Seth Godin – The Marketing Seminar-Summer Session: marketing built on intention and trust
This Akimbo workshop, taught by Seth Godin, starts from a simple question: what change are you trying to make, and for whom? The first sessions walk through how the seminar works, then move into marketing with intention, with lessons titled “What change are you trying to make?”, “Who are you trying to change?” and “What promise are you making?”. Everything that follows builds on those three answers.
From there the archive moves into positioning to serve, with an empathic posture, a case study on lululemon and a two-part positioning lesson. Next come wants, needs and worldviews: market research, personas, “People like us do things like this” and why people don’t choose you. The fifth block covers trust, tension, status roles, existential needs versus dreams, a modern marketing plan, and the idea that a brand is not a logo.
The Update section adds more than thirty extra lessons on storytelling, the Purple Cow, permission marketing, tribes, the funnel, naming and pricing. If you like this style, browse the Ecommerce category, the cheap ecommerce courses list and the latest updates, or compare it with Seth Godin The Marketing Seminar. A coupon page is available.
At a glance
| At a glance | The Marketing Seminar – Summer Session |
|---|---|
| Course | Seth Godin – The Marketing Seminar-Summer Session |
| Author | Seth Godin |
| Format | Digital files (instant-access download, no subscription) |
| Video lessons | 64 |
| Files in total | 269 |
| Total size | 3.2 GB |
| Origin | Akimbo workshop taught by Seth Godin |
| Topic | Marketing strategy, positioning and storytelling |
| Structure | Five core sections plus an Update section |
| Case studies | lululemon, Penguin Magic, Welch’s relaunch, permission marketing and more |
| Extras | Supplemental downloadable materials, reading material such as the People Like Us e-book, and a seminar user guide |
| Delivery | Manual delivery after crypto payment confirmation |
What you learn in the Seth Godin Marketing Seminar
- How to define the change you want to make and who you are trying to change
- How to shape the promise you make to the people you serve
- How to position yourself with an empathic posture, using the lululemon case study
- How worldviews, personas and market research explain what people want
- Why people do not choose you and how to get the word out
- How trust, tension and status roles shape buying decisions
- How to build a modern marketing plan and why a brand is not a logo
- How storytelling, the Purple Cow, permission marketing and tribes work in practice
- How to think about the funnel, direct versus brand marketing, frequency, naming and pricing
- How to work through the 200+ questions the course description says are included to challenge your current work
Marketing Thinking
Seth Godin – The Marketing Seminar-Summer Session
Seth Godin Marketing Seminar Summer Session is a 64-video marketing course covering intention, positioning, worldviews, trust and tension, storytelling, permission marketing, tribes, naming and pricing, with case studies, Q&A sessions and a user guide.
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- 📁 2 Marketing with Intention
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- What change are you trying to _ The Marketing Seminar from Seth Godin
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- Who are you trying to change _ The Marketing Seminar from Seth Godin
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- What promise are you making _ The Marketing Seminar from Seth Godin
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- An empathic posture _ The Marketing Seminar from Seth Godin
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- Q&A Overwhelmed! _ The Marketing Seminar from Seth Godin
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- 📁 4 Wants, Needs and Worldviews
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- Q&A Digging deeper into _ The Marketing Seminar from Seth Godin
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- Case study Evaluating the _ The Marketing Seminar from Seth Godin
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- People like us do things like _ The Marketing Seminar from Seth Godin
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- Why don’t people choose _ The Marketing Seminar from Seth Godin
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- Getting the word out _ The Marketing Seminar from Seth Godin
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- 📁 5 Trust, Tension, Tools
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- Trust and tension _ The Marketing Seminar from Seth Godin
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- Q&A Empathy in B2B _ The Marketing Seminar from Seth Godin
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- Case Study Penguin Magic _ The Marketing Seminar from Seth Godin
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- Status roles and tension _ The Marketing Seminar from Seth Godin
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- Existential needs vs dreams _ The Marketing Seminar from Seth Godin
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- Modern Marketing Plan _ The Marketing Seminar from Seth Godin
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- A brand is not a logo _ The Marketing Seminar from Seth Godin
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- Testimonials, blurbs and endorsements
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- Reciprocity
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- The elements of storytelling
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- Understanding the Purple Cow
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- Case Study B2B and remarkable cribs
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- PR and publicity
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- Q&A Commodities, scammers and competition
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- Permission marketing
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- Case Study Permission Marketing
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- Tribes
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- Q&A Enrollment in the journey
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- Fight Club- The First Rule of Fight Club 1999
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- Case study Coaching, karate, socks and more
- 📁 Case study Coaching, karate, socks and more_files
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- The ideavirus – The Marketing Seminar from Seth Godin
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- Case study Relaunching Welch’s in New York.mht
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- Rogers Curve and the chasm.mht
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- Understanding the funnel
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- Mindfulness in marketing
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- Brand or direct marketing
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- Spending money on direct and brand
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- Naming
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- Q&A Marketing to the most important student
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Marketing Seminar Summer Session vs similar Godin courses
Both listings come from Seth Godin and focus on marketing thinking, while the Ad Creative Academy is about creative work.
| Course | Focus | Best for |
|---|---|---|
| Marketing Seminar Summer Session | Intention, positioning, trust, storytelling | Strategy-minded marketers |
| Seth Godin The Marketing Seminar | The core Marketing Seminar | Learners who want the main seminar |
| Seth Godin Ad Creative Academy | Ad creative | Advertisers and creatives |
| Andre Chaperon Modern Marketing System | Modern marketing system | Email-focused marketers |
Who should take this marketing seminar
- Entrepreneurs and freelancers who must explain who they serve
- Artists, musicians and nonprofit leaders who want to spread an idea
- CEOs, teachers and real estate brokers looking for marketing guidance
- Marketers who want a clearer position before spending on ads
- Founders building a brand around trust rather than noise
- 64 videos organised into five core sections plus updates
- Case studies on lululemon, Penguin Magic, permission marketing and more
- Q&A lessons that answer practical questions
- Includes supplemental downloadable materials, PDFs and a user guide
- Focus on strategy that does not depend on one platform
- Self-paced digital files; the discussion board and peer networking of the original workshop are not part of the files
- Conceptual teaching, so you must apply it to your own business
- Content is in English
- Some archive files are web page captures rather than polished lessons
Seth Godin Marketing Seminar FAQ
What does the Summer Session cover?
It covers marketing with intention, positioning to serve, wants, needs and worldviews, trust, tension and tools, plus an Update section on storytelling, permission marketing, tribes, naming and pricing.
How many videos are included?
The archive contains 64 videos across the main seminar, the Update section and a pricing lesson, plus pages, PDFs and a user guide. The product page describes the original workshop as having 50+ videos with case studies and Q&A.
Is it a tactics course?
No. It teaches marketing thinking: who you serve, what you promise and how trust is built. You apply the ideas to your own channels.
Are there case studies?
Yes, including lululemon, Penguin Magic, evaluating a market, permission marketing and a Welch’s relaunch in New York.
Does it guarantee results?
No. It offers frameworks and examples. Results depend on how you apply them to your product and audience.
For marketers who feel stuck choosing tactics, this seminar offers a better starting point: clarity about the change you want to make and the people you serve. With 64 videos, case studies, Q&A lessons and an Update section on storytelling and pricing, it is a deep archive you can revisit as your business grows.
Get the files at Courses On Budget, check the coupon that is available, and start with the first session today. Buy it, apply one lesson per week and refine your positioning.
Digital files. Crypto payment only. Fast delivery is handled manually after payment confirmation. Download links remain available for 7 days; save your files locally.
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