Matt Diggity Affiliate Lab: SEO Training For Affiliate Sites

Building an affiliate site is easy; getting it to rank is the hard part. The Affiliate Lab by Matt Diggity is organised as a long sequence of short video lessons that follow an affiliate site from the first idea to a ranking, maintained, scalable asset.

The curriculum starts with an introduction and niche selection, moves into a long onsite SEO block (domains and hosting, keyword research, site architecture, content building, site building, onsite optimisation, featured snippets, affiliate links, conversion optimisation and maintenance), then offsite SEO (Google persona, social fortresses, anchor text, local citations, social signals, a backlink strategy and optional PBN linking). It closes with technical audits, a Kitchen Sink module, a full authority site module and a What’s Next section with bonus talks.

The product page calls Matt Diggity’s Affiliate Lab + Bonus a comprehensive course designed to elevate your affiliate marketing game, with strategies for dominating search rankings and maximising affiliate earnings. The advice is meant to be applied immediately: how to create optimised affiliate sites that rank well and convert visitors into buyers.

With 155 files organised in 32 numbered sections, it works as a reference you can return to whenever your site gets stuck.

What Is Inside The Affiliate Lab

What you learn to do

• Master advanced SEO techniques for affiliate sites.
• Build and monetise high-converting niche websites.
• Develop link building and on-page optimisation skills.
• Run effective keyword research and competitor analysis.
• Scale your affiliate business for long-term success.

Choose A Niche And Set Up The Foundation

The training begins with the most important lesson, joining the Lab’s Facebook group and the Six Figure Flipper Club. Niche selection covers niche versus authority sites, niche hunting, a niche grading tool (with the LeadSpring Niche Grading Tool spreadsheet and the Rankability Grading Guide) and why Amazon is not used. The domains and hosting section covers choosing a domain name, purchasing a domain and hosting and NAP.

Onsite SEO: Keywords, Architecture, Content And Build

The recursive keyword research process, gathering and assigning keywords, speeding up the process, website documentation with a template and finding informational content ideas make up the research block. Site architecture follows with foundation, silo mastery, topical relevance and an architecture and interlinking demo.

Content building covers quality, providers, length, content requests (with a template and a TF-IDF analysis), sub-topic coverage and reviewing content, with a Content Brief template. Site building is split into single-page lessons (including Thrive Architect tips) and site-wide lessons (themes, menus, author boxes, plugins, indexing, SEMrush audit, Clicky and ProRankTracker). Optimisation lessons cover the Three Kings, sub-headings, keyword density, schema, TF-IDF and NLP.

Monetize: Affiliate Links, CRO And Maintenance

Affiliate lessons cover creating affiliate links, link cloaking and Amazon-compliant links. The CRO section covers a primer, keeping visitors on the page, CTAs, negotiating higher payouts, creative monetization and click-through rate optimisation. Website maintenance covers keyword grabbing with SEMrush, finding new content ideas and content updates and rewrites.

Offsite SEO, Audits And Authority Sites

Offsite lessons include creating a Google persona, social fortress setup across a long list of platforms, anchor text analysis, local citations, social signals and the Bulletproof Backlink Strategy with its Sandbox, Trustworthy and Authority phases. An optional PBN section is included, covering vendor selection and toxicity.

Technical audits cover Search Console, negative SEO and onpage and offpage audits. The Authority Site Module explains naming, architecture, content, backlinks, pitfalls and building real E-A-T. Bonus talks include a Six Figure Flip story and Sleep Hacking.

Affiliate Lab Sections By Goal

Files Included

Total: 155 files. Open a section to see its lessons.

Why Choose Affiliate Lab