Analytics Mania Google Tag Manager Bundle: Course Overview
Analytics Mania Google Tag Manager Bundle includes two courses designed for digital marketers and analysts who want greater control over website tracking: the Google Tag Manager Masterclass for Beginners 3.0 and the Intermediate Google Tag Manager Course plus Advanced Topics 2.0. After completing both, you understand GTM essentials and advance your skillset significantly.
The beginners course teaches how to save time and cost with tracking control, implement Google Analytics 4 and Facebook Pixel, measure valuable website interactions, manage tags in a GDPR-compliant way and apply it to real projects. The intermediate course covers custom data access without developer help, advanced Data Layer concepts, CSS selector triggers, iFrame configuration, comprehensive GA4 Ecommerce setup and server-side tagging.
It also teaches the technical foundations behind GTM: HTML, CSS, RegEx, DOM and cookies. The page notes the bundle is not the right fit if mobile app or AMP tracking is your focus or JavaScript mastery is your main goal.
All Ecommerce Courses on Courses On Budget
Course Snapshot: Analytics Mania Google Tag Manager Bundle
| Author | Analytics Mania |
| Category | Ecommerce Courses |
| Topic | Google Tag Manager and tracking |
| Contents | 170 video files, 375 files total |
| Delivery | Fast delivery |
| Access | Lifetime access |
| Payment | Cryptocurrency |
How It Works
What You Learn in Google Tag Manager Course Bundle
- Google Tag Manager essentials for beginners
- Implementing Google Analytics 4 and Facebook Pixel
- GDPR-compliant tag management
- Advanced Data Layer concepts
- CSS selector-based triggers and iFrame configuration
- GA4 Ecommerce tracking setup
- Server-side tagging
- HTML, CSS, RegEx, DOM and cookies foundations
Course Contents: Analytics Mania Google Tag Manager Bundle
Click a module to open its lesson list.
Google Tag Manager Masterclass For Beginners 3.0 · 77 videos
Lessons in this Analytics Mania Google Tag Manager Bundle module:
- Introduction to the Course
- Slides -1.0. Introduction
- Read This & Don’t Skip
- Google Analytics 4 is constantly changing
- Universal Analytics
- Need a 1 on 1 call
- Sandbox Website
- Notice Anything Wrong
- Referral Program Give 10%, Get 10%
- Changelog
- Slides – 1.1 What is GTM
- What is Google Tag Manager
- Create account
- Slides – 1.2 Create GTM Account and GTM Account structure
- Account overview
- Install Google Tag Manager
- Resources
- 1.5. Tags Triggers and Variables
- Tags triggers and variables
- Module recap
- Slides – 1.6. Recap
- Intro to the sandbox website
- Resource
- Google Analytics 4 – a Quick Introduction
- Slides – 2.2. Google Analytics 4 a Quick Introduction
- Google Analytics 4 Installation
- Note
- Testing Tags
- Publish Tags
- Implementing Custom Scripts
- Recap
- Auto-event Tracking
- Quick Introduction To Event Tracking With GA4
- Resources
- Slides – 3.2. Quick Introduction To Event Tracking With GA4
- Link Click Tracking
- Note
- Button Click Tracking
- Youtube Tracking
- Auto-event Listeners
- Custom Auto-event Listener – Vimeo
- Module Recap
- Disclaimer
- What is the Data Layer
- Send Data To The Data Layer
- Read and Use Data from the Data Layer
- Data Layer Playground Quick challenge #1
- Data Layer Playground Quick challenge #2
- Data Layer Playground Quick challenge #3
- Data Layer Playground Quick challenge #4
- Recap
- DVTT Framework
- Slides – 5.1. DVTT Framework
- DVTT Framework – Default Path
- Slides – 5.2. DVTT Framework – Default path
- DVTT Framework – Custom Listener Path
- Slides – 5.3. DVTT Framework – Custom Listener Path
- 5.4. DVTT Framework – Developer – Plugin path
- DVTT Framework – Developer – Plugin Path
- Recap
- Slides – 5.5. Module recap
- Other Events to Track
- Resource
- Introduction To Form Tracking
- Slides – 6.1. Introduction to Form Tracking
- Inspecting A Form
- Slides – 6.2. Inspecting a form
- Ready-made Form Listeners
- Resources
- 6.4. Built-in Form Submission Trigger
- Built-in Form Submission Trigger
- Resource
- Thank You Page Tracking
- Ajax Form Tracking
- Note
- Data Layer Playground – Quick Challenge #5
- Form Tracking With Element Visibility Trigger
- Asking for Developer’s Help
- Module Recap
- Slides – 6.10. Module Recap
- 7.1. Google Analytics 4 conversions
- Google Analytics 4 Conversions
- Resource
- 7.2. Google Analytics Ecommerce
- Google Analytics 4 Purchase Tracking Update
- Note and Bonus
- Item-scoped Custom Dimensions In Ga4
- Google Ads conversion tracking
- Note
- Google Ads Enhanced Conversions
- Resources
- 7.5. Tracking prevention
- Tracking Prevention
- Reducing The Impact Of Itp (No Longer Relevant)
- Reducing the impact of ITP
- Install Facebook Pixel
- Track Events And Conversion With Facebook Pixel
- 7.9. Module Recap
- Module Recap
- What is GDPR
- Controversies About Google Analytics And GDPR
- Bonus
- GDPR Cookie Consent
- Updating Triggers To Be GDPR Compliant
- Updating Tags To Be GDPR Compliant
- Module Recap
- Recap
- Resources and Bonus
- Google Consent mode
- Resources
- What is Google Consent Mode
- Google Consent Mode
- Implementation of the Google Consent Mode
- How to Test Google Consent Mode
- Final Words – Google Consent Mode
- Important
- 9.1. Workspaces
- Resource
- Workspaces
- 9.2. Environments
- Environments
- 9.3. Working on a project
- Working on a project with GTM
- 9.4. Migration to GTM
- Migration to GTM
- 9.5. Recap
- Recap
- All Resources or Templates
- Challenge
- What’s Next
- GTM Time-saving containers – Complete 2-hour work in 15 minutes GA4 GTM recipe
- Library of GTM Case Studies and Deep Dives
- March 1, 2023
- February 8, 2023
- January 11, 2022
- December 13, 2022
- December 20, 2021
- August 19, 2021
- May 26, 2021
GTM Masterclass for Beginners 3.0 – Additional content · 14 videos
Lessons in this Analytics Mania Google Tag Manager Bundle module:
- Read This First
- Install GTM on WordPress
- Having GA4 and Universal Analytics running on the same website
- Resources
- 2.3b. Cross-domain Tracking in GA4
- Cross-domain Tracking in GA4
- Resource
- Wait for tags
- Timer trigger
- Scrolling
- Trigger groups
- Element Visibility
- Reusing enhanced ecommerce purchase data in GA4 + recipe
- 8.5a. Google Consent mode with custom cookie consent solution
- Google Consent mode with custom cookie consent popup
- Resource and Note
- 8.2a. Custom GDPR cookie consent popup with GTM
- Custom cookie consent popup + GTM Key takeaways Helpful screenshots
- GTM container that was used in this lesson.json
- Resource
- 11.2b Migration to GTM
- Links
- Resources
- 11.2f Migration from UA to GA4
- How to decide what to track and prepare a tag implementation plan
- Optimizing Page-speed with GTM
- Step-by-step hardcoded GA migration to GA+GTM
Intermediate Google Tag Manager Course + Advanced Topics 2.0 · 79 videos
Lessons in this Analytics Mania Google Tag Manager Bundle module:
- Welcome!
- Read This
- Google Analytics 4 is constantly changing
- Universal Analytics (GA3) will stop collecting data on July 1st, 2023
- 11.2f Migration from UA to GA4
- Sandbox website
- Need a 1 on 1 call
- Notice anything wrong
- Referral program
- Changelog
- 1.1. Remembering tags triggers and variables
- What is GTM, tags, triggers, and variables
- 1.2. Auto-event tracking
- Auto-event tracking
- Resources
- 1.3 Data Layer
- Data Layer
- 2.1. Data Types in JavaScript
- Data types in JavaScript
- Resource
- 2.2. Reading data from the Data Layer
- Reading data from the Data Layer
- 2.3. Data Layer Essentials
- Data Layer essentials
- 2.4. GTM Data Model
- Google Tag Manager Data Model
- 2.5. Recap
- Recap
- Before we continue
- 3.2. URL variable
- Resource
- URL variable
- 1st party cookie variable
- 3.3. 1st party cookie variable
- 3.3. Custom JavaScript Variable
- Custom JavaScript variablets
- 3.5. JavaScript variable
- JavaScrip05-t variable
- Auto-event variable + Introduction to HTML
- Resource and Note
- DOM Element Variable + introduction to the DOM
- 3.8. Recap
- Recap
- 4.1. Event tracking essentials
- Trigger essentials and some tag firing settings
- 4.2. Introduction to CSS Selectors
- Introduction to CSS Selectors
- Resource
- 4.3. CSS selectors in GTM
- CSS selectors in GTM
- 4.4. Wildcard CSS selector
- Wildcard CSS selector
- Testing CSS selectors
- Fun and easier way to learn CSS selectors
- 4.7. Recap
- Recap
- 4.7a. How to pick the right tracking method-variable
- Bonus How to pick the right tracking method-variable
- 5.1. Preserving data with cookies
- Preserving data with cookies UPDATE
- Resource
- 5.2. Preserving data with browser storage
- Preserving data with browser storage
- 5.3. Lookup table variable
- Lookup table variable
- Regular expressions in GTM and regex table variable
- 5.5. Iframe tracking – Part 1
- Iframe tracking – Part 1
- 5.6. Iframe tracking – Part 2
- Iframe tracking – Part 2
- 5.7. Recap
- Recap
- 6.1. Preview and Debug mode
- Preview and Debug mode
- Resource
- 6.2. Main principle of GTM testing and debugging
- Main principle of GTM testing and debugging
- 6.3. Browser developer tools
- Developer tools in Google Chrome
- 6.4. Data Layer inspector
- Data Layer inspector
- GA4 DebugView
- 6.6. Recap
- Recap
- 7.1. Introduction to Ecommerce tracking in GA4
- Introduction to Ecommerce tracking in GA4
- How to take this module
- Note
- 7.3. Overview of the implementation process
- Overview of the implementation process
- 7.4. Planning
- Planning GA4 setup
- Resource
- 7.5. Preparing a task for a developer – rules and best practices
- Preparing a task for a developer – rules and best practices
- 7.6. Preparing a task for a developer – dataLayer specification
- Preparing dataLayer specification
- Preparing Data Layer specification – rest of the events
- Item-scoped custom dimensions in GA4
- Getting GA4 ecommerce data with a plugin
- 7.7. Google Tag Manager configuration
- Google Tag Manager configuration Update
- 7.8. Testing ecommerce setup and checking reports
- Testing ecommerce setup and checking reports
- 7.9. Prevent duplicate transactions
- Prevent duplicate transactions
- 7.10. Reusing Enhanced Ecommerce dataLayer for GA4
- 7.11. Recap
- Recap
- Before we continue
- 8.1. What is server-side tagging – Benefits and drawbacks
- What is server-side tagging – Benefits and drawbacks
- 8.2. Overview of the setup process
- Copy of Server-side Google Tag Manager
- Overview of the setup process
- Create (provision) and test a server-side container
- Resources and Tips
- Verifying and mapping a custom domain
- 8.5. Accept the requests with a client
- Accept the requests with a client
- 8.6. Send data from web container to server-side container
- Send data from web container to server-side container
- 8.7. Send the data from the server-side container
- Send the data from the server-side container
- 8.8. Preview mode + how to check everything
- Preview mode – how to check everything
- Important Upgrade the server, publish GTM changes
- Resources
- 8.10. Recap
- Recap
- What’s This
- 9.1. Proxy through server-side container
- Proxy through server-side container
- 9.2. Introduction to custom templates
- Introduction to custom templates
- 9.2.a. Server-managed GA client ID
- Resource
- Server-managed GA client ID
- 9.3. Rewriting cookies from SGTM
- Set cookies from the server-side
- 9.4. SGTM Cost. What affects it and how to optimize
- SGTM Cost. What affects it and how to optimize
- 9.5. Data consolidation – 1 client, multiple tags
- Data stream consolidation – 1 client, multiple tags
- 9.6. Data Consolidation – Facebook tag, GA4 client
- Data stream consolidation – Facebook CAPI, GA4 client
- 9.7. Google Ads conversion tracking
- Data stream consolidation – Google Ads conversion tracking
- 9.8. Tips on Migration to SGTM
- Tips on Migration to SGTM
- GTM server-side FAQ (No Video)
- All Resources or Templates
- Final Task or Challenge
- What’s This
- Google Tag Manager audit checklist
- Pack of useful custom variables for web GTM
- GA4 Ecommerce specification template for a developer + GTM Recipe
- Data Layer version 1 vs 2
- User ID tracking with Google Analytics 4
- Introduction to HTTP requests and responses
- Manual provision of a tagging server
- Deduplicate Facebook Conversions API events Part 1 Event deduplication
- Connect multiple domains
- Q&A
Who Is the Google Tag Manager Bundle For?
- Complete beginners new to Google Tag Manager
- Users who feel they only scratch the surface of GTM
- Marketers who need proper GA4 Ecommerce tracking
- Those interested in server-side tagging benefits
Analytics Mania Courses Compared
Pair this bundle with the Google Analytics 4 course by the same author for a full tracking toolkit.
| Course | Focus | Link |
|---|---|---|
| This course | Google Tag Manager Course Bundle | View course |
| Analytics Mania Google Analytics 4 | Google Analytics 4 | View course |
- Two courses in one bundle, beginner to advanced
- Covers GA4 Ecommerce and server-side tagging
- 170 video files and 375 files in total
- Hands-on, practical approach
- Fast delivery and lifetime access
- Self-paced digital files with no live coaching or support included
- Large download of about 16.20 GB
- Not focused on mobile app or AMP tracking, as the page states
Analytics Mania Google Tag Manager Bundle FAQ
What is Analytics Mania Google Tag Manager Bundle?
It is a bundle of two Google Tag Manager courses by Analytics Mania, from beginner to intermediate and advanced topics.
What does Analytics Mania Google Tag Manager Bundle include?
The bundle includes the GTM Masterclass for Beginners 3.0 with additional content, and the Intermediate GTM Course plus Advanced Topics 2.0. The download has 170 video files and 375 files in total.
How is the course delivered?
You get fast delivery after payment. Payment is made in cryptocurrency, no account verification is needed, and you keep lifetime access to the files.
Is a discount available?
Yes. A coupon is available on the Coupons page of Courses On Budget and can be applied at checkout.
Analytics Mania Google Tag Manager Bundle takes you from GTM beginner to advanced tracking, including GA4 Ecommerce and server-side tagging. With two courses in one package, it is excellent value. Order from Courses On Budget with fast delivery, pay in cryptocurrency and use the coupon from the Coupons page.
Analytics Mania Google Tag Manager Course Bundle · Courses On Budget
Browse the category: Ecommerce Courses
Course list: Ecommerce Courses – Cheap List
New courses and updates: Updates
How to pay: How to pay on site
External resource: Google Analytics on Wikipedia
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