When You’re Finished, You’ll Have a Complete Plan For Generating
Free Organic Traffic
…From the Web’s Top Traffic Channels Such as
Search Marketing Mastery Course Details

• In this 8-hour course you’ll learn everything you need to know about how to drive more qualified search traffic to grow your business.

 

Module 1:

• Lesson 1: From the Instructor
• Lesson 2: The Content of this Course
• Lesson 3: The Certification Exam
• Lesson 4: The State of Search
• Lesson 5: The 3 players
• Lesson 6: Discoverability & Availability
• Lesson 7: What are Search Queries?
• Lesson 8: Search Marketing Goals
• Lesson 9: Introduction to Earned Media & Link Building
• Lesson 10: Introduction to UXO & RXO
• Lesson 11: Intent Based Search Optimization (IBSO)

 

Module 2:

• Lesson 1: The Big Picture
• Lesson 2: How We Use Search Engines
• Lesson 3: The Tyranny of Physical Space
• Lesson 4: The Long Tail of Search
• Lesson 5: Intent Based Keyword Research
• Lesson 6: Finding Intent & Context
• Lesson 7: Building Customer Avatars
• Lesson 8: Intent Based Avatars
• Lesson 9: Keyword Research Tools
• Lesson 10: Keyword Modifiers
• Lesson 11: Intent Based Keyword Research: Example 1
• Lesson 12: Intent Based Keyword Research: Example 2
• Lesson 13: Choosing Assets

 

Module 3:

• Lesson 1: The Big Picture
• Lesson 2: Choosing the Right Channel
• Lesson 3: Ascension as Optimization
• Lesson 4: Channel Optimization: Web Page
• Lesson 5: Channel Optimization: Blog
• Lesson 6: Channel Optimization: Amazon Product Page
• Lesson 7: Channel Optimization: YouTube
• Lesson 8: Channel Optimization: Pinterest
• Lesson 9: Channel Optimization: iTunes
• Lesson 10: Channel Optimization: Review Sites

 

Module 4:

• Lesson 1: The Big Picture
• Lesson 2: About Content Management Systems
• Lesson 3: Domain Audit: Site Command
• Lesson 4: Domain Audit: Google Webmaster Tools
• Lesson 5: Domain Audit: Google Analytics
• Lesson 6: Domain Audit: Sitemap
• Lesson 7: Domain Audit: robots.txt
• Lesson 8: Domain Audit: Backlinks
• Lesson 9: Domain Audit: 404 Page
• Lesson 10: Domain Audit: Internal Site Search
• Lesson 11: Domain Audit: Navigation
• Lesson 12: Domain Audit: Accessibility
• Lesson 13: Domain Audit: Mobile
• Lesson 14: Page Audit: Value
• Lesson 15: Page Audit: Layout & Design
• Lesson 16: Page Audit: Mobile
• Lesson 17: Page Audit: Keyword Targeted
• Lesson 18: Page Audit: Keyword Cannibalization
• Lesson 19: Page Audit: Cross-Linking and Siloing
• Lesson 20: Page Audit: Shareability
• Lesson 21: Page Audit: Duplicate Content
• Lesson 22: Page Audit: Stranded Page
• Lesson 23: Page Audit: Redirects
• Lesson 24: Page Audit: robots.txt and Meta robots
• Lesson 25: Page Audit: Page Load Speed

 

Module 5:

• Lesson 1: The Big Picture
• Lesson 2: Paid and Owned Media
• Lesson 3: Link Building Today
• Lesson 4: Earning Links: Cross Linking
• Lesson 5: Earning Links: Competitive Research,
• Lesson 6: Earning Links: Content that is Generous
• Lesson 7: Earning Links: Build Link Bait
• Lesson 8: Earning Links: Create Primary Research
• Lesson 9: Earning Links: Getting Out More
• Lesson 10: Earning Links: Newsjacking
• Lesson 11: The Last Word

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Russ Henneberry Search Marketing Mastery Index:

    📂 01-Start Here

📄 01-From the Instructor.mp4

📄 02-The Content of this Course.mp4

📄 03-The Certification Exam.mp4

📄 04-The State of Search.mp4

📄 05-The 3 Players.mp4

📄 06-Discoverability and Availability.mp4

📄 07-What Are Search Queries.mp4

📄 08-Search Marketing Goals.mp4

📄 09-Introduction To Earned Media and Link Building.mp4

📄 10-Introduction To UXO and RXO.mp4

📄 11-Intent Based Search Optimization (ISBO).mp4

 

    📂 02-Intent, Context and Assets

📄 01-Intent Context and Assets The Big Picture.mp4

📄 02-How We Use Search Engines.mp4

📄 03-The Tyranny of Physical Space.mp4

📄 04-The Long Tail of Search.mp4

📄 05-Intent Based Keyword Research.mp4

📄 06-Finding Intent And Context.mp4

📄 07-Building Customer Avatars.mp4

📄 08-Intent Based Avatars.mp4

📄 09-Keyword Research Tools.mp4

📄 10-Keyword Modifiers.mp4

📄 11-Intent Based Keyword Research Example 1.mp4

📄 12-Intent Based Keyword Research Example 2.mp4

📄 13-Choosing Assets.mp4

 

    📂 03-Channels, Optimization _ Ascension

📄 01-Channels, Optimization And Ascension The Big Picture.mp4

📄 02-Choosing The Right Channel.mp4

📄 03-Ascension As Optimization.mp4

📄 04-Channel Optimization Web Page.mp4

📄 05-Channel Optimization Blog.mp4

📄 06-Channel Optimization Amazon Product Page.mp4

📄 07-Channel Optimization YouTube.mp4

📄 08-Channel Optimization Pinterest.mp4

📄 09-Channel Optimization iTunes.mp4

📄 10-Channel Optimization Review Sites.mp4

 

    📂 04-Experience Optimization (UXO and RXO)

📄 01-Experience Optimization The Big Picture.mp4

📄 02-About Content Management Systems.mp4

📄 03-Domain Audit Site Command.mp4

📄 04-Domain Audit Google Webmaster Tools.mp4

📄 05-Domain Audit Google Analytics.mp4

📄 06-Domain Audit Sitemap.mp4

📄 07-Domain Audit robots.txt

📄 08-Domain Audit Backlinks.mp4

📄 09-Domain Audit 404 Page.mp4

📄 10-Domain Audit Internal Site Search.mp4

📄 11-Domain Audit Navigation.mp4

📄 12-Domain Audit Accessibility.mp4

📄 13-Domain Audit Mobile.mp4

📄 14-Domain Audit Value.mp4

📄 15-Page Audit Layout _ Design.mp4

📄 16-Page Audit Mobile.mp4

📄 17-Page Audit Keyword Targeted.mp4

📄 18-Page Audit Keyword Cannibalization.mp4

📄 19-Page Audit Cross-Linking and Siloing.mp4

📄 20-Page Audit Share-ability.mp4

📄 21-Page Audit Duplicate Content.mp4

📄 22-Page Audit Stranded Page.mp4

📄 23-Page Audit Redirects.mp4

📄 24-Page Audit robots.txt and Meta robots.mp4

📄 25-Page Audit Page Load Speed.mp4

 

    📂 05-Earned Media and Link Building

📄 01-Earned Media and Link Building The Big Picture.mp4

📄 02-Paid and Owned Media.mp4

📄 03-Link Building Today.mp4

📄 04-Earning Links Cross Linking.mp4

📄 05-Earning Links Competitive Research.mp4

📄 06-Earning Links Content that is Generous.mp4

📄 07-Earning Links Build Link Bait.mp4

📄 08-Earning Links Create Primary Research.mp4

📄 09-Earning Links Getting Out More.mp4

📄 10-Earning Links Newsjacking.mp4

📄 11-The Last Word.mp4

 

    📂 Russ Henneberry – Search Marketing Mastery UP1

•       📂 01-Start Here
•         📂 Resources
•           📄 smm-l1-intent-based-search-optimization-graphic.jpg
•           📄 smm-l1-start-here-slides.pdf
•       📂 02-Intent, Context and Assets
•         📂 Resources
•           📄 smm-l2-customer-avatar-graphic-female.pdf
•           📄 smm-l2-customer-avatar-graphic-male.pdf
•           📄 smm-l2-intent-based-keyword-research-planner-update.xlsx
•           📄 smm-l2-intent-context-assets-slides.pdf
•       📂 03-Channels, Optimization _ Ascension
•         📂 Resources
•           📄 smm-l3-channels-optimization-ascension-slides.pdf
•       📂 04-Experience Optimization (UXO and RXO)
•         📂 Resources
•           📄 smm-l4-experience-optimization-slides.pdf
•       📂 05-Earned Media and Link Building
•         📂 Resources
•           📄 smm-l5-crowdsourced-post.pdf
•           📄 smm-l5-earned-media-link-building-slides.pdf
•           📄 smm-l5-interview-post.pdf
•           📄 smm-l5-quote-post.pdf

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