Facebook Masters Course 2018: Facebook Ads Training For Brands And Amazon Sellers

Running Facebook ads without a method means guessing at audiences, burning budget on untested creative and never knowing which number to trust. The Facebook Masters Course 2018 by Manuel Suarez and Ben Cummings replaces guessing with a module-by-module system, from choosing the right business model to audiences, ad creation, retargeting, split testing, metrics and Messenger marketing.

The course is built as 12 modules plus an introduction (Module 0) and a bonus library. It leans on practical lessons, from the three audience types and lookalikes to carousel, video and lead generation ads, and then goes further with ManyChat messenger sequences and a final module on building your brand on social media. A bonus folder for Amazon sellers adds the Facebook Ads Amazon Product Launch Formula with a set of step-by-step guides.

What Is Inside The Facebook Masters Course 2018

1. Foundations And Business Strategy

Module 0 holds six introduction training videos. Modules 1 to 5 are organized in lettered sections, for example 1A to 1F and 2A to 2H. Module 2 asks the strategic questions first: are you building cash flow or a real business, what are your social media goals, how do you reverse engineer competitors, and what are the types of content you can create.

2. Audiences, Creative And Retargeting

Module 6 covers finding your audience: the three audience types on Facebook, building a core audience step by step, using existing customer lists, lookalike audiences, correct budgeting during testing and the common mistake of audience overlap. Module 7 turns to ads, with copywriting, the five elements of ad creation, call to action choices, image and video carousel ads, slideshow ads, closed captions, Creative Hub, lead generation ads, dynamic product ads and ad fatigue. Module 8 then explains retargeting, custom audiences, the five buckets of video watchers, website and engagement retargeting and a retargeting funnel example.

3. Testing, Metrics And Messenger

Module 9 focuses on split testing for audiences, creative and placements, campaign budget optimization, dynamic creative, automated rules and the art of scaling. Module 10 teaches analytics, favorite metrics, dashboard customization, auditing ads and automated rules. Module 11 explores Messenger marketing with ManyChat: growth tools, the comment growth tool, sequences, broadcasts, the customer chat plug-in and using Facebook ads to grow a Messenger list. Module 12 closes with organic content, posting routines, Facebook Live, stories and online customer service.

4. Bonus Materials For Amazon Sellers

The bonus folder contains the Facebook Ads Amazon Product Launch Formula, ManyChat setup guides, a Customer List Custom Audience SOP, a split testing SOP for Amazon sellers, a retargeting SOP for Amazon listings and a keyword trigger SOP. A Resources folder adds three videos on dynamic creative ads and growing an Amazon brand with Facebook advertising.

Module Map: Where Each Skill Is Taught

2018 Edition Versus The 2021 Edition

The same authors also released a 2021 edition on Courses On Budget. This table sets out how the two archives differ, based on their file listings.

Both editions are listed in the related courses at the end of this page.

Why Choose This Course

Files Included

Total files in the archive: 205. Open a section to see its lessons.