Name: Cat Howell - FB Ads Academy | Courses On Budget
Brand: Courses On Budget
SKU: ecom-155
Price: 39.99 EUR
Availability: InStock

Cat Howell FB Ads Academy Review 2026
Cat Howell FB Ads Academy is an 8-week agency-building program that shows freelancers and entrepreneurs how to run Facebook ads for clients and turn that skill into a real service business. Download it with fast delivery and lifetime access at Courses On Budget, and check the coupon page before you pay.

Cat Howell FB Ads Academy: Build a Facebook Ads Agency, Not Just a Skill

Knowing how to run Facebook ads is one thing. Turning it into a business that wins clients, prices well and does not eat your whole week is another. The FB Ads Academy is aimed at that second problem. The sales page frames it as an agency system for entrepreneurs, freelancers and agencies who want to scale client services toward $100K a month, working on the business rather than stuck inside it.

The program is described as an 8-week online training that plugs you into the systems and processes of a 7-figure agency: tools, templates, coaching calls, private groups and standard operating procedures built over four-plus years. The instructor’s background, as stated on the original page, is a Facebook ads agency that manages over $300K in monthly ad spend and has worked with brands such as Coca Cola and Contiki. We simply report that claim; your own results will depend on how you apply the material.

The structure is the real draw. Instead of one long lecture series, the Academy is split into a welcome and mindset block, four levels (ad basics, pricing and auditing leads, landing clients, hiring and scaling), agency SOPs and the FATC framework. If you have been burning budget on random tutorials, this gives you one path from first campaign to a team. Compare it with other programs in our Cat Howell collection to see how it fits.

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FB Ads Academy at a Glance

Detail	Value
Video lessons	371
Files	521
Folders	168
Total size	30.80 GB
Delivery	Fast delivery after payment
Access	Lifetime access, one-time price

What You Will Learn in the Cat Howell FB Ads Academy

Based on the original program description and the real folder structure, the Academy walks you through these areas:

Mindset and foundations: a welcome section and mindset lessons before any ad is built.
Level 1, FB ad basics: Facebook campaign structure, Business Manager setup, pixel and tracking, and ad lingo.
Level 2, pricing and auditing leads: how to price your service and audit prospects.
Level 3, landing clients: client-acquisition frameworks, with 7 funnel frameworks listed on the page.
Level 4, hiring and scaling: building a team so the agency does not depend on you alone.
Agency SOPs, FATC and bonuses: documented processes, the Facebook Ads That Convert framework, ad swipes and eCommerce troubleshooting.

Inside the Academy: Every Level and Lesson

This is the real file index of the package, grouped by Academy level and section:

01 ACADEMY Welcome · 9 files

01 Welcome
- 01 ACADEMY – Welcome -.mp4
- 01 Welcome & Important Steps.pdf
02 Millionaire Mindset
- 01 How to achieve a Millionaire’s Mindset
  - 01 How to achieve a Millionaire’s Mindset.mp4
  - 02 Two Powerful Exercises for Mindset.mp4
  - 03 Combatting the Imposter Syndrome….mp4
- 02 A New Lens
  - 02 HOW TO GET IN ALIGNMENT – PART 2 .mp4
  - 03 YOUR NEW LENS .mp4
- 03 Your Journey A Story from An Academy Masterminder
  - 01 Your Journey A Story from An Academy Masterminder.mp4
03 Foundations
- 01 Getting your Foundations ready.mp4

02 ACADEMY LEVEL 1 – FB Ad Basics · 147 files

01 Welcome
- 01 Lesson 1 Orientation Important.mp4
02 Foundations
- 01 Lesson 1 Overview Of Facebook Ads
  - 01 Lesson 1 Overview Of Facebook Ads.mp4
  - Facebook campaing structure.gif
- 02 Lesson #2 How To Succeed At Facebook Ads
  - 02 Lesson #2 How To Succeed At Facebook Ads.mp4
  - Advanced B.EA.R.png
- 03 Lesson #3 Understanding Business Manager
  - 01 Lesson 3 Understanding Business Manager.mp4
  - 02 How to Set Up Business Manager.mp4
  - 03 How to Add Pages, People & Ad Accounts.mp4
  - 04 How to Access Business Manager.mp4
- 04 Lesson #4 Accessing Client Accounts
  - 01 Lesson 4 Accessing Client Accounts.mp4
- 05 Lesson #5 Campaigns, Ad Sets & Ads
  - 01 Lesson #5 Campaigns, Ad Sets & Ads.gif
  - 01 Lesson #5 Campaigns, Ad Sets & Ads.mp4
- 06 Lesson #6 Naming Conventions
  - 01 Lesson #6 Naming Conventions.mp4
- 07 Lesson #7 The Pixel
  - 01 WHAT & WHY USE THE FACEBOOK PIXEL .mp4
  - 02 HOW TO INSTALL THE FACEBOOK PIXEL .mp4
  - 03 ADVANCED MATCHING.mp4
  - 04 HOW TO CHECK IF THE PIXEL IS INSTALLED CORRECTLY .mp4
  - 05 WHEN THE PIXEL DOESN’T SHOW .mp4
  - 06 SCHEMA & MICRODATA .mp4
  - 07 ADVANCED PIXEL TRAINING .mp4
- 08 Lesson #8 How To Track Conversions
  - 01 Lesson #8 How To Track Conversions.mp4
  - 02 Standard Events.mp4
  - 03 Custom Conversion.mp4
  - 04 Offline Event Tracking.mp4
  - Facebook Ad Lingo.png
  - How To Track FB Ad Conversions.gif
- 09 Lesson #9 Facebook Ad Lingo
  - 01 DPA Training Video.mp4
- 10 Lesson #10 How To Keep Up With Changes
  - 01 Lesson #10 How To Keep Up With Changes.pdf
- 11 Lesson #11 Running Contests on Facebook
  - 01 Lesson #11 Running Contests on Facebook.mp4
- 12 IMPORTANT GDPR & New FB Ad Terms Compliance
  - 01 How to Make Your Funnels Compliant to New FB Terms.mp4
  - 02 How to Make WordPress Sites. GDPR Compliant.mp4
  - IMPORTANT GDPR & New FB Ad Terms Compliance.pdf
03 Create
- 01 Lesson #1 Live Case Studies Campaign From Start To Finish
  - 01 Lesson #1 Live Case Studies Campaign From Start To Finish.mp4
- 02 Lesson #2 Targeting
  - 01 Targeting Fundamentals.mp4
  - 02 Audience De-Duping.mp4
  - 03 Cold Targeting InterestDemoBehav.mp4
  - 04 Cold Targeting – Hacks – Similar Pages.mp4
  - 05 Cold Targeting – Hacks 2 – Newsfeed.mp4
  - 06 Cold Targeting – Hacks #3 – Axciom.mp4
  - 07 Lookalike Audiences.mp4
  - 08 LTV Lookalikes.mp4
  - 09 Warm Hot Custom Audiences.mp4
  - 10 Custom Audience Engaged with Ad Post.mp4
  - 11 Custom Audience Website Visitors.mp4
  - 12 Custom Audience Customer List.mp4
  - 13 Audience Targeting Strategies.mp4
- 03 Lesson #3 Ad Formats
  - 01 Ad Formats.mp4
  - 02 How to Create a Page Post & Find an Ad ID.mp4
  - 03 Creating a Call Now Ad.mp4
  - 04 Creating a Collections Ad Format.mp4
  - 05 Creating a Gallery Ad.mp4
  - 06 Carousel & Single Image Ad.mp4
  - 07 Canvas Ad.mp4
  - 08 DPA_Instructions_Sheet.pdf
  - 08 Dynamic Product Ads.mp4
  - 09 Messenger Ads.mp4
  - 10 Lead Ads.mp4
  - Alcohol.htm
  - App Installs.htm
  - Brands.htm
  - Business Coaches.htm
  - Cars.htm
  - Charity.htm
  - Competitons.htm
  - Dental.htm
  - Education Providers.htm
  - Events.htm
  - Fitness.htm
  - Health.htm
  - Home Security.htm
  - Insurance.htm
  - KickStarter-CrowdFunding.htm
  - Life_Manifest Coaches.htm
  - Loans.htm
  - Local Business.htm
  - Lottery.htm
  - Love_Relationship Coaches.htm
  - Online Courses.htm
  - Page Like Ads.htm
  - Photography.htm
  - Plastic Surgeon-Beauty.htm
  - Realtors.htm
  - Restaurants.htm
  - Retargeting Ads.htm
  - Software.htm
  - Subscription Boxes.htm
  - Travel.htm
  - ecommerce.htm
  - finance.htm
- 04 Lesson #4 Building Social Proof On Ads
  - 01 Lesson #4 Building Social Proof On Ads.mp4
- 05 Lesson #5 Creative & Direct Response
  - 00 Create .pdf
  - 01 Lesson #5 Creative & Direct Response.mp4
  - 02 Lesson #5 Creative & Direct Response.mp4
  - 03 Pain Points and Content Pillars .pptx
- 06 Lesson #6 Creating Evergreen Funnels
  - 01 Lesson #6 Creating Evergreen Funnels.mp4
04 FATC
- 01 Creating Messenger Bots.mp4
05 The Library
- 01 Facebook Ad Swipe File
  - Facebook Ad Swipe File.zip
- 02 ChiropractorPhysical Therapist Campaigns
  - 01 CHIROPRACTOR CAMPAIGN #1.mp4
  - 02 CHIROPRACTOR CAMPAIGN #2.mp4
  - 03 CHIROPRACTOR CAMPAIGN #3.mp4
  - 04 PHYSICAL THERAPIST PRE LAUNCH CAMPAIGN #1.mp4
- 03 CoachConsultant Campaigns
  - 01 COACHING FUNNEL AUDIT.mp4
  - 02 COACHING FUNNEL CAMPAIGN (high ticket).mp4
  - 03 COACHING FUNNEL CAMPAIGN (low ticket).mp4
- 04 eCommerce Campaigns
  - 01 ECOMMERCE ANALYTICS.mp4
  - 02 ECOMMERCE CAMPAIGN (full build).mp4
  - 03 ECOMMERCE FUNNEL CAMPAIGN (full build).mp4
  - 04 ECOMMERCE FASHION (high ticket).mp4
  - 05 ECOMMERCE CAMPAIGN (dropshipping).mp4
  - 06 ECOMMERCE CAMPAIGN (landing page templates).mp4
  - 07 ECOMMERCE CAMPAIGN (iPhone cases, low ticket).mp4
- 05 Event Campaigns
  - 01 SEMINAR.mp4
  - 02 EVENT CAMPAIGN (Dance Party).mp4
  - 04 FUNNEL MAP (for the festival campaign above).jpg
- 06 Financial Planner Campaigns
  - 01 FINANCIAL PLANNER (lead ads).mp4
  - 02 FINANCIAL PLANNER CAMPAIGN #2.mp4
- 07 Gym Campaigns
  - 01 GYM CAMPAIGN.mp4
  - 02 PERSONAL TRAINER CAMPAIGN.mp4
  - 03 GYM GAMIFICATION.mp4
  - 04 BOXING CAMPAIGN.mp4
- 08 Health & Supplements Campaigns
  - 01 DIET PROGRAM CAMPAIGN.mp4
- 09 Insurance Broker Campaigns
  - 01 INSURANCE CAMPAIGN #1.mp4
- 10 Mortgage Broker Campaigns
  - 01 MORTGAGE BROKER CAMPAIGN #1.mp4
  - 01 ONLINE COURSE CAMPAIGN #1.mp4
  - 02 MORTGAGE BROKER CAMPAIGN #2.mp4
- 11 Online Course Campaigns
  - 01 Content Pillars.pdf
  - 01 Online Course Funnel.pdf
  - 02 ACADEMY LEVEL 1 – FB Ad Basics -.mp4
  - 03 EDUCATION COURSE REGISTRATION – RAPID FIRE TESTING MULTIPLE AD SETS.mp4
- 12 Plastic SurgeonCosmetic Procedures
  - 01 PLASTIC SURGEON DOCTOR CAMPAIGN #1.mp4
  - 02 COOLSCULPT CAMPAIGN #1.mp4
  - 03 COOLSCULPT CAMPAIGN #2.mp4
  - 04 BREAST AUGMENTATION.mp4
- 13 Property Developer Campaigns
  - 01 PROPERTY DEVELOPER CAMPAIGN #1.mp4
- 14 Realtor Campaigns
  - 01 REALTOR CAMPAIGN #1.mp4
  - 02 REALTOR CAMPAIGN #2.mp4
  - 03 REALTOR CAMPAIGN #3.mp4
  - 04 REALTOR CAMPAIGN #4.mp4
  - 05 REALTOR CAMPAIGN #5.mp4
  - 06 REALTOR CAMPAIGN #6.mp4
  - 07 REALTOR AUDIT.mp4
  - 08 TRAINING REPLAY LIVE REALTOR CAMPAIGN BUILD.mp4
- 15 Retirement Broker Campaigns
  - 01 RETIREMENT BROKER CAMPAIGN #1.mp4
- 16 SAS Campaigns
  - 01 SAS CAMPAIGN #1.mp4
- 17 Solar Campaigns
  - 01 Solar Campaigns.mp4
- 18 Gamification Campaigns
  - 01 GAMIFICATION TRAINING.mp4
- 19 Travel Campaigns
  - 01 TRAVEL TRAINING REPLAY.mp4

03 ACADEMY LEVEL 2 – Pricing & Auditing Leads · 14 files

01 Verticals & Niches
- 01 ACADEMY LEVEL 2 – Pricing & Auditing Leads -.mp4
02 Auditing Client Accounts
- ACADEMY LEVEL 2 – Pricing & Auditing Leads -.mp4
- 01 How to Audit an Account
  - 01 Client Audit .pptx
  - 01 How to Audit an Account.mp4
  - 01 Traffic Ready .pptx
  - 02 ACADEMY LEVEL 2 – Pricing & Auditing Leads -.mp4
- 02 How to Calculate Results
  - 01 Calculating Required Ad Spend.mp4
  - 02 Ecommerce Calculator.xlsx
  - 02 High Ticket Coach Calculator.xlsx
  - 02 Realtor FB Ad Spend Calculator.xlsx
- 03 Example Client Account Audits
  - 01 CAMPAIGN AUDIT #1.mp4
  - 02 CAMPAIGN AUDIT #2.mp4
03 Pricing Structure
- 01 Eight Loop Service Document .docx
- 01 Pricing Structures.mp4

04 ACADEMY LEVEL 3 – Landing Clients · 55 files

01 Landing Clients
- 01 Choosing Your Funnel
  - 01 Choosing Your Funnel.pdf
  - 01 Scorecard.gif
  - 01 The Funnels.png
- 02 Targets from Your Funnel
  - 02 Academy Goals Calculator.xlsx
- 03 Setting Up Your Funnel Backend
  - 03 Setting Up Your Funnel Backend.pdf
- 04 IMPORTANT – Making Your Funnels GDPR Compliant!
  - 00 IMPORTANT – Making Your Funnels GDPR Compliant!.pdf
  - 01 How to Make Your Funnels GDPR Compliant.mp4
  - 02 How to Make WordPress Sites GDPR Compliant .mp4
- 05 Funnel #1 Performance Based Funnel
  - 01 Funnel #1 Performance Based Funnel.pdf
  - 01 The Funnel to Land Clients Performance Based.mp4
  - 01 Wuffoo.zip
- 06 Funnel #2 The Audit Funnel
  - 00 Funnel #2 The Audit Funnel.pdf
  - 01 Funnel Creative & Screenshots.zip
  - 01 Funnels.pdf
  - 01 Overview First Step.mp4
  - 02 VARIATION #2- Instructions.pdf
  - 02 Variation #1 Landing Page.mp4
  - 02 Variation#1Instructions.pdf
- 07 Funnel #3 The Straight Up
  - 01 Funnel #3 The Straight Up.mp4
  - 01 Funnel #3 The Straight Up.pdf
  - 02 BOT TRAINING.mp4
- 08 Funnel #4 The Game
  - 00 Funnel #4 The Game.pdf
  - 01 Funnel #4 The Game.mp4
- 09 Funnel #5 The Download
  - 00 Funnel #5 The Download.pdf
  - 01 ABOUT THIS FUNNEL.mp4
- 10 Funnel #6 The Trust Builder
  - 00 Funnel #6 The Trust Builder.pdf
  - 01 ABOUT THIS FUNNEL.mp4
- 11 NEW! Funnel #7 The Bot Funnel
  - 00 NEW! Funnel #7 The Bot Funnel.pdf
  - 01NEW! Funnel #7 The Bot Funnel.mp4
02 No Ad Spend Strategies
- 01 – Example Video Recording – Simplify your life.mp4
- 01 – Prospecting Sheet .xlsx
- 02 – Referral Based Programs.mp4
03 Closing
- 01 Sales Script.docx
- 02 Closing.mp4
- 03 Sales Call #2 Training.mp4
- 04 Kate Turner 2_CUT.mp3
- 04 Second Call Real Life $10K Pitch In Action.mp4
- 05 EXAMPLE SALES CALL.pdf
- 05 Sales Call Flow – Eight Loop .pdf
- 05 Sales Training.m4a
04 Onboarding Clients
- 01 Client Onboarding.mp4
- 01 Client Onboarding.pptx
- 01 Coaching Funnel Briefing Document.docx
- 01 Lead Gen Briefing Document.docx
- 01 Lesson #2 Join The FB Group.png
- 01 Scope of Work .xlsx
- 01 Terms of Service.docx
- 01 clientonboarding(3).jpg
- 01 eCom Briefing Document.docx
05 Contracts & Templates
- 00 Contracts & Templates.pdf
- 01 Idia & Alberto.pdf
- 01 NDA.pdf
- 01 Privacy Policy.docx
- 01 Terms of Service.docx
06 Request Call Support
- 01 Request Call Support.pdf

05 FATC · 202 files

01 Welcome
- 01 3 Things You Need to Know.mp4
- 02 Challenger Series.txt
- 01 Lesson #1 Orientation Important
  - 01 Lesson #1 Orientation Important.mp4
- 02 Lesson #2 Join The FB Group
  - 01Lesson #2 Join The FB Group .png
- 03 Request Campaign Review
  - 01 Request Campaign Review.PNG
02 Foundations
- 01 FACEBOOK CAMPAIGN STRUCTURE.gif
- 01 Lesson #1 Overview Of Facebook Ads.mp4
- 02 Lesson #2 How To Succeed At Facebook Ads.mp4
- 02 Lesson #2 How To Succeed At Facebook Ads.png
- 06 Lesson #6 Naming Conventions.jpg
- 06 Lesson #6 Naming Conventions.mp4
- 09 Lesson #9 Facebook Ad Lingo.mp4
- 09 Lesson #9 Facebook Ad Lingo.png
- 10 Lesson #10 How To Keep Up With Changes.PNG
- 11 Lesson #11 Running Contests on Facebook.mp4
- 12 IMPORTANT GDPR & New FB Ad Terms Compliance.mp4
- 03 Lesson #3 Understanding Business Manager
  - 01 Lesson #3 Understanding Business Manager.mp4
  - 02 How to Set Up Business Manager.mp4
  - 03 How to Add Pages, People & Ad Accounts.mp4
  - 04 How to Access Business Manager.mp4
- 04 Lesson #4 Accessing Client Accounts
  - 01 Lesson #4 Accessing Client Accounts.mp4
  - 02 Email Instructions for Client.mp4
- 05 Lesson #5 Campaigns, Ad Sets & Ads
  - 01 FACEBOOK CAMPAIGN STRUCTURE.gif
  - 05 Lesson #5 Campaigns, Ad Sets & Ads.mp4
- 07 Lesson #7 The Pixel
  - 01 HOW TO INSTALL THE FACEBOOK PIXEL.mp4
  - 02 ADVANCED MATCHING.mp4
  - 03 HOW TO CHECK IF THE PIXEL IS INSTALLED CORRECTLY.mp4
  - 04 WHEN THE PIXEL DOESN’T SHOW.mp4
  - 05 WHEN THE PIXEL DOESN’T SHOW.mp4
  - 06 ADVANCED PIXEL TRAINING.mp4
- 08 Lesson #8 How To Track Conversions
  - 01 HOW TO TRACK FB AD CONVERSIONS.gif
  - 01 Lesson #8 How To Track Conversions.mp4
  - 02 Custom Conversion.mp4
  - 03 Standard Events.mp4
  - 04 Offline Event Tracking.mp4
02 Framework Foundations
- 01 IMPORTANT GDPR & New FB Ad Term Compliance
  - 01 How to Make Your Funnels Compliant to New FB Terms.mp4
  - 02 How to Make WordPress Sites GDPR Compliant.mp4
- 02 Thinking like the Algorithm
  - 01 Thinking like the Algorithm.mp4
- 03 Calculating Results
  - 01 Calculating Results.mp4
  - 01 Ecommerce Calculator.xlsx
- 04 Pixel Health
  - 01 Pixel Health for eCommerce.mp4
  - 02 HOW TO INSTALL THE FACEBOOK PIXEL.mp4
  - 03 ADVANCED MATCHING.mp4
  - 04 HOW TO CHECK IF THE PIXEL IS INSTALLED CORRECTLY.mp4
  - 05 WHEN THE PIXEL DOESN’T SHOW.mp4
  - 06 SCHEMA & MICRODATA.mp4
  - 07 ADVANCED PIXEL TRAINING.mp4
- 05 Business Manager
  - 01 Business Manager.mp4
  - 02 How to Set Up Business Manager.mp4
  - 03 How to Add Pages, People & Ad Accounts.mp4
  - 04 How to Access Business Manager.mp4
- 06 Audience Mapping
  - 01 AUDIENCE MAPPING.mp4
  - 01 Personas Worksheet.pptx
  - 02 Audience De-Duping.mp4
  - 03 Cold Targeting – Hacks – Similar Pages.mp4
  - 04 Cold Targeting – Hacks #2 – Newsfeed.mp4
  - 05 Lookalike Audiences.mp4
  - 06 LTV Lookalikes.mp4
  - 07 Warm Hot Custom Audiences.mp4
  - 08 Custom Audience Engaged with Ad Post.mp4
  - 09 Custom Audience Website Visitors.mp4
  - 10 Custom Audience Customer List.mp4
- 07 Creative & Client Tone of Voice
  - 01 4P Creative Framework.mp4
  - 02 HOW TO ESTABLISH BRAND TONE OF VOICE.mp4
- 08 Setting Up Product Catalogues
  - 01 Setting Up Product Catalogues.mp4
- 09 Tools Used
  - 01 Tools USed.PNG
03 Create
- 01 Lesson #1Live Case Studies Campaign From Start To Finish.mp4
- 04 Lesson #4 Building Social Proof On Ads.mp4
- 06 Lesson #6 Creating Evergreen Funnels.mp4
- 02 Lesson #2 Targeting
  - 01 Targeting Fundamentals.mp4
  - 02 Audience De-Duping.mp4
  - 03 Cold Targeting – Interest Demo Behav.mp4
  - 04 Cold Targeting – Hacks – Similar Pages.mp4
  - 05 Cold Targeting – Hacks #2 – Newsfeed.mp4
  - 06 Cold Targeting – Hacks #3 – Axciom.mp4
  - 07 Lookalike Audiences.mp4
  - 08 Lookalike Audiences.mp4
  - 09 Warm Hot Custom Audiences.mp4
  - 10 Custom Audience Engaged with Ad Post.mp4
  - 11 Custom Audience Website Visitors.mp4
  - 12 Custom Audience Customer List.mp4
  - 13 Audience Targeting Strategies.mp4
- 03 Lesson #3 Ad Formats
  - 01 Ad Formats.mp4
  - 02 How to Create a Page Post & Find an Ad ID.mp4
  - 03 Creating a Call Now Ad.mp4
  - 04 Creating a Collections Ad Format.mp4
  - 05 Creating a Gallery Ad.mp4
  - 06 Carousel & Single Image Ad.mp4
  - 07 Canvas Ad.mp4
  - 08 Dynamic Product Ads.mp4
  - 08 Dynamic Product Ads.pdf
  - 09 Messenger Ads.mp4
  - 10 Lead Ads.mp4
- 05 Lesson #5 Creative & Direct Response
  - 02 Watch Me Create Copy for Actual Ad.mp4
03 The Framework
- 01 Prepping the Account
  - 01 HOW TO CHECK SCHEMA.mp4
  - 02 HOW TO CHECK TRACKING.mp4
  - 03 SET UP SEPERATE AD ACCOUNT.mp4
  - 04 ORGANISING NAMING CONVENTIONS.mp4
  - 05 ORGANISING NAMING CONVENTIONS.mp4
- 02 Minimum Viable Funnel for eCom
  - 01 MINIMUM VIABLE FUNNEL.mp4
  - 01 Minimum Viable Funnel for eCom.zip
- 03 Set Up BOF
  - 01 Set Up BOF.mp4
- 04 Rapid Fire Testing – Round #1
  - 01 HOW IT WORKS.mp4
  - 02 Ad Tracking .xlsx
  - 03 HOW TO SET UP YOUR AUDIENCES FOR RAPID FIRE TESTING.mp4
  - 04 HOW TO OPTIMISE DURING ROUND #1.mp4
  - 05 HOW TO SET UP AUTOMATED RULES FOR ROUND #1.mp4
  - 06 HOW TO SHIFT CREATIVE INTO YOUR CONVERSION CAMPAIGN.mp4
- 05 Funnel Activation
  - 01 ACTIVATING THE FUNNEL.mp4
- 06 Rapid Fire Testing – Round #2
- 07 Rapid Fire Testing – Round #3
  - 01 Rapid Fire Testing – Round #3.mp4
  - 02 HOW TO OPTIMISE ROUND #3.mp4
- 08 Optimise
  - 01 Botttleneck Checklist.docx
  - 01 OPTIMISING.mp4
- 09 Scale
  - 01 SCALING.mp4
  - 02 MANUAL BIDDING.mp4
- 10 Build Out Longtail Funnel
  - 01 Build Out Longtail Funnel.mp4
04 Campaign SOP
- 01 IMPORTANT – PLEASE START HERE – SOP Access
  - 01 IMPORTANT – PLEASE START HERE – SOP Access.mp4
- 02 How to Calculate Results
  - 02 How to Calculate Results.mp4
- 03 How to Map out Funnel
  - 03 How to Map out Funnel.mp4
- 04 Example of Mapping Out Funnel
  - 01 Example of Mapping Out Funnel.mp4
- 05 How to Set Up Naming Conventions
  - 01 How to Set Up Naming Conventions.mp4
- 06 How to Add Client Folder to Google Drive
  - 01 How to Add Client Folder to Google Drive.mp4
- 07 How to Set Up Tracking Sheet
  - 01 Ad Tracking .xlsx
  - 01 How to Set Up Tracking Sheet.mp4
- 08 How to Check Schema Installation
  - 01 How to Check Schema Installation.mp4
- 09 How to Set Up Schema (Not Shopify)
  - 01 How to Set Up Schema (Not Shopify).mp4
- 10 How to Check Tracking
  - 01 How to Check Tracking.mp4
- 11 How to Create Separate Ad Account
  - 01 How to Create Separate Ad Account.mp4
- 12 How to Set Up Reporting Columns
  - 01 How to Set Up Reporting Columns.mp4
- 13 How to Set Up BOF Campaign
  - 01 How to Set Up BOF Campaign.mp4
- 14 How to Set Up Round #1 Testing Audiences
  - 01 How to Set Up Round #1 Testing Audiences.mp4
- 15 How to Set Up Round #1 Testing Personas
  - 01 How to Set Up Round #1 Testing Personas.mp4
- 16 Rapid Fire Testing
  - 01 Rapid Fire Testing.mp4
- 17 How to Build Audiences
  - 01 How to Build Audiences.mp4
- 18 How to Set Up Product Catalogues
  - 01 How to Set Up Product Catalogues.mp4
- 19 How to Establish Tone of Voice
  - 01 How to Establish Tone of Voice.mp4
- 20 4P Creative Framework
  - 01 4P Creative Framework.mp4
- 21 How to Add Creative Links to Funnel Tracking Sheet
  - 01 How to Add Creative Links to Funnel Tracking Sheet.mp4
- 22 How to Send Ads For Client Approval
  - 01 How to Send Ads For Client Approval.mp4
- 23 How to Activate the Funnel
  - 23 How to Activate the Funnel.mp4
- 24 How to Set Up Third Party Reporting
  - 01 How to Set Up Third Party Reporting.mp4
- 25 How to Shift Creative Into the Conversion Campaign
  - 01 How to Shift Creative Into the Conversion Campaign.mp4
- 26 How to Assess Stats from Rapid Fire Round #1
  - 01 How to Assess Stats from Rapid Fire Round #1.mp4
- 27 How to Set Up Automation Rules
  - 01 How to Set Up Automation Rules.mp4
- 28 How to Set Up Retargeting Stacks
  - 01 How to Set Up Retargeting Stacks.mp4
- 29 How to Set Up Rapid Fire Round #2
  - 01 How to Set Up Rapid Fire Round #2.mp4
- 30 How to Set Up Rapid Fire Round #3
  - 01 How to Set Up Rapid Fire Round #3.mp4
04 The Library
- 01 Ad Swipes.zip
- 01 MORTGAGE BROKER CAMPAIGN #1.mp4
- 10 Insurance Broker Campaigns.mp4
- 02 Chiropractor Campaigns
  - 01 CHIROPRACTOR CAMPAIGN #1.mp4
  - 02 CHIROPRACTOR CAMPAIGN #2.mp4
  - 03 CHIROPRACTOR CAMPAIGN #3.mp4
- 03 CoachConsultant Campaigns
  - 01 COACHING FUNNEL AUDIT.mp4
  - 02 COACHING FUNNEL CAMPAIGN (high ticket).mp4
  - 03 COACHING FUNNEL CAMPAIGN (low ticket).mp4
- 04 eCommerce Campaigns
  - 01 ECOMMERCE ANALYTICS.mp4
  - 02 ECOMMERCE CAMPAIGN (full build).mp4
  - 03 ECOMMERCE FUNNEL CAMPAIGN (full build).mp4
  - 04 ECOMMERCE FASHION (high ticket).mp4
  - 05 ECOMMERCE CAMPAIGN (dropshipping).mp4
  - 06 ECOMMERCE CAMPAIGN (landing page templates).mp4
  - 07 ECOMMERCE CAMPAIGN (iPhone cases, low ticket).mp4
- 05 Event Campaigns
  - 01 Event Campaigns.mp4
  - 02 EVENT CAMPAIGN (Dance Party).mp4
  - 03 EVENT CAMPAIGN (Festival).mp4
  - 04 FUNNEL MAP (for the festival campaign above).jpg
- 06 Financial Planner Campaigns
  - 01 FINANCIAL PLANNER (lead ads).mp4
  - 02 FINANCIAL PLANNER CAMPAIGN #2.mp4
- 07 Gamification Campaigns
  - 01 GAMIFICATION TRAINING.mp4
- 08 Campaigns
  - 01 GYM CAMPAIGN.mp4
  - 02 PERSONAL TRAINER CAMPAIGN.mp4
  - 03 GYM GAMIFICATION.mp4
- 09 Health & Supplements Campaigns
  - 01 DIET PROGRAM CAMPAIGN.mp4
- 11 Mortgage Broker Campaigns
  - 02 MORTGAGE BROKER CAMPAIGN #1.mp4
- 12 Online Course Campaigns
  - 01 Content Pillars.pptx
  - 01 ONLINE COURSE CAMPAIGN #1.mp4
  - 01 ONLINE COURSE CAMPAIGN #1.pdf
  - 02 ONLINE COURSE CAMPAIGN #1.mp4
- 13 Plastic SurgeonCosmetic Procedures
  - 01 PLASTIC SURGEON DOCTOR CAMPAIGN #1.mp4
  - 02 COOLSCULPT CAMPAIGN #1.mp4
  - 03 COOLSCULPT CAMPAIGN #2.mp4
  - 04 BREAST AUGMENTATION.mp4
- 14 Property Developer Campaigns
  - 01 PROPERTY DEVELOPER CAMPAIGN #1.mp4
- 15 Realtor Campaigns
  - 02 REALTOR CAMPAIGN #2.mp4
  - 03 REALTOR CAMPAIGN #3.mp4
  - 04 REALTOR CAMPAIGN #4.mp4
  - 05 REALTOR CAMPAIGN #5.mp4
  - 06 REALTOR CAMPAIGN #6.mp4
  - 07 REALTOR AUDIT.mp4
  - 08 TRAINING REPLAY LIVE REALTOR CAMPAIGN BUILD.mp4
- 16 Retirement Broker Campaigns
  - 01 RETIREMENT BROKER CAMPAIGN #1.mp4
- 17 SAS Campaigns
  - 01 SAS CAMPAIGN #1.mp4
- 18 Solar Campaigns
  - 01 SOLAR CAMPAIGN #1.mp4
  - 02 SOLAR CAMPAIGN #2.mp4
- 19 Travel Campaigns
  - 01 TRAVEL TRAINING REPLAY.mp4
05 Bonuses
- 01 Facebook eCommerce Ad Swipes
  - 01 ecommerce.zip
- 02 Agency Lead Gen Funnel
  - 01 Agency training.mp4
- 03 Live eCommerce Campaign Troubleshooting
  - 01 ECOMMERCE FASHION (high ticket).mp4
  - 02 ECOMMERCE CAMPAIGN (dropshipping).mp4
  - 03 ECOMMERCE CAMPAIGN (landing page templates).mp4
  - 04 ECOMMERCE CAMPAIGN (iPhone cases, low ticket).mp4

5-Hiring & Scaling (Level 4) · 17 files

#01-Hiring & Scaling.jpg
#02-Hiring & Scaling.jpg
#03-Hiring & Scaling.jpg
#04-Hiring & Scaling.jpg
#05-Hiring & Scaling.jpg
1-Hiring & Scaling.mp4
10-Feels Like I’m Constantly Putting Fire.mp4
2-Level 4 Mindset Challenge.mp4
3-Working With Contractors.mp4
4-Your Team.mp4
5-Bonuses & Incentives.mp4
6-Don’t Have Enough Time In The Day.mp4
7-Imposter Syndrome & Hate Sales Calls.mp4
8-Lead Gen Funnel Isn’t Working.mp4
9-Burnt By A Contractor.mp4
Contractor Contract Template.docx
FATC Contractor Database (Responses).xlsx

6-Agency Processes (SOPs) · 60 files

#01-Agency Processes (SOPs).jpg
#02-Agency Processes (SOPs).jpg
#03-Agency Processes (SOPs).jpg
#04-Agency Processes (SOPs).jpg
#05-Agency Processes (SOPs).jpg
#06-Agency Processes (SOPs).jpg
#07-Agency Processes (SOPs).jpg
#08-Agency Processes (SOPs).jpg
#09-Agency Processes (SOPs).jpg
#10-Agency Processes (SOPs).jpg
#11-Agency Processes (SOPs).jpg
1-Agency Processes.mp4
10-GDPR For WordPress.mp4
11-Poster Child Example.mp4
12-How To Email Prospect.mp4
13-How To Create & Embed Your Form.mp4
14 Day Trial Funnel Training – Zoom.mp4
14-How To Create & Embed Your Calendar.mp4
15-How To Add Pixel & Event Tracking.mp4
16-Sales Process (overview).mp4
17-How To Pitch & Land High Ticket Agency Clients.mp4
18-How To Pitch High Ticket (Bonus Training).mp4
19-Instructions On Accessing Lead Forms.mp4
2-How To Write Your Own Processes.mp4
20-First Call Overview.mp4
21-How To Request Access To Ad Account.mp4
22-How To Price A Lead.mp4
23-Second Call Process.mp4
24-How To Take Payment With Stripe.mp4
25-Client Auditing (overview).mp4
26-The Audit Process In Practice.mp4
27-Live Ecom Funnel Audit Example.mp4
28-How To Pull Up Leads In CRM.mp4
29-How To Create Task For Biz Dev.mp4
3-Service Document (overview).mp4
30-Proposals & Contracts (overview).mp4
31-Getting Started – Setting Up Your Proposal.mp4
32-How To Edit Your Proposal.mp4
33-How To Send A Proposal.mp4
34-How To Create An Invoice.mp4
35-Client Onboarding (overview).mp4
36-How To Set Up Briefing Document.mp4
37-Scope Of Work (overview).mp4
38-How To Prepare Document.mp4
39-How To Allocate Team & Resources.mp4
4-Training- How To Price Yourself.mp4
40-Client Reporting (overview).mp4
41-How To Set Up Weekly Reporting.mp4
42-Monthly Reporting.mp4
43-Facebook Funnel Report.mp4
44-Hiring (overview).mp4
45-Overview Of Assessment #2.mp4
46-How To Add Sales Guy To Schedule Once.mp4
47-How To Add To Stripe.mp4
5-How To Set Up Your Service Document.mp4
6-Agency Funnels (overview).mp4
7-Your First Two Tasks – Start Here Please.mp4
8-Choosing A Niche.mp4
9-Making Funnels GDPR Compliant.mp4
Overview Of Scope Of Work.pdf

TACHR · 17 files

2019 – Audit Call Replays.txt
2019 – FATC Beginner Troubleshooting Call Replays.txt
2019 – FATC Ecom Replays.txt
2019 – FATC Lead Gen Call Replays.txt
2019 – Funnel Review Call Replays.txt
2019 – Mastermind Call Replays.txt
2019 – Sales Call Replays.txt
2019 Coaching Funnel Client Support.txt
Audit call with John Max – Academy.txt
Beginner Trouble Shooting support calls.txt
Coaching funnel client support.txt
E-Commerce client support – Tuesday.txt
Funnel review ACADEMY call with Karen, Cat and Michal.txt
Lead Gen client support – Monday.txt
Mastermind Level 4 call with Cat and Curt.txt
Sales Training – Stan and Andy.txt
Trello Boards.txt

FB Ads Academy vs. Learning Facebook Ads Piece by Piece

Free videos teach you buttons. An agency program teaches you a business model. Here is how the two approaches differ:

Factor	FB Ads Academy package	Scattered free tutorials
Structure	Welcome, 4 levels, SOPs and FATC in order	Random order, gaps between topics
Business side	Pricing, auditing leads, landing clients, hiring	Mostly ad-platform mechanics
Materials	Videos, PDFs and downloadable resources	Mostly video
Volume	521 files, over 30 GB	Whatever you can find
Delivery	Fast delivery after payment	Not applicable
Price on Courses On Budget	One-time price + coupon available	Free, but costly in lost time

Agency Program

Cat Howell – FB Ads Academy

An 8-week agency-building training for Facebook ads: ad basics, pricing, landing clients, hiring and scaling, plus SOPs and the FATC framework.

Academy welcome and mindset section
Levels 1 to 4: ad basics, pricing and auditing, landing clients, hiring and scaling
Agency Processes (SOPs) and the FATC framework
Large library of videos and documents

Best for: Freelancers and entrepreneurs who want to sell Facebook ads as a client service and build an agency around it.

Get Cat Howell – FB Ads Academy →

Extra discount available on every course.

A discount coupon is waiting for you

Open the coupons page and apply it at checkout.

GET COUPON →

Is the FB Ads Academy Right for Your Stage?

Freelancers who run Facebook ads and want to land higher-paying clients.
Entrepreneurs planning to start a digital marketing agency.
Existing agency owners who want documented systems and SOPs.
Marketers who prefer a step-by-step program to scattered tutorials.

FB Ads Academy: Honest Pros and Cons

✓ Pros

Covers both the ad skills and the agency business model
Clear level-by-level structure
Includes SOPs and templates referenced on the sales page
Fast delivery, lifetime access and a coupon available

✗ Cons

Self-study files: live coaching calls and private groups are not part of this download
Very large package (over 30 GB), so plan your storage
Results depend on your own execution

FB Ads Academy Questions Answered

What is the Cat Howell FB Ads Academy?

It is an 8-week online program for building a Facebook ads agency: ad fundamentals, pricing, client acquisition, hiring and agency processes.

Is it only for people who already know Facebook ads?

The Level 1 section covers FB ad basics such as campaign structure, Business Manager and tracking, so beginners are not left out.

What do I actually receive?

You receive the course files: 521 files in 168 folders, including videos, PDFs and other downloadable resources. Live calls and private groups are not included.

Is there a discount?

Yes. A discount coupon is available. Open the coupons page and apply it at checkout.

What else is available from the same author?

Browse the Cat Howell Facebook Ads That Convert listing or the full marketing courses cheap list.

Courses to Pair With Cat Howell – FB Ads Academy

Related Course

Cat Howell – The Incubator 2.0

A related agency-building program by the same author, a natural companion to the Academy.

Get it now →

Related Course

Cat Howell – FATC 3.0 Facebook Ads That Convert

Focused on Facebook ads that convert, a topical match for this course.

Get it now →

Final Verdict — Course Review 2026

If your goal is to stop trading hours for small jobs and start running a structured Facebook ads service, this Academy gives you a full path: skills, pricing, clients and a team. It is a big library, so treat it like a program and work through one level at a time.

Get it through Courses On Budget with fast delivery, apply the coupon for an extra discount, and start with the Level 1 lessons this week.

Track new releases on our Updates page.

Browse the category: Marketing Courses Cheap

Marketing Courses category · Cat Howell courses

External resource: Advertising agency (Wikipedia)

Recommended course stack:

Cat Howell – FB Ads Academy
Cat Howell – The Incubator 2.0
Cat Howell – FATC 3.0 Facebook Ads That Convert

Get This Course →

Courses On Budget →

Reviews

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Cat Howell – FB Ads Academy

Cat Howell FB Ads Academy: Build a Facebook Ads Agency, Not Just a Skill

4 Steps to Start the FB Ads Academy Today

FB Ads Academy at a Glance

What You Will Learn in the Cat Howell FB Ads Academy

Inside the Academy: Every Level and Lesson

FB Ads Academy vs. Learning Facebook Ads Piece by Piece

Cat Howell – FB Ads Academy

Is the FB Ads Academy Right for Your Stage?

FB Ads Academy: Honest Pros and Cons

FB Ads Academy Questions Answered

What is the Cat Howell FB Ads Academy?

Is it only for people who already know Facebook ads?

What do I actually receive?

Is there a discount?

What else is available from the same author?

Courses to Pair With Cat Howell – FB Ads Academy

Cat Howell – The Incubator 2.0

Cat Howell – FATC 3.0 Facebook Ads That Convert

Reviews

There are no reviews yet.

More from Cat Howell

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Cat Howell – FB Ads Academy

Cat Howell FB Ads Academy: Build a Facebook Ads Agency, Not Just a Skill

4 Steps to Start the FB Ads Academy Today

FB Ads Academy at a Glance

What You Will Learn in the Cat Howell FB Ads Academy

Inside the Academy: Every Level and Lesson

FB Ads Academy vs. Learning Facebook Ads Piece by Piece

Cat Howell – FB Ads Academy

Is the FB Ads Academy Right for Your Stage?

FB Ads Academy: Honest Pros and Cons

FB Ads Academy Questions Answered

What is the Cat Howell FB Ads Academy?

Is it only for people who already know Facebook ads?

What do I actually receive?

Is there a discount?

What else is available from the same author?

Courses to Pair With Cat Howell – FB Ads Academy

Cat Howell – The Incubator 2.0

Cat Howell – FATC 3.0 Facebook Ads That Convert

Reviews

There are no reviews yet.

More from Cat Howell

Related products

Internet Traffic School Gold Upgrade

Flux Academy – Brand Design Mastery

Agora – 7 figure Copy Camp

John D Saunders – Web Design Studio Accelerator 2.0