Mina Elias – PPC University is a deep training on Amazon advertising, from campaign types and targeting to search term reports, bulk sheets, analytics and Amazon DSP. Digital files. Crypto payment only. Browse more premium learning at Courses On Budget.
PPC University by Mina Elias: Amazon Advertising From Campaign Setup To DSP
Amazon ads can drain a budget quickly when campaigns are launched without a plan. PPC University by Mina Elias is presented on the course page as the most comprehensive course on Amazon advertising. Mina Elias is described as an Amazon expert and the founder of Trivium Group, and the program follows the full life of a campaign.
Per the page, you learn to navigate Campaign Manager, understand campaign types and structures, launch campaigns and choose strategies based on your current goals, monitor results and recognize red flags and green flags for scaling, then optimize for profit with bid management and profitability formulas, while adapting as Amazon changes.
The 67 files are organized in seven sections, from the goal of PPC to demand side platform advertising. Most lessons are short, task-focused videos, which makes it easy to return to the exact topic you need, such as negative keywords, placement reports or bulk sheet optimization.
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What You Learn In PPC University
Mina Elias – PPC University
Seven chapters that move from PPC basics to campaigns, targeting, ranking, reports, analytics and DSP.
- Introduction and campaigns – the goal of PPC, buyer psychology, ad types, Campaign Manager and naming conventions.
- Targeting and match types – auto, manual, exact, broad, phrase, product, category and brand campaigns.
- Research and ranking – Helium 10 keyword research, launch strategy and using PPC to rank.
- Reports and optimization – search term reports, negatives, bulk sheets, placement reports and a weekly process.
- Analytics and DSP – ACOS, TACOS, sessions, an analytics tracker and Amazon DSP creatives, orders and audiences.
Understanding Campaigns Before Spending
Section 2 is the foundation. It covers general strategy, how buyer psychology affects PPC, the different ad types on Amazon, a Campaign Manager overview, creating a campaign, a campaign naming convention and bidding strategies. It then walks through auto, manual keyword, exact, broad, phrase, product targeting and category targeting campaigns.
Targeting Beyond Keywords
Section 3 digs into product targeting based on auto results, Amazon suggestions, who is targeting you, adjacent categories and competitors. It closes with brand campaigns and brand protection campaigns, so you can defend your own listings as well as attack others.
Using PPC To Launch And Rank
Section 4 begins with Helium 10 keyword research and explains why you should keep launching new campaigns. It covers PPC launch strategy, using PPC to upsell, using PPC to rank, tracking organic ranking and using PPC to influence organic rank.
Reports, Bulk Sheets And A Weekly Routine
Section 5 is the longest. It explains the search term report, adding negatives from it, launching profitable search terms, negative keywords and how to handle bleeders. It then moves to bid optimization in Campaign Manager, bulk sheets and their parameters, main sales drivers, advertised product and placement reports, continuous improvement and a weekly optimization process.
Numbers And Amazon DSP
Section 6 teaches cost per conversion, ACOS and TACOS, sessions and unit session percentage, building an analytics tracker and reading different scenarios. Section 7 introduces Amazon DSP, creatives, dynamic creative creation, line items, orders, audiences, supply sources and creating an advertiser.
PPC University Sections Compared
| Section | Topic | Videos | Outcome |
|---|---|---|---|
| Section 1 | Introduction to PPC | 2 | Clear view of the goal and shape of Amazon PPC |
| Section 2 | Understanding Campaigns | 14 | Campaigns built with the right type, structure and names |
| Section 3 | Targeting and Match Types | 7 | Product, category and brand targeting choices |
| Section 4 | Research and Product Ranking | 7 | Keyword research, launch plan and ranking use of PPC |
| Section 5 | Reports and Optimization | 16 | Negatives, bids, bulk sheets and a weekly routine |
| Section 6 | Analytics and Data Interpretation | 6 | ACOS, TACOS and a tracker to read performance |
| Section 7 | Demand Side Platform (DSP) | 15 | Creatives, line items, orders and audiences in DSP |
Files Included
Total files in the package: 67. Open a section to see every lesson.
SECTION 1 – Introduction to PPC (2 items)
- 01-The Goal of PPC
- 02-PPC Overview
SECTION 2 – Understanding Campaigns (14 items)
- 01-General Strategy
- 02-How Buyer Psychology affects PPC
- 03-The Different Types of Ads on Amazon
- 04-Campaign Manager Overview
- 05-Creating a Campaign
- 06-Campaign Naming Convention
- 07-Campaign Bidding Strategies
- 08-Auto Campaign
- 09-Manual Keyword Campaigns
- 10-Exact Campaigns
- 11-Broad Campaign
- 12-Phrase Campaigns
- 13-Product Targeting Campaign
- 14-Category Targeting Campaign
SECTION 3 – Targeting and Match Types (7 items)
- 01-Product Targeting Based on Auto
- 02-Product Targeting Based on Amazon Suggestions
- 03-Product Targeting Based on Who is Targeting Us
- 04-Product Targeting based on Adjacent Categories
- 05-Product Targeting Based on Competitors
- 06-Brand Campaigns
- 07-Brand Protection Campaigns
SECTION 4 – Research and Product Ranking (7 items)
- 01-Helium 10 Keyword Research
- 02-Why You Should Continously Launch New Campaigns
- 03-PPC Launch Strategy
- 04-Using PPC to Upsell
- 05-Using PPC to Rank
- 06-Tracking Organic Ranking
- 07-Using PPC to Influence Organic Rank
SECTION 5 – Reports and Optimization (16 items)
- 01-Search Term Report Explained
- 02-Adding Negatives from STR
- 03-Launching Profitable Search Terms from STR
- 04-Negative Keywords
- 05-How to Handle Bleeders
- 06-Optimizing Bids in Campaign Manager
- 07-Bulk Sheets Explained
- 08-Bulk Sheet Optimization Parameters
- 09-Bulk Sheets Optimization
- 10-Main Sales Drivers
- 11-Advertised Product Report
- 12-Placement Reports
- 13-Placement Optimization
- 14-Continuous Improvement
- 15-Refreshing Bids Everytime Listing is Optimized
- 16-Weekly Optimization Process
SECTION 6 – Analytics and Data Interpretation (6 items)
- 01-Calculating Cost Per Conversion
- 02-Calculating ACOS and TACOS
- 03-Sessions and Unit Session Percent
- 04-Tracking Sessions and Unit Session Percentage
- 05-Building an Analytics Tracker
- 06-Different Scenarios in Analytics
SECTION 7 – Demand Side Platform DSP (15 items)
- 01-What is Amazon DSP
- 02-DSP Creatives
- 03-Creatives – La Pura
- 04-LaPra Attaching Creatives
- 05-Dynamic Creative Creation Pt.1 (Standard Desktop)
- 06-Dynamic Creative Creation Pt2 (AAp O O)
- 07-DSP Line items
- 08-Lapura – Line Item Creation
- 09-DSP Orders
- 10-LaPura Creating an Order
- 11-DSP Audiences
- 12-Audiences La Pura
- 13-Audience Creation
- 14-DSP Supply Sources
- 15-LaPura Create Advertiser
Pros And Cons
- Each lesson focuses on one topic, so it works as a reference
- Covers campaign types, targeting, reports and DSP in one place
- Dedicated lessons on bleeders, negatives and bulk sheet optimization
- Analytics lessons teach ACOS and TACOS calculation and tracking
- Specific to Amazon advertising
- Amazon changes its interface and rules, so verify steps against Campaign Manager today
- No separate bonus content is listed on the course page
- Digital files only, crypto payment only
If you sell on Amazon and want to run advertising with a clear method, Mina Elias – PPC University covers launch, optimization, analytics and DSP in a lesson-by-lesson format.
Digital files, crypto payment only, with fast delivery handled manually after payment confirmation. Get it now through Courses On Budget and see the latest additions on our updates page.
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