Russ Henneberry – Search Marketing Mastery

When You’re Finished, You’ll Have a Complete Plan For Generating
Free Organic Traffic
…From the Web’s Top Traffic Channels Such as
Search Marketing Mastery Course Details

• In this 8-hour course you’ll learn everything you need to know about how to drive more qualified search traffic to grow your business.

Module 1:

• Lesson 1: From the Instructor
• Lesson 2: The Content of this Course
• Lesson 3: The Certification Exam
• Lesson 4: The State of Search
• Lesson 5: The 3 players
• Lesson 6: Discoverability & Availability
• Lesson 7: What are Search Queries?
• Lesson 8: Search Marketing Goals
• Lesson 9: Introduction to Earned Media & Link Building
• Lesson 10: Introduction to UXO & RXO
• Lesson 11: Intent Based Search Optimization (IBSO)

Module 2:

• Lesson 1: The Big Picture
• Lesson 2: How We Use Search Engines
• Lesson 3: The Tyranny of Physical Space
• Lesson 4: The Long Tail of Search
• Lesson 5: Intent Based Keyword Research
• Lesson 6: Finding Intent & Context
• Lesson 7: Building Customer Avatars
• Lesson 8: Intent Based Avatars
• Lesson 9: Keyword Research Tools
• Lesson 10: Keyword Modifiers
• Lesson 11: Intent Based Keyword Research: Example 1
• Lesson 12: Intent Based Keyword Research: Example 2
• Lesson 13: Choosing Assets

Module 3:

• Lesson 1: The Big Picture
• Lesson 2: Choosing the Right Channel
• Lesson 3: Ascension as Optimization
• Lesson 4: Channel Optimization: Web Page
• Lesson 5: Channel Optimization: Blog
• Lesson 6: Channel Optimization: Amazon Product Page
• Lesson 7: Channel Optimization: YouTube
• Lesson 8: Channel Optimization: Pinterest
• Lesson 9: Channel Optimization: iTunes
• Lesson 10: Channel Optimization: Review Sites

Module 4:

• Lesson 1: The Big Picture
• Lesson 2: About Content Management Systems
• Lesson 3: Domain Audit: Site Command
• Lesson 4: Domain Audit: Google Webmaster Tools
• Lesson 5: Domain Audit: Google Analytics
• Lesson 6: Domain Audit: Sitemap
• Lesson 7: Domain Audit: robots.txt
• Lesson 8: Domain Audit: Backlinks
• Lesson 9: Domain Audit: 404 Page
• Lesson 10: Domain Audit: Internal Site Search
• Lesson 11: Domain Audit: Navigation
• Lesson 12: Domain Audit: Accessibility
• Lesson 13: Domain Audit: Mobile
• Lesson 14: Page Audit: Value
• Lesson 15: Page Audit: Layout & Design
• Lesson 16: Page Audit: Mobile
• Lesson 17: Page Audit: Keyword Targeted
• Lesson 18: Page Audit: Keyword Cannibalization
• Lesson 19: Page Audit: Cross-Linking and Siloing
• Lesson 20: Page Audit: Shareability
• Lesson 21: Page Audit: Duplicate Content
• Lesson 22: Page Audit: Stranded Page
• Lesson 23: Page Audit: Redirects
• Lesson 24: Page Audit: robots.txt and Meta robots
• Lesson 25: Page Audit: Page Load Speed

Module 5:

• Lesson 1: The Big Picture
• Lesson 2: Paid and Owned Media
• Lesson 3: Link Building Today
• Lesson 4: Earning Links: Cross Linking
• Lesson 5: Earning Links: Competitive Research,
• Lesson 6: Earning Links: Content that is Generous
• Lesson 7: Earning Links: Build Link Bait
• Lesson 8: Earning Links: Create Primary Research
• Lesson 9: Earning Links: Getting Out More
• Lesson 10: Earning Links: Newsjacking
• Lesson 11: The Last Word