Ads Exposed Case Study: Watch A Shopify Store And Its Facebook Ads Get Built Day By Day

Courses usually show finished results. The Ads Exposed Case Study by Matt Riley shows the messy middle: launching products on day 1, finding potential winners on day 3, hitting an ad spend limit on day 6 and scaling live on days 10 and 11. It is a recorded case study, not a theory course.

The material is split into three parts across 43 files (36 videos and 7 text files). Part I covers building the store: detox from dropshipping myths, scheduling, logo and branding, theme setup, apps, shipping and finding products. Part II is the Facebook ads log. Part III shows order processing, standard operating procedures and customer feedback on product quality.

The product page promises to pull back the curtain on real-world Facebook campaigns and show the strategies and tactics behind the results. Four learning areas run through the footage: campaign optimization (working on click-through rate, cost per click and return on ad spend), audience targeting (advanced targeting strategies), ad creative (crafting ad copy and creative elements) and data analysis (using Facebook Ads Manager and reading campaign performance data). The page lists 40+ video lessons plus supporting text files, around 2GB of content in total.

Ready to watch it unfold? Open the Ads Exposed Case Study page and order your copy.

What Is Inside The Ads Exposed Case Study

Part I: Building The Store

The first part opens with a video on creating a Shopify store from scratch in the first 29 days, then covers how to get extra help, detox dropshipping, bottlenecks and scheduling, logo and branding, theme setup, a theme edit, the apps used and shipping. The product lessons include finding winners quickly and easily, a list of 50 winning products, live product finding and importing and how the author always gets winning products.

Part II: The Facebook Ads Log

Part II is the heart of the case study, with 22 videos. It starts with an overview of every Facebook ad strategy tried and the targeting system used. Then it moves day by day: launching initial products, managing and relaunching batches, finding potential winners, waiting, scaling small winners and different scaling methods that worked.

Days 6 To 11: Limits, Profitability And Live Scaling

Later days deal with hitting a daily spend limit while sales kept rising, trying to stay profitable while limited, a limit increase, different strategies at higher daily spend, retargeting, and several live Hawkeye scaling sessions. Day 11 includes a profit margin discussion and early-morning live scaling in two parts.

Part III: Operations And Customer Feedback

Part III closes the loop with order processing and standard operating procedures, plus a video on what customers said about product quality, including an in-person review. Notes in text files accompany several lessons.

The Case Study Timeline In One Table

Ads Exposed Case Study File List

Ads Exposed Case Study: Pros And Cons