Lorell Lane · Social Sales LabLorell Lane Social Sales Lab is a Facebook and Instagram advertising course: an eight-step framework, 128 videos, 241 files and about 35.6 GB, which you can order at Courses On Budget Below you get the real structure, module by module. Digital files. Crypto payment only. Fast delivery is handled manually after payment confirmation. Download links remain available for 7 days; save your files locally.
Secure the bag: an ad framework for Facebook and Instagram
The Lorell Lane Social Sales Lab is pitched, in its own words, as a way to secure the bag and your freedom. The product page says it teaches entrepreneurs and professionals how to scale a business with Facebook and Instagram ads through an eight-step framework.
The eight steps run from fundamentals, funnels and targeting through ad building, conversions, launch, machine mastery and ascension. On top of the core modules, the package adds two libraries of live classes and a large set of guest-speaker masterclasses.
Ordering Lorell Lane Social Sales Lab in four moves
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Choose the course
Open the Lorell Lane course page and add it to your cart.
3
Pay in crypto
Pay in crypto. Files are delivered manually after payment confirmation.
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Download and save
Plan your download: the package is large, and links stay live for 7 days.
What’s inside Lorell Lane Social Sales Lab: 8 modules, then the full file index
Each module is summarised once below. The full file list follows in collapsible folders, so you can open only the parts you care about.
Module 1 · Ad Frameworks + Foundation
Social media strategy, an introduction to Facebook ads, and the power of the pixel, plus account set-up and a campaign overview.
Module 2 · Facebook Funnels
The sales funnel recipe, funnel mapping, automation tools and funnel feeding, with webinar, tripwire, phone and ecommerce funnel lessons.
Module 3 · Audiences & Targeting
Premium elements, the three audience types, the 5Ps of targeting, interest targeting, custom and lookalike audiences.
Module 4 · Ad Building & Copywriting Made Easy
Ad basics and placements, ad copy with the CAKE method, video ads, Canva and CapCut designs, and spy hacking through the ad library.
Module 5 · Launch! & Learning
Preparing for takeoff: full funnel campaign setup, metrics that matter, a launch checklist, budgeting and the learning phase.
Module 6 · Conversions & Retargeting
Custom conversions, the NUCLEAR retargeting method, offline conversions and the Secure The Bag bonus.
Module 7 · Machine Mastery
Optimizing and troubleshooting: campaign life cycle, finding the bottleneck, ad fatigue and the testing matrix.
Module 8 · Ascension & Scaling
Scaling strategies, horizontal scaling, automated rules and automation secrets.
The folders below mirror the package: onboarding and resources, the eight modules, a graduation video, and the libraries of live classes and bonus masterclasses.
📂 00-Resources · 1 files
- 00-Resources.txt
📂 01-Onboarding · 6 files
- 01-2023 SSL Guided Textbook.pdf
- 01-Let’s Get Started.docx
- 02-Lab Rules of Success.docx
- 02-Lab Rules of Success.mp4
- 03-Designing Your Dream Life -BONUS-.mp4
- 03- Designing Your Dream Life -BONUS-.docx
📂 02-Module 1 – Foundation & Fundamentals · 20 files
- 01- Intro Foundation Fundamentals.docx
- 02- Intro Foundation Fundamentals.mp4
- 02- (1.1) Social Profiles Audit.docx
- 02- (1.1) Social Profiles Audit.mp4
- 03- Ad Account Set Up.mp4
- 03- Connecting Ad Account to a Business Manager.mp4
- 03- (1.2) Account Set Up.docx
- 03- (1.2) Account Set Up.mp4
- 04- For e-Commerce.mp4
- 04- SSL Periodic Table.pdf
- 04- (1.3) Campaign Overview.docx
- 04- (1.3) Campaign Overview.mp4
- 05- Copy of E-Comm Ads to Income Plan by the Social Sales Lab (2024).xlsx
- 05- Copy of Phone Ads to Income Plan by the Social Sales Lab (2023).xlsx
- 05- Copy of Real Estate Ads to Income Plan by the Social Sales Lab (2023).xlsx
- 05- Copy of Webinar Ads to Income Plan by the Social Sales Lab (2023).xlsx
- 05- WEBINAR FUNNEL.mp4
- 05- (1.4) Ads to Income Plan -BONUS-.docx
- 05- (1.4) Ads to Income Plan BONUS.mp4
- 06- Recap Foundation Fundamentals.docx
📂 03-Module 2 – Facebook Funnels · 32 files
- 01- Intro Facebook Funnels.docx
- 01- Intro Facebook Funnels.mp4
- 02- (2.1) Customer Journey -BONUS-.docx
- 02- (2.1) Customer Journey -BONUS-.mp4
- 03- (2.2) Store Metaphor – TOF-MOF-BOF.docx
- 03- (2.2) Store Metaphor – TOF MOF BOF.mp4
- 04- (2.3) The Freedom Funnel Strategy.docx
- 04- (2.3) The Freedom Funnel Strategy.mp4
- 05- (2.4) The Freedom Funnel Setup.docx
- 05- (2.4) The Freedom Funnel Setup.mp4
- 06-Pixel Installation for Any Website Video Tutorial.mp4
- 06-Pixel Installation for Shopify Video Tutorial.mp4
- 06-Pixel Installation for WordPress Video Tutorial.mp4
- 06-Updated 2023 SSL Power of the Pixel.pdf
- 06- (2.5) Facebook Pixel iOS.docx
- 07- (2.6) Funnel Tracks Templates.docx
- 07- (2.6) Funnel Tracks Templates.mp4
- 08-WEBINAR Funnel.docx
- 08-WEBINAR Funnel.mp4
- 08-Webinar Funnel Guide.pdf
- 08-Webinar Funnel Template.pdf
- 09-TRIPWIRE Funnel.docx
- 09-TRIPWIRE Funnel.mp4
- 09-Tripwire Funnel Guide.pdf
- 09-Tripwire Funnel Template.pdf
- 10-PHONE Funnel.docx
- 10-PHONE Funnel.mp4
- 10-Phone Funnel Guide.pdf
- 10-Phone Funnel Template.pdf
- 11-ECOMMERCE Funnel.docx
- 11-ECOMMERCE Funnel.mp4
- 12- Recap Facebook Funnels.docx
📂 04-Module 3 – Audiences & Targeting · 22 files
- 01- Intro Audiences Targeting.docx
- 01- Intro Audiences Targeting.mp4
- 02-Features and Benefits.pdf
- 02- (3.1) Premium Elements -BONUS-.docx
- 02- (3.1) Premium Elements -BONUS-.mp4
- 03- (3.2) The 3 Audience Types.docx
- 03- (3.2) The 3 Audience Types.mp4
- 04-5P TARGETING WORKSHEET.mp4
- 04- (3.3) The 5Ps of Targeting.docx
- 04- (3.3) The 5Ps of Targeting.mp4
- 05- (3.4) Interest Targeting.docx
- 05- (3.4) Interest Targeting.mp4
- 06- (3.5) Lab Layering Technique.docx
- 06- (3.5) Lab Layering Technique.mp4
- 07- (3.6) Custom Audience.docx
- 07- (3.6) Custom Audience.mp4
- 08- (3.7) Lookalike Audience.mp4
- 09-Advantage Audience.mp4
- 09-Advantage Creator for Catalog.mp4
- 09- New Features- Advantage.docx
- 09- New Features Advantage.mp4
- 10- Recap Audiences Targeting.docx
📂 05-Module 4 – Ad Building & Copywriting · 28 files
- 01- Intro Ad Building Copywriting.docx
- 01- Intro Ad Building Copywriting.mp4
- 02- (4.1) Ad Placements.docx
- 03- (4.2) Ad Types.docx
- 04- (4.2 Bonus) DM Ad Tutorial.docx
- 04- (4.2 Bonus) DM Ad Tutorial.mp4
- 05- (4.2 Bonus) Ad Content Inspo.mp4
- 05- (4.2 Bonus) Ad Content Inspo.docx
- 06- (4.3) Crafting Ad Copy with CAKE.docx
- 06- (4.3) Crafting Ad Copy with CAKE.mp4
- 07-CAKE Ad Copy Generator.xlsx
- 07- (4.3 Bonus) Ad Copy Generator.docx
- 07- (4.3 Bonus) Ad Copy Generator.mp4
- 08- (4.4) Ultimate Video Ad Guide.docx
- 08- (4.4) Ultimate Video Ad Guide.mp4
- 09- (4.5) Designing an Ad in Canva.docx
- 09- (4.5) Designing an Ad in Canva.mp4
- 10- (4.6) Create Attractive Ads with CapCut Templates.docx
- 10- (4.6) Create Attractive Ads with CapCut Templates.mp4
- 11-ATOMIC Ad Samples.pdf
- 11- (4.7) ATOMIC Method Best TOF Ad Types.docx
- 11- (4.7) ATOMIC Method Best TOF Ad Types.mp4
- 12-Strategic Insights from Competitors Ads.mp4
- 12- (4.8) Spyhacking – Ad Library.docx
- 12- (4.8) Spyhacking – Ad Library.mp4
- 13- (4.9) REELS Ad Tutorial.docx
- 13- (4.9) REELS Ad Tutorial.mp4
- 14- Recap Ad Building Copywriting.docx
📂 06-Module 5 – Launch & Learning · 16 files
- 01- Intro Launch Learning.docx
- 01- Intro Launch Learning.mp4
- 02- (5.1) Full Funnel Campaign Setup.docx
- 02- (5.1) Full Funnel Campaign Setup.mp4
- 03- (5.2) Metrics that Matter.docx
- 03- (5.2) Metrics that Matter.mp4
- 04- (5.3 BONUS) How to Setup Conversion Rates in your Columns.mp4
- 05- (5.4) Launch Checklist.docx
- 05- (5.4) Launch Checklist.mp4
- 06- (5.5) Budgeting.docx
- 06- (5.5) Budgeting.mp4
- 07- (5.6) Learning Phase Learning Limited.docx
- 07- (5.6) Learning Phase Learning Limited.mp4
- 08- (5.7) How to Run a Likes Campaign -BONUS-.docx
- 08- (5.7) How to Run a Likes Campaign -BONUS-.mp4
- 09- Recap Launch Learning.docx
📂 07-Module 6 – Conversions & Retargeting · 12 files
- 01- Intro Conversions Retargeting.docx
- 01- Intro Conversions Retargeting.mp4
- 02- (6.1) Custom Conversions.docx
- 02- (6.1) Custom Conversions.mp4
- 03- (6.2) NUCLEAR Method – Best RT Ad Types.docx
- 03- (6.2) NUCLEAR Method – Best RT Ad Types.mp4
- 04- (6.3) Offline Conversions.docx
- 04- (6.3) Offline Conversions.mp4
- 05- (6.4) Retarget Your Instagram Reels.docx
- 05- (6.4) Retarget Your Instagram Reels.mp4
- 06- (6.5) Secure The Bag -SPECIAL BONUS-.docx
- 07- Recap Conversions Retargeting.docx
📂 08-Module 7 – Machine Mastery · 9 files
- 01- Intro Machine Mastery.docx
- 01- Intro Machine Mastery.mp4
- 02- (7.1) Campaign Life Cycle.docx
- 03- (7.2) Finding the Bottleneck.docx
- 04- (7.3) Creative – Ad Fatigue.docx
- 04- (7.3) Creative – Ad Fatigue.mp4
- 05- (7.4) Testing Matrix.docx
- 05- (7.4) Testing Matrix.mp4
- 06- Recap Machine Mastery.docx
📂 09-Module 8 – Ascension & Scaling · 13 files
- 01- Intro Ascension Scaling.docx
- 01- Intro Ascension Scaling.mp4
- 02- (8.1) 8 Scaling Strategies.docx
- 02- (8.1) 8 Scaling Strategies.mp4
- 03- (8.2) How to Use Horizontal Scaling.docx
- 03- (8.2) How to Use Horizontal Scaling.mp4
- 04- (8.3) Profit Prophecy.docx
- 04- (8.3) Profit Prophecy.mp4
- 05- (8.4) FB Ad Automated Rules.docx
- 05- (8.4) FB Ad Automated Rules.mp4
- 06- (8.5) Automation Secrets.docx
- 06- (8.5) Automation Secrets.mp4
- 07- Recap Ascension Scaling.docx
📂 10-Graduation Congratulations! · 2 files
- 01-Congratulations.docx
- 01-Congratulations.mp4
📂 Live Classes Library · 01-2024 Live Classes · 12 files
- 01- January 4th.docx
- 01- January 4th.mp4
- 02- January 18th.docx
- 02- January 18th.mp4
- 03- February 1st.docx
- 03- February 1st.mp4
- 04- February 15th.docx
- 04- February 15th.mp4
- 05- March 7th.docx
- 05- March 7th.mp4
- 06- March 21st.docx
- 06- March 21st.mp4
📂 Live Classes Library · 02-2024 BONUS Masterclasses – Guest Speakers · 12 files
- 01- LinkedIn for Leads w-Paloma.docx
- 01- LinkedIn for Leads w-Paloma.mp4
- 02- Ad Content Review.docx
- 02- Ad Content Review.mp4
- 03- Personal Branding w-Justerica.docx
- 03- Personal Branding w-Justerica.mp4
- 04- Mindset Mastery Workshop w-Goddess Adina.docx
- 04- Mindset Mastery Workshop w-Goddess Adina.mp4
- 05- Webinar Funnels w-Jenni D..docx
- 05- Webinar Funnels w-Jenni D..mp4
- 06- Ad Content Review Q A.docx
- 06- Ad Content Review Q A.mp4
📂 Live Classes Library · 03-BONUS Masterclasses – Guest Speakers · 27 files
- 01- How to Create Engaging Reels with Jordynn Nicholson.mp4
- 02- Discover the World of Dropshipping with Chelsea Guarriello.mp4
- 03- Teri Ijeoma’s Winning Trading Strategies.mp4
- 04- Secrets to Getting Press with Monique Jackson.mp4
- 05- The Art of Design with Meagan Ward.mp4
- 06- Mindset Work Session with Jamie Sea.mp4
- 07- Paid Brand Deals with Jordynn Nicholson.mp4
- 08- Bonus CEO Training with Adina.mp4
- 09- Forget that Ish Pivot Your Way with Britney Jeanine.mp4
- 10- How to Beat Imposter Syndrome with Adina.mp4
- 11- Content to Cash Using Tiktok with Zakee.mp4
- 12- The Truth About Work-Life Balance with Adina.mp4
- 13- Growth Mindset with Adina.mp4
- 14- Email Marketing with Alyssia Swans.mp4
- 15- How to Start Dropshipping in 2023.mp4
- 16- How to Secure Grants and Funding.docx
- 16- How to Secure Grants and Funding.mp4
- 17- Trademarks and Contracts.docx
- 17- Trademarks and Contracts.mp4
- 18-‘Success Doesn’t Heal All Wounds’ – Adina.mp4
- 19- How to Grow Your Brand on Tiktok.mp4
- 20- Using AI to Build a Bold Brand.docx
- 20- Using AI to Build a Bold Brand.mp4
- 21- 2023 Black Friday – Cyber Monday Training.mp4
- 22- Quality Aesthetic Content.docx
- 22- Quality Aesthetic Content.mp4
- 23- Protecting Your Business and Customers From Digital Disasters with Jihana Barrett.mp4
📂 Live Classes Library · 04-2023 Live Classes · 29 files
- 01- LIVE Q A January 5th.docx
- 01- LIVE Q A January 5th.mp4
- 02- LIVE Q A January 26th.docx
- 02- LIVE Q A January 26th.mp4
- 03- LIVE Q A February 9th.docx
- 03- LIVE Q A February 9th.mp4
- 04- LIVE Q A February 16th.docx
- 04- LIVE Q A February 16th.mp4
- 05- LIVE Q A March 2nd.docx
- 05- LIVE Q A March 2nd.mp4
- 06- LIVE Q A March 23rd.docx
- 06- LIVE Q A March 23rd.mp4
- 07- LIVE Q A April 6th.mp4
- 08- LIVE Q A April 20th.mp4
- 09- LIVE Q A May 4th.mp4
- 10- LIVE Q A May 18th.mp4
- 11- LIVE Q A June 1st.mp4
- 12- LIVE Q A June 15th.mp4
- 13- LIVE Q A June 29th.mp4
- 14- LIVE Q A July 20th.mp4
- 15- LIVE Q A July 27th.mp4
- 16- LIVE Q A August 10th.mp4
- 17- LIVE Q A August 24th.mp4
- 18- LIVE Q A September 7th.mp4
- 19- LIVE Q A September 14th.mp4
- 20- LIVE Q A October 19th.mp4
- 21- LIVE Q A November 16th.docx
- 21- LIVE Q A November 16th.mp4
- 22- LIVE Q A December 7th.mp4
Package size
128 videos · 241 files · 18 folders · 35.62 GB
Plan storage before you download: the package is far larger than a typical single-course folder.
Best for: buyers with a fast connection and enough disk space.
Social Sales Lab compared with other Facebook ads courses
Courses On Budget lists many Facebook ads titles. These two sit nearest to this one by topic. The comparison relies only on listing facts.
| Course | Focus (from the title) | What the listing shows |
|---|---|---|
| Lorell Lane – Social Sales Lab (this course) | Facebook and Instagram ads, funnels, scaling | 8 modules, 128 videos, 241 files, about 35.6 GB, live-class libraries |
| Nick Theriot – Facebook Ads That Scale | Scaling Facebook ads | Title only |
| Leadguru – Facebook Ads Agency Client Acquisition Masterclass | Facebook ads for agency clients | Title only |
Who the Lorell Lane course is designed for
The page speaks to entrepreneurs and professionals who want to promote a business on Facebook and Instagram. Because the files are extensive, the course is better for people ready to work through a long programme than for those who want a one-evening overview.
- Business owners starting with paid social ads
- Marketers who want funnel templates for webinar, tripwire, phone and ecommerce offers
- Advertisers who want a testing matrix and scaling rules once campaigns run
A coupon is available for this course.
See the current coupon on our coupons page
✓ Pros
- A full eight-module path from foundation to scaling
- Funnel guides and templates for webinar, tripwire and phone offers
- Libraries of 2023 and 2024 live classes and guest masterclasses
- Cleanly foldered package with documents and videos side by side
✗ Cons
- Very large download: about 35.6 GB, so plan storage and time
- Some module files are documents only, without a video
- Crypto payment only, and download links last 7 days
FAQ
What does the Social Sales Lab teach?
According to the product page, how to scale a business with Facebook and Instagram ads using an eight-step framework.
How big is the package?
The index shows 18 folders, 241 files, 128 videos and a total of 35.62 GB.
Does it include live classes?
Yes. There are libraries of 2024 and 2023 live classes, plus guest-speaker masterclasses.
Does it mention funnels and templates?
Module 2 includes webinar, tripwire, phone and ecommerce funnel lessons, with guides and templates for the first three.
Final Verdict — Lorell Lane · Social Sales Lab
Lorell Lane Social Sales Lab is a large, structured Facebook and Instagram ads programme: eight modules, extensive live-class libraries and guest sessions. If you want one deep reference for paid social, it delivers volume and structure. For a shorter route, compare it with the other Facebook ads titles in the table.
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