What Is Enchanting Copywriting?
Enchanting Copywriting teaches you to write with clarity and charm: engaging narratives and a conversational tone that feels personal and authentic. It also explains the psychology of persuasion, the subtle triggers that influence decision-making and drive action.
From there the course shows how to craft high-converting copy: headlines, calls to action and website copy that turns casual browsers into loyal customers. For a different style of persuasion, compare it with NLP Copywriting by Harlan Kilstein.
What You Will Learn in Enchanting Copywriting
- ✔Clarity and charm: compelling narratives in a conversational tone.
- ✔Persuasion psychology: triggers and techniques that influence decisions.
- ✔High-converting copy: headlines, calls to action and website copy.
- ✔Customer psychology and features vs. benefits.
- ✔Building trust and handling objections.
- ✔Sales page anatomy and the key sections of a sales page.
- ✔The copywriting assembly process and case studies.
If you are new to the craft, read an overview of copywriting and then start with module 1.
Enchanting Copywriting: Course Contents
The full file index of Henneke Duistermaat – Enchanting Copywriting is shown below, exactly as it is delivered.
- Course Curriculum
0. Welcome (4 files)
- 0.1 TRANSCRIPT 4 tips for a smooth learning journey
- 4 Tips for a Smooth Learning Journey
- Activities – Enchanting Copywriting
- Answer Book – Enchanting Copywriting
1. Tap into Your Customers’ Desires (9 files)
- 1.1 TRANSCRIPT The Sunshine Method for Writing Non-Icky Copy That Sells
- 1.1 The Sunshine Method for Writing Non-Icky Copy That Sells
- 1.2 How to Turn Your Reader Into the Hero of Your Sales Story
- 1.2 TRANSCRIPT How to Turn Your Reader into the Hero of Your Sales Story
- + 5 more files
2. Demonstrate the Value of Your Offer (18 files)
- 2.1 How to Persuade With Features and Benefits
- 2.1 TRANSCRIPT How to Persuade with Features and Benefits
- 2.2 TRANSCRIPT Features and Benefits for Educational Products
- 2.2 The 2 Layers of Features and Benefits for Educational Product
- + 14 more files
3. Instill Trust in Your Sales Story (16 files)
- 3.1 How to Win the Trust From Strangers
- 3.1 TRANSCRIPT How to Win the Trust from Strangers
- 3.2 Discover the Power of Specificity
- 3.2 TRANSCRIPT Discover the Persuasive Power of Specificity
- + 12 more files
4. Remove Barriers to Buying (15 files)
- 4.1 4 Types of Objections That Torpedo Your Sales
- 4.1 TRANSCRIPT 4 Types of Objections That Torpedo Your Sales
- 4.2 4 Ways to Demonstrate High Value
- 4.2 TRANSCRIPT 4 Ways to Demonstrate High-Value (and Get Paid More)
- + 11 more files
5. The Anatomy of Persuasive Sales Pages (21 files)
- 5.1 TRANSCRIPT The Basic Anatomy of a Persuasive Sales Page
- 5.1 The Anatomy of a Persuasive Sales Page
- 5.2 TRANSCRIPT The Anatomy of a Persuasive Product Page
- 5.2 The Anatomy of a Persuasive Product Page
- + 17 more files
6. The 6 Key Sections of Sales Pages (22 files)
- 6.1 TRANSCRIPT Value Proposition – The 4W Approach to Instantly Engage Your Target Audience
- 6.1 The 4W Method to Instantly Engage Your Target Audience
- 6.2 Opening – Captivate Your Audience With These 3 Elements
- 6.2 TRANSCRIPT Opening – Captivate Your Audience with These 3 Elements
- + 18 more files
7. How to Assemble Your Sales Page (14 files)
- 7.1 TRANSCRIPT The 4-Step Process to Speed Up Copywriting
- 7.1 The 4-Step Process to Speed Up Copywriting
- 7.2 How to Gather Your Persuasive Arguments
- 7.2 TRANSCRIPT How to Gather Your Persuasive Arguments
- + 10 more files
8. A Peek Behind the Scenes – A Copywriting Case Study (9 files)
- 8.1 How I Write for One Reader and Address Many
- 8.1 TRANSCRIPT How I Write Sales Copy for One Reader and Address Many
- 8.2 How I Use Comments from Clients to Write Sales Copy
- 8.2 TRANSCRIPT How I Use Comments from Clients to Write Sales Copy
- + 5 more files
Who Is Henneke Duistermaat – Enchanting Copywriting For?
- ✔Writers and freelancers who want to master sales page copy.
- ✔Business owners who write their own website copy.
- ✔Marketers who want to add storytelling and psychology to headlines and CTAs.
A coupon for Henneke Duistermaat – Enchanting Copywriting is available. Open the coupons page and apply it at checkout.
Henneke Duistermaat – Enchanting Copywriting vs. Related Courses
| Course | Main focus | Format |
|---|---|---|
| This course: Henneke Duistermaat – Enchanting Copywriting | Story-led, psychology-based copywriting for web and sales pages | 36 video lessons, 93 PDF files |
| Harlan Kilstein – NLP Copywriting | Hypnotic copy and persuasion with Neuro-Linguistic Programming | 77 video lessons, 3 PDF files, 14 other files |
| Hidden Tempo – Comprehensive AI Training for Copywriters | Writing advertorials with AI: news, social proof, review, story and listicle formats | 14 video lessons, 3 PDF files, 1 other files |
| Harmon Brothers – The Launch Course | Viral video ads: storytelling, scripts and launch campaigns | 13 video lessons, 12 PDF files, 6 other files |
✅ Pros
- ✔8 modules with video lessons, transcripts, templates and activities.
- ✔129 files: 36 videos and 93 PDFs.
- ✔Light download: about 750.82 MB.
- ✔Covers psychology, trust, objections and sales page structure.
⚠️ Cons
- •Focused on written copy: not a video-ad or social media course.
- •Many PDF files: plan your study order by module.
Enchanting Copywriting FAQ
What is Enchanting Copywriting?
It is Henneke Duistermaat’s course on writing copy that captivates, persuades and converts.
What is included?
8 modules with video lessons, transcripts, templates and activities.
How large is the download?
129 files and about 750.82 MB: 36 videos and 93 PDFs.
Final Verdict
Enchanting Copywriting is a well-structured course for anyone who writes web or sales copy. Work through the modules in order and use the templates on a real page as you go.
How to Get Henneke Duistermaat – Enchanting Copywriting in 4 Steps
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More Courses You May Like
Keep building your skills with these hand-picked courses from our catalog:
- ➜Harlan Kilstein – NLP Copywriting — hypnotic copy and persuasion
- ➜Copyhackers – The Conversion Copywriting Workshop — conversion copy practice
- ➜Hidden Tempo – Comprehensive AI Training for Copywriters — write advertorials with AI
- ➜Marketing Courses — browse more marketing courses




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