What Is Harmon Brothers The Launch Course?
Harmon Brothers The Launch Course shows how the team creates ads that entertain and convert. You learn advanced storytelling and scriptwriting, the principles behind viral video, and how to blend humor with product benefits.
The training also covers video production and editing, plus how to launch and scale ad campaigns. Our catalog has a full Harmon Brothers category if you want to continue with their other programs.
What You Will Learn in Harmon Brothers The Launch Course
- ✔Advanced storytelling and scriptwriting methods for video ads.
- ✔Viral video creation principles you can apply to your own campaigns.
- ✔Humor and product benefits: how to blend the two so the ad entertains and still sells.
- ✔Video production and editing skills.
- ✔Launching and scaling successful ad campaigns.
- ✔Bonus director’s commentary on the Purple, Squatty Potty and Lumē campaigns.
See the creative studio behind the lessons at Harmon Brothers.
Harmon Brothers The Launch Course: Course Contents
The full file index of Harmon Brothers – The Launch Course is shown below, exactly as it is delivered.
01. Launch Strategy (2 files)
- 01 – Launch Strategy
- Resources (1 files)
- Launch_Workbook_-_Section_1_-_Editable
02. Research (2 files)
- 02 – Research
- Resources (1 files)
- Launch_Workbook_-_Section_2_-_Editable
03. Landing Page Design (4 files)
- 03 – Landing Page Design
- Resources (3 files)
- Get a free 14 Day ClickFunnels Trial (optional – affiliate link)
- HBU_Starter_Wireframe_Example
- Launch_Workbook_-_Section_3_-_Editable
04. Email Marketing (3 files)
- 04 – Email Marketing
- Resources (2 files)
- Launch_Workbook_-_Section_4_-_Editable_-_web
- Notes
05. Facebook Ads Manager & Google Analytics (2 files)
- 05 – Facebook Ads Manager & Google Analytics
- Resources (1 files)
- Launch_Workbook_-_Section_5
06. Editing Main Ad for Conversions (2 files)
- 06 – Editing Main Ad For Conversions
- Resources (1 files)
- Launch_Workbook_-_Section_6
07. Remarketing Videos (2 files)
- 07 – Remarketing Videos
- Resources (1 files)
- Launch_Workbook_-_Section_7_-_Editable
08. Facebook Ad Buying Strategy (3 files)
- 08 – Facebook Ad Buying Strategy
- Resources (2 files)
- Interested in coaching
- Launch_Workbook_-_Section_8_-_Editable
09. Hitting Publish (3 files)
- 09 – Hitting Publish
- Resources (2 files)
- Interested in coaching
- Launch_Workbook_-_Section_9_-_Editable
10. Bonus. Director’s Commentary (3 files)
- 01. Purple (1 files)
- Creator’s Commentary – Purple
- 02. Squatty Potty (1 files)
- Creator’s Commentary – Squatty Potty
- 03. Lumē (1 files)
- Creator’s Commentary – Lumē
3.5. Upsell, Checkout & Thank You Pages (5 files)
- 03.5 – Upsell, Checkout & Thank You Pages
- Resources (4 files)
- Get a free 14 Day ClickFunnels Trial (optional – affiliate link)
- HBU_Starter_Upsell_Wireframe_Example
- Launch_Workbook_-_Section_3.5_-_Editable
- Trust Badge Examples
Who Is Harmon Brothers – The Launch Course For?
- ✔Marketers and founders who want to produce video ads that people share.
- ✔Copywriters and scriptwriters moving into video.
- ✔Brand owners planning a product launch with a video-first strategy.
A coupon for Harmon Brothers – The Launch Course is available. Open the coupons page and apply it at checkout.
Harmon Brothers – The Launch Course vs. Related Courses
| Course | Main focus | Format |
|---|---|---|
| This course: Harmon Brothers – The Launch Course | Viral video ads: storytelling, scripts and launch campaigns | 13 video lessons, 12 PDF files, 6 other files |
| Harlan Kilstein – NLP Copywriting | Hypnotic copy and persuasion with Neuro-Linguistic Programming | 77 video lessons, 3 PDF files, 14 other files |
| Hidden Tempo – Comprehensive AI Training for Copywriters | Writing advertorials with AI: news, social proof, review, story and listicle formats | 14 video lessons, 3 PDF files, 1 other files |
| Henneke Duistermaat – Enchanting Copywriting | Story-led, psychology-based copywriting for web and sales pages | 36 video lessons, 93 PDF files |
✅ Pros
- ✔9 main sections with video modules and workbooks.
- ✔Director’s commentary on three famous campaigns as a bonus.
- ✔31 files: 13 videos, 12 PDFs, text files and a zip.
- ✔Part of the Harmon Brothers family of courses on our site.
⚠️ Cons
- •Video-ad focus: not a general marketing course.
- •Large download (about 7.55 GB).
Harmon Brothers The Launch Course FAQ
What is Harmon Brothers The Launch Course?
It is the Launch Ads That Sell program: strategies for creating viral video advertisements.
What bonus material is included?
Director’s commentary on the Purple, Squatty Potty and Lumē campaigns.
Are there other Harmon Brothers courses?
Yes, see Write Ads That Sell and the 14-Day Script Challenge.
Final Verdict
Harmon Brothers The Launch Course is a focused look at how entertaining video ads are written, produced and scaled. It rewards viewers who take notes and write a script after every module.
How to Get Harmon Brothers – The Launch Course in 4 Steps
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More Courses You May Like
Keep building your skills with these hand-picked courses from our catalog:
- ➜Harmon Brothers – Write Ads That Sell — ad writing from the same team
- ➜Harmon Brothers – 14 Day Script Challenge — practice script writing daily
- ➜Harmon Brothers – Easy Ads That Sell Challenge — a hands-on ad challenge
- ➜Harmon Brothers Courses — the full author category
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