Navigation, and Reporting.mp4 (78.08 MB)
📄 08-NEW_ Ads Manager Part 1_ Beginner 101, Navigation, and Reporting.pdf (14.16 KB)
📄 09-NEW- Campaign Structures- Evolving From Basic to Advanced.mp4 (114.92 MB)
📂 03-How to WIN the Facebook ad auction
📄 01-How the Facebook Ad Auction Works.mp4 (24.91 MB)
📄 02-Screen Shot 2019-12-24 at 12.15.05 PM.png (193.38 KB)
📄 02-The Underlying Auction Formula That Runs EVERYTHING .mp4 (57.69 MB)
📄 03-How to Win at the Auction.mp4 (31.64 MB)
📄 03-Screen Shot 2019-12-13 at 3.03.07 PM.png (83.19 KB)
📄 04-Minimizing Constraints on Delivery .mp4 (3.68 MB)
📄 05-Why are Lookalike Audiences So Powerful-.mp4 (5.42 MB)
📄 06-Building a Robust Lookalike Targeting Strategy.mp4 (34.41 MB)
📄 06-Screen Shot 2019-12-15 at 11.00.20 AM.png (216.98 KB)
📄 06-Screen Shot 2019-12-15 at 11.00.27 AM.png (76.84 KB)
📄 07-NEW- A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager) .mp4 (106.92 MB)
📄 08-The ‘Learning Stage’ of Optimization .mp4 (5.68 MB)
📄 09-Preventing ‘Significant Edits’ & Learning Resets.mp4 (33.23 MB)
📄 09-Screen Shot 2019-12-15 at 12.56.59 PM.png (335.21 KB)
📄 10-What Exactly is the Facebook Pixel- Why is it a MUST-.mp4 (7.13 MB)
📄 11-Facebook Pixel Implementation Principles.mp4 (40.24 MB)
📄 11-Screen Shot 2019-12-15 at 3.39.15 PM.png (149.20 KB)
📄 12-Placement Liquidity (Automatic Placements & Asset Customization) .mp4 (27.70 MB)
📄 13-Post-Click User Experience .mp4 (7.62 MB)
📄 13-Screen Shot 2019-12-15 at 3.50.49 PM.png (140.92 KB)
📄 14-Key Takeaways.mp4 (30.96 MB)
📄 14-Screen Shot 2019-12-15 at 3.51.03 PM.png (206.39 KB)
📄 15-ad auction quiz! _ khalid h’s facebook marketing school.pdf (94.05 KB)
📂 04-What the Best Advertisers Do
📄 01-Who are the Best- Why Should We Care What They Do.mp4 (6.33 MB)
📄 02-The Automation Mindset .mp4 (2.57 MB)
📄 03-5 Principles to Remember.mp4 (1.36 MB)
📄 03-Screen Shot 2019-12-19 at 10.58.14 AM.png (96.78 KB)
📄 04-1. Automated Account Structures.mp4 (8.53 MB)
📄 04-Screen Shot 2019-12-19 at 11.18.53 AM.png (126.04 KB)
📄 05-2. A) Campaign Budget Optimization .mp4 (32.12 MB)
📄 05-Screen Shot 2019-12-19 at 11.51.38 AM.png (192.49 KB)
📄 06-2. B) Example of Campaign Structure.mp4 (6.34 MB)
📄 06-Screen Shot 2019-12-19 at 1.20.07 PM.png (98.63 KB)
📄 07-3. A) Bid-Constrained vs Budget-Constrained.mp4 (8.36 MB)
📄 08-3. B) Manual Bidding – How Do You Do It-.mp4 (23.60 MB)
📄 09-3. C) Manual Bidding – How Does It Actually Work-.mp4 (30.68 MB)
📄 09-Screen Shot 2019-12-19 at 1.18.23 PM.png (129.74 KB)
📄 10-3. D) Manual Bidding Examples – How to Choose the Right Bid Amount .mp4 (43.22 MB)
📄 10-Screen Shot 2019-12-19 at 12.59.01 PM.png (253.74 KB)
📄 11-3. E) Advanced Bidding Strategy with LTV Cohorts .mp4 (5.96 MB)
📄 11-Screen Shot 2019-12-19 at 1.35.08 PM.png (70.47 KB)
📄 12-3. F) Cost Cap vs Bid Cap vs Target Cost Bidding.mp4 (23.18 MB)
📄 13-4. Laser Focused on Signal Volume .mp4 (51.77 MB)
📄 13-Screen Shot 2019-12-19 at 1.36.27 PM.png (152.66 KB)
📄 14-5. Fully Leveraged Targeting Capabilities.mp4 (36.73 MB)
📄 15-Key Takeaways .mp4 (4.77 MB)
📄 15-Screen Shot 2019-12-19 at 2.18.54 PM.png (149.78 KB)
📄 16-what the best advertisers do – quiz! _ khalid h’s facebook marketing school.pdf (99.72 KB)
📂 05-How to Build Amazing Ads
📄 01-The Mobile Attention Span .mp4 (5.99 MB)
📄 02-Creative Best Practices and Considerations.mp4 (6.21 MB)
📄 03-Stories + Feed Video + Static = Winning Combination.mp4 (2.65 MB)
📄 04-Deconstructing Excellent Ads – Part 1 .mp4 (24.93 MB)
📄 05-Deconstructing Excellent Ads – Part 2.mp4 (7.93 MB)
📄 06-Deconstructing Excellent Ads – Part 3.mp4 (5.75 MB)
📄 07-Adding Motion to Static Images (Cinemagraphs).mp4 (4.07 MB)
📄 08-The Ad Library – An Incredible Tool No-one Knows About .mp4 (30.61 MB)
📄 08-The Ad Library – An Incredible Tool No-one Knows About.pdf (28.39 KB)
📄 09-Animoto – My Choice for Building Great Ads .mp4 (55.56 MB)
📄 09-Animoto – My Choice for Building Great Ads.pdf (21.94 KB)
📄 10-Creative Hub Gallery – For Inspiration & Exploring New Formats.mp4 (5.65 MB)
📄 10-Creative Hub Gallery – For Inspiration & Exploring New Formats.pdf (33.14 KB)
📄 11-Native Ads Manager Editor – Quick & Easy Templates.mp4 (2.69 MB)
📄 12- Canva – General Design Resource with Templates .mp4 (4.72 MB)
📄 12- Canva – General Design Resource with Templates.pdf (23.52 KB)
📄 13-Key Takeaways .mp4 (7.01 MB)
📄 13-Screen Shot 2019-12-19 at 4.06.55 PM.png (127.58 KB)
📄 14-how to build amazing ads – quiz! _ khalid h’s facebook marketing school.pdf (89.57 KB)
📂 06-Newly Added Content!
📄 01-Lead Ads Part 1- What are Lead Ads & Who Should Use Them- .mp4 (47.07 MB)
📄 02-Lead Ads Part 2- Why Use Lead Ads-.mp4 (41.22 MB)
📄 03-Lead Ads Part 3- Step-by-Step Tutorial, How to Setup a Campaign + Copywriting Tips.mp4 (346.92 MB)
📄 04-Lead Ads Part 4- Best Practices.mp4 (55.41 MB)
📄 05-eCommerce Campaign Structure Guide.mp4 (363.80 MB)
📄 06- Dynamic Creative- Super-Easy, Automated Ad Creation.mp4 (125.29 MB)
📄 07-Ad Policy Part 1- Policy Compliance.mp4 (180.45 MB)
📄 08-Ad Policy Part 2- Preventing Disables, Appeals, Limiting Impact on Business, and More.mp4 (307.20 MB)
📄 09-Scaling Ad Spend Part 1- Case Study + Prerequisites.mp4 (169.90 MB)
📄 10-Scaling Ad Spend Part 2- How I Scale, Scaling Tactics, and Leaky Buckets.mp4 (471.50 MB)
📄 11-The Audience Overlap Analysis Tool.mp4 (153.77 MB)
📄 12-Conversion Optimization Windows.mp4 (68.23 MB)
📄 13-COLD Starts- How to Start with No Data, the Cascading Method.mp4 (116.45 MB)
📄 14-Dynamic Ads Part 1- Intro, Benefits, and Requirements.mp4 (84.98 MB)
📄 15-Dynamic Ads Part 2- Step-by-Step Tutorial.mp4 (215.01 MB)
📂 07-Conclusion
📄 01-Congrats on Finishing the Course! .mp4 (500.84 KB)
📄 01-Congrats on Finishing the Course! .pdf (80.78 KB)
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