EcomAlphas: An 8-Week Ecommerce Course, From Golden Products To Facebook Scaling

Most beginners lose months on the same three questions: what to sell, how to advertise it and how to build a store that converts. EcomAlphas, taught by Matthew Boils and Sebastian Ghiorghiu, answers them in a fixed order, week by week, so you always know what to do next instead of jumping between random tutorials.

The original description promises “battle-tested strategies, no-nonsense tactics, and data-driven insights” and focuses on five areas: identifying winning products, crafting high-converting sales funnels, mastering Facebook and Instagram advertising, optimizing websites for conversions and building standout brands. The package behind it is concrete: 55 lesson videos across eight weekly folders plus a complete Shopify theme folder, 206 files in total.

If you prefer to learn by watching real stores, live ad builds and a full store walkthrough rather than reading theory, this EcomAlphas course download is built for that style. Grab it from the EcomAlphas product page and work through it at your own pace.

What You Get Inside EcomAlphas

Weeks 1 and 2: Mindset And Finding Products Before They Trend

Week 1 introduces both teachers, tells Sebastian’s and Matthew’s stories and explains why mindset has to change first. Week 2 is all research: finding products that are already selling on Facebook, spotting trendy products through Twitter and AliExpress (Sebastian’s method), using software with AliExpress, reading Instagram sponsored posts, identifying seasonal products that sell every year, locating top competitors for any product and estimating how much money a product makes per day.

Week 3: Ads You Can Copy

Before you spend anything, week 3 shows why custom content matters, how to take and edit pictures, what to do and avoid in ads with multiple examples, how to create a picture ad, how to produce a video ad live and what to do when you do not have custom content for video ads.

Week 4: A Store That Focuses On What Sells

This is the longest week: 11 videos plus the theme package. You compare dropshipping models, create the store with the EcomAlphas Super Theme, import your first product with the Oberlo extension, choose filler products for upsells and downsells, build and finish a high-converting product page, configure navigation, install the essential apps, design a logo, improve the checkout and add a coded discount timer for urgency. The complete Shopify theme files (assets, config, layout, locales, sections, snippets and templates) are included.

Weeks 5 to 7: Instagram First, Then The Facebook Spider Web Strategy

Week 5 has 15 videos on Instagram: why you need it, feed building, paying for feed ads, negotiating with influencers, native and story ads, an ad spend sheet, UTM tracking, a live first ad and troubleshooting. Week 6 explains the Spider Web Strategy, break-even point and budgeting so ads do not go negative. Week 7 covers ad account and pixel setup, naming adsets, creating the first campaign on screen, reading columns, fixing mistakes and the first stages of scaling.

Week 8: A Hand-Held Store Walkthrough

The program closes with a complete walkthrough of Matt’s Fortnite store in two parts, so you can see how the earlier lessons come together in one real example.

EcomAlphas Week By Week At A Glance

EcomAlphas File Index

EcomAlphas: Pros And Cons