Email Academy by Mike Shreeve: Write Emails That Sell, Then Find Clients For Them

There is a big gap between sending email blasts and running campaigns that produce revenue. The Email Academy by Mike Shreeve is aimed at closing it. The course page says it equips you with tools to craft compelling messages, build engaged lists and drive conversions, and that it moves you from basic blasts to sophisticated, revenue-driving campaigns.

The curriculum covers advanced copywriting for emails, list building and segmentation, high-converting email sequences, deliverability and measuring performance. What makes it unusual is the second track: a full section on how a freelance email writer finds and keeps clients, with niche research, portfolio building, proposals, a 90 day plan and a pricing guide.

The package holds 233 files across eleven sections, including 91 documents, plus four bonus trainings: video guest segments, example templates in PDF and DOCX, and reference documents with examples from Ben Settle, Russ Ruffino and Ryan Lee. You can use it to improve your own email marketing or to build a freelance writing business.

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What Is Inside The Email Academy

Start With The Freelance Writer Path

The opening section welcomes you to the academy, shows a look inside the life of a freelance writer and names the challenges you will face along the way. It frames the rest of the course for people who plan to write emails for clients as well as for their own lists.

Getting Clients Without Guessing

The client section is practical and long. It covers advanced cold outreach, client-getting mindset shifts, identifying dream clients, researching profitable niches, crafting an expertise statement, building a portfolio and raising your visibility on LinkedIn. It also includes a two-part perfect proposal lesson, a 90 day plan, a pricing guide, micro-audience building, scaled critiquing and a network-to-win lesson.

Email Copywriting Fundamentals

This section explains what really matters in an email: applying email data, researching and segmenting customers, the science of subject lines, curiosity and storytelling, proof elements, call-to-action strategy and a building block system you can reuse.

Launch, Autoresponder And Newsletter Sequences

Product launch emails cover standard webinar funnel sequences, behavior-based webinar sequences, PLF style launches, quick launches and notification templates. Autoresponder lessons include a short indoctrination sequence with nine individual email templates and long autoresponder writing. Newsletter lessons show four formats: In Case You Missed It, mixed, curiosity and paid.

Daily Emails, B2B And Re-engagement

The Daily Email section teaches a long list of formats, such as the checklist email, humble brag, philosopher’s email, song lyric email, reason why email, Q&A format and quote and destroy. B2B lessons add follow-up examples and templates, and the misc section covers re-engagement, flash sale, affiliate and testimonial request emails.

Email Tech And Writing Productivity

Mastering Email Tech covers headers and images, an HTML code editor tutorial, ActiveCampaign setup, lists and forms, engagement tagging, basic and advanced automations, onboarding sequences, and autoresponders with ClickFunnels and Leadpages. The final section tackles distractions and health to support productive writing.

Email Academy Sections At A Glance

Files Included

Total files in the package: 233. Open a section to see its lessons and documents.

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