Build and scale 8-figure businesses with Ezra Firestone’s ecommerce system. That is the promise on the page, and Ezra Firestone – Smart Ecommerce is the course that delivers the system: “12 hours of education that combine high-level, real-life examples and step-by-step tutorials” to set it up for your brand.
The system behind Ezra Firestone – Smart Ecommerce
The page presents the course as Ezra Firestone’s Ecommerce System for building and scaling brands, delivered through modules with 100+ videos covering strategy, examples and tutorials. Eight sections appear in the index:
| Section | Focus |
|---|---|
| 00 – Smart Marketer Workbook Overview | Orientation and workbook |
| 01 – Crucial Cornerstones of Ecommerce | Foundations |
| 02 – Site Architecture | How the store is structured |
| 03 – Crafting Your Offer | Offer building |
| 04 – Automated Email Systems | Email automation |
| 05 – Traffic Systems | Traffic acquisition |
| 06 – The Customer Boomerang | Bringing customers back |
| 07 – Smart Ecommerce – Certification Exam | Exam at the end |
00-Smart Marketer Workbook Overview (2 files, 1 videos)
- Smart Marketer Workbook Overview
- Smart-Ecommerce-Workbook.pdf
01-Crucial Cornerstones of Ecommerce (14 files, 11 videos)
- 01-The Goal
- 02-This is The Best Time to Get Started in Ecommerce
- 03-The Ecommerce Business Model
- 04-The VI Competitive Advantages
- 04-The+VI+Competitive+Advantages.pdf
- 05-Competitive Advantage I- Mission, Brand, and Ethos
- 06-Competitive Advantage II- Customer Persona
- 06-Smart+Marketer+-+SE+Customer+Persona+Canvas.pdf
- 07-Competitive Advantage III- Strong Financials
- 08-Competitive Advantage IV- Building Your Team
- 09-Competitive Advantage V- A Site That Converts
- 10-Competitive Advantage VI- Content That Brings Your Customers Back
- 11-Smart_Ecommerce_Roadmap.jpg
- 11-The Smart Ecommerce Roadmap
02-Site Architecture (23 files, 15 videos)
- 01-Who-s My Competitor It’s the Back Button
- 02-You Are Here- Site Architecture
- 03-Your Tech Stack
- 04-Optimizing Your Site for Mobile
- 04-SE+-+Optimizing+Your+Site+for+Mobile+Checklist.pdf
- 05-Examples and Inspiration- Mobile View
- 05-Inspiration_MobileView.zip
- 06-Funnel Overview
- 07-Building the Perfect Product Detail Page
- 07-SE+-+The+Perfect+Product+Detail+Page+Checklist.pdf
- 08-Examples and Inspiration- PDPs
- 08-Inspiration_PDPs.zip
- 09-Building the Perfect Collection Page
- 09-SE+-+Building+the+Perfect+Collection+Template.pdf
- 10-Examples and Inspiration- Collection Pages
- 10-Inspiration_CollectionPages.zip
- 11-Building the Perfect Homepage
- 11-SE+-+Building+the+Perfect+Homepage.pdf
- 12-Examples and Inspiration- Homepages
- 12-Inspiration_Homepages.zip
- 13-Seductive Dangers of Over-Optimization
- 14-Ongoing Optimizations
- 15-Be Hard and Intentional About It
03-Crafting Your Offer (28 files, 20 videos)
- 01-You Craft The Offer Around Your Customer’s Pain Points
- 02-You Are Here- Offer Creation
- 03-Product vs. Offer
- 04-SE+-+The+Offer+Formula.pdf
- 04-Smart+Marketer_SE_ElementsofValuePyramid.pdf
- 04-The Offer Formula- Building an Offer
- 05-Proven Offer I- The Butter Chicken
- 06-ProvenOffers_RealBrands_TheButterChicken.zip
- 06-Real Brands- The Butter Chicken
- 07-Proven Offer II- Pre-Sells
- 08-ProvenOffers_RealBrands_Pre_Sells.zip
- 08-Real Brands- Pre-Sells
- 09-Proven Offer III- The Catalogue
- 10-ProvenOffers_RealBrands_TheCatalog.zip
- 10-Real Brands- The Catalogue
- 11-Proven Offers via Zipify Pages
- 12-Cart Types
- 13-Using Your Cart to Maximize Revenue
- 14-Optimizing Checkouts for Conversions
- 14-SE+-+Optimizing+Checkout+for+Conversions.pdf
- 15-Selecting Payment Methods
- 16-Correctly Communicating Shipping
- 16-SE_CommunicateShipping_FlowChart.pdf
- 17-M3V14_SettingUpShopify’sCheckoutExtensibility.pdf
- 17-Setting Up Shopify’s Checkout Extensibility
- 18-The 3×3 Upsell Matrix
- 19-Offer Metrics and Optimizations
- 20-The Offer Truly Is The Secret Sauce
04-Automated Email Systems (29 files, 17 videos)
- 01-Email Is Helping You Play the Long Game Too
- 02-You Are Here- Email Systems
- 03-Email Automation- Monetization Recovery
- 04-Abandonded Cart Email Strategy
- 05-Abandoned Cart Flows
- 05-AbandonedCartAutomation_SwipeFile.zip
- 05-[SE] Cart Abandon Automation.docx
- 06-Browse Abandon Email Strategy
- 07-Browse Abandon Flows
- 07-M4V7_BrowseAbandonAutomation_SwipeFile.zip
- 07-[SE] Browse Abandonment Automation.docx
- 08-Winback Email Strategy
- 09-Winback Flows
- 09-WinbackAutomation_SwipeFile.zip
- 09-[SE] Winback Automation.docx
- 10-Email Automation- Post Purchase
- 11-Post Purchase Email Strategy
- 12-M4V12_Post_PurchaseAutomation_Cross_Sell_SwipeFile.zip
- 12-M4V12_Post_PurchaseAutomation_Pre_Arrival_SwipeFile.zip
- 12-Post Purchase Email Flows
- 12-[SE] Post-Purchase Automation – Cross-Sell Sequence.docx
- 12-[SE] Post-Purchase Automation – Pre-Arrival Sequence.docx
- 13-Lead Magnets and Monetization Strategy
- 14-Setting Up Your Popups
- 15-Hot List Flow
- 15-HotListFlow_SwipeFile.zip
- 15-[SE] BOOM! Hot List Email Series.docx
- 16-Metrics and Optimization
- 17-Email Marketing Is One Of The Best Things You Can Do For Your Ecommerce Brand
05-Traffic Systems (18 files, 15 videos)
- 01-Paid Is The Traffic Source You Want to Rely On
- 02-You Are Here- Traffic Systems
- 03-Why Meta Ads- Your New Customer Creation Engine
- 04-Meta Ads- Butter Chicken
- 05-Meta Ads- Remarketing
- 06-Why Google Ads- Accessing the Largest Set of Eyes on the Planet
- 07-Google Ads- Performance Max
- 08-User-Generated Content
- 09-Importance of Social Proof
- 10-The Power of Brand Ambassador
- 11-Asking for UGC
- 11-Swipe-File_UGC-Request-Emails.zip
- 12-M5_V12_Product+ReviewEmails.zip
- 12-Power Your Growth with Reviews
- 12-[SE] Product Review Flow.docx
- 13-Using What You Already Have
- 14-When (and How) to Use Influencers
- 15-Paid Traffic is Where It’s At
06-The Customer Boomerang (31 files, 22 videos)
- 01-Scaling Your Ecommerce Business
- 02-It Cost Five Times More to Acquire a New Customer
- 03-You Are Here- The Customer Boomerang
- 04-Inventory Management
- 05-Leveraging “Ride Alongs” (AKA Packing Inserts)
- 06-It All Starts with Content
- 07-Social Media and The ICOSA Strategy
- 08-ICOSA Walkthrough
- 09-ICOSA- Juicing Your Content
- 09-SE_Content+Brainstorming+Guide.pdf
- 10-Promotion and Broadcast Strategy
- 11-Planning Out Your Promos
- 12-Building Out Your Promo Calendar
- 12-[SE] Promotional Calendar Template.xlsx
- 13-The Three Main Promotions
- 14-Promotion I- Flash Sales
- 15-Promotion II- New Products
- 16-Promotion III- Holiday Sales
- 17-Content and Email Marketing
- 18-Email Broadcast Metrics and Optimizations
- 19-Tracking Your Promotions
- 19-[SE] Promotion Tracking Sheet.xlsx
- 20-Exploring New Products
- 21-Exploring New Sales Channels
- 22-Come Back to The Smart Ecommerce Roadmap
- 📂 12-[SE] Promotional Calendar Examples
- 2020 – Boom Promo Calendar.html
- 2020 SM Calendar.html
- 2021 – Boom Promo Calendar.html
- 2021 SM Calendar.html
- [EXAMPLE] Smart Marketer Promotional Calendar Examples.rtf
- [SE] Promotional Calendar Template.xlsx
07-Smart Ecommerce- Certification Exam (2 files)
- 01-Smart Ecommerce – Certification Exam Review.docx
- 02-Smart Ecommerce Certification Exam.pdf
About the instructor, as stated on the page
The page describes Ezra Firestone as CEO of BOOM! by Cindy Joseph and founder of Smart Marketer, in ecommerce since 2005, with “12 brands” bought, built, scaled and/or sold and “over $185MM in revenue since 2015”. These are the instructor claims shown on the product page, not independent results.
Archive size and details
| Item | Detail |
|---|---|
| Course archive | 147 files, 101 videos, 15.17 GB |
| Sections in the index | 8 |
| Stated length on the page | 12 hours of education |
| SKU | ecom-110 |
| Category | Ecommerce courses, Ezra Firestone |
| Delivery | Fast delivery within minutes of crypto payment |
One system versus separate courses
| Need | Smart Ecommerce | Separate specialist courses |
|---|---|---|
| Store architecture to email to traffic in one place | Yes, in order | You assemble it yourself |
| Single narrow topic | Too broad | Email, Google ads |
| Learning path | Numbered sections and an exam | Varies by author |
Pros
- Complete system in numbered sections
- Includes a workbook and certification exam section
- 101 videos and 147 files
- Instructor stats stated on the page
Cons
- Big download, 15.17 GB
- Needs time to work through
Questions
Is it for beginners?
It starts with cornerstones and site architecture, so it begins at the foundation, but it scales to advanced topics like traffic and retention.
Is there a certification?
The index lists a Smart Ecommerce Certification Exam section. We do not describe its format.
How do I pay?
Cryptocurrency, processed within five minutes per the page. See how to pay.
What else can I look at?
See Ezra Firestone – Smart Marketing 2.0, Ezra Firestone – E-Commerce Marketing Mastery and the Ezra Firestone courses category.









Reviews
There are no reviews yet.