About the course:

Think getting people to do what you want on your website is like trying to herd cats through a laser show? Nick Kolenda, a psychologist and marketing mind-wizard who claims to have cracked the code of online persuasion, promises to hand you a feather wand of psychological triggers and teach you how to gently guide those feline customers towards the ultimate conversion catnip.

Here’s how mastering Nick’s “Website Behavior” program can supposedly transform your website from a ghost town to a conversion machine:

• Stop Confusing Visitors, Start Guiding Them with Psychological Cues: This isn’t about tricking people into buying things they don’t need. It’s about understanding the psychology of online behavior, using subtle design cues, persuasive copywriting, and behavioral triggers to gently nudge visitors towards taking the actions you want them to take.
• Unlock the Secrets of User Experience, Create a Website That Converts: Nick reveals his battle-tested strategies for optimizing your website for conversions, from improving site navigation and page layout to crafting compelling calls to action and reducing friction in the checkout process.
• Master the Art of Persuasion, Turn Browsers into Buyers: This isn’t about manipulating people or using sleazy sales tactics. It’s about understanding the principles of persuasion, crafting compelling sales copy, and using psychological principles to ethically influence online behavior.
• Join Nick’s Tribe of Conversion Rate Optimizers, Master the Art of Online Persuasion: This program isn’t just about solo missions. Nick emphasizes the importance of connecting with other marketers who are passionate about website optimization, sharing insights, strategies, and testing new ideas to improve conversion rates.