Sarah Stockdale Growclass Academy: a growth marketing toolkit

Growclass Academy is built around the mindset and tools needed to build and scale an online business. Module 1 introduces growth and an experimentation mindset, including how to build and run an experiment. Module 2 turns to the customer with a journey map, user persona, day-in-the-life map, customer interviewing and a growth funnel. The goal is to base decisions on real people and tests rather than guesses. More programs like this are in the Ecommerce category.

The middle of the course is practical and channel based. Module 3 covers analytics and tracking, including Google Analytics, a north star metric and custom dashboards. Module 4 is about content strategy and copywriting: finding your niche, value proposition, landing page structure, writing copy that converts and writing ads for growth. Modules 5 and 6 then walk through Facebook advertising and Google Ads, from account setup and campaign structure to pixels, scaling, keywords, bidding and ad anatomy.

Module 7 focuses on email marketing, with email funnels, content that converts and deliverability, and Module 8 explains SEO from on-site and off-site work to the technical side. A Writing Circle section and bonus lessons add editing, storytelling and hook writing. Explore more in the ecommerce courses cheap list or see what is new on the updates page.

At a glance

What you learn in the Growclass Academy modules

• How to adopt a growth and experimentation mindset and run experiments
• How to understand customers with personas, journey maps and interviews
• How to set up Google Analytics, choose a north star metric and build dashboards
• How to find a niche, write a value proposition and structure landing pages
• How to write copy and ads that convert
• How to set up and scale Facebook ad campaigns, pixel and reporting
• How to build Google Ads campaigns with keywords, targeting and bidding
• How to design email funnels and improve deliverability
• How to approach SEO across on-site, off-site and technical work
• How to improve your writing voice, editing and storytelling

Sarah Stockdale Growclass Academy vs similar courses

Here is how Growclass compares with other marketing programs in the catalog.

Who should take Growclass Academy

• Small business owners who want to understand growth, not only one marketing channel
• Online creators who need help with copywriting, storytelling and email
• Marketers who want a structured path through Facebook ads, Google Ads and analytics
• Founders who want to run experiments and measure results with dashboards
• Learners who prefer a large library of short video lessons

Sarah Stockdale Growclass Academy: frequently asked questions

What does Growclass Academy teach?

It teaches growth marketing: experimentation, customer focus, analytics, content and copywriting, Facebook ads, Google Ads, email marketing and SEO, plus writing and editing lessons.

Is it only for ecommerce?

No. It is aimed at entrepreneurs, small business owners and online creators, so the lessons on growth, funnels and copy apply to many kinds of online business.

How many lessons are included?

The files include more than one hundred videos across the introduction, eight modules, the Writing Circle and bonus lessons, plus an audio podcast file.

Is there a coupon?

Yes, a coupon is available for this course. Open the coupons page to check the current offer.

How do I receive it?

The course is delivered as digital files after crypto payment confirmation. Delivery is manual, so save the files locally as soon as you get them.