Marie and Moon – Rule Your Rankings Level Up is a 94-lesson SEO program built on live affiliate and local case studies, link silos and keyword cannibalization fixes. Digital files. Crypto payment only. Browse more premium learning at Courses On Budget. Get Rule Your Rankings Level Up →
Rule Your Rankings Level Up: Marie and Moon’s SEO Case Study Program
Most SEO training tells you what to do. Rule Your Rankings Level Up by Marie and Moon shows you what happened when they did it. The program is aimed at entrepreneurs, marketers and business owners who want top search rankings and sustainable organic traffic, and it is organised around real case studies, rankings updates and focused workshops rather than abstract theory.
The original description groups the learning into three ideas: master SEO fundamentals such as keyword research, on-page optimization and link building; implement advanced tactics such as technical SEO, site architecture, local SEO and data analysis; and keep learning through the accumulated expertise of Marie and Moon and insights on search algorithm updates.
In the files this becomes nine sections and 94 lesson videos: a live affiliate case study, two local SEO case studies, six FAQ sessions and short deep dives on safe ranking, keyword cannibalization, unsticking a site and link silos.
What Is Inside Rule Your Rankings Level Up
Marie and Moon – Rule Your Rankings Level Up
An SEO program of 94 video lessons built around live case studies, rankings updates and focused workshops on silos and keyword cannibalization.
- Affiliate SEO live case study – a food and beverage site, from keywords and silos to indexing and ranking updates.
- Two local SEO case studies – on-page SEO and the Concrete case study, with content and backlink lessons.
- Workshops – ranking safely, keyword cannibalization, unsticking a site and everything silos.
- FAQ Friday – six question-and-answer sessions.
Coffee Half Hour: URL structure and algorithm history
The first section has two short lessons: SEO URL structure and keyword cannibalization, and the evolution of the Google algorithm and SEOs playing catch up. It sets the context before the case studies start.
Affiliate SEO live case study: food and beverage
This is one of the two largest sections. Lessons cover keeping the affiliate site anonymous, selecting keywords, what a link silo is, basic, tiered and mixed silo structures, generating content ideas, structuring page URLs, getting pages crawled and indexed, tools for tracking, ongoing keyword research, several rankings updates, refreshing silos and affiliate traps to avoid.
Two local SEO case studies
The local SEO on-page case study follows a project from choosing a domain and keyword mapping to meta titles, homepage content, silo content, rankings updates, aggressive-anchor posts and a closing lesson on backlinks. The second, the Concrete case study, covers background, keyword research, content ordering and cost cutting, plugins and settings, a link silo and an in-depth look at backlinks.
Safe ranking, cannibalization, unsticking a site and silos
The remaining sections are shorter and tool-like. How To Rank Websites Safely In 2019 covers WordPress settings, base plugins, keyword mapping and content. Keyword Cannibalization explains what causes it, two identification methods and the de-optimizing steps. How To Unstick a Site reviews backlinks, keyword mapping and over and under optimization. Everything SILOS walks through basic, tiered and mixed silos, the Danny Silo in two parts, and refreshing silos.
Sections At A Glance
| Section | Lessons | Main focus |
|---|---|---|
| 1 Coffee Half Hour | 2 | URL structure, algorithm evolution |
| 2 Affiliate SEO Live Case Study – Food Beverage | 20 | Keywords, silos, indexing, rankings updates |
| 3 Local SEO Case Study On-Page SEO | 20 | Domain choice, keyword mapping, meta data, content, backlinks |
| 4 FAQ Friday! | 6 | Student questions |
| 5 Local SEO Training Case Study – Concrete | 15 | Keyword research, content, silo, backlinks |
| 6 How To Rank Websites Safely In 2019 | 7 | WordPress setup, plugins, content |
| 7 Keyword Cannibalization | 9 | Causes, identification, de-optimizing |
| 8 How To Unstick a Site | 9 | Backlinks, mapping, over and under optimization |
| 9 Everything SILOS! | 6 | Silo types and refreshing |
Find The Topic You Need
| If you want to learn about | Start with |
|---|---|
| Link silos | Sections 2 and 9, with silo lessons in section 5 |
| Keyword cannibalization | Section 7, plus lessons in sections 1 and 5 |
| Local SEO | Sections 3 and 5 |
| Backlinks | Section 3 lesson on backlinks, and section 5 backlink lessons |
| Ranking a new WordPress site | Section 6 |
Files Included
Total: 94 files
▸ 1 Coffee Half Hour (2 lessons)
- Lesson 1 SEO URL Structure and Keyword Cannibalization
- Lesson 2 The Evolution of the Google Algorithm and SEOs Playing Catch Up
▸ 2 Affiliate SEO Live Case Study – Food Beverage (20 lessons)
- Lesson 10 How To Generate Tons of Content Ideas
- Lesson 11 Structuring the Silo – 1
- Lesson 12 Time Filters, Sandboxes, & Patience
- Lesson 13 Properly Structuring Your Page URLs
- Lesson 14 Getting Your Pages Crawled & Indexed!
- Lesson 15 Tools That Make Tracking Your Site Way Easy
- Lesson 16 Ongoing Keyword Research
- Lesson 17 Rankings Update 1312018
- Lesson 18 Rankings Update PLUS Amazon Update
- Lesson 19 Refreshing Silos Smartly!
- Lesson 2 Keeping The Affiliate Site Anonymous
- Lesson 20 Updates on 410 Affiliate Sites
- Lesson 21 Affiliate TRAPS! Avoid Them!
- Lesson 3 Selecting Keywords
- Lesson 4 What The Heck Is A Link Silo!
- Lesson 5 Basic Link Silo Structure
- Lesson 6 Tiered Link Silo
- Lesson 7 Mix It UP Link Silo!
- Lesson 8 Breaking Plans DownWhere We Are
- Lesson 9 Rankings Update 9282018
▸ 3 Local SEO Case Study On-Page SEO (20 lessons)
- Lesson 1 Introduction
- Lesson 10 First Blog Posts Published – Silo Content
- Lesson 11 Rankings Update After First Posts Crawled
- Lesson 12 Blog Posts Part 2
- Lesson 13 Keyword Rankings Update
- Lesson 14 Keyword Rankings Update 2
- Lesson 15 Adding to the SILO and Update
- Lesson 16 Refreshing the SILOS
- Lesson 17 Technique to Boost Rankings
- Lesson 18 Posts with Aggressive Anchors
- Lesson 19 Refreshing the SILOS 2
- Lesson 2 An Old School SILO Example
- Lesson 20 All about Backlinks
- Lesson 3 Preliminary Case Study Information
- Lesson 4 How to Choose Your Domain
- Lesson 5 Keyword Mapping
- Lesson 6 Meta Titles and Meta Descriptions
- Lesson 7 Homepage Content
- Lesson 8 How To Find Perfect Content Fast and Cheap
- Lesson 9 Content What Not to Do
▸ 4 FAQ Friday! (6 lessons)
- Lesson 1 FAQ Friday #1
- Lesson 2 FAQ Friday #2
- Lesson 3 FAQ Friday #3
- Lesson 4 FAQ Friday #4
- Lesson 5 FAQ Friday #5
- Lesson 6 FAQ Friday #6
▸ 5 Local SEO Training Case Study – Concrete (15 lessons)
- Lesson 1 Overview
- Lesson 10 Link Silo For Killeen
- Lesson 11 You Can’t Buy Time!
- Lesson 12 Backlinks
- Lesson 13 Update Nov 11, 2018
- Lesson 14 Killeen’s Backlinks In Depth
- Lesson 15 Killeen’s Backlinks in Depth
- Lesson 2 Background
- Lesson 3 Keyword Research
- Lesson 4 Meta Title, Description & Main Content
- Lesson 5 Content
- Lesson 6 Content Research & Key. Cannibalization
- Lesson 7 Where to Order Content
- Lesson 8 Cutting Content Costs
- Lesson 9 Plugins & Settings
▸ 6 How To Rank Websites Safely In 2019 (7 lessons)
- Lesson 1 Overview
- Lesson 2 Setting Up Your WordPress Settings
- Lesson 3 Base Plugins To Start Off Your Site With
- Lesson 4 Keyword Research & Keyword Mapping
- Lesson 5 Understanding Content For Your Site
- Lesson 6 Fleshing Out Your Website Properly!
- Lesson 7 Researching Content Ideas Fast While Avoiding Burnout AND Hiring Writers
▸ 7 Keyword Cannibalization (9 lessons)
- Lesson 1 Intro to Keyword Cannibalization
- Lesson 2 What Causes Keyword Cannibalization
- Lesson 3 How To Identify Keyword Cannibalization 1st Method
- Lesson 4 How To Identify Keyword Cannibalization 2nd Method
- Lesson 5 First Steps De-Optimizing
- Lesson 6 De-optimizing Silo Structure
- Lesson 7 Website De-optimized and Blog Posts
- Lesson 8 Final Steps and Timelines
- Lesson 9 Keyword Cannibalization Cleaned Up
▸ 8 How To Unstick a Site (9 lessons)
- Lesson 1
- Lesson 2 What Causes Keyword Cannibalization
- Lesson 3 Backlinks Review Part 2
- Lesson 4 Keyword Mapping Check
- Lesson 5 First Steps De-Optimizing
- Lesson 6 Over and Under Optimization
- Lesson 7 Over and Under Optimization Part 2
- Lesson 8 Over and Under Optimization On Page Tools
- Lesson 9 Wrapping Up Over and Under Optimization
▸ 9 Everything SILOS! (6 lessons)
- Lesson 1 Basic Link Silo
- Lesson 2 Tiered Link Silo
- Lesson 3 Chikka Chikka Slim Shady Mix It Up Link Silo!
- Lesson 4 The Danny Silo – Part 1
- Lesson 5 The Danny Silo – Part 2
- Lesson 6 Refreshing Link SILO’s
Why Choose This Course
- 94 lesson videos organised in nine clear sections
- Learning from live affiliate and local SEO case studies
- Dedicated deep dives on silos and keyword cannibalization
- Six FAQ sessions answering student questions
- Lessons are video only, with no separate text guides listed
- Some lessons reference dated rankings updates from 2018
- Digital files only, crypto payment only
Marie and Moon – Rule Your Rankings Level Up suits people who want to see SEO applied to real sites: an affiliate project, a local SEO project and a series of fixes for stuck rankings. Follow the sections in order, or jump to the workshop that matches your problem.
Get it now through Courses On Budget and see the latest additions on our updates page.




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