Susan Wenograd (CXL) – Google Ads Experiments, lesson by lesson
Susan Wenograd Google Ads Experiments is a compact CXL course with nine video lessons, each paired with transcripts and a description PDF. It starts with an introduction and a lesson on what to know before making an experiment, then walks through the experiments interface. If you work in paid media, you will find more related programs in our Ecommerce category.
The central lessons cover the experiment types you will actually use: ad variation experiments, custom experiments, custom experiments for bidding, custom experiments for audiences, and Performance Max experiments. That progression takes you from simple creative tests to structural changes in bidding and audience strategy, which is where many accounts either find gains or quietly lose performance.
The package also includes course slides, final exam materials and subtitle files for the lessons. At around 170 MB it is a light download. Pair it with another Google Ads program from our cheap ecommerce courses list, such as Jeff Sauer Google Ads Bootcamp, and check the updates page for new releases.
At a glance
| At a glance | Google Ads Experiments |
|---|---|
| Course | Susan Wenograd (CXL) – Google Ads Experiments |
| Author | Susan Wenograd (CXL) |
| Format | Digital files (instant-access download, no subscription) |
| Video lessons | 9 |
| Files in total | 29 |
| Total size | 170 MB |
| Topic | Google Ads experiments and testing |
| Experiment types | Ad variation, custom, bidding, audiences, Performance Max |
| Materials | Transcripts, lesson PDFs, slides, final exam materials, subtitles |
| Provider | CXL |
| Delivery | Manual delivery after crypto payment confirmation |
What you learn about Google Ads experiments
- Things to know before making an experiment
- How the experiments interface works
- Setting up ad variation experiments
- Running custom experiments
- Custom experiments for bidding strategies
- Custom experiments for audiences
- Performance Max experiments
- Analysing results to improve performance
- Using lesson PDFs, slides and final exam materials to review
PPC Testing
Susan Wenograd (CXL) – Google Ads Experiments
Susan Wenograd (CXL) – Google Ads Experiments is a short, practical PPC course on testing inside Google Ads. Nine video lessons cover preparation, the experiments interface, ad variations, custom experiments for bidding and audiences, and Performance Max, with transcripts, PDFs, slides and subtitle files included for easy review.
- 00. Intro
- 01. Things to Know Before Making an Experiment
- 02. The Experiments Interface
- 03. Ad Variation Experiments
- 04. Custom Experiments
- 05. Custom Experiments – Bidding
- 06. Custom Experiments – Audiences
- 07. Performance Max Experiments
- 08. Course Wrap- Up
- 📁 00. Intro
- 00. Course Description
- 📁 01. Lesson 1
- 01. Description
- 📁 02. Lesson 2
- 02. Description
- 📁 03. Lesson 3
- 03. Description
- 📁 04. Lesson 4
- 04. Description
- 📁 05. Lesson 5
- 05. Description
- 📁 06. Lesson 6
- 06. Description
- 📁 07. Lesson 7
- 07. Description
- 📁 08. Lesson 8
- 08. Description
- 📁 09. Final Exam
- 09. Final Exam
- Slides
Google Ads Experiments vs other Google Ads courses
Most Google Ads programs are broad. This one is a narrow deep dive on testing.
| Course | Focus | Best for |
|---|---|---|
| Susan Wenograd Google Ads Experiments | Experiments inside Google Ads | Advertisers who already run campaigns |
| Jeff Sauer Google Ads Bootcamp | Google Ads bootcamp | Broader Google Ads learning |
| Rob Andolina Google Ads Training Academy | Google Ads training academy | Account managers |
| Nik Armenis Google Ads Playbook 2.0 | Google Ads playbook | Ecommerce advertisers |
Who should take Google Ads Experiments
- PPC specialists who want to run tests in a structured way
- In-house marketers managing a Google Ads account
- Freelancers building a PPC consulting service
- Marketers aiming to improve conversion rates and ad performance
- Learners who prefer short, focused lessons
- Focused on one skill: testing in Google Ads
- Covers Performance Max experiments
- Transcripts and PDFs for quick review
- Slides and final exam materials included
- Small download size
- Self-paced digital files, no live access to the instructor
- Google Ads interface changes may affect some screens
- Assumes you already know the basics of Google Ads
- Short course, not a full Google Ads curriculum
Google Ads Experiments course questions
Which experiment types are covered?
The lessons cover ad variation experiments, custom experiments, custom experiments for bidding, custom experiments for audiences and Performance Max experiments.
Are transcripts included?
Yes. The course files include transcripts and lesson description PDFs, plus subtitle files for the video lessons.
Is it for beginners?
It is aimed at people who already manage campaigns. A beginner can follow it, but a general Google Ads course would be a better first step.
Is there a final exam?
The files include final exam materials, which you can use to check what you learned.
How do I buy it?
Pay with crypto on Courses On Budget and download the files. A coupon is available on the coupon page.
Google Ads Experiments by Susan Wenograd is a lean, useful course for anyone who wants to stop changing campaigns blindly. It teaches a method for testing creatives, bidding and audiences, and it covers Performance Max, which many accounts now rely on.
If testing is the gap in your account management, get it from Courses On Budget, pay with crypto, and start with the lesson on what to know before making an experiment.
Digital files. Crypto payment only. Fast delivery is handled manually after payment confirmation. Download links remain available for 7 days; save your files locally.
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