Google Ads Automation Course Download
Mike Rhodes – Mastery Workshop is a broad PPC and agency library that teaches Google Ads automation without coding, plus GA4, Sheets, copywriting, email, YouTube ads and agency management. Digital files. Crypto payment only. Browse more premium learning at Courses On Budget.
Mike Rhodes – Mastery Workshop is a broad PPC and agency library that teaches Google Ads automation without coding, plus GA4, Sheets, copywriting, email, YouTube ads and agency management. Digital files. Crypto payment only. Browse more premium learning at Courses On Budget.
Mike Rhodes Mastery Workshop: Automate Google Ads Without Writing Code
Ad accounts reward people who can spot patterns fast, but much of a PPC specialist’s week disappears into repetitive reporting. The Mike Rhodes Mastery Workshop is built around a simple idea from the course page: automate the boring stuff so you have more time for the creative, fun stuff. It also pitches the training as a way to gain rare, valuable skills and, maybe, a pay rise.
The six promised outcomes are concrete: automate the collection of data from your Google Ads account, find insights in that data with ease, master key Google Sheets formulas, receive sample scripts you can copy and paste into your account, practice on supplied spreadsheets, and learn when and how to use AI language models for automation.
Around that core sits a wide curriculum of eleven sections, from advanced Sheets formulas and GA4 to Performance Max, YouTube ads, copywriting, email and an agency toolkit on productivity and finances. With 272 files, it is closer to a full agency training library than a single-topic course.
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What Is Inside The Mike Rhodes Mastery Workshop
Agency Library
Mike Rhodes – Mastery Workshop
An eleven-section training library for PPC specialists and agency owners, from scripts and Sheets to agency finances.
- Resources – setup guides, slides, script documentation and videos on PMax scripts, MCC scripts and automation templates.
- Advanced Google Sheet Formulae – IF, COUNTIF, FILTER, QUERY, XLOOKUP, pivot tables and ARRAYFORMULA.
- GA4 Your Business – differences from Universal Analytics, setup, reports, explorations and attribution.
- Marketing fundamentals – copywriting from two instructors, email with Klaviyo, and YouTube ads.
- Performance Max, Google Ads Mastery and the Agency Toolkit – testing pMax, six core competencies, productivity and finances.
Best for: PPC specialists, agency owners and in-house marketers who want to automate Google Ads reporting and widen their skills.
Scripts, Sheets And Data Automation
The resources section collects the working material: a website tour, setup guide PDFs, slides, script documentation, installation guides and videos on Performance Max scripts, MCC scripts and automation templates. The Sheets modules then build the skills to use that data, from conditional formatting, IF statements and named ranges to FILTER, UNIQUE, SORT, REGEX text functions, pivot tables, QUERY (SQL-like operations), XLOOKUP, ARRAYFORMULA and ImportRange.
GA4 Explained For Marketers
The GA4 module is one of the largest. It starts with why analytics matters and the differences from Universal Analytics, including Google Signals, properties, filters and data expiration, then moves to setup basics such as cross-domain tracking, 14-month retention and linking Google Ads. Report and exploration lessons cover acquisition, engagement, monetization, retention, segments, funnels, cohorts and lifetime value, ending with attribution models and data-driven attribution.
Copywriting, Email And YouTube
The copywriting section has two tracks: one on the elements of value (functional, emotional and life-changing) and one that includes copywriting as trading, awareness progression, customer journey mapping, positioning, proof, lead types and market sophistication. Email fundamentals cover Klaviyo, first-party data, segmentation, list growth, lookalike seeds and iOS 15. The YouTube section teaches ad types, the ADUCATE script formula and a three-act repeatable system.
Performance Max And Google Ads Mastery
Performance Max lessons explain the terminology, potential issues, structure alternatives and a two-part test rollout process. Google Ads Mastery then covers six core competencies: bidding strategies, targeting, messaging, shopping campaigns, data analysis and optimization frameworks.
AI And The Agency Toolkit
A short AI module covers writing, image and video use cases, data and code automation, and AI as muse and teacher. The Agency Toolkit adds productivity systems, finance basics such as income statements, balance sheets, cash flow forecasts and Profit First, and a Future of Agencies track with planning exercises and templates.
Sections And What They Teach
| Section | Focus | Practical result |
|---|---|---|
| Resources | Scripts, setup guides, templates | Ready-to-install material for automating Google Ads reporting |
| Advanced Google Sheet Formulae | Intermediate and advanced functions | Faster analysis with QUERY, XLOOKUP and ARRAYFORMULA |
| GA4 Your Business | Setup, reports, explorations, attribution | A working GA4 configuration and reporting routine |
| Copywriting and Email | Value, positioning, segmentation | Stronger messages and better-segmented lists |
| YouTube Fundamentals | Ad types, ADUCATE, repeatable system | Scripted video ads built on a clear structure |
| Performance Max | Terminology, structures, test rollout | A cautious process for testing pMax |
| Agency Toolkit | Productivity, finances, future planning | Better personal systems and agency financial clarity |
Course Files Included
Total files in this course: 272
Resources (57)
- 🎬 01-A Tour of the Website
- 📄 01-Start Here (.pdf)
- 📄 02-ADworld Experience Presentation (.pdf)
- 📄 02-A letter for your boss to buy the PMax Script (.docx)
- 📄 02-Ad World – Italy – Oct 2023 (.pdf)
- 📄 02-Blank Search Categories explained (.pdf)
- 📄 02-Change Google Sheets Currency (more) (.pdf)
- 📄 02-Copy of TEMPLATE – Top Search Terms – MikeRhodes.com.au (.xlsx)
- 📄 02-Exporting data from the PMax sheet (.pdf)
- 📄 02-Free nGram Analysis Script (.pdf)
- 📄 02-Get useful data faster (.pdf)
- 📄 02-Google ThinkBook (.docx)
- 📄 02-How to find install my free (v28)PMax Script (.pdf)
- 📄 02-How to install the script (for beginners) (.pdf)
- 🎬 02-How to use the PMax Script Sheet – part 1
- 🎬 02-How to use the PMax Script Sheet – part 2
- 🎬 02-Installing the Script Step-by-Step Guide
- 📄 02-Issues with OpenAI API key – START HERE (.pdf)
- 📄 02-MCC Script – Training Videos (.pdf)
- 📄 02-MCC Script Account Spend (an intro to iterators) (.pdf)
- 🎬 02-MCC Script Update Automating PMAX Insights
- 📄 02-My Google ThinkBook (.pdf)
- 📄 02-Need to convince your boss to buy the script (.pdf)
- 📄 02-New Free Script – keyword vs search term comparison (.pdf)
- 🎬 02-PMAX Script Version 36
- 📄 02-PMax Whisperer Script – updated to v7 (.pdf)
- 📄 02-Placements for Demand Gen (.pdf)
- 📄 02-Reasons Why You Should Be Using Google Ads Scripts (.pdf)
- 📄 02-Script Change History – by Nils Rooijmans (.pdf)
- 📄 02-Script Geographic data from multiple time periods (.pdf)
- 📄 02-Script Get SQR data for past 91 days (.pdf)
- 📄 02-Script Search Categories in PMax (.pdf)
- 📄 02-Script to Chart top Search Terms (.pdf)
- 📄 02-Search Terms (as well as Categories) (.pdf)
- 📄 02-Steal my ‘Script 101’ Template (.pdf)
- 📄 02-TEMPLATE – geo script – websavvy (.xlsx)
- 📄 02-The PMax Whisperer (.pdf)
- 📄 02-The Power of MCC Scripts (.pdf)
- 📄 02-The Product tab explained (.pdf)
- 🎬 02-Updating Sheets with the MCC PMax Script
- 📄 02-Using the Console to debug scripts (.pdf)
- 📄 02-Want to use Claude3 instead of OpenAI (.pdf)
- 📄 02-What’s new in v36 (.pdf)
- 📄 02-Where does the ‘Channel’ data really mean (.pdf)
- 📄 02-Wiki – how to use the PMax script sheet (.pdf)
- 📄 02-‘Settings’ tab explained (.pdf)
- 📄 02-paid script timing out use the ‘lotsProducts’ variable (.pdf)
- 📄 03-Agency in a Bot (.pdf)
- 📄 03-How to go from Novice to Expert in an topic (.pdf)
- 📄 03-The 10-80-10 Method explained (.pdf)
- 📄 03-The First 20 Hours – how to learn anything (fast) (.pdf)
- 🎬 03-The first 20 hours — how to learn anything Josh Kaufman TEDxCSU
- 🎬 03-Tim Ferris on Learning How to Use DiSSS method To Master any Skill (CASE STUDY)
- 🎬 03-Too Busy to Make Changes. Then you must do this
- 📄 03-Too Busy to Make Changes Then you must do this (.pdf)
- 📄 03-Use Tim Ferriss’ DiSSS Method of Learning (.pdf)
- 📄 04-Time to update your script – v68 out now (.pdf)
Advanced Google Sheet Formulae (22)
- Assumptions & Expectations
- 📄 01-Things I’m going to assume you already know about Sheets (.pdf)
- Intermediate Google Sheet Functions
- 📄 01-How to get the most from the Sheets UI (.pdf)
- 📄 01-Mike Rhodes – Intermediate Sheet Formula (.xlsx)
- 🎬 01-Mike Rhodes – Intermediate Sheet Formula – Google Sheets – 11 September
- 📄 02-Conditional Formatting (.pdf)
- 🎬 02-Mike Rhodes – Intermediate Sheet Formula – Google Sheets
- 🎬 03-Understanding the If Statement
- 📄 03-Using IF statements (.pdf)
- 🎬 04-Ranges Count if and Some ifs Advanced Conditional Statements
- 📄 04-Using Ranges COUNTIF SUMIF SUMIFS (Multiple Criteria) (.pdf)
- 📄 05-Moving data around FILTER UNIQUE and SORT (.pdf)
- 🎬 05-Three New Formulae Unique Sort and Filter
- 🎬 06-Working with Text Strings and Functions
- 📄 06-Working_with_text_LEFT RIGHT MID SEARCH REGEX (.pdf)
- 🎬 07-Named Ranges Clean easy-to-read formulae in your sheets
- Advanced Google Sheet Functions
- 📄 01-Mike Rhodes – Advanced Sheet Formula (.xlsx)
- 🎬 01-Pivot Tables
- 📄 01-Pivot Tables Explained (.pdf)
- 🎬 02-QUERY the power of SQL inside your Sheet
- 🎬 03-Brave Browser – Mike Rhodes – Advanced Sheet Formula – Google Sheets – 14
- 📄 03-XLOOKUP (more powerful than your Nan’s VLOOKUP) (.pdf)
- 🎬 04-ARRAYFORMULA Import_Range
From Data to Information to Insight (3)
- Main Course Content
- 🎬 01-Introduction
- 🎬 02-Big Picture
- 🎬 03-A Framework for Client Conversations
GA4 Your Business (45)
- Introduction
- 🎬 01-1.1 Why Analytics Matters
- 🎬 02-1.2 – Useful Not Accurate
- 🎬 03-1.3 – Plan Before You Start
- 🎬 04-1.4 – Why Did Google Make This Big Change
- 🎬 05-1.5 – Who is Mike Rhodes (WebSavvy)
- Big Differences
- 🎬 01-2.1 – UA vs GA4
- 🎬 02-2.2 – What Are Google Signals
- 🎬 03-2.3 – Can You Import UA Data
- 🎬 04-2.4 – Properties Views
- 🎬 05-2.5 – No More Goals
- 🎬 06-2.6 – No Useful Filters (e.g. Facebook)
- 🎬 07-2.7 – Data Expiration
- 🎬 08-2.8 – Retention LTV Reports
- 🎬 09-2.9 – Engaged vs Bounced
- 🎬 10-2.10 – GTM vs gtag
- A Tour of the Interface
- 🎬 01-3.1 – 3 Main Sections Admin
- GA4 Setup – the basics
- 🎬 01-4.1 – Who Not How- Analyzify
- 🎬 02-4.2 – Exclude Referral Traffic
- 🎬 03-4.3 – Expand Data Retention to 14 Months
- 🎬 04-4.4 – Enable Google Signals
- 🎬 05-4.5 – Cross Domain Tracking
- 🎬 06-4.6 – Set Reporting Identity
- 🎬 07-4.7 – Link Google Ads GMC
- 🎬 08-4.8 – Giving Access to Others
- 🎬 09-4.9 – Query Parameters
- 🎬 10-4.10 – The Setup Assistant
- GA4 Reports
- 🎬 01-5.1 – Report Sections Overview
- 🎬 02-5.2 – Customising a Report
- 🎬 03-5.3 – Acquisition Reports
- 🎬 04-5.4 – Engagement Reports
- 🎬 05-5.5 – Monetization Reports
- 🎬 06-5.6 – Retention Customer Lifetime Value Reports
- 🎬 07-5.7 – User Reports
- 🎬 08-5.8 – Editing Using Summary Cards
- GA4 Explorations
- 🎬 01-6.1 – What Are Explorations
- 🎬 02-6.2 – GA4 Segments
- 🎬 03-6.3 – Line Charts in Explore
- 🎬 04-6.4 – GA4 Segment Overlap
- 🎬 05-6.5 – Funnel Explorations
- 🎬 06-6.6 – User Explorer
- 🎬 07-6.7 – Cohort Analysis
- 🎬 08-6.8 – User Lifetime Analysis
- Advertising & Attribution
- 🎬 01-7.1 – Model Comparison Report
- 🎬 02-7.2 – DDA as Standard
- 🎬 03-7.3 – Conversion Paths Report
AI In Your Agency (6)
- All In Your Agency
- 🎬 01-A Framework for Thinking About AI
- 🎬 02-AI Use Cases- Writing
- 🎬 03-AI Use Cases-Images Video
- 🎬 04-AI Use Cases-Data Code
- 🎬 05-AI Use Cases-As a Muse Teacher
- 🎬 06-Where to From Here
Copywriting Fundamentals (25)
- Copywriting Fundamentals with Russ Henneberry
- 🎬 01-1. Introduction to Copywriting Fundamentals
- 🎬 02-2. Copywriting basics
- 🎬 03-3. The elements of value framework
- 🎬 04-4. Examples of functional value
- 🎬 05-5. Examples of emotional value
- 🎬 06-6. Examples of life changing value
- 🎬 07-7. Wrap up contact details
- Copywriting Fundamentals with Nik Thakorlal
- 🎬 01-1. Introduction
- 🎬 02-2. Great copywriting is a lot like trading
- 🎬 03-3. Knowing your goals is a vital step
- 🎬 04-4. Common mistakes the importance of flow
- 🎬 05-5. Emotional needs desires
- 🎬 06-6. Harvesting ideas an inventory of interesting ideas
- 🎬 07-7. Unawareness to awareness
- 🎬 08-8. Compiling your research
- 🎬 09-9. Create a customer magnet
- 🎬 10-10. Map out the customer journey
- 🎬 11-11. Your product
- 🎬 12-12._Positioning framing value
- 🎬 13-13. Proof elements
- 🎬 14-14. The power of neologizing
- 🎬 15-15. There are only 6 types of -Great Leads
- 🎬 16-16. Product awareness AND market sophistication
- 🎬 17-17. Reverse market segmentation using data
- 🎬 18-18. Real world case study using a decision tree email nurture
Email Fundamentals (8)
- Modules
- 🎬 01-1. Introduction
- 🎬 02-2. What is Email Marketing
- 🎬 03-3. Klaviyo and First Party Data
- 🎬 04-4. Segments and Lists
- 🎬 05-5. List Growth and Advertising
- 🎬 06-6. Nurturing Customers
- 🎬 07-7. Lookalike Seeds and Exclusion Audiences
- 🎬 08-8. iOS 15
Youtube Fundamentals (25)
- Youtube Fundamentals
- 📄 01-1. Introduction (.pdf)
- 🎬 01-1._Introduction (2)
- 🎬 02-2. Customer Targeting Options
- 📄 02-2. Customer Targeting Options (.pdf)
- 🎬 03-3. Types of Ads Available Ad Structure
- 📄 03-3. Types of Ads Available Ad Structure (.pdf)
- 🎬 04-4. Tom s ADUCATE Formula for Video Scripting
- 📄 04-4. Tom s ADUCATE Formula for Video Scripting (.pdf)
- 🎬 05-5. Autopsy of a Highly Profitable Ad
- 📄 05-5. Autopsy of a Highly Profitable Ad (.pdf)
- 🎬 06-6. The Math of a Great YouTube Ad
- Tom’s Repeatable system for crafting epic YouTube ads
- 🎬 01-1._Introduction (1)
- 🎬 02-2. Measuring youtube ads with data
- 🎬 03-3. First principles of creating video ads
- 🎬 04-4._The_offer benefits desires
- 🎬 05-5. Examples of desire
- 🎬 06-6. Ed Dale s writing exercise and questions
- 🎬 07-7._Status values behaviour
- 🎬 08-8._Blockers-_Financial personal strategies
- 🎬 09-9._The outer_ring ADUCATE
- 🎬 10-10. Act 1 Opportunity
- 🎬 11-11. Act 2 Demonstration
- 🎬 12-12. Act 3 Tension
- 🎬 13-13. A great example of a great video
- 🎬 14-14. Wrap up Tom s details
Performance Max (11)
- Performance Max
- 🎬 01-1._Introduction What Why
- 📄 01-1._Introduction What Why (.pdf)
- 🎬 02-2. The Terminology Explained
- 📄 02-2. The Terminology Explained (.pdf)
- 🎬 03-3. Potential Issues with pMax
- 📄 03-3. Potential Issues with pMax (.pdf)
- 🎬 04-4. Options for Campaign Structures
- 📄 04-4. Options for Campaign Structures (.pdf)
- 🎬 05-5. Rolling out a pMax test – Part 1
- 📄 05-5. Rolling out a pMax test – Part 1 (.pdf)
- 🎬 06-6. 5. Rolling out a pMax test – Part 2
Google Ads Mastery (6)
- Google Ads Mastery
- 🎬 01-1. Bidding
- 🎬 02-2. Targeting
- 🎬 03-3. Messaging
- 🎬 04-4. Shopping
- 🎬 05-5. Data
- 🎬 06-6. Optimisation
Agency Toolkit Productivity, Finances & The Future of Agencies (64)
- Massively Increase Your Productivity
- 🎬 01-The goal of this module some assumptions
- 📄 02-What do we mean by productivity (.pdf)
- 🎬 03-How to go from vision to what should I work on now
- 🎬 04-What is FSP (fixed schedule productivity)
- 🎬 05-What is the productivity funnel
- 🎬 06-What is a full capture system
- 🎬 07-The power of rituals
- 🎬 08-What to do when you get off track
- 🎬 09-Create your own shutdown routine
- 🎬 10-How to defeat procrastination for good
- 📄 11-Dave_Allen s Getting_Things_Done Explained (.pdf)
- 🎬 11-Getting Things Done (GTD)Beginner Webinar
- 📄 12-What_is Slow_Productivity (.pdf)
- 📄 13-Deep Work resources worksheets (.pdf)
- Finances & Accounting
- 🎬 01-1. Why create this course
- 📄 01-1. Why create this course (.pdf)
- 🎬 02-2. There are many different measures of success
- 📄 02-2. There are many different measures of success (.pdf)
- 🎬 03-3. What are the 3 main entities you can use for your agency
- 📄 03-3. What are the 3 main entities you can use for your agency (.pdf)
- 🎬 04-4. The 3 main accounting documents explained
- 📄 04-4. The 3 main accounting documents explained (.pdf)
- 🎬 05-5. The Income Statement (P L)in more detail
- 📄 05-5. The Income Statement (P L)in more detail (.pdf)
- 🎬 06-6. The Balance Sheet in more detail
- 📄 06-6. The Balance Sheet in more detail (.pdf)
- 🎬 07-7. Do you need a cashflow forecast
- 📄 07-7. Do you need a cashflow forecast (.pdf)
- 🎬 08-8. The HUGE difference between cash profit
- 📄 08-8. The HUGE difference between cash profit (.pdf)
- 🎬 09-9. Some financial ratios to consider
- 📄 09-9. Some financial ratios to consider (.pdf)
- 📄 10-10. A review of Profit First (.pdf)
- 📄 11-11. A glossary of financial terms (.pdf)
- 📄 11-FTA-Glossary-of-Accounting-Terms-FINAL-Aug2019 (.pdf)
- 📄 12-12. Link to the sheet used in examples (.pdf)
- 📄 12-AgencySavvy – Finances Accounting (.xlsx)
- 🎬 13-13. Getting paid by clients some ideas
- 📄 13-13. Getting paid by clients some ideas (.pdf)
- 🎬 14-14. Different Payment Models
- 📄 14-14. Different Payment Models (.pdf)
- 🎬 15-15. Thinking about adding new services
- 📄 15-15. Thinking about adding new services (.pdf)
- 📄 16-16. My Planning Process (loosely based on the Navy SEALs) (.pdf)
- 📄 16-16. My Planning Process (loosely based on the Navy SEALs) (.xlsx)
- The Future of Agencies
- 🎬 01-1. The nature of work is changing
- 📄 01-1. The nature of work is changing (.pdf)
- 🎬 02-2. Let s get clear on the current situation
- 📄 02-2. Let s get clear on the current situation (.pdf)
- 🎬 03-3. What are your goals for the next 2-4 years
- 📄 03-3. What are your goals for the next 2-4 years (.pdf)
- 🎬 04-4. What new services do you need to offer
- 📄 04-4. What new services do you need to offer (.pdf)
- 🎬 05-5. What does your team need to look like in 3 years
- 📄 05-5. What does your team need to look like in 3 years (.pdf)
- 🎬 06-6. Identify acquire the skills needed for those new services
- 📄 06-6. Identify acquire the skills needed for those new services (.pdf)
- 🎬 07-7. A quick note on mental health dealing with change
- 📄 07-7. A quick note on mental health dealing with change (.pdf)
- 🎬 08-8. What structure has worked well for WebSavvy
- 📄 08-8. What structure has worked well for WebSavvy (.pdf)
- 🎬 09-9. How are you planning for all these coming changes
- 📄 09-9. How are you planning for all these coming changes (.pdf)
- 📄 10-Copy of My Planning Process (for new client) (.docx)
Is This Workshop A Fit?
✓ Pros
- Focuses on automation that needs no coding experience
- Sample scripts and practice spreadsheets for hands-on learning
- Wide coverage: Google Ads, GA4, Sheets, email, YouTube and agency management
- Large file library with videos, PDFs and templates
- AI module for content and automation use cases
✗ Cons
- Very broad, so it takes time to work through
- Parts such as the GA4 and iOS 15 lessons reflect the tools as they were recorded
- Some topics are agency-oriented and may be less relevant to solo advertisers
- Digital files only, crypto payment only
Delivery notice: Digital files. Crypto payment only. Fast delivery is handled manually after payment confirmation. Download links remain available for 7 days; save your files locally.
A coupon is available for this store.
See the details on the coupons page.
Final Verdict – Mike Rhodes Mastery Workshop
If you want to spend less time on manual reporting and more on strategy, the Mike Rhodes – Mastery Workshop combines Google Ads scripts, Sheets skills, GA4 and agency know-how in one library.
Digital files, crypto payment only, with fast delivery handled manually after payment confirmation. Get it now through Courses On Budget and see the latest additions on our updates page.
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