What is Henneke DuistermaatΒ Enchanting CopywritingΒ for Cheap?
About the course:
Want to craft words that captivate, persuade, and convert like magic? βHenneke Duistermaat β The Enchanting Copywritingβ will transform you from a wordsmith into a master storyteller.
This course will help you:
- Write with clarity and charm:Β Learn to engage your audience with compelling narratives and a conversational tone that feels personal and authentic.
- Understand the psychology of persuasion:Β Discover the subtle triggers and techniques that influence decision-making and drive action.
- Craft high-converting copy: Master the art of writing headlines, calls to action, and website copy that turns casual browsers into loyal customers.
Henneke DuistermaatΒ Enchanting Copywriting Index:
π Course Curriculum.pdf (1.42 MB)
π Β 0. Welcome
π 0.1 TRANSCRIPT 4 tips for a smooth learning journey.pdf (144.15 KB)
π 4 Tips for a Smooth Learning Journey.mp4 (6.81 MB)
π Activities – Enchanting Copywriting.pdf (772.83 KB)
π Answer Book – Enchanting Copywriting.pdf (669.99 KB)
π Β 1. Tap into Your Customers’ Desires
π 1.1 TRANSCRIPT The Sunshine Method for Writing Non-Icky Copy That Sells.pdf (174.74 KB)
π 1.1 The Sunshine Method for Writing Non-Icky Copy That Sells.mp4 (21.45 MB)
π 1.2 How to Turn Your Reader Into the Hero of Your Sales Story.mp4 (17.45 MB)
π 1.2 TRANSCRIPT How to Turn Your Reader into the Hero of Your Sales Story.pdf (166.82 KB)
π 1.3 Cheat Sheet – Tap into Your Customers Desires.pdf (232.30 KB)
π Activity A Who’s the hero_.pdf (928.38 KB)
π Activity B What’s your attitude to selling_.pdf (404.90 KB)
π Activity C What’s the sunny destination_.pdf (716.51 KB)
π Activity D Who’s the ideal reader_.pdf (629.79 KB)
π Β 2. Demonstrate the Value of Your Offer
π 2.1 How to Persuade With Features and Benefits.mp4 (46.15 MB)
π 2.1 TRANSCRIPT How to Persuade with Features and Benefits.pdf (273.37 KB)
π 2.2 TRANSCRIPT Features and Benefits for Educational Products.pdf (249.61 KB)
π 2.2 The 2 Layers of Features and Benefits for Educational Product.mp4 (23.59 MB)
π 2.3 How to Be Persuasive Without Overpromising.mp4 (25.44 MB)
π 2.3 TRANSCRIPT How to Be Persuasive Without Overpromising.pdf (149.81 KB)
π 2.4 How to Balance Features and Benefits to Maximize Your Persuasiveness.mp4 (16.04 MB)
π 2.4 TRANSCRIPT How to Balance Features and Benefits to Maximize Your Persuasiveness.pdf (128.30 KB)
π 2.5 3 Ways to Communicate Your Competitive Advantage.mp4 (25.25 MB)
π 2.5 TRANSCRIPT 3 Ways to Communicate Your Competitive Advantage.pdf (195.73 KB)
π 2.6 Cheat Sheet – How to Use Features and Benefits to Demonstrate the Value You Provide.pdf (208.04 KB)
π Activity E Spot features and benefits.pdf (554.73 KB)
π Activity F Get closer to customers’ true desires.pdf (676.17 KB)
π Activity G Spot features and benefits of educational products.pdf (796.47 KB)
π Activity H Identify advantages.pdf (881.05 KB)
π Activity I Train your evaluation muscles for features and benefits.pdf (427.85 KB)
π Activity J Find your natural selling voice.pdf (928.12 KB)
π Activity K Gain mastery of features and benefits.pdf (417.73 KB)
π Β 3. Instill Trust in Your Sales Story
π 3.1 How to Win the Trust From Strangers.mp4 (15.27 MB)
π 3.1 TRANSCRIPT How to Win the Trust from Strangers.pdf (145.12 KB)
π 3.2 Discover the Power of Specificity.mp4 (24.67 MB)
π 3.2 TRANSCRIPT Discover the Persuasive Power of Specificity.pdf (243.45 KB)
π 3.3 3 Types of Persuasive Testimonials.mp4 (21.87 MB)
π 3.3 TRANSCRIPT 3 Types of Persuasive Testimonials.pdf (235.00 KB)
π 3.4 TRANSCRIPT The 3 Key Rules for Choosing Trustworthy Words.pdf (216.67 KB)
π 3.4 The 3 Key Rules for Choosing Trustworthy Words.mp4 (18.03 MB)
π 3.5 Cheat Sheet – How to Win the Trust from Strangers.pdf (136.51 KB)
π Activity L Pinpoint specific details.pdf (652.12 KB)
π Activity M Train your eye for specificity.pdf (426.12 KB)
π Activity N Testimonial writing practice.pdf (747.72 KB)
π Activity O Testimonial interviewing practice.pdf (457.17 KB)
π Activity P Master testimonial placement.pdf (546.83 KB)
π Activity Q Spot hypey words.pdf (465.28 KB)
π Activity R Gain mastery of trustworthy sales pages.pdf (393.78 KB)
π Β 4. Remove Barriers to Buying
π 4.1 4 Types of Objections That Torpedo Your Sales.mp4 (13.91 MB)
π 4.1 TRANSCRIPT 4 Types of Objections That Torpedo Your Sales.pdf (175.06 KB)
π 4.2 4 Ways to Demonstrate High Value.mp4 (11.35 MB)
π 4.2 TRANSCRIPT 4 Ways to Demonstrate High-Value (and Get Paid More).pdf (163.46 KB)
π 4.3 How to Quash a Big Myth.mp4 (15.76 MB)
π 4.3 TRANSCRIPT How to Quash a Big Myth That Stops Readers From Buying.pdf (122.91 KB)
π 4.4 How to Get People to Invest Their Time.mp4 (10.16 MB)
π 4.4 TRANSCRIPT How to Get People to Invest Their Time.pdf (132.33 KB)
π 4.5 Discover Product-Specific Objections.mp4 (13.11 MB)
π 4.5 TRANSCRIPT How to Discover Product-Specific Objections and Unanswered Questions.pdf (145.90 KB)
π 4.6 Cheat Sheet – How to Crush Objections That Torpedo Your Sales.pdf (102.24 KB)
π Activity S Master price framing.pdf (621.67 KB)
π Activity T Spot a big myth (and how to crush it).pdf (1.10 MB)
π Activity U Crush objections about time commitment.pdf (558.18 KB)
π Activity V Crush product-specific objections.pdf (1.19 MB)
π Β 5. The Anatomy of Persuasive Sales Pages
π 5.1 TRANSCRIPT The Basic Anatomy of a Persuasive Sales Page.pdf (166.43 KB)
π 5.1 The Anatomy of a Persuasive Sales Page.mp4 (16.15 MB)
π 5.2 TRANSCRIPT The Anatomy of a Persuasive Product Page.pdf (187.96 KB)
π 5.2 The Anatomy of a Persuasive Product Page.mp4 (13.51 MB)
π 5.3 TRANSCRIPT The Anatomy of a Persuasive Service Page.pdf (202.19 KB)
π 5.3 The Anatomy of a Persuasive Service Page.mp4 (19.20 MB)
π 5.4 TRANSCRIPT The Anatomy of a Sales Page for an Educational Product.pdf (158.08 KB)
π 5.4 The Anatomy of a Persuasive Sales Page for an Educational Product.mp4 (16.27 MB)
π Activity W Gain mastery of the anatomy of persuasive sales pages.pdf (450.53 KB)
π EXAMPLE I – Antique Chinese stools.pdf (129.84 KB)
π EXAMPLE II – Women.pdf (151.35 KB)
π EXAMPLE III – A language coach.pdf (155.16 KB)
π EXAMPLE IV – Creators of video testimonials.pdf (189.12 KB)
π EXAMPLE V – A consultancy.pdf (174.42 KB)
π EXAMPLE VI – A content marketing agency.pdf (196.88 KB)
π EXAMPLE VII – A copywriting course.pdf (236.44 KB)
π EXAMPLE VIII – A course – Adventurous Little Eaters.pdf (166.87 KB)
π EXAMPLE VIIII – A book description.pdf (162.99 KB)
π TEMPLATE for Product Pages.pdf (173.96 KB)
π TEMPLATE for Sales Pages for Educational Products.pdf (318.52 KB)
π TEMPLATE for Service Pages.pdf (305.21 KB)
π Β 6. The 6 Key Sections of Sales Pages
π 6.1 TRANSCRIPT Value Proposition – The 4W Approach to Instantly Engage Your Target Audience.pdf (170.29 KB)
π 6.1 The 4W Method to Instantly Engage Your Target Audience.mp4 (28.86 MB)
π 6.2 Opening – Captivate Your Audience With These 3 Elements.mp4 (14.81 MB)
π 6.2 TRANSCRIPT Opening – Captivate Your Audience with These 3 Elements.pdf (148.17 KB)
π 6.3 How to Write Heroic Bullet Points.mp4 (21.65 MB)
π 6.3 TRANSCRIPT How to Write Heroic Bullet Points.pdf (134.44 KB)
π 6.4 TRANSCRIPT Your 3-Step Bio – How to Sell Yourself Without Sounding Arrogant.pdf (156.91 KB)
π 6.4 Your 3-Step Bio – How to Sell Yourself Without Sounding Arrogant.mp4 (17.61 MB)
π 6.5 TRANSCRIPT The 5 Final Steps to a YES!.pdf (211.87 KB)
π 6.5 The 5 final steps to a YES.mp4 (33.69 MB)
π 6.6 FAQs – How to Nudge Hesitant Readers to Buy.mp4 (16.62 MB)
π 6.6 TRANSCRIPT FAQ – How to Nudge Hesitant Readers to Buy.pdf (186.00 KB)
π 6.7 Cheat Sheet – The 6 Key Sections of a Sales Page.pdf (200.76 KB)
π Activity X Sharpen your evaluation skills for value propositions.pdf (353.44 KB)
π Activity Y Pick the best value propositions.pdf (615.31 KB)
π Activity Z Identify what makes an opening work.pdf (1.01 MB)
π Activity_ AA Fine-tune these openings.pdf (603.44 KB)
π Activity_ AB Edit bullet points for consistency.pdf (397.67 KB)
π Activity_ AC Identify what makes bullet points work.pdf (569.19 KB)
π Activity_ AD Spot the techniques for arousing curiosity.pdf (575.54 KB)
π Activity_ AE Pinpoint what makes bios persuasive.pdf (979.35 KB)
π Activity_ AF Fine-tune these bios.pdf (532.91 KB)
π Β 7. How to Assemble Your Sales Page
π 7.1 TRANSCRIPT The 4-Step Process to Speed Up Copywriting.pdf (136.08 KB)
π 7.1 The 4-Step Process to Speed Up Copywriting.mp4 (7.59 MB)
π 7.2 How to Gather Your Persuasive Arguments.mp4 (14.64 MB)
π 7.2 TRANSCRIPT How to Gather Your Persuasive Arguments.pdf (175.27 KB)
π 7.3 Sneak Into Your Reader’s Mind.mp4 (19.01 MB)
π 7.3 TRANSCRIPT Sneak into the Minds of Your Readers.pdf (132.22 KB)
π 7.4 How to Profile Your Product or Service.mp4 (22.86 MB)
π 7.4 TRANSCRIPT How to Profile Your Product or Service.pdf (243.05 KB)
π 7.5 How to Assemble Your Sales Page.mp4 (23.94 MB)
π 7.5 TRANSCRIPT How to Assemble Your Sales Page.pdf (237.02 KB)
π 7.6 How to X-ray your copy – 8 final checks.mp4 (19.52 MB)
π 7.6 TRANSCRIPT How to X-Ray Your Copy – 8 Final Checks.pdf (401.44 KB)
π Ideal Reader Profile.pdf (112.76 KB)
π Product Profile.pdf (146.62 KB)
π Β 8. A Peek Behind the Scenes – A Copywriting Case Study
π 8.1 How I Write for One Reader and Address Many.mp4 (24.69 MB)
π 8.1 TRANSCRIPT How I Write Sales Copy for One Reader and Address Many.pdf (187.98 KB)
π 8.2 How I Use Comments from Clients to Write Sales Copy.mp4 (20.80 MB)
π 8.2 TRANSCRIPT How I Use Comments from Clients to Write Sales Copy.pdf (214.54 KB)
π 8.3 How I Use a Product Profile to Write Sales Copy.mp4 (39.13 MB)
π 8.3 TRANSCRIPT How I Use a Product Profile to Write Sales Copy.pdf (268.75 KB)
π EXAMPLE Ideal Reader Profile — Sarah.pdf (122.71 KB)
π EXAMPLE Product Profile — Enchanting Copywriting course.pdf (120.12 KB)
π SYLLABUS — The Enchanting Copywriting course.pdf (701.79 KB)
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