ROI Engines: The Restaurant Marketing Agency System With Chatbots, Automation And Client Playbooks

Most agency courses teach a skill and leave you to invent the business around it. ROI Engines by Matt Plapp does the opposite: the original description promises “everything you need to run your agency, including our Asana Agency Structure”, then backs it with a Facebook group, slide decks, case studies, weekly support webinars, contracts, onboarding documents, offer sheets and the Agency Accelerator Program with lead generation training.

The core product is a restaurant program. You learn ManyChat chatbots, Zapier automations and Facebook ads, then assemble them into offers a restaurant owner can understand: loyalty programs, birthday automation, digital punch cards, catering, WiFi password capture, beer promotions, trivia and review collection. The package is large: 296 files, including 254 videos, organized into three main folders.

If you want to sell marketing to local restaurants, or simply see a working agency playbook from sales deck to monthly client review, open the ROI Engines product page and take the full package.

What You Get With ROI Engines

The Restaurant Program: Chatbots, Zaps And Offers

Folder 01 starts with ManyChat 101: what it is, building a basic flow, tagging, conditional statements, collecting information, making a chatbot look human, growth tools, a scan code and a greeting text. Zapier 101 teaches zaps, terminology, built-in functions, planning and troubleshooting. The restaurant build then adds a radio station module, ManyChat build, drip email with Facebook custom audiences, a Zapier build and an optional Cyfe build, followed by multi-offer sequences and Facebook ads.

Ready-Made Restaurant Programs

Separate builds follow for loyalty, birthdays, digital business cards, social media and email marketing, catering, organic growth, WiFi password capture, beer marketing, trivia and gaming inside Messenger, digital punch cards, a basic restaurant bot, user generated content, customer surveys and review collection. Each has an intro video and a build video.

Agency Extras: Selling, Onboarding And Reporting

Folder 02 is where the agency side lives: an agency blueprint webinar, the marketing plan with a public figure page and a local-eats page bot, the slide deck and pricing, setting client expectations, onboarding in Asana, understanding costs and three annual agreement versions (full, lite and organic). It also includes 12 real client conversations, Google Sheets dashboards, ManyChat and Drip additions, pizza and casual dining case studies, sales training with six lessons and a tourism build.

ROI Experts Agency Accelerator

Folder 03 focuses on finding clients. It covers phone calls, emails and messages, video content, LinkedIn and Facebook outreach, business stop-bys, networking events, 1-to-1s with blank forms, RGAs webinars, 22 prospecting lessons including BNI examples and CRM systems, presenting programs, positioning against other media and syndicating video.

Ongoing Learning Material

Two long recording series sit inside the extras: 36 office hours recordings and 18 Building With Matt sessions covering reminder sequences, agency appointment automation, email nurture, multi-location fixes, groupon-style programs and ad builds.

ROI Engines Three Folders Compared

ROI Engines File Index

ROI Engines: Pros And Cons