Depesh Mandalia – The BPM Method — Course Review 2026Depesh Mandalia The BPM Method is a Facebook ads course that teaches you to sell anything online with the AC-4 framework and a systematic funnel build. Get the full course through Courses On Budget
Depesh Mandalia The BPM Method: Sell Anything Online With a System
Depesh Mandalia The BPM Method (Facebook Ads 2020 edition) starts before the ads. You grade your business with the AC-4 framework, pitch the perfect product, and learn what people actually want before building anything.
From there the course moves through the 5W Avatar, compulsion offers, the 3N Ads formula and storytelling for ad creative. You then build funnels using the 4-Funnel System and the Customer Experience Framework, improving landing pages, conversion rates and average order value.
The later modules turn to numbers: KPIs, attribution, an eROAS calculator, test campaigns, retargeting and scaling. It is a method you can follow in order, from first idea to a growing ad account.
Facebook Ads Method
Depesh Mandalia – The BPM Method
The 2020 BPM Method edition: AC-4 framework, 5W Avatar, offers, the 4-Funnel System, conversion psychology, CBO, retargeting and scaling, across 108 videos and 166 files.
What the method teaches
- Score your business with the AC-4 framework
- Define a product positioning document
- Build a 5W Avatar and use it for copy
- Create compulsion offers and ads with the 3N formula
- Build funnels with the 4-Funnel System
- Improve landing pages, conversion rate and AOV
- Track KPIs and attribution with the eROAS calculator
Best for: Store owners and marketers who want a strategy-first approach to Facebook ads.
Depesh Mandalia The BPM Method at a Glance
| At a glance | Details |
|---|---|
| Author | Depesh Mandalia |
| Format | Self-paced online course |
| Video lessons | 108 |
| Files | 166 |
| Total size | 7.14 GB |
| Delivery | Fast delivery after payment |
| Access | Lifetime access, no subscription |
| Payment | Crypto payment |
| Price | €39.99 |
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Who Gets the Most From Depesh Mandalia The BPM Method?
A quick way to see whether the strategy-first approach suits you.
| Before the method | After the method |
|---|---|
| You jump into ads with no clear positioning | You work from an AC-4 score and a written product positioning document. |
| You write copy from guesses | You write from a 5W Avatar and prospect psychology. |
| Traffic arrives but does not convert | You apply the 4-Funnel System and landing page improvements. |
| Reports confuse you | You set KPIs and use attribution analysis and an eROAS calculator. |
Depesh Mandalia The BPM Method: Full Curriculum Overview
The program builds in layers. Main stages are below, followed by the complete file list.
Welcome and Offer
Introduction, goal setting, support and building your offer.
Algorithm and Strategy
The Facebook algorithm, KPI levers and the Core-4 score sheet.
5W Avatar and Funnels
Prospect psychology, copy mastery and the 4-Funnel System.
Ads and Campaigns
Account setup, audiences, ads research, CBO mastery and test campaigns.
Optimise and Retarget
The Graduation Framework, analysis, retargeting, AOV and conversion rate optimisation.
Scale
Auction optimisation, automation, attribution and campaign and business scaling.
Course content index
01-Welcome to The BPM Method (Start Here) · 5 files
- 📄 01-Introduction to The BPM Method.mp4 (36.49 MB)
- 📄 03-BPM Method Support.mp4 (4.18 MB)
- 📄 03-BPM Method Support.pdf (1.56 MB)
- 📄 04-BPM Elite.mp4 (4.07 MB)
- 📄 04-BPM Elite.pdf (1.38 MB)
02- Build Your Offer · 1 files
- 📄 01-Introduction.mp4 (2.69 MB)
03-Master The Facebook Algorithm · 6 files
- 📄 01-The Profit or Revenue Curve.mp4 (6.46 MB)
- 📄 01-The Profit or Revenue Curve.pdf (39.80 KB)
- 📄 02-BPM Method – Goal Setting Exercise.docx (7.50 KB)
- 📄 02-KPIs _ Goal Setting.mp4 (84.84 MB)
- 📄 02-Understanding Your KPI Levers.xlsx (5.99 KB)
- 📄 03-The Facebook Algorithm UNLEASHED.mp4 (90.91 MB)
04-Build Your Strategy · 6 files
- 📄 01-The 4 Key Pillars of Advertising.mp4 (12.04 MB)
- 📄 01-The 4 Key Pillars of Advertising.pdf (52.10 KB)
- 📄 02-CORE-4 Score Sheet [TEMPLATE] – EXTERNAL – BPM STUDENTS ONLY.xlsx (233.25 KB)
- 📄 02-Grading Your Advertising Core-4.mp4 (114.70 MB)
- 📄 03-CORE-4 Score Sheet [TEMPLATE] – EXTERNAL – BPM STUDENTS ONLY.xlsx (233.25 KB)
- 📄 03-From AC-4 To Advertising Strategy.mp4 (143.00 MB)
05-The 5W Avatar · 8 files
- 📄 01-Introduction.mp4 (7.96 MB)
- 📄 01-Introduction.pdf (13.41 KB)
- 📄 02-Content Planning Matrix – BPM Method – ZASR (c).xlsx (38.20 KB)
- 📄 02-Uncovering Your Avatar_s Needs and Desires.mp4 (162.96 MB)
- 📄 03-Building Your 5W Avatar.mp4 (53.09 MB)
- 📄 03-Content Planning Matrix – BPM Method – ZASR (c).xlsx (38.20 KB)
- 📄 04-Content Planning Matrix – BPM Method – ZASR (c).xlsx (38.18 KB)
- 📄 04-Copy Mastery Using The 5W Avatar.mp4 (67.22 MB)
06-End of Module · 1 files
- 📄 01-End of Module Review.pdf (226.40 KB)
07-Build Your Funnel · 1 files
- 📄 01-The Power of Alignment.mp4 (14.79 MB)
08-Account Setup · 12 files
- 📄 01-Account Structure.mp4 (12.19 MB)
- 📄 01-Account Structure.pdf (1.18 MB)
- 📄 02-The Facebook Pixel.mp4 (61.44 MB)
- 📄 02-The Facebook Pixel.pdf (1.14 MB)
- 📄 03-Advanced Pixel Hacks.mp4 (153.07 MB)
- 📄 03-Advanced Pixel Hacks.pdf (1.15 MB)
- 📄 04-Advanced Setup Schema _ Markup.pdf (1.17 MB)
- 📄 04-Advanced Setup- Schema _ Markup.mp4 (119.05 MB)
- 📄 05-Advanced Setup Catalogues (Ecommerce).pdf (1.19 MB)
- 📄 06-Advanced Setup Advanced Matching.pdf (1.21 MB)
- 📄 07-Advanced Setup Offline Conversions.pdf (1.23 MB)
- 📄 08-Advanced Setup First Party Cookies.pdf (1.25 MB)
09-The 4-Funnel System · 4 files
- 📄 01-Introduction.mp4 (2.88 MB)
- 📄 02-BPM Method.mp4 (78.20 MB)
- 📄 03-4-Funnel System Examples.mp4 (72.82 MB)
- 📄 04-Build Your 4 Funnel System.mp4 (149.79 MB)
10-Audience Building · 6 files
- 📄 01-Using Existing Data _ Planning Your Audiences.mp4 (49.09 MB)
- 📄 01-Using Existing Data _ Planning Your Audiences.pdf (88.83 KB)
- 📄 02-Uncovering Opportunities via Audience Insights.mp4 (95.48 MB)
- 📄 02-Uncovering Opportunities via Audience Insights.pdf (94.28 KB)
- 📄 03-Audience Building via _Page Stalking_.mp4 (67.44 MB)
- 📄 04-Audience Building via _Fan Stalking_.mp4 (63.20 MB)
11-Creative or Ads Research · 10 files
- 📄 01-Creative Research via Success Stories.mp4 (66.00 MB)
- 📄 01-Creative Research via Success Stories.pdf (1.14 MB)
- 📄 02-Creative Hub Inspiration.mp4 (11.07 MB)
- 📄 02-Creative Hub Inspiration.pdf (1.14 MB)
- 📄 03-Ethical Hacking via Ads Library.mp4 (79.37 MB)
- 📄 03-Ethical Hacking via Ads Library.pdf (1.15 MB)
- 📄 04-Ad Formats _ Sizes.mp4 (3.79 MB)
- 📄 04-Ad Formats _ Sizes.pdf (1.19 MB)
- 📄 05-Creating Ads.mp4 (7.38 MB)
- 📄 05-Creating Ads.pdf (1.19 MB)
12-Ads Mastery Using Conversion Psychology · 6 files
- 📄 01-The 3N Ads Formula.mp4 (9.52 MB)
- 📄 02-N1- Stop the Scroll.mp4 (51.38 MB)
- 📄 03-N2 Engage.mp4 (160.50 MB)
- 📄 04-N3 Convert.mp4 (15.67 MB)
- 📄 05-Creating The Perfect Ad.mp4 (146.82 MB)
- 📄 05-Creating The Perfect Ad.pdf (301.93 KB)
13-CBO Mastery · 1 files
- 📄 01-CBO Mastery.mp4 (143.76 MB)
13-Launch Your Test Campaigns · 1 files
- 📄 01-Introduction to The Graduation Framework.mp4 (47.61 MB)
14-Data Mastery · 14 files
- 📄 01-Introduction to Data Mastery.mp4 (2.58 MB)
- 📄 02-CPA _ ROAS Calculator.mp4 (109.90 MB)
- 📄 02-CPA _ ROAS Calculator.pdf (90.01 KB)
- 📄 03-Report Setup _ Analysis Top Level KPIs.mp4 (82.48 MB)
- 📄 03-Report Setup _ Analysis Top Level KPIs.pdf (99.05 KB)
- 📄 04-Report Setup _ Analysis Funnel KPIs.mp4 (51.65 MB)
- 📄 05-Report Setup _ Analysis Video Engagement KPIs.mp4 (52.70 MB)
- 📄 06-Report Setup _ Analysis Lead Gen KPIs.mp4 (44.02 MB)
- 📄 07-Report Setup _ Analysis Webinar KPIs.mp4 (71.67 MB)
- 📄 08-Google Sheets KPI Dashboard Example.mp4 (84.12 MB)
- 📄 09-Google Sheets KPI Dashboard Build.mp4 (253.57 MB)
- 📄 09-Google Sheets KPI Reporting Template – The BPM Method.xlsx (70.51 KB)
- 📄 10-Reporting _ Insights Rocket Fuel with Supermetrics.mp4 (213.94 MB)
- 📄 10-Reporting _ Insights Rocket Fuel with Supermetrics.pdf (187.31 KB)
15-The Graduation Framework · 15 files
- 📄 01-Introduction to The Graduation Framework.mp4 (69.62 MB)
- 📄 02-Setting Up Your Ads Library.mp4 (16.61 MB)
- 📄 02-Setting Up Your Ads Library.pdf (1.15 MB)
- 📄 03-Calibration Testing.mp4 (110.11 MB)
- 📄 04-GT Phase 1 Finding Winning Audience.mp4 (145.53 MB)
- 📄 05-GT Phase 2 Finding Winning Ads.mp4 (69.05 MB)
- 📄 06-GT Phase 3 Stability _ Prospecting.mp4 (122.60 MB)
- 📄 07-The GTA Method – Analysis _ Action.mp4 (64.87 MB)
- 📄 08-The GTA Method – Setting Rules.mp4 (41.85 MB)
- 📄 09-Split Testing.mp4 (46.49 MB)
- 📄 09-Split Testing.pdf (1.17 MB)
- 📄 10-DCO for Graduation Testing.mp4 (10.46 MB)
- 📄 10-DCO for Graduation Testing.pdf (1.18 MB)
- 📄 11-STAR Testing Method.mp4 (51.62 MB)
- 📄 11-STAR Testing Method.pdf (1.14 MB)
16-Stabilise _ Optimise For Profits · 1 files
- 📄 01-Introduction to Stabilisation _ Optimisation.mp4 (84.11 MB)
17-Analysis Digging _ Panning For Gold · 5 files
- 📄 01-GT Phase 3- Prospecting Next Steps.mp4 (13.75 MB)
- 📄 02-Prospecting Stability Example.mp4 (12.78 MB)
- 📄 03-BPM Method – Gold Digging Scoresheet – External.xlsx (52.49 KB)
- 📄 03-Gold Digging.mp4 (90.95 MB)
- 📄 04-The Ads Sniper Method.mp4 (92.52 MB)
18-Building Your Retargeting Strategies · 3 files
- 📄 01-WARM DCO Infinity Retargeting Strategy Setup.mp4 (98.54 MB)
- 📄 02-WARM DCO Retargeting Infinity Strategy Analysis.mp4 (100.45 MB)
- 📄 05-DPA Product Sets.mp4 (15.26 MB)
19-AOV Optimisation · 7 files
- 📄 01-AOV Optimisation Methods.mp4 (44.90 MB)
- 📄 02-Ecomerce Bundling Example.mp4 (13.65 MB)
- 📄 02-Ecomerce Bundling Example.pdf (60.00 KB)
- 📄 03-Amazon Ecommerce Example.mp4 (109.20 MB)
- 📄 04-Cookbook Digital Product Example.mp4 (14.17 MB)
- 📄 05-Promotional Campaigns Hack.mp4 (65.36 MB)
- 📄 06-Promotional Campaign Setup.mp4 (9.63 MB)
20-Conversion Rate Optimisation · 10 files
- 📄 01-The Customer Experience Framework.mp4 (60.03 MB)
- 📄 02-Landing Page Analysis _ Inspiration.mp4 (94.19 MB)
- 📄 03-Landing Page Speed Optimisation.mp4 (62.14 MB)
- 📄 03-Landing Page Speed Optimisation.pdf (192.20 KB)
- 📄 04-Landing Page Design Example.mp4 (70.06 MB)
- 📄 05-Landing Page Design Example.mp4 (47.22 MB)
- 📄 06-Site Optimisation- Visitor Spying.mp4 (55.28 MB)
- 📄 07-Site Optimisation- Visitor Polls.mp4 (81.31 MB)
- 📄 08-Site Optimisation Split Testing.pdf (162.88 KB)
- 📄 08-Site Optimisation- Split Testing.mp4 (117.20 MB)
21-Auction Optimisation · 12 files
- 📄 01-Controlling Auction Costs.mp4 (3.25 MB)
- 📄 02-Auction Optimisation- Page Engagement.mp4 (15.68 MB)
- 📄 03-Auction Optimisation- The ViPER Test.mp4 (14.54 MB)
- 📄 04-Auction Optimisation Page Content Research.pdf (108.84 KB)
- 📄 04-Auction Optimisation- Page Content Research.mp4 (12.67 MB)
- 📄 05-Page Quality Scores.mp4 (56.44 MB)
- 📄 05-Page Quality Scores.pdf (152.79 KB)
- 📄 06-Ad Quality Scores.mp4 (96.30 MB)
- 📄 06-Ad Quality Scores.pdf (118.14 KB)
- 📄 07-Auction Insights.mp4 (95.82 MB)
- 📄 08-Campaign Objectives.mp4 (98.71 MB)
- 📄 09-The Punisher Method.mp4 (61.71 MB)
22-Automation · 2 files
- 📄 01-Automation Rules for The BPM Method.mp4 (151.10 MB)
- 📄 01-Automation Rules for The BPM Method.pdf (109.58 KB)
23-Attribution · 6 files
- 📄 01-Why You Need Attribution Analysis To Optimise _ Scale.mp4 (12.64 MB)
- 📄 01-Why You Need Attribution Analysis To Optimise _ Scale.pdf (232.75 KB)
- 📄 02-The BPM Method – eROAS Calculator.xlsx (87.26 KB)
- 📄 02-eROAS Calculator.mp4 (127.83 MB)
- 📄 03-Account Attribution Analysis.mp4 (153.30 MB)
- 📄 03-The BPM Method – Attribution Analysis.xlsx (15.92 KB)
24-Grow _ Scale · 4 files
- 📄 01-BPM Method – Scaling checklist.docx (7.05 KB)
- 📄 01-Growth vs Scaling.mp4 (121.30 MB)
- 📄 02-Ads Scaling Mindset.mp4 (16.33 MB)
- 📄 02-The BPM Method – Scaling Mindset.docx (7.27 KB)
25-Campaign Scaling Strategies · 16 files
- 📄 01-Introduction to Campaign Scaling Strategies.mp4 (71.88 MB)
- 📄 02-The GT-CBO Method.mp4 (51.11 MB)
- 📄 03-The BPM Method – V-Scale.docx (7.55 KB)
- 📄 03-V-Scale.mp4 (105.07 MB)
- 📄 04-Nitro V-Scale.mp4 (92.51 MB)
- 📄 04-The BPM Method – Nitro V-Scale.docx (9.49 KB)
- 📄 05-H-Scale Split.mp4 (111.00 MB)
- 📄 05-The BPM Method – H-Scale Split.docx (116.94 KB)
- 📄 06-H-Scale Dupe.mp4 (58.64 MB)
- 📄 06-The BPM Method – H-Scale Dupe.docx (8.06 KB)
- 📄 07-M-Scale.mp4 (84.02 MB)
- 📄 07-The BPM Method – M-Scale Bid Cap.docx (99.42 KB)
- 📄 07-The BPM Method – M-Scale Cost Cap.docx (80.21 KB)
- 📄 07-The BPM Method – M-Scale ROAS_Value Bid.docx (104.78 KB)
- 📄 07-The BPM Method – M-Scale Target Cost.docx (78.93 KB)
- 📄 08-Scaling Example Using V-Scale, H-Scale _ M-Scale.mp4 (103.01 MB)
26-Business Scaling · 3 files
- 📄 01-Introduction to Business Scaling.mp4 (4.37 MB)
- 📄 02-More Customers.mp4 (10.16 MB)
- 📄 03-Repeat Purchases.mp4 (10.24 MB)
Bonus · 0 files
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✓ Pros
- Strategy-first approach, not just button clicking
- Templates and score sheets included
- Covers offers, funnels, ads and scaling
- Fast delivery and lifetime access
- One-time payment, no subscription
✗ Cons
- 2020 edition, so some Facebook screens have changed
- Large library that needs steady, planned study
Depesh Mandalia The BPM Method FAQ
What is Depesh Mandalia The BPM Method?
A Facebook ads course built around the AC-4 framework, offers, funnels and a structured path to testing and scaling.
How much content is in Depesh Mandalia The BPM Method?
108 videos and 166 files in total, including PDFs, spreadsheets and a Word exercise.
How is The BPM Method different from the Meta Ads Playbook?
This is the earlier 2020 edition focused on the method itself, while the Playbook is a separate, larger 2022 program.
How is it delivered?
Fast delivery after crypto payment, with lifetime access and no subscription.
Final Verdict — Depesh Mandalia – The BPM Method
Depesh Mandalia The BPM Method gives you a logical order for building offers, funnels and ads rather than random tactics. If you want a method you can follow from positioning to scaling, it is a solid pick. Get it through Courses On Budget and begin the welcome module today.
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