What is Smart Marketer Smart Email Marketing 2026 for Cheap?

Our proven training — you get the same 12-week curriculum as our popular email mentorship delivered in a flexible on-demand course.

• John’s complete email system for generating and nurturing leads, driving sales, and producing repeat customers.
• 22 of our most profitable automated & manual promotion campaigns.
• 37 step-by-step walkthrough videos to guide you through every module.
• 55 brand new course resources including worksheets, templates, swipe files, checklists and more.
• 110+ email templates & examples to copy & inspire your own campaigns.

The new Smart Email Marketing is the most up-to-date email marketing course on the planet. It’s packed with 107 streamable videos, 22 advanced campaigns, 110+ email templates & examples, and 55 different course resources to help you turn email into a huge revenue channel for your business.

 

Module 1: Crucial Cornerstones of Email Marketing

Learn how to audit your brand’s email performance, create better-selling offers, and craft the perfect email template as you discover what it takes to succeed as an email marketer.

• The Goal
• Email & The Smart Marketing Model
• Why & How to Win With Email
• Audit Your Email Performance
• 3 Shapes to Mastering Email Marketing
• The 8 Immutable Laws of Email Marketing
• Email Quality Assurance
• Build an Email Swipe File
• CRMs & ESPs
• The Perfect Email Template
• The Who, Where, and When of Email
• The Offer Formula
• From Email to Campaign
• Building a Campaign

 

Module 2: Build Your List

Your email list is the most valuable asset a digital brand owns. In this module, you’ll learn how to build and grow yours as quickly and efficiently as possible using paid traffic channels.

• How to Get Your List
• Build Your Opt-In Offer
• Build an Opt-In Page
• Running Your SLO to Paid Traffic
• Build & Launch Your Facebook Campaign

 

Module 3: Crafting Your Email Copy

In this module, we dive into one of the most important skills in email marketing: crafting a unique brand voice.

• Voice vs Tone vs Content
• Why Voice Matters
• The Character Diamond
• How to Fill Out Your Character Diamond
• Tips for Finding & Feeding Your Voice
• Brand Voice: This or That
• Your Welcome Series
• How to Create Your Welcome Series Campaign Map
• Our Copywriting Toolbox
• The Parts of an Email
• Email Openers
• Proof & Objection Busters
• Conversion Cues
• Reasons to Mail
• Copywriting Resources

 

Module 4: Automation Engine Campaigns

Automated email flows drive the majority of email revenue. In this module, you’ll implement 14 of our most profitable automation campaigns.

• Email Retargeting & Automation Fundamentals
• Pre-Arrival, Cross-Sell & Repeat Purchase Sequences
• UGC, Ambassador & Feedback Requests
• Cart & Browse Abandonment
• Upsell, Winback, Out-of-Stock & Sunset Flows

 

Module 5: Generating Revenue with Promo Emails

Launch high-performing promotional campaigns year-round to boost revenue and drive free traffic.

 

Module 6: Hitting the Inbox – Email Deliverability

Protect your deliverability and ensure your emails reach the inbox in the age of Apple iOS and Google spam filters.

 

Module 7: Analytics & Optimizations

Track what matters, turn numbers into action, and continuously optimize your email performance for profit.

 

Bonus: Leveraging Your Other Owned Media

Learn how to integrate SMS and Messenger with email to maximize revenue from your owned media ecosystem.

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Smart Marketer Smart Email Marketing 2026 Index:

 

📂  01-Smart Email Marketing Workbook

📄 01-SEMWorkbook.pdf (20.10 MB)

📄 01-Smart Email Marketing Workbook.mp4 (42.80 MB)

 

📂  02-Crucial Cornerstones of Email Marketing

📄 01-SEM_EmailCampaignMap_Worksheet.pdf (386.16 KB)

📄 01-The Goal.mp4 (258.29 MB)

📄 02-Email The Smart Marketing Model.mp4 (214.48 MB)

📄 03-Why How to Win With Email.mp4 (543.77 MB)

📄 04-Audit Your Email Performance.mp4 (196.47 MB)

📄 04-TEMPLATE Email Marketing Health Audit.xlsx (171.56 KB)

📄 05-3 Shapes to Mastering Email Marketing.mp4 (388.14 MB)

📄 06-The 8 Immutable Laws of Email Marketing.mp4 (675.64 MB)

📄 07-Email Quality Assurance.mp4 (63.19 MB)

📄 07-SmartMarketer-EmailReviewChecklist.pdf (103.32 KB)

📄 08-Build an Email Swipe File.mp4 (66.43 MB)

📄 08-SmartMarketer-SwipeFile.pdf (101.86 KB)

📄 09-CRMs ESPs.mp4 (409.72 MB)

📄 10-The Perfect Email Template.mp4 (453.81 MB)

📄 11-The Who Where and When of Email.mp4 (913.21 MB)

📄 12-TMTPUpdated-TheOfferFormula.pdf (148.04 KB)

📄 12-The Offer Formula.mp4 (1.47 GB)

📄 13-From Email to Campaign.mp4 (473.03 MB)

📄 14-Building a Campaign.mp4 (541.13 MB)

 

📂  03-Build Your List

📄 01-How to Get Your List.mp4 (602.46 MB)

📄 02-Build Your Opt-In Offer.mp4 (342.65 MB)

📄 03-Build an Opt-In Page.mp4 (383.73 MB)

📄 03-JohnsPagesSwipeFile.zip (67.31 MB)

📄 04-Running Your SLO to Paid Traffic.mp4 (570.30 MB)

📄 05-Build Launch You Facebook Campaign.mp4 (58.13 MB)

 

📂  04-Crafting Your Email Copy

📄 01-Voice v. Tone v. Content.mp4 (178.16 MB)

📄 02-Why Voice Matters.mp4 (549.17 MB)

📄 03-The Character Diamond.mp4 (761.42 MB)

📄 04-How to Fill Out Your Character Diamond.mp4 (55.52 MB)

📄 04-SmartMarketer-CharcterDiamond.pdf (114.86 KB)

📄 05-Tips for Finding Feeding Your Voice.mp4 (244.69 MB)

📄 06-Brand Voice This or That.mp4 (35.13 MB)

📄 06-SEM Brand Voice_ This or That.xlsx (199.43 KB)

📄 07-Your Welcome Series.mp4 (382.85 MB)

📄 08-Klaviyo How to Create Your Welcome Series Campaign Map._converted.mp4 (74.31 MB)

📄 08-Klaviyo How to Create Your Welcome Series Campaign Map.mp4 (87.24 MB)

📄 08-SEM Welcome Automation Template.docx (11.01 KB)

📄 09-Omnisend How to Create Your Welcome Series Campaign Map._converted.mp4 (39.76 MB)

📄 09-Omnisend How to Create Your Welcome Series Campaign Map.mp4 (46.67 MB)

📄 10-Our Copywriting Toolbox.mp4 (139.18 MB)

📄 11-The Parts of an Email.mp4 (126.71 MB)

📄 12-Email Openers.mp4 (305.82 MB)

📄 13-Proof Objection Busters.mp4 (215.33 MB)

📄 14-Conversion Cues.mp4 (182.53 MB)

📄 15-Reasons to Mail.mp4 (150.91 MB)

📄 16-Copywriting Resources.mp4 (263.30 MB)

📄 16-Johns_Creative_SwipeFile.pdf (16.41 MB)

 

📂  05-Automation Engine Campaigns

📄 01-Automation Email Retargeting.mp4 (318.12 MB)

📄 02-What Makes Good Automation.mp4 (387.38 MB)

📄 03-Post-PurchaseAutomationExamples_Pre-Arrival.zip (2.57 MB)

📄 03-Pre-Arrival Sequence.mp4 (243.70 MB)

📄 04-How to Create Your Pre-Arrival Campaign Map.mp4 (101.57 MB)

📄 04-SEM Post-Purchase Automation – Pre-Arrival Sequence.docx (12.66 KB)

📄 05-Cross-Sell Sequence.mp4 (281.11 MB)

📄 05-Post-PurchaseAutomationExamples_Cross-Sell.zip (1.35 MB)

📄 06-How to Create Your Cross-Sell Campaign Map.mp4 (64.67 MB)

📄 06-SEM Post-Purchase Automation – Cross-Sell Sequence.docx (9.81 KB)

📄 07-Ambassador Request Sequence.mp4 (236.61 MB)

📄 07-Post-PurchaseAutomationExamples_AmbassadorRequest.zip (1.11 MB)

📄 08-How to Create Your Ambassador Request Campaign Map.mp4 (61.10 MB)

📄 08-SEM Post-Purchase Automation – Ambassador Request Sequence.docx (10.47 KB)

📄 09-Post-PurchaseAutomationExamples_UGCRequest.zip (422.82 KB)

📄 09-UGC Request Sequence.mp4 (239.02 MB)

📄 10-How to Create Your UGC Request Campaign Map.mp4 (66.36 MB)

📄 10-SEM Post-Purchase Automation – UGC Request Sequence.docx (9.57 KB)

📄 11-Feedback Request Sequence.mp4 (238.75 MB)

📄 11-Post-Purchase-AutomationExamples_FeedbackRequest.zip (446.48 KB)

📄 12-How to Create Your Feedback Request Campaign Map.mp4 (45.86 MB)

📄 12-SEM Post-Purchase Automation – Feedback Request Sequence.docx (9.19 KB)

📄 13-Repeat Purchase Sequence.mp4 (235.32 MB)

📄 13-RepeatPurchaseExamples.zip (6.01 MB)

📄 14-Klaviyo How to Create Your Repeat Purchase Campaign Map.mp4 (127.11 MB)

📄 14-SEM Post-Purchase Automation – Repeat Purchase Sequence.docx (13.26 KB)

📄 15-Omnisend How to Create Your Repeat Purchase Campaign Map._converted.mp4 (22.22 MB)

📄 15-Omnisend How to Create Your Repeat Purchase Campaign Map.mp4 (24.96 MB)

📄 15-SEM Post-Purchase Automation – Repeat Purchase Sequence.docx (13.26 KB)

📄 16-Conversion v. Post-Purchase Automation.mp4 (319.67 MB)

📄 17-Upsell Lead to Sale Flow.mp4 (296.60 MB)

📄 17-UpsellAutomationExamples_LeadtoSale.zip (3.98 MB)

📄 18-How to Create Upsell Lead to Sale.mp4 (72.99 MB)

📄 18-Upsell_ Lead to Sale Automation.docx (12.58 KB)

📄 19-Upsell Birthday Gift Flow.mp4 (227.64 MB)

📄 19-UpsellAutomationExamples_BirthdayGiftFlow.zip (1.93 MB)

📄 20-How to Create Your Upsell Birthday Gift Campaign Map.mp4 (63.02 MB)

📄 20-SEM Upsell Automation – Birthday Gift Template.docx (11.28 KB)

📄 21-Upsell Giveaway Flows.mp4 (254.48 MB)

📄 21-UpsellAutomationExamples_GiveawayTemplate.zip (7.88 MB)

📄 22-How to Create Your Upsell Giveaway Campaign Map.mp4 (97.99 MB)

📄 22-SEM Upsell Automation – Giveaway Template.docx (11.48 KB)

📄 23-Browse Abandonment Sequence.mp4 (325.80 MB)

📄 23-BrowseAbandonAutomationExamples.zip (760.82 KB)

📄 24-How to Create Your Browse Abandon Campaign Map.mp4 (50.69 MB)

📄 24-SEM Browse Abandonment Automation.docx (9.18 KB)

📄 25-AbandonCartAutomationExamples.zip (2.84 MB)

📄 25-Cart Abandondment Sequence.mp4 (213.22 MB)

📄 26-Klaviyo How to Create Your Cart Abandonment Sequence Map.mp4 (99.39 MB)

📄 26-SEM Cart Abandon Automation.docx (12.05 KB)

📄 27-Omnisend How to Create Your Cart Abandonment Sequence Map.mp4 (20.73 MB)

📄 27-SEM Cart Abandon Automation.docx (12.05 KB)

📄 28-Winback Sequence.mp4 (286.36 MB)

📄 28-WinbackAutomationExamples.zip (5.78 MB)

📄 29-How to Create Your Winback Campaign Map.mp4 (90.51 MB)

📄 29-SEM Winback Automation.docx (11.50 KB)

📄 30-Out of Stock Sequence.mp4 (170.20 MB)

📄 30-OutofStockAutomationExamples.zip (1.67 MB)

📄 31-How to Create Your Out of Stock Campaign Map.mp4 (53.40 MB)

📄 31-SEM Out of Stock Automation.docx (8.87 KB)

📄 32-Sunset Sequence.mp4 (230.32 MB)

📄 32-Upsell_SunsetAutomationExamples.zip (1.18 MB)

📄 33-How to Create Your Sunset Campaign Map.mp4 (68.20 MB)

📄 33-SEM Sunset Automation.docx (11.45 KB)

📄 34-What Your Business Needs Today.mp4 (79.26 MB)

 

📂  06-Generating Revenue Promo Emails

📄 01-Why Plan Your Promotions.mp4 (277.13 MB)

📄 02-Offer Inventory.mp4 (610.03 MB)

📄 03-Promotion Planning Checklist.mp4 (450.46 MB)

📄 04-Filling Out Your Promotional Calendar.mp4 (566.33 MB)

📄 04-SEM Internal Promotional Calendar Template.xlsx (192.82 KB)

📄 05-Example Promotional Calendars.mp4 (375.68 MB)

📄 05-Example Promotional Calendars.pdf (10.10 KB)

📄 06-Filling Out a Promotional Tracking Sheet.mp4 (108.17 MB)

📄 07-The Three Promotional Types.mp4 (524.38 MB)

📄 08-Excitement Giveaway Campaign.mp4 (99.02 MB)

📄 08-PromotionExamples_Giveaway.zip (2.53 MB)

📄 09-How to Create Your Giveaway Campaign Map.mp4 (63.71 MB)

📄 09-SEM Excitement Promotion – Giveaway Template.docx (763.69 KB)

📄 10-Excitement Webinar Registration.mp4 (163.05 MB)

📄 10-SEM Webinar Promotion Checklist.xlsx (175.80 KB)

📄 11-How to Create Your Webinar Registrant Campaign.mp4 (101.63 MB)

📄 11-SEM Excitement Promotion – Webinar Registration Template.docx (765.52 KB)

📄 12-Activation Flash Sale.mp4 (154.11 MB)

📄 12-PromotionExamples_FlashSale.zip (6.95 MB)

📄 13-How to Create Your Flash Sale Campaign Map.mp4 (159.02 MB)

📄 13-SEM Activation Promotion – Flash Sale Template.docx (764.42 KB)

📄 14-Activation Price Hike.mp4 (157.50 MB)

📄 14-PromotionExamples_PriceHike.zip (5.02 MB)

📄 15-How to Create Your Price Hike Campaign Map.mp4 (94.72 MB)

📄 15-SEM Activation Promotion – Price Hike Template.docx (11.30 KB)

📄 16-Monetization 8 Day Double Down.mp4 (106.30 MB)

📄 16-PromotionExamples_8DayDoubleDown.zip (7.07 MB)

📄 17-How to Create Your 8 Day Double Down Campaign Map.mp4 (149.58 MB)

📄 17-SEM Monetization Promotion – 8 Day Double Down Template.docx (13.03 KB)

📄 18-Monetization Extra Extra.mp4 (226.23 MB)

📄 18-PromotionExamples_ExtraExtra.zip (9.36 MB)

📄 19-How to Create Your Extra Extra Campaign Map.mp4 (126.54 MB)

📄 19-SEM Monetization Promotion – Extra Extra Template.docx (987.28 KB)

📄 20-2x Buyer Survey Email Sequence.mp4 (142.99 MB)

📄 20-PromotionExamples_2xBuyerSurvey.zip (3.72 MB)

📄 21-How to Create a 2x Buyer Survey Email Campaign.mp4 (125.11 MB)

📄 21-SEM 2x Buyer Survey Broadcasts Automation.docx (14.02 KB)

📄 22-Final Promo Campaign Tips.mp4 (98.04 MB)

 

📂  07-Hitting the Inbox Email Deliverability

📄 01-What Determines Deliverability.mp4 (834.72 MB)

📄 02-Evaluating Your Deliverability.mp4 (278.19 MB)

📄 03-How To Use Deliverability Monitoring Tools.mp4 (32.96 MB)

📄 04-How to Fix Deliverability.mp4 (376.91 MB)

📄 05-Smart Marketers Deliverability Issue.mp4 (491.82 MB)

📄 06-How to Warm Up a Sending Configuration.mp4 (95.04 MB)

📄 07-Why Use Segmentation.mp4 (200.67 MB)

📄 08-Key Segments Examples.mp4 (599.75 MB)

📄 08-SegmentationEmailExamples.zip (16.75 MB)

📄 09-How to Create Powerful Segments.mp4 (112.30 MB)

📄 10-List Hygiene Tips.mp4 (287.48 MB)

 

📂  08-Analytics Optimizations

📄 01-3 Principles of Data Analytics.mp4 (409.99 MB)

📄 02-Our Review Cycle.mp4 (183.02 MB)

📄 03-Important Email Numbers.mp4 (379.29 MB)

📄 04-How to Establishing Broadcast Benchmarks.mp4 (225.91 MB)

📄 05-How to Establishing Flow Benchmarks.mp4 (75.81 MB)

📄 05-TEMPLATE Flow Benchmark Sheet.xlsx (576.89 KB)

📄 06-Turning Numbers Into Action.mp4 (294.85 MB)

📄 07-Email Improvement Checklist.mp4 (606.85 MB)

📄 08-Testing Emails.mp4 (378.30 MB)

📄 09-Get Out There and Send Some Emails.mp4 (96.81 MB)

 

📂  09-Bonus Leveraging Other Owned Me

📄 01-Leveraging Your Other Owned Media.mp4 (370.37 MB)