The course materials cite that an ecommerce platform did $5.1 billion in sales over BFCM weekend in 2020, peaking at $1.13 million per minute, a 76% increase from 2019. Stores that go in without a calendar leave that traffic to competitors. Ezra Firestone – Black Friday-Cyber Monday Holiday Bootcamp is built around a ten-point plan so you do not.
The 10 core strategies in Ezra Firestone – Black Friday-Cyber Monday Holiday Bootcamp
- Use the “Engage & Filter” method to monetise customers
- Use mini-campaigns to avoid fatigue
- Run an Early Bird mini-campaign to build anticipation
- Optimise your offer pages
- Maximise order value with bundles and order bumps
- Retarget sale visitors (non-buyers)
- Make ad creative for every mini-campaign
- Send more emails, especially on peak days
- Do not settle for one purchase
- Deadlines work
What is in the archive
Four recorded sessions plus spreadsheets: an email sequence file and a Facebook ads file, both in Excel. The index lists every file with sizes.
- 01-Session 1
- 01-[Example] Boom! 2017 Holiday Sale_ Email Sequence.xlsx
- 02-Facebook Ads.xlsx
- 02-Session 2.TS
- 03-Session 3
- 03-[BOOTCAMP] Holiday Sale 2017 – Email Spreadsheet.xlsx
- 04-Session 4
| Item | Detail |
|---|---|
| Archive | 7 files, 3 videos listed in the index, 2.52 GB |
| Session files | Session 1 to 4 (videos and one TS file) |
| Spreadsheets | Email sequence and Facebook ads (Excel) |
| SKU | ecom-244 |
| Categories | Ecommerce courses, Ezra Firestone |
Timing: when to buy this kind of course
| Your situation | What this course helps with |
|---|---|
| Planning Q4 early | Mini-campaign calendar and early-bird warm-up |
| Short on time | Ready spreadsheets for emails and Facebook ads |
| Low order values | Bundles and order bumps |
| Lots of cart abandoners | Retargeting sale visitors |
| Over-emailing worries | Mini-campaigns to avoid fatigue |
Pros
- Concrete, numbered plan
- Spreadsheets included
- Covers email, ads and offers
- Fast delivery
Cons
- Only four main sessions
- Seasonal focus, so best used before Q4
Questions about Ezra Firestone – Black Friday-Cyber Monday Holiday Bootcamp
Is it only useful in November?
The strategies target BFCM, but ideas such as bundles, order bumps and retargeting also apply to other sales events.
What are the spreadsheets?
An email sequence file and a Facebook ads file in Excel format, listed on the product page.
How do I pay?
Cryptocurrency. See how to pay on the site.
What else by Ezra Firestone?
Try Ezra Firestone – Advanced Ecommerce Email Marketing, Ezra Firestone – Smart Google Ads or the full Ezra Firestone category.
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