Cat Howell The Incubator 2.0 is a six-week launch plan for a digital marketing agency, from positioning and pricing to prospecting, funnels and onboarding clients. Get it with fast delivery and lifetime access at Courses On Budget, and check the coupon page first.
Cat Howell The Incubator 2.0: Your Agency Launch, Week by Week
Most people who want to start an agency stall at the same place: they have a skill but no offer, no price and no clients. The Incubator 2.0 is organised to fix that in order. The original page describes strategies for building and scaling a digital marketing agency: positioning, client acquisition and retention, campaign creation, team management and pricing your services for profit.
What sets it apart is the calendar. The folder structure follows a six-week plan: Week 1 on positioning, Week 2 on processes and online presence, Week 3 on prospecting, Weeks 4 and 5 on attracting clients with an automated funnel, and Week 6 on working with clients. Each step produces something you can use, such as a service document, a pitch deck or a portfolio site, so you finish with assets instead of notes.
If you have lost months to guessing which task comes next, a dated sequence is a relief. You can also pair it with the same author’s larger program, the FB Ads Academy, or browse our ecommerce courses list for traffic training.
Start The Incubator 2.0 in 4 Quick Steps
The Incubator 2.0 in Numbers
| Detail | Value |
|---|---|
| Video lessons | 65 |
| Files | 92 |
| Folders | 30 |
| Total size | 2.71 GB |
| Delivery | Fast delivery after payment |
| Access | Lifetime access, one-time price |
What You Will Learn Across the Six Weeks
These are the stages covered by the real folder structure and the original description:
- Positioning: service pricing, niching down, messaging and a pitch deck.
- Processes and online presence: service processes, a portfolio website, WordPress setup, Facebook optimisation, case studies and outreach.
- Prospecting strategies: video prospecting, LinkedIn, Upwork optimisation and strategic partnerships.
- Attracting clients: an automated funnel and copywriting in Weeks 4 and 5.
- Working with clients: onboarding, contracts and invoicing in Week 6.
- Templates and worksheets: service document and pitch deck templates plus a copywriting worksheet, listed in the file index.
Week-by-Week Contents of The Incubator 2.0
The package is organised by week. Here is the real file index with the original names:
- 0. Your Incubator Experience
- 1. The Gameplan.mp4
- FAQ.png
- Meet the Coaches.png
- The Game Plan.png
- Week 1 – Positioning
- 1. Your First Challenge
- Your First Challenge.mp4
- 2. Overview
- Overview.mp4
- 3. Your Pricing Recources
- Pict.png
- Your Pricing [Main Video].mp4
- Resources
- Building Your Service Document.mp4
- Eight Loop Service Document.docx
- Service Document Template.docx
- Your Services Document.mp4
- 4. Communicating Your Core Solution
- 1. Niching Down
- Niching Down.mp4
- Resources
- 1. NICHING DOWN.mp4
- 2. NICHING DOWN EXAMPLE.mp4
- Pict.png
- 2. Rapid Fire Testing
- Copywriting – Worksheet.pptx
- Rapid Fire Testing.mp4
- Rapid Fire Testing.png
- 3. Your Messaging
- Nao Media Core Solution Messaging – How To Craft Your Pitch.docx
- Your Messaging.mp4
- Your Messaging.png
- 4. Your Pitch Deck
- Pitch Deck Template.pptx
- Your Pitch Deck.mp4
- Your Pitch Deck.png
- 1. Niching Down
- 1. Your First Challenge
- Week 2 – Processes & Online Presence
- 01. Your First Challenge
- 01. Your First Challenge.mp4
- 01. Your First Challenge.png
- 02. Creating a Process of Your Services
- 02. Creating a Process of Your Services.mp4
- 02. Creating a Process of Your Services.png
- 03. Your Portfolio Website
- 03. Your Portfolio Website Link.txt
- 03. Your Portfolio Website.mp4
- 03. Your Portfolio Website.png
- 04. Your Website or Portfolio Using WordPress — Overview
- 04. Your Website or Portfolio Using WordPress — Overview.mp4
- 05. Installing WordPress With Your Portfolio Theme
- 05. Installing WordPress With Your Portfolio Theme.mp4
- 06. Get Your Essential WordPress Plugins
- 06. Get Your Essential WordPress Plugins.mp4
- 07. Editing Your Site With Elementor Page Builder
- 07. Editing Your Site With Elementor Page Builder.mp4
- 08. Priming Your Facebook Page
- 08. Priming Your Facebook Page.mp4
- 08. Priming Your Facebook Page.png
- Messaging Document.docx
- 09. Getting Published
- 09. Getting Published Link.txt
- 09. Getting Published.mp4
- 09. Getting Published.png
- 10. Case Studies
- 10. Case Studies Link.txt
- 10. Case Studies.mp4
- 10. Case Studies.png
- 10.1 HOW TO SET UP YOUR CASE STUDIES.mp4
- 11. Outreach Which Strategy-
- 11. Outreach Which Strategy-.mp4
- 11. Outreach Which Strategy.png
- 11.1 WHICH ONE’S BEST.mp4
- 12. Set Up Your UpWork Profile
- 12. Set Up Your UpWork Profile.png
- 13. Action Items
- 13. Action Items.png
- 01. Your First Challenge
- Week 3 – Prospecting Strategies
- 01. Strategic Partnerships~1 from Jonathan on Vimeo.mp4
- 01. Video Prospecting~1 from Jonathan on Vimeo.mp4
- 01.1 STRATEGY OVERVIEW~1 from Jonathan on Vimeo.mp4
- 01.2 USING SIMILAR WEB TO FIND PROSPECTS~1 from Jonathan on Vimeo.mp4
- 01.3 FINDING PROSPECTS~1 from Jonathan on Vimeo.mp4
- 01.4 AUDITING THE PROSPECT~1 from Jonathan on Vimeo.mp4
- 01.5 MAKING THE LOOM VIDEO~1 from Jonathan on Vimeo.mp4
- 01.6 FINDING THE EMAIL~1 from Jonathan on Vimeo.mp4
- 01.7 WRITING THE EMAIL~1 from Jonathan on Vimeo.mp4
- 01.8 GETTING A CALL SCHEDULED~1 from Jonathan on Vimeo.mp4
- 01.9 VIDEOS TO PREVIOUS PITCHES~1 from Jonathan on Vimeo.mp4
- 02. BONUS- Landing Big Brands~1 from Jonathan on Vimeo.mp4
- 02. LinkedIn~1 from Jonathan on Vimeo.mp4
- 02.1 profile optimization.mp4~1 from Jonathan on Vimeo.mp4
- 02.2 Prospecting.mov~1 from Jonathan on Vimeo.mp4
- 02.3 Nurture Sequences~1 from Jonathan on Vimeo.mp4
- 02.4 Tracking + System Deep Dive~1 from Jonathan on Vimeo.mp4
- 03. Upwork~1 from Jonathan on Vimeo.mp4
- 03. Your Second Challenge~1 from Jonathan on Vimeo.mp4
- 03.1 WHO THIS STRATEGY SUITS BEST~1 from Jonathan on Vimeo.mp4
- 03.10 IDENTITY VERIFIED BADGE~1 from Jonathan on Vimeo.mp4
- 03.11 PLAYING THE ALGORITHM~1 from Jonathan on Vimeo.mp4
- 03.12 LIVE EXAMPLE~1 from Jonathan on Vimeo.mp4
- 03.13 PROOF OF CONCEPT~1 from Jonathan on Vimeo.mp4
- 03.2 WHAT SKILLS YOULL NEED~1 from Jonathan on Vimeo.mp4
- 03.3 JOB SUCCESS SCORE~1 from Jonathan on Vimeo.mp4
- 03.4 RISING TALENT~1 from Jonathan on Vimeo.mp4
- 03.5 TOP RATED~1 from Jonathan on Vimeo.mp4
- 03.6 Upwork~1 from Jonathan on Vimeo.mp4
- 03.7 REMOVING CLIENTS FROM UPWORK~1 from Jonathan on Vimeo.mp4
- 03.8 CONNECTS~1 from Jonathan on Vimeo.mp4
- 03.9 DETERMINING YOUR HOURLY RATE~1 from Jonathan on Vimeo.mp4
- 04. Groups from Jonathan on Vimeo.mp4
- Week 4 & 5 – Attracting Clients – Automated Funnel
- 01. Overview from Jonathan on Vimeo.mp4
- 14 DAY HOOK FRONT END SET UP from Jonathan on Vimeo.mp4
- Additional Training.mp4
- COPYWRITING FOR THE 14 DAY FUNNEL~1 from Jonathan on Vimeo.mp4
- Screenshot_1.png
- Week 6 – Working With Clients
- 01. Onboarding Clients from Jonathan on Vimeo.mp4
- 01.1 SENDING OUT CONTRACT & INVOICES from Jonathan on Vimeo.mp4
- 03. Third Challenge~1 from Jonathan on Vimeo.mp4
The Incubator 2.0 vs. Building an Agency by Trial and Error
You can build an agency by improvising, or you can follow a fixed plan. Here is the difference:
| Factor | The Incubator 2.0 | Learning as you go |
|---|---|---|
| Sequence | Six numbered weeks, one focus each | You decide the order, often wrongly |
| Deliverables | Service document, pitch deck, portfolio site, funnel | Unfinished drafts |
| Client acquisition | Video, LinkedIn, Upwork and partnership prospecting | Cold guesses |
| Size | 92 files, about 2.7 GB | Unknown |
| Delivery | Fast delivery after payment | Not applicable |
| Price on Courses On Budget | One-time price + coupon available | Free, but slow |
Cat Howell – The Incubator 2.0
A structured six-week agency launch program: positioning, processes, prospecting, an automated funnel and client onboarding.
- Week 1: positioning, pricing, niching and messaging
- Weeks 2 and 3: processes, online presence and prospecting
- Weeks 4 and 5: automated funnel and copywriting
- Week 6: onboarding, contracts and invoicing
Who Should Join The Incubator 2.0?
- Freelancers ready to package their skill into an agency offer.
- Beginners who do not know what to do first when starting an agency.
- Service providers who want templates for contracts, pitch decks and service documents.
- Owners who want a repeatable client-outreach routine.
The Incubator 2.0: What Works and What to Know
- Clear six-week sequence
- Templates and worksheets are included in the files
- Covers outreach, funnel and client onboarding
- Fast delivery, lifetime access and a coupon available
- Self-study files, no live coaching included
- Results depend on your own outreach and consistency
- Focused on agency services rather than product selling
The Incubator 2.0: Your Questions
Who is The Incubator 2.0 for?
It is for people who want to start or grow a digital marketing agency: positioning, pricing, prospecting, funnels and client work.
How is the course organised?
Into six weeks: positioning, processes and online presence, prospecting, attracting clients with an automated funnel (two weeks), and working with clients.
What is included in the download?
92 files in 30 folders, around 2.7 GB, with videos, images, Word, PowerPoint and other resources.
Can I get a discount?
Yes. A discount coupon is available. Open the coupons page and apply it at checkout.
What should I study next?
See the Cat Howell collection and our marketing courses cheap list.
Courses to Pair With Cat Howell – The Incubator 2.0
Cat Howell – Facebook Ads That Convert
Facebook ads training by the same author, a topical next step.
If you want a plan instead of a pile of tips, The Incubator 2.0 turns agency building into six clear steps. Work one week at a time, produce the deliverables and start reaching out before you feel ready.
Grab it via Courses On Budget, use the coupon for an extra discount, and begin with Week 1 positioning.
Track new releases on our Updates page.
Browse the category: Ecommerce Courses Cheap
Ecommerce Courses category · Cat Howell courses
External resource: Digital marketing (Wikipedia)
Recommended course stack:
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