What is The AWAI Model for Building a Thriving “Zero-Client” Writing Business for Cheap?
Here’s What You Get:
Phase 1: PLAN
(Finding and Validating Your IDEA)
First things first — you need to know what you want your business to be about.
This part is a lot of fun because you can explore your interests… your passions… anything you want to write about.
Whether you love gardening, playing guitar, learning a different language, playing board games, or even going wine tasting…
… there IS a way to build a potentially very lucrative “zero-client” writing business around it if you know how to identify it.
Session 1: “The Idea Incubator”
This is why in our very first session, AWAI Executive Director and Co-Founder Katie Yeakle and I show you how to:
Brainstorm ideas that could be a perfect fit for you
Identify whether or not those ideas will be true “moneymakers”
We’re starting here because this is the most common place for people to get stuck.
They struggle with “what” to make their business about.
Or they’re not confident they’ve made a good choice.
Not you…
By the time we’re done, you’ll have crystal clarity on your idea and the excitement and momentum to carry you through to the finish line.
But like I said — I want nothing to stand in your way…
Which is why once you’ve selected your idea, you’ll SEND it to us in the private Facebook community you’ll be a part of for this training.
That way, we can VALIDATE your idea and make sure you’ve got the best idea possible, with the best chance of making you money.
Session 2: “Getting CLEAR on Your Audience”
One of the biggest factors in the success of ANY business is getting clear on your audience — i.e., the customers and clients you’ll be going after.
This part is so critical. Because you can have the best idea in the world, but if you market it to the WRONG audience, it’ll fall flat.
That’s why it’s crucial that your idea and audience be a good fit for each other from the very start.
So to help you do that, we’ve tapped top digital copywriter Heather Robson… and Russ Henneberry — one of the leading voices in digital marketing today.
Together, Heather and Russ make sure you get crystal clear on WHO your business will serve… so that your idea and your “who” will match perfectly.
With these two pieces done, it’s time to move on to the next step.
Phase 2: LAUNCH
(Start Making Sales)
This is where the rubber meets the road.
You’ve settled on an idea. You know WHO you’re going to serve with your clientless writing business.
Now it’s time to make all that hard work pay off…
Because in the next three sessions, we’ll show you how to start setting up the first three “money levers” of your business.
In fact, we want you making sales ASAP, so we’re going to get down to business in the very next session and show you how to get that first “money lever” up and running!
Session 3: Your FIRST “Money Lever” — Your Newsletter
One of the fastest and most effective ways to launch your clientless writing business and start making sales ASAP is through a newsletter.
In this session, you’ll learn how to set yourself up to generate revenue using a completely FREE platform that handles all the tech for you.
To guide you, you’ll hear from content marketing legend Brian Clark — the pioneer of modern content marketing.
Session 4: Your SECOND “Money Lever” — Your Email List
An email list becomes the heartbeat of your business.
In this session, you’ll learn how to build an audience, develop relationships, and discover what your audience wants to buy.
You’ll also hear directly from other zero-client business owners.
Session 5: Your THIRD “Money Lever” — Your Website
Now it’s time to build a website that dovetails perfectly with your newsletter and email list.
Digital copywriting pioneer Nick Usborne shows you how simple it can be to set up a profitable, mostly hands-free website.
BONUS: How to Use ChatGPT for the Initial “Legwork”
In this pre-recorded training, you’ll see how Nick uses ChatGPT to create content faster — often cutting creation time by 40% to 80%.
This means getting to the money much faster.
Phase 3: SCALE
(Make Even More Sales, Faster)
Once you have one or two revenue streams running, it’s time to scale your business.
Across Sessions 6, 7, and 8, we teach you the exact methods AWAI uses to scale year after year.
Session 6: Your FOURTH & FIFTH “Money Levers” — Ad and Affiliate Revenue
You’ll learn how to get other businesses to pay you — via ad placements and affiliate partnerships — creating scalable, predictable revenue.
Session 7: Your SIXTH “Money Lever” — Your Own Products
Here you’ll learn how to turn your existing knowledge into digital products or courses you can sell repeatedly.
Heather Robson also shows you how to create products even if you think you have “nothing to teach.”
Session 8: Your SEVENTH “Money Lever” — Memberships and Communities
Memberships and communities provide recurring revenue and can become the most profitable part of your business.
This session shows you exactly how to build one.
▶️ SAMPLE:
▶️ SAMPLE:
The AWAI Model for Building a Thriving “Zero-Client” Writing Business Index:
📄 00-IPR – Promo Topper – 2025.mp4 (25.50 MB)
📄 00-Welcome to myAWAI Marilyn.pdf (166.17 KB)
📂 01-Your Online Programs
- 📄 00-myAWAI Members Area.mp4 (23.21 MB)
- 📂 01-Barefoot Writer
- 📄 01-AI Bootcamp.pdf (17.74 KB)
- 📄 01-Barefoot Writer Magazine.pdf (418.98 KB)
- 📄 01-Barefoot Writer myAWAI AWAI.mp4 (486.90 MB)
- 📄 01-ltr_Barefoot_Writer_001.pdf (2.74 MB)
- 📄 01-ltr_Barefoot_Writer_016.pdf (4.97 MB)
- 📄 01-ltr_Barefoot_Writer_028.pdf (2.45 MB)
- 📄 01-ltr_Barefoot_Writer_034.pdf (2.43 MB)
- 📄 01-ltr_Barefoot_Writer_069.pdf (2.74 MB)
- 📄 01-ltr_Barefoot_Writer_077.pdf (2.47 MB)
- 📄 01-ltr_Barefoot_Writer_080.pdf (2.32 MB)
- 📄 01-ltr_Barefoot_Writer_081.pdf (2.59 MB)
- 📄 01-ltr_Barefoot_Writer_083.pdf (2.55 MB)
- 📄 01-ltr_Barefoot_Writer_087.pdf (2.33 MB)
- 📄 01-ltr_Barefoot_Writer_089.pdf (1.99 MB)
- 📄 01-ltr_Barefoot_Writer_105.pdf (2.11 MB)
- 📄 01-ltr_Barefoot_Writer_169.pdf (1.80 MB)
- 📄 01-ltr_Barefoot_Writer_170.pdf (4.25 MB)
- 📄 01-ltr_Barefoot_Writer_171.pdf (1.58 MB)
- 📄 01-rep_130_Amazing_Perks.pdf (1.58 MB)
- 📄 01-rep_Become_an_Email_Copywriter.pdf (953.91 KB)
- 📄 01-rep_In_Demand_Projects.pdf (34.12 MB)
- 📄 01-rep_Lazy_Weekend_Telling_Story.pdf (1.81 MB)
- 📄 01-rep_Niche_Doing_Good.pdf (708.75 KB)
- 📄 01-rep_Writers_Wanted_Longevity.pdf (345.47 KB)
- 📄 01-wbnr_lab_04.mp3 (27.59 MB)
- 📄 01-wbnr_lab_04_Slides.pdf (540.69 KB)
- 📄 01-wbnr_lab_04_Transcript.pdf (183.10 KB)
- 📂 02-Be a Copywriter
- 📄 01-Understand the Basics of Copywriting.mp4 (142.92 MB)
- 📄 01-Understand the Basics of Copywriting.pdf (797.85 KB)
- 📄 02-What It Takes – and Doesnt Take – to Be a Successful Copywriter.mp4 (103.36 MB)
- 📄 02-What It Takes – and Doesnt Take – to Be a Successful Copywriter.pdf (804.25 KB)
- 📄 03-How Businesses Use Copywriting.mp4 (112.86 MB)
- 📄 03-How Businesses Use Copywriting.pdf (491.16 KB)
- 📄 04-The Writing Project Businesses Need Most.mp4 (155.06 MB)
- 📄 04-The Writing Project Businesses Need Most.pdf (1.33 MB)
- 📄 05-Learn the New Tools Making It Easier Than Ever to Get Started as a Copywriter.mp4 (311.41 MB)
- 📄 05-Learn the New Tools Making It Easier Than Ever to Get Started as a Copywriter.pdf (1.30 MB)
- 📂 03-The Definitive Blueprint
- 📄 01-How to Make Good Money with Freelance Writing in 9 Easy Steps AWAI – AWAI 1080p h264.mp4 (888.01 MB)
- 📄 01-The Definitive Blueprint.pdf (377.33 KB)
- 📄 01-rep_The_Definitive_Blueprint.pdf (1.42 MB)
📂 02-Live On-Demand Events Schedules Materials
- 📄 00-Live On-Demand Events Schedules Materials.pdf (118.58 KB)
- 📂 01-Start Here
- 📄 01-A Welcome from Heather.mp4 (41.12 MB)
- 📄 01-wbnr_ipb_welcome_Transcript.pdf (39.97 KB)
- 📄 01-wbnripbwelcome mp3.mp3 (1.02 MB)
- 📂 02-Training Sessions
- 📄 01-Pre-Training Event- Get Ready to Start Your Zero-Client Writing.mp4 (1014.75 MB)
- 📄 01-wbnr_ipb_01_00.mp3 (29.33 MB)
- 📄 01-wbnr_ipb_01_00_Slides.pdf (1.64 MB)
- 📄 01-wbnr_ipb_01_00_Transcript.pdf (255.52 KB)
- 📄 02-Session 1- Idea Incubator with Katie Yeakle and Rebecca Matter.mp4 (1.04 GB)
- 📄 02-prog_ipb_Business_Focus_Checklist.pdf (140.19 KB)
- 📄 02-wbnr_ipb_02_01.mp3 (25.66 MB)
- 📄 02-wbnr_ipb_02_01_Slides.pdf (4.06 MB)
- 📄 02-wbnr_ipb_02_01_Transcript.pdf (194.64 KB)
- 📄 02-wbnripb0100 mp3.mp3 (29.32 MB)
- 📄 03-Session 2- Audience with Heather Robson and Russ Henneberry.mp4 (928.09 MB)
- 📄 03-prog_ipb_Audience_Checklist.pdf (205.84 KB)
- 📄 03-wbnr_ipb_02_02.mp3 (22.66 MB)
- 📄 03-wbnr_ipb_02_02_Slides.pdf (43.29 MB)
- 📄 03-wbnr_ipb_02_02_Transcript.pdf (167.49 KB)
- 📄 04-Session 3- Newsletters with Heather Robson feat. Brian Clark.mp4 (782.61 MB)
- 📄 04-prog_ipb_Substack_Checklist.pdf (134.65 KB)
- 📄 04-wbnr_ipb_02_03.mp3 (22.33 MB)
- 📄 04-wbnr_ipb_02_03_Slides.pdf (3.34 MB)
- 📄 04-wbnr_ipb_02_03_Transcript.pdf (141.00 KB)
- 📄 05-Session 4- List Building with Heather Robson and Special Guests.mp4 (1.04 GB)
- 📄 05-prog_ipb_List_Building_Checklist.pdf (139.87 KB)
- 📄 05-wbnr_ipb_02_04.mp3 (19.20 MB)
- 📄 05-wbnr_ipb_02_04_Transcript.pdf (154.78 KB)
- 📄 06-Session 5- Websites with Nick Usborne.mp4 (1.04 GB)
- 📄 06-prog_ipb_Choosing_Platform_Checklist.pdf (177.32 KB)
- 📄 06-wbnr_ipb_02_05.mp3 (23.70 MB)
- 📄 06-wbnr_ipb_02_05_Slides.pdf (5.91 MB)
- 📄 06-wbnr_ipb_02_05_Transcript.pdf (168.58 KB)
- 📄 07-Session 6- Ad and Affiliate Relationships with Rebecca Matter.mp4 (1011.76 MB)
- 📄 07-prog_ipb_Ads_Affiliates.pdf (238.07 KB)
- 📄 07-wbnr_ipb_02_06.mp3 (26.99 MB)
- 📄 07-wbnr_ipb_02_06_Slides.pdf (3.36 MB)
- 📄 07-wbnr_ipb_02_06_Transcript.pdf (216.88 KB)
- 📄 08-Session 7- Product Creation with Heather Robson.mp4 (420.05 MB)
- 📄 08-prog_ipb_Community_Marketing_Checklist.pdf (146.40 KB)
- 📄 08-prog_ipb_Product_Creation_Checklist.pdf (145.31 KB)
- 📄 08-wbnr_ipb_02_07.mp3 (19.35 MB)
- 📄 08-wbnr_ipb_02_07_Slides.pdf (10.12 MB)
- 📄 08-wbnr_ipb_02_07_Transcript.pdf (143.74 KB)
- 📄 08-wbnr_ipb_02_08.mp3 (13.07 MB)
- 📄 08-wbnr_ipb_02_08_Slides.pdf (6.25 MB)
- 📄 08-wbnr_ipb_02_08_Transcript.pdf (99.28 KB)
- 📄 09-Session 8- Membership and Community with Heather Robson.mp4 (340.27 MB)
- 📂 03-Check-In Sessions
- 📄 01-30 Day Check-In.mp4 (320.36 MB)
- 📄 01-wbnr_ipb_02_checkin_01.mp3 (16.44 MB)
- 📄 01-wbnr_ipb_02_checkin_01_Transcript.pdf (139.94 KB)
- 📄 02-60 Day Check-In.mp4 (304.51 MB)
- 📄 02-wbnr_ipb_02_checkin_02.mp3 (15.00 MB)
- 📄 02-wbnr_ipb_02_checkin_02_Transcript.pdf (213.07 KB)
- 📄 03-90 Day Check-In.mp4 (344.20 MB)
- 📄 03-wbnr_ipb_02_checkin_03.mp3 (14.76 MB)
- 📄 03-wbnr_ipb_02_checkin_03_Transcript.pdf (220.12 KB)
- 📂 04-Bonuses
- 📄 01-Brian Clark- The 7-Figure Freelance Writer.mp4 (456.25 MB)
- 📄 01-pres_bc20_1013_Brian_Clark_transcript.pdf (77.09 KB)
- 📄 01-pres_bc20_Brian_Clark.mp3 (13.47 MB)
- 📄 02-Rebecca Matter- Treasure Trove of Blogging Topics.mp4 (171.57 MB)
- 📄 02-wbnr_powersummit_04_02.mp3 (36.01 MB)
- 📄 02-wbnr_powersummit_04_02_Slides.pdf (4.78 MB)
- 📄 02-wbnr_powersummit_04_02_Transcript.pdf (109.83 KB)
- 📄 03-Heather Robson- Planning Your Content Calendar.mp4 (42.05 MB)
- 📄 03-prog_blg_Part_02_Lesson_04.mp3 (8.95 MB)
- 📄 03-prog_blg_Part_02_Lesson_04_Slides.pdf (1.53 MB)
- 📄 03-prog_blg_Part_02_Lesson_04_Transcript.pdf (116.42 KB)
- 📄 04-Bob Keppel- Do The Math.mp4 (659.78 MB)
- 📄 04-wbnr_cos_mastermind_2023_06_15.mp3 (26.18 MB)
- 📄 04-wbnr_cos_mastermind_2023_06_15_Slides.pdf (1.17 MB)
- 📄 04-wbnr_cos_mastermind_2023_06_15_Transcript.pdf (213.76 KB)
- 📄 05-Scott Stratten- How to UnMarket Yourself to Clients.mp4 (1.43 GB)
- 📄 05-pres_bc20_1012_Welcome_to_Bootcamp_Transcript.pdf (138.76 KB)
- 📄 05-pres_bc20_Welcome_to_Bootcamp.mp3 (19.61 MB)
- 📄 06-Using AI as Your Writing Assistant.mp4 (1.11 GB)
- 📄 06-wbnr_mmw_25_05.mp3 (30.61 MB)
- 📄 06-wbnr_mmw_25_05_Slides.pdf (3.18 MB)
- 📄 06-wbnr_mmw_25_05_Transcript.pdf (250.19 KB)
- 📄 07-prog_ipb_Tools_Resources.pdf (204.11 KB)
- 📄 08-prog_ipb_90_Day_Roadmap.pdf (1.14 MB)
- 📄 09-tmpl_Customer_Persona_Female.pdf (35.90 KB)
- 📄 09-tmpl_Customer_Persona_Male.pdf (32.42 KB)
- 📂 05-Private Facebook Group
- 📄 01-Facebooking With Privacy.mp4 (57.53 MB)
- 📄 01-Private Facebook Group.pdf (38.74 KB)
📂 03-Member Benefits
- 📂 01-New to AWAI
- 📄 00-Welcome to AWAI.pdf (253.81 KB)
- 📄 01-Ask Me Anything LIVE QA 032323.mp4 (669.19 MB)
- 📄 01-Lets Tour Your AWAI Membership.mp4 (22.97 MB)
- 📄 01-Member Benefits.pdf (60.61 KB)
- 📄 01-Monthly New Member QA.pdf (21.59 KB)
- 📄 01-Welcome to AWAI.mp4 (20.64 MB)
- 📄 01-info_my_AWAI_Member_FAQs.pdf (190.33 KB)
- 📄 01-pres_my_AWAI_Tour.mp3 (2.34 MB)
- 📄 01-pres_my_AWAI_Tour_Transcript.pdf (105.95 KB)
- 📄 01-rep_130_Amazing_Perks_TBW.pdf (1.50 MB)
- 📄 01-rep_31_Writing_Prompts.pdf (583.11 KB)
- 📄 01-rep_9_Writing_Opportunities.pdf (1.17 MB)
- 📄 01-rep_How_to_Safely_and_Quickly_Change_Careers.pdf (658.45 KB)
- 📄 01-rep_In_Demand_Projects.pdf (34.12 MB)
- 📄 01-wrk_my_AWAI_Quick_Start_Worksheet.pdf (145.29 KB)
- 📂 02-Community
- 📄 01-AWAI Member Community.pdf (66.35 KB)
- 📂 03-Calendar of Events
- 📄 01-AWAI Calendar of Events.docx (7.36 KB)
- 📂 04-Article Archive
- 📄 00-Browse AWAIs Free Archive.pdf (339.09 KB)
- 📄 01-Conquer Imposter Syndrome.pdf (66.66 KB)
- 📄 01-Gloria Rand.pdf (886.41 KB)
- 📄 01-How Big Ideas Create Big Opportunities.pdf (70.62 KB)
- 📄 01-MONDAY MOTIVATION FOR WRITERS Episode 118_ How Big Ideas Create Big Opportunities.mp4 (161.93 MB)
- 📄 01-MONDAY MOTIVATION FOR WRITERS Episode 126- How to Stop Feeling Like an Imposter and Take Action.mp4 (153.22 MB)
- 📄 01-MONDAY MOTIVATION FOR WRITERS Episode 127_ Dont Wait for the New Year Start Winning Now.mp4 (105.10 MB)
- 📄 01-MONDAY MOTIVATION FOR WRITERS Episode 128- How to Finish What You Start and Avoid Regret.mp4 (130.94 MB)
- 📄 01-Watch Now- Run from Regret.pdf (98.95 KB)
- 📄 01-Watch Now- Start Winning Now.pdf (66.14 KB)
- 📂 05-AWAI 10K Challenge
- 📄 00-Article Archive.pdf (1.67 MB)
- 📄 01-rep_Headline_Secrets.pdf (537.07 KB)
- 📄 01-rep_Master_Key_to_a_Successful_Promotion.pdf (675.50 KB)
- 📄 01-rep_The_Lead.pdf (545.10 KB)
📂 04-Want a Customized Action Plan for Moving Forward
- 📄 01-Want a Customized Action Plan for Moving Forward.pdf (119.37 KB)
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