Facebook Masters Course 2021: Set Up, Launch And Scale Facebook Ads The Right Way

Many advertisers jump into Facebook Ads Manager before their foundations are right: the wrong account structure, a pixel that is not tracking, audiences chosen on a hunch. The Facebook Masters Course 2021 by Manuel Suarez and Ben Cummings starts one step earlier. It begins with the history of advertising and a brand strategy, then shows how to create your Facebook Business Manager “the right way” before it touches a single campaign.

From there you move through the Ads Manager, campaign objectives, audiences, ad creation, retargeting, split testing, metrics, Messenger marketing and brand building. Every module has its own PDF, and the archive adds an Amazon seller bonus folder and a Resource Center with Facebook SOPs, so you can follow the lessons and keep practical checklists beside them.

What Is Inside The Facebook Masters Course 2021

1. Strategy And Setup

Module 1, “Bird’s-eye View on Facebook Marketing”, covers the history of advertising, interruption versus search marketing, the mobile world, distributing content and demographics across platforms. Module 2 builds your brand strategy: cash flow versus a real business, social media goals, reverse engineering competitors, customer acquisition funnels, branding budgets and ranking products on Amazon with Facebook and Instagram. Module 3 then covers the Business Manager myth, the difference between a Page and a personal profile, setting up a new Page, the pixel and product catalogues.

2. Ads Manager And Objectives

Modules 4 and 5 are the platform tour. You see the three levels of campaigns, placements, budgets, optimization options and audience insights, then the objectives explained one by one: brand awareness and reach, consideration, messages for list building, conversions, store visits and dynamic ads. The pixel is demystified and installed step by step, and the module ends with quick versus guided creation and a step-by-step campaign build.

3. Audiences, Creative, Retargeting And Testing

Module 6 teaches audience discovery, lookalikes and how to avoid audience overlap, and it includes a targeting cheat sheet PDF. Module 7 has 24 lessons on ad creation, from copywriting and calls to action to carousel, slideshow, lead generation and dynamic product ads. Module 8 covers retargeting, with PDFs on ad sequencing versus retargeting and conversion retargeting. Module 9 focuses on split testing, campaign budget optimization, automated rules and scaling.

4. Metrics, Messenger And Brand Building

Module 10 explains the key metrics, ads audits and automated rules for scaling. Module 11 explores Messenger marketing and ManyChat, from growth tools and sequences to broadcasts and the giveaway strategy. Module 12 completes the system with organic content, a recommended posting routine, Facebook and Instagram Live, stories and customer service.

Module Map For The 2021 Edition

Building A Real Process: Lessons Mapped To Results

Why Choose This Course

Files Included

Total files in the archive: 252. Open a section to see its lessons.