What is Spencer PawliwΒ EvolveΒ for Cheap?
This is a community made to help Shopify brands find success with Facebook Ads and Conversion Rate Optimization to scale their stores to multiple 7βand 8-figures.
What Youβll Learn In Evolve
Evolve
- Welcome
- Why Do Ads Work (Psychology)
- What Ads To Make (Research)
- How To Get Content (Generation)
- How To Make Ads (Execution)
- How To Setup The Ad Account
- How To Run The Ads (Testing)
- How To Analyze (Data)
- How To Run & Scale Promos
- Productivity System
- Break Down Winning Ads
- How Shaun Would Scale X Brand
- Bonuses
- Q4 Strategies
CRO
- CRO Basics
- CRO Research
- CRO Landing Pages
- CRO Testing
- CRO Ongoing
- CRO Customer Feedback
- CRO Heatmaps
- CRO Sales Optimizations
Agency Edition
- Overview
- Typical Agencies
- Deep Client Understanding
- The Importance Of First Impressions
- Communication (Part 1)
- Communication (Part 2)
- Communication (Part 3)
- Communication (Part 4)
- Communication (Part 5)
- Communication (Part 6)
- Leveraging New Mechanisms
- Calling For Help
- Setting Expectations
- Just Give A
- Death By a Thousand Cuts
- When To Upsell & Propose Services
- Masterclass β Recap
βΆοΈΒ SAMPLE:
βΆοΈΒ SAMPLE:
Spencer Pawliw EvolveΒ Index:
Β Β Β π 1. Evolve
- π #Evolve.pdf (427.28 KB)
- π Welcome To Evolve
- π Start Here Overview Of Program.mp4 (51.60 MB)
- π Productivity System
- π How To Find Time And Get Shit Done.ts (75.87 MB)
- π How To Focus & Quiet Your Mind.ts (204.82 MB)
- π Planning & Achieving Goals (Important).pdf (62.57 KB)
- π Planning & Achieving Goals (Important).ts (220.65 MB)
- π Expect This To Be Hard.mp4 (14.88 MB)
- π Break Down Winning Ads
- π Winning Ads Document.mp4 (6.91 MB)
- π Winning Ads Document.pdf (91.13 KB)
- π Footwear – Creative Strategy Masterclass #1.ts (71.71 MB)
- π Humidifier V2 – Creative Strategy Masterclass #4.ts (133.50 MB)
- π Humidifier V2 – Creative Strategy Masterclass #4.ts (133.50 MB)
- π How Shaun Would Scale X Brand
- π Health – How I_d Scale Age Relief To $1M-mth.ts (22.46 MB)
- π Health – How I_d Scale Sollume To $1M-mth.ts (24.43 MB)
- π Luxury Fashion – How I_d Scale Grams28 To $1M-mth.ts (55.93 MB)
- π Info – How I_d Scale Getspeakio To $1M-mth.ts (45.98 MB)
- π Cosmetics – How I_d Scale Kobee_s To $1M-mth.ts (88.10 MB)
- π Supplement – How I_d Scale Neptune To $300k-mth.ts (45.95 MB)
- π Bonuses
- π EAM _ 8 Figure Blueprint.pptx (3.70 MB)
- π What Actually Creates Success.mp4 (9.69 MB)
- π How To Use Offers.mp4 (22.76 MB)
- π How To Use Offers.pdf (65.08 KB)
- π How to use offer.pdf (328.64 KB)
- π How To Claim Ad Spend Refunds For Overspending.ts (49.08 MB)
- π Meta Support – Refund Templates.docx (8.49 KB)
- π Q4 Strategies
- π Evolve _ Q4 Timeline – 2024.docx (8.88 KB)
- π The Q4 Timeline Document.mp4 (12.53 MB)
- π EAM _ BFCM Master Sheet.xlsx (7.48 KB)
- π V.I.P Lead Gen Campaigns + Calculator.mp4 (10.14 MB)
- π BFCM – Ad Creatives Inspo Board + Theme Optimize.pdf (34.94 KB)
- π EAM _ BFCM Ad Creatives.pptx (7.00 MB)
- π Why Do Ads Work (Psychology)
- π Overview.mp4 (13.15 MB)
- π EAM _ 2024 – Marketing Desires.pptx (7.17 MB)
- π Market Desires.webm (392.27 MB)
- π EAM _ 2024 – Market Awareness.pptx (2.58 MB)
- π Market Awareness.webm (496.12 MB)
- π Market Sophistication.mp4 (44.09 MB)
- π Action Item Practicing The Core 3.webm (74.17 MB)
- π Action Item- Practicing The Core 3.pdf (79.81 KB)
- π EAM _ 2024 – Marketing Identification.pptx (22.77 MB)
- π Market Identification.webm (485.57 MB)
- π EAM _ 2024 – Belief.pptx (10.93 MB)
- π Market Belief.webm (397.84 MB)
- π More Coming Soon.pdf (15.77 KB)
- π What Ads To Make (Research)
- π Overview & Self Onboarding.mp4 (11.91 MB)
- π Action Item- Google Research.pdf (51.51 KB)
- π Amazon Research – Part 1.mp4 (52.06 MB)
- π Amazon Research – Part 2.mp4 (17.61 MB)
- π Amzon Research.pdf (104.54 KB)
- π Action Item- Amazon Research.pdf (51.56 KB)
- π Reddit Research.mp4 (24.90 MB)
- π Action Item- Reddit Research.pdf (83.34 KB)
- π YouTube Research.mp4 (26.59 MB)
- π Action Item- YouTube Research.pdf (83.46 KB)
- π Competitor Research – Part 1.mp4 (37.61 MB)
- π Competitor Research – Part 2.mp4 (12.49 MB)
- π Evolve _ Self-Onboarding Questions.docx (32.05 KB)
- π Action Item- Competitor Research.pdf (83.89 KB)
- π Facebook Research – Part 1.mp4 (40.08 MB)
- π Facebook Research – Part 2.mp4 (15.58 MB)
- π Action Item- Facebook Research.pdf (117.76 KB)
- π Creative Research – Part 1 (Atria).mp4 (14.19 MB)
- π Creative Research – Part 2.mp4 (72.06 MB)
- π Action Item- Creative Research.pdf (15.38 KB)
- π TikTok Research.mp4 (61.03 MB)
- π Action Item- TikTok Research.pdf (66.91 KB)
- π Ad Account Research.mp4 (24.62 MB)
- π Getting Ready To Do Research – Part 1.mp4 (16.22 MB)
- π Action Item- Ad Account Research.pdf (67.48 KB)
- π Understanding Other Desires.mp4 (25.35 MB)
- π Understanding Objections.mp4 (12.09 MB)
- π Action Item- Objections & Other Desires.pdf (68.66 KB)
- π Cleaning Up The Research Doc.mp4 (14.01 MB)
- π Action Item- Clean Up The Research Doc.pdf (68.68 KB)
- π Answer The Public – Research.pdf (68.51 KB)
- π Answer The Public – Research.ts (108.42 MB)
- π Customer Phone Call Research.ts (13.41 MB)
- π Getting Ready To Do Research – Part 2.mp4 (15.10 MB)
- π Copy reseach document.pdf (53.94 KB)
- π EVOLVE _ BRAND – Research Doc V4.0.docx (35.12 KB)
- π Evolve _ COMPANY – Research Doc V2.0.docx (34.19 KB)
- π Understanding Your Product – Part 1.mp4 (14.27 MB)
- π Action Item- Understanding Product.pdf (52.49 KB)
- π Understanding The Product – Part 2.mp4 (7.95 MB)
- π Google Research – Part 1.mp4 (24.62 MB)
- π Google Research – Part 2.mp4 (19.52 MB)
- π How To Get Content (Generation)
- π EAM _ 2024 – Content.pptx (10.05 MB)
- π Why Content Is So Important – Part 1.mp4 (15.59 MB)
- π How to Hire Approved Creators – Part 1.mp4 (29.89 MB)
- π Action Item- Hire Creators.pdf (95.14 KB)
- π How to Follow Up & Upload Content – Part 1.mp4 (22.00 MB)
- π How to Follow Up & Upload Content – Part 2.mp4 (7.71 MB)
- π Action Item- Collect Content.pdf (95.78 KB)
- π Action Item- Contact Top Performing Creators.pdf (14.88 KB)
- π Action Item- Onboard Brand Ambassador.pdf (20.90 KB)
- π How To Communicate With Brand Ambassadors.ts (40.08 MB)
- π Action Item- Communicate With Your Ambassadors.pdf (69.16 KB)
- π Feedback Loops With Your Brand Ambassadors.ts (177.52 MB)
- π UGC Content Overview – Part 1.mp4 (28.02 MB)
- π UGC Content Overview – Part 1.pdf (165.92 KB)
- π Action Item- Complete Your Feedback Loops.pdf (24.01 KB)
- π How To Get Studio Content For Ads.mp4 (20.87 MB)
- π How To Create-Looking Studio Content For Ads.mp4 (14.06 MB)
- π How To Create-Looking Studio Content For Ads.pdf (86.53 KB)
- π Action Item- Sign Up For Insense.pdf (42.92 KB)
- π How To Add a New Brand To Insense.mp4 (11.22 MB)
- π Action Item- Add Your Brand To Insense.pdf (97.29 KB)
- π How To Create an Insense Campaign.mp4 (199.33 MB)
- π Action Item- Launch Your First Insense Campaign.pdf (98.76 KB)
- π Evolve – UGC Content Creation Messages.docx (7.31 KB)
- π How To Process Creators & Add To Shortlist.ts (71.05 MB)
- π EAM Peekaboo Pillow – Insense Sheet.xlsx (38.61 KB)
- π How To Download Creators & Upload To Sheet.mp4 (22.31 MB)
- π How To Make Ads (Execution)
- π Evolve _ BRAND – Growth Guide _25.xlsx (199.83 KB)
- π How To Fill Out The Creative Roadmap – Part 1.ts (180.74 MB)
- π How To Fill Out The Creative Roadmap – Part 2.ts (219.66 MB)
- π Action Item- Add Your First Creative Concept.pdf (69.53 KB)
- π How To Set Up Ad Requests With Google Docs.mp4 (10.12 MB)
- π How To Write Ad Briefs With Milanote.pdf (83.93 KB)
- π How To Make Video Hooks That BANG.ts (195.82 MB)
- π Putting The Ad Together – Scriptwriting.pdf (105.82 KB)
- π Putting The Ad Together – Scriptwriting.ts (323.39 MB)
- π Action Item- Write Your Ad Brief.pdf (67.46 KB)
- π Evolve _ CLIENT – Growth Guide V9.0.xlsx (291.55 KB)
- π Additional Resources For Editors.mp4 (9.54 MB)
- π Additional Resources For Editors.pdf (61.52 KB)
- π Action Item- Send Your Ad Brief To Editors.pdf (69.07 KB)
- π How To Never Run Out Of Ad Ideas.pdf (61.48 KB)
- π Action Item- Add Desires & Features+Benefits.pdf (69.63 KB)
- π Evolve Prompts – $100k Avatar.docx (10.62 KB)
- π Action Item- Add 1-2 Avatars.pdf (66.91 KB)
- π How To Add Top Creators.mp4 (3.85 MB)
- π Action Item- Add Creators.pdf (66.34 KB)
- π Ad Brief Templates-20250223T070056Z-001.zip (90.10 KB)
- π How To Setup The Ad Account
- π How To Set Up Naming Templates.mp4 (11.76 MB)
- π How To See Ads Performance + Our Columns.mp4 (44.63 MB)
- π How To See Ads Performance + Our Columns.pdf (146.96 KB)
- π How To Verify Your Business Manager.mp4 (6.43 MB)
- π How To Set Up a 3_2_2 Campaign.pdf (303.16 KB)
- π How To Verify Your Conversion API.mp4 (2.22 MB)
- π How To Verify Meta Events.mp4 (4.28 MB)
- πβ How To Run The Ads (Testing)
- π Facebook Ads Strategy Philosophy.mp4 (14.38 MB)
- π When to Leave a 3 2 2 Running.mp4 (12.55 MB)
- π Why You Should Never Turn Off Winning Ads.mp4 (20.93 MB)
- π Why You Should Never Turn Off Winning Ads.mp4 (20.93 MB)
- π Evolve 2025 _ Meta Ads – Media Buying Template.xlsx (157.83 KB)
- π Full Media Buying Strategy Template.ts (125.09 MB)
- π How To Set Up a 3 2 2 Campaign.ts (985.84 MB)
- π Set Up Raw Content Campaign.ts (157.20 MB)
- π Action Item – Launch Your Campaigns.pdf (96.17 KB)
- π How Facebook Post IDs Will Help You Scale In 2025 (Full Tutorial).mp4 (104.56 MB)
- π How To Find a Facebook Ads Post ID In 90 Seconds.mp4 (13.68 MB)
- π Action Item – Add Your Winning Post IDs.pdf (96.89 KB)
- π When to Turn Off a 3 2 2.mp4 (26.28 MB)
- π How To Analyze (Data)
- π How To Set Targets & KPIs.mp4 (16.26 MB)
- π How To Set Targets & KPIs.pdf (120.50 KB)
- π Action Item – Review Your Ads.pdf (96.54 KB)
- π Action Item – Set Your Targets & KPIs.pdf (96.60 KB)
- π How to Scale Facebook Ads Up & Down.mp4 (38.22 MB)
- π How to Scale Facebook Ads Up & Down.pdf (76.29 KB)
- π How to Determine Minimum Daily Spend.mp4 (5.10 MB)
- π How To Understand Facebook Ads Attribution.ts (269.96 MB)
- π Action Item – Scale Your Ads.pdf (76.35 KB)
- π EAM _ Ad Review Bible.pptx (1.14 MB)
- π How To Review Your Ads.mp4 (48.52 MB)
- π Questions To Ask When You Review Ads.pdf (166.05 KB)
- π Questions To Ask When You Review Ads.ts (71.60 MB)
- π How To Do Iterations & Variations(Live Example).ts (126.28 MB)
- π Feedback Loops.key (358.31 MB)
- π How To Run & Scale Promos
- π How To Set Up A Promo Campaign.pdf (134.62 KB)
- π How To Set Up A Promo Campaign.ts (84.87 MB)
- π How To Create Rules For Promo Campaigns.ts (10.86 MB)
- π (Advanced) Surf Scaling Method.ts (504.86 MB)
Β Β Β π 2. Evolve CRO
- π #Evolve CRO.pdf (336.64 KB)
- π CRO Basics
- π What Is CRO.ts (232.51 MB)
- π Key Metrics For CRO.ts (325.72 MB)
- π Tools Of The Trade.ts (195.46 MB)
- π Analyze Your Store.ts (208.18 MB)
- π Action Item- Fix Your Store.pdf (53.90 KB)
- π CRO Research
- π (Evolve) Understanding Your Product.mp4 (11.91 MB)
- π Action Item- Conduct Competitor Research.pdf (50.01 KB)
- π Angle Research For CRO On Google + Reddit.ts (772.08 MB)
- π Action Item- Conduct Angle Research.pdf (49.12 KB)
- π Landing Page Research For CRO – Atria.ts (498.85 MB)
- π Landing Page Research For CRO – PageDeck.ts (180.73 MB)
- π Action Item- Conduct Landing Page Research.pdf (74.87 KB)
- π CRO Research – Twitter.ts (194.97 MB)
- π Evolve _ Self-Onboarding Questions.docx (32.05 KB)
- π (Evolve) Getting Ready To Do Research + Branding.mp4 (16.22 MB)
- π Action Item- Make A Copy & Start Research.pdf (47.15 KB)
- π EAM _ CLIENT – CRO Research Doc.docx (34.04 KB)
- π Live Website Audit Walkthrough.ts (917.07 MB)
- π Action Item- Audit Your Site For Information.pdf (58.38 KB)
- π Ad Account Research For CRO.ts (377.59 MB)
- π Action Item- Ad Account Research.pdf (57.03 KB)
- π Direct Competitor Research For CRO.ts (814.68 MB)
- π CRO Landing Pages
- π Page Deck – Setting Up Foundations.ts (317.92 MB)
- π Page Deck – Choosing Your Template.ts (149.99 MB)
- π Action Item- Choose Your Template.pdf (57.06 KB)
- π Page Deck – Writing Your Messaging.ts (616.35 MB)
- π Action Item- Optimize Your Messaging.pdf (71.42 KB)
- π Page Deck – Optimizing Landing Page Content – 2.ts (1017.63 MB)
- π Action Item- Optimize Your Content!.pdf (81.23 KB)
- π Coupon Code Generator.xlsx (629.59 KB)
- π The Importance Of Functionality.ts (491.91 MB)
- π Action Item- Optimize Your Functionality.pdf (84.97 KB)
- π Page Deck – Optimizing Page Information.ts (114.44 MB)
- π Action Item- Setup Your Page Deck Foundation.pdf (23.01 KB)
- π Action Item- Optimize Your Page Info.pdf (68.51 KB)
- π QA, QA, QA, And Then… More QA – Part 1.ts (487.15 MB)
- π Action Item- QA Your Page Aggressively.pdf (64.75 KB)
- π QA, QA, QA, And Then… More QA – Part 2.ts (370.15 MB)
- π Action Item- QA Your Page Again.pdf (63.54 KB)
- π Conversion Rate Optimization Hack.ts (76.69 MB)
- π Action Item- Follow The CRO Hack.pdf (63.90 KB)
- π Page Deck – Customizing Themes.ts (275.63 MB)
- π Action Item- Setup Your Page Deck Theme.pdf (58.22 KB)
- π REMINDER Identify The Angle Of Your Landing Page.ts (48.62 MB)
- π Action Item- Choose Your Landing Page Angle.pdf (67.82 KB)
- π Strategizing Offers For Your Landing Page.bak.pdf (71.47 KB)
- π Strategizing Offers For Your Landing Page.pdf (105.59 KB)
- π Strategizing Offers For Your Landing Page.ts (1.63 GB)
- π Page Deck – Offer Functionality In Page Deck .ts (1.83 GB)
- π Page Deck Offer Functionality In Page Deck.pdf (79.54 KB)
- π Action Item- Strategize Offers For Your Page.pdf (58.68 KB)
- π CRO Testing
- π How To Test Landing Pages On Meta.pdf (141.15 KB)
- π How To Test Landing Pages On Meta.ts (376.93 MB)
- π Template Test.pdf (71.12 KB)
- π Intelligems – Template Test.ts (489.90 MB)
- π Intelligems – Theme Test.ts (102.65 MB)
- π Theme Test.pdf (72.39 KB)
- π Intelligems – Shipping Tests.ts (76.32 MB)
- π Intelligems – The Importance Of QA.ts (265.00 MB)
- π The Importance Of QA.pdf (36.30 KB)
- π Intelligems – Analyzing Split Tests.ts (349.17 MB)
- π Intelligems – Understanding Powered Stat Sig.webm (167.89 MB)
- π Understanding Powered Stat Sig.pdf (61.14 KB)
- π Intelligems – How To Execute Winning Tests.ts (386.61 MB)
- π How To Analyze Landing Page Tests On Meta.pdf (72.00 KB)
- π How To Analyze Landing Page Tests On Meta.ts (449.64 MB)
- π Action Item- Launch Your PageDeck Test.pdf (64.74 KB)
- π Page Deck – How To A-B Test Landing Pages.ts (127.79 MB)
- π Page Deck – What To A-B Test On Landing Pages.ts (313.27 MB)
- π Action Item- Launch Your A-B Test.pdf (63.65 KB)
- π Overview Of The Software + Setup.pdf (92.97 KB)
- π Intelligems – Overview Of The Software + Setup.ts (130.16 MB)
- π Intelligems – URL Redirect Test.ts (246.59 MB)
- π URL Redirect Test.pdf (62.94 KB)
- π Visual A-B Test.pdf (64.97 KB)
- π CRO Ongoing
- π Action Item- Do Some More Research.pdf (64.33 KB)
- π CRO Easy Wins + Test Ideas.ts (283.91 MB)
- π Frequently Asked Questions Guide.docx (8.32 KB)
- π Live Landing Page Progress – Part 1.ts (173.56 MB)
- π Live Landing Page Progress – Part 2.mp4 (20.97 MB)
- π CRO Customer Feedback
- π Overview – The Importance Of Customer Feedback.ts (32.09 MB)
- π How To Segment The Giveaway Sending Lis.ts (38.46 MB)
- π Action Item- Segment Your Lists.pdf (36.65 KB)
- π How To Design & Launch A Viral Sweep Giveaway Page.ts (79.96 MB)
- π Action Item- Set Up Your Landing Page.pdf (37.68 KB)
- π How To Setup The Entrants List On Klaviyo.ts (29.06 MB)
- π Action Item- Set Up Your Entrants List.pdf (37.63 KB)
- π How to Generate & Schedule Winners Email – Part 1.ts (52.31 MB)
- π How to Generate & Schedule Winners Email.ts (3.22 MB)
- π How to Contact Individual Winners Email.ts (146.68 MB)
- π Action Item- Schedule And Send Winners Emails.pdf (39.23 KB)
- π IMPORTANT – How To See If You Qualify For This.ts (214.73 MB)
- π How to Schedule The Founders Discount Email.ts (84.45 MB)
- π Action Item- Schedule Founders Email.pdf (37.53 KB)
- π EAM _ TEMPLATE – Purchasers Giveaway Feedback V10.0.xlsx (837.16 KB)
- π Action Item- Download Entrants.pdf (36.44 KB)
- π Action Item- Organize Your Sheet.pdf (36.84 KB)
- π EAM _ Customer Feedback Summary – AI Prompts.docx (7.62 KB)
- π Action Item- Upload Data To GPT.pdf (36.78 KB)
- π How To Come Up With a Giveaway Offer.ts (155.23 MB)
- π How To Summarize All Data & Create a Custom GPT.pdf (509.41 KB)
- π Action Item- Summarize Your Data.pdf (36.77 KB)
- π How To Calculate ROI From Survey.mp4 (2.93 MB)
- π Action Item- Come Up With a Giveaway Offer.pdf (38.80 KB)
- π How To Setup a Viral Sweep Giveaway.pdf (255.55 KB)
- π How To Setup a Viral Sweep Giveaway.ts (299.85 MB)
- π Action Item- Set Up Your Giveaway.pdf (37.01 KB)
- π Optimal Sending Schedule For Viral Sweep Campaign.pdf (79.25 KB)
- π Optimal Sending Schedule For Viral Sweep Campaign.ts (56.24 MB)
- π How To Design Email Templates in Klaviyo.pdf (76.66 KB)
- π How To Design Email Templates in Klaviyo.ts (206.39 MB)
- π Action Item- Design Your Templates.pdf (37.36 KB)
- π CRO Heatmaps
- π Setting Up Heatmap.pdf (17.22 KB)
- π EAM _ Heatmap.com (9.28 KB)
- π CRO Sales Optimizations
- π Sales CRO – Proof This Works.ts (26.97 MB)
- π Shopify Discount Codes Explained.mp4 (104.60 MB)
Β Β Β π 3. Evolve – Agency Edition
- π #Evolve – Agency Edition.pdf (91.90 KB)
- π Retention Masterclass – Overview.mp4 (11.43 MB)
- π Retention – Communication (Part 6).mp4 (16.70 MB)
- π Leveraging New Mechanisms.mp4 (14.35 MB)
- π Retention – Calling For Help.mp4 (10.71 MB)
- π Retention – Setting Expectations.mp4 (29.56 MB)
- π Retention – Just Give A.mp4 (13.72 MB)
- π Retention – Death By a Thousand Cuts.mp4 (7.73 MB)
- π Retention – When To Upsell & Propose Services.mp4 (11.80 MB)
- π Retention Masterclass – Recap.mp4 (7.95 MB)
- π Retention – Typical Agencies.mp4 (17.18 MB)
- π Retention – Deep Client Understanding.mp4 (34.59 MB)
- π Retention – The Importance Of First Impressions.mp4 (16.37 MB)
- π Retention – Communication (Part 1).mp4 (12.43 MB)
- π Retention – Communication (Part 2).mp4 (11.01 MB)
- π Retention – Communication (Part 3).mp4 (15.08 MB)
- π Retention – Communication (Part 4).mp4 (9.85 MB)
- π Retention – Communication (Part 5).mp4 (16.70 MB)
Β Feel free to reach out to ourΒ CHATΒ support for personalized assistance and detailed information tailored to your needs.Β Weβre here to help!
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