What’s a DSP?

• A DSP is a multi-dimensional USP.
• A DSP is a USP uncovered using a 9-layered matrix.
• A DSP is USP with a “magic ingredient” that adds a defensibility component to your USP that cannot be constructed using fill-in-the-blank USP templates.
• A DSP is USP revealed through turning over every stone in your business to find competitive advantages that you didn’t know you had…or could have…before.
• A DSP is a thorough, systematic expansion of your USP, with tentacles that grow into deep roots…it requires work, but it’s the most vital work you’ll do this year…probably even this decade.
• A DSP not only TELLS your story but REDEFINES it to its core.
• A DSP makes your product fundamentally more alluring.
• A DSP never elicits a “SO WHAT?” response from your marketplace. No one can be indifferent to a true DSP. They either love you or hate you. (I got hate mail when I created my event with Richard Koch. Millionaires who were NOT fractional billionaires accused me of lying. Good. I dragged egos through the mud until I garnered their attention.)
• A DSP sharpens your message to a point of SPECIFICITY and SIMPLICITY that it pierces right through noise.
• A DSP is the ONLY thing your customer will rave about.

Perry Marshall Definitive Selling Proposition Index:

    📂 Documments

📄 #2286 – _Definitive Selling Proposition _ Members Area for Perry Marshall Clie__.jpg

📄 #2287 – _Definitive Selling Proposition _ Members Area for Perry Marshall Clients_.pdf

📄 PDF Password.txt

📄 dsp_blueprint_questionnaire.pdf

📄 new_content_idea_generator.pdf

📄 new_usp_breakthrough_blueprint.pdf

📄 usp+media+idea+generator.pdf

📄 usp-breakthrough2.mp3

📄 usp_breakthrough01_121107.mp3

📄 usp_breakthrough2012-10.pdf

📄 usp_breakthrough2012-11.pdf

📄 usp_breakthrough_blueprint.pdf

📄 usp_builder_handout2012-10.pdf

📄 usp_builder_mindmap_questions.pdf

📂 Session 1

📄 1-Definitive Selling Proposition – Members Area for Perry Marshall Clients_mp4.mp4

📄 DSP_session1.mp3

📄 DSP_session1_slides.pdf

📄 DSP_session1_transcript.pdf

📂 Session 2

📄 2-Definitive Selling Proposition – Members Area for Perry Marshall Clients_mp4.mp4

📄 DSP_session2.mp3

📄 DSP_session2_slides.pdf

📄 DSP_session2_transcript.pdf

📂 Session 3

📄 3-Definitive Selling Proposition – Members Area for Perry Marshall Clients_mp4.mp4

📄 DSP_session3.mp3

📄 DSP_session3_slides.pdf

📄 DSP_session3_transcript.pdf

📂 Session 4

📄 4-Definitive Selling Proposition – Members Area for Perry Marshall Clients_mp4.mp4

📂 Session 5

📄 5-Definitive Selling Proposition – Members Area for Perry Marshall Clients_mp4.mp4

📂 Session 6

📄 6-Definitive Selling Proposition – Members Area for Perry Marshall Clients_mp4.mp4

💬 Feel free to reach out to our CHAT support for personalized assistance and detailed information tailored to your needs. We’re here to help!