Matthew Paik – The Agency Course shows how to start a lead-generation agency: pick a niche, craft an offer, find clients and deliver Facebook ad results. Digital files. Crypto payment only. Browse more at Courses On Budget.
The Agency Course: Build A Facebook Lead Generation Agency Step By Step
Starting an agency sounds simple until you need a niche, an offer, a first client with no social proof and a way to deliver leads every week. The Agency Course by Matthew Paik breaks that journey into three sections: Value, Outreach, and Sales & Fulfillment, taught across 22 short video lessons.
The start is deliberately fast: a business blueprint and a lesson that shows the whole setup in under 60 minutes. From there you move through niche and market research, crafting an offer and collecting feedback, organic outreach, Facebook Business Manager and ad setup, retargeting and lookalike audiences, and getting client leads with Facebook ads.
The final third is about running the business: sales call structure, onboarding with Typeform, running Facebook ads for clients, creating weekly reports and automating with Zapier. You can start The Agency Course from its product page.
What The Agency Course Contains
Matthew Paik – The Agency Course
A compact course of 22 video lessons that takes you from business blueprint to client delivery, with Facebook ads as the core service.
- Value – blueprint, 60-minute setup, niche and market research, offer crafting and feedback.
- Outreach – organic prospecting, Business Manager and ad setup, retargeting and lookalike audiences, lead generation through Facebook ads.
- Sales & Fulfillment – sales call structure, onboarding, running ads for clients, weekly reports and Zapier.
- Update folder – advanced market research, landing page lessons, KleanLeads walkthrough and a two-part sales deep dive.
Value: Blueprint, Niche And Offer
Lesson 1 gives the overall blueprint, lesson 2 shows the whole setup in under 60 minutes, and lessons 3 and 4 cover niche plus market research and crafting your offer with feedback. The goal is to know whom you serve and what you promise before you contact anyone.
Outreach: Finding Clients With Organic And Paid Methods
Organic outreach comes first, then Facebook Business Manager and ad setup, retargeting with lookalike audiences and a lesson on getting client leads with Facebook ads. The update folder adds a lesson on getting your first client without social proof, which addresses a common blocker for new agencies.
Sales And Fulfillment: Closing, Onboarding And Reporting
Sales call structure is followed by onboarding with Typeform, running Facebook ads for your client, creating weekly reports and a Zapier tutorial for automation. A two-part sales deep dive with Andy Strohm in the update folder goes further into the sales conversation.
Landing Pages As An Add-On Service
The update lessons cover the features of a killer landing page, how to build one, how to offer landing pages as a service, building one live and a KleanLeads.com mini walkthrough, which shows how the agency can expand its service list.
Note On The Original Listing
The original description also names a LinkedIn Training module and supplementary PDF resources. The file index below shows the 22 video lessons currently in the package.
Three Sections, Three Jobs
| Section | Lessons in the files | Job to be done |
|---|---|---|
| Value | Blueprint, 60-minute setup, niche and market research, offer and feedback, advanced market research | Decide whom you serve and what you offer |
| Outreach | Organic outreach, Business Manager and ad setup, retargeting and LLA audience, client leads with FB ads, first client without social proof | Generate conversations and leads |
| Sales and fulfillment | Sales call structure, sales deep dive 1 and 2, onboarding and Typeform, running FB ads for clients, weekly reports, Zapier | Close, deliver and report |
| Landing pages (update) | Killer landing page features, how to build, as a service, live build, KleanLeads walkthrough | Add a second service |
The Agency Course Lesson List
- 🎬 1. Blueprint
- 🎬 10. Running FB Ads for Your Client
- 🎬 11. Onboarding + Typeform
- 🎬 12. Creating Weekly Reports
- 🎬 13. Zapier
- 🎬 2. The Whole Setup In Under 60 Minutes
- 🎬 3. Niche + Market Research
- 🎬 4. Crafting your Offer + Feedback
- 🎬 5. Organic Outreach
- 🎬 6. Facebook Business Manager + Ad Setup
- 🎬 7. Retargeting + LLA Audience
- 🎬 8. Getting Client Leads with FB Ads
- 🎬 9. Sales Call Structure
- 🎬 14 Advanced Market Research
- 🎬 15 Getting Your First Client without Social Proof
- 🎬 16. Features of Killer Landing Page
- 🎬 17. How to Build a Landing Page
- 🎬 18. Offering Landing Pages as a Service
- 🎬 19. Building a Landing Page Live
- 🎬 20. KleanLeads.com Mini Walkthrough
- 🎬 21. Sales Deep Dive with Andy Strohm pt. 1
- 🎬 22. Sales Deep Dive with Andy Strohm pt. 2
The Agency Course: Pros And Cons
- Short course, easy to finish
- Covers the full path from niche to weekly client reports
- Update folder adds landing page and sales deep-dive lessons
- Zapier and onboarding automation included
- Facebook ads are the core service, so it is not a general agency curriculum
- Lessons are video only; no workbooks in the file index
- Digital files only, crypto payment only
Matthew Paik – The Agency Course is a lean route into agency work: choose a niche, build an offer, get leads with Facebook ads and keep clients informed with weekly reports. It is available now at Courses On Budget; see recent additions on the updates page.
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