eCom PPC Academy 19: Marco Rodriguez’s Google Ads Training for Online Stores

Running paid ads for a store is expensive when you learn by trial and error. eCom PPC Academy 19 by Marco Rodriguez is built to shorten that learning curve. It walks an e-commerce owner through the whole Google Ads path: how to set up the account, research keywords, write ads that earn clicks, adjust bids on your most important traffic and, according to the original sales page, sell your first products as quickly as possible, sometimes within a day.

The training is organized as eleven numbered sections. It starts with a welcome PDF and the essentials, then moves through Search, Display and Shopping ads, remarketing and scaling, and closes with three practical phases: prepare a Shopify store, launch a product, and grow it with a live optimization session. Short Remember PDFs sit next to many lessons as quick reference.

If you sell physical products, especially on Shopify, and want one structured Google Ads reference instead of scattered videos, this is a focused choice. Lesson titles use the older AdWords naming, which is exactly how the course presents them.

What Is Inside eCom PPC Academy 19

What the original page promises you will learn

The sales description lists five core skills: researching profitable keywords that help you sell any product, identifying the most promising products in your store to advertise on AdWords, crafting compelling ads that make people click and visit your website, strategically adjusting bids for your most important traffic, and selling your first products as quickly as possible. Each one maps to a section of the file list below.

Essentials: set up the foundation properly

Section 02 covers why AdWords, the new interface of the time, account structure, landing pages, linking Analytics, setting up conversion tracking correctly and reading your data. Remember PDFs are attached to several of these lessons, so the key rules are easy to revisit before you launch a campaign.

Search ads: the longest section

Section 03 has ten lessons: basic and advanced keyword research, negative keywords, finding the perfect bid, ad creation and optimization, ad extensions, experiments and dynamic search ads. It is where most of the day-to-day account work is explained.

Display and Shopping ads

Section 04 explains the Display Network, how to create Display campaigns and how to choose placements. Section 05 is dedicated to Shopping: what Shopping ads are, getting a Merchant Center account, linking Merchant Center and Shopify, creating a Shopping feed, testing products with Shopping ads and troubleshooting Google Shopping.

Remarketing, scaling and updates

Section 06 compares AdWords and Facebook remarketing, then covers remarketing audiences, funnel segmentation and remarketing lists for search ads. Section 07 introduces a device and time bidding strategy, and section 08 collects dated updates: new extensions, AdWords scripts, finding ad success upfront and the elements of a converting landing page.

The three phases: Prepare, Launch, Grow

Sections 09 to 11 turn the lessons into a roadmap. Phase 0 sets up a Shopify store, chooses and edits a theme and adds conversion-boosting apps. Phase I shows a demo store, includes two Product Research Lab videos, a Product Testing Bootcamp and how to set up a product on Google Search. Phase II is a live session on what to expect and basic optimization during the first three days.

Sections At A Glance

Marco Rodriguez Courses Compared

Marco Rodriguez has another Google Ads title on the store: Skyrocket Your E-Com Google Ads. Use the table as a quick way to decide between the two based on what each product page shows.

Files Included

Total: 66 files

Why Choose This Course