What is Matthew Encina Practical Project Management for Cheap?
Before I tell you more about Facebook Ad IQ Academy, let me ask you a few questions:
- Are you having trouble setting up your pixel and creating the right custom audiences?
- Are you struggling to find the right audience to target with your ads?
- Are you struggling to write ad copy that converts?
- Are you unable to truly understand all the data you are collecting and determine which ads you should pause and which you should scale?
- Are you tired of finding an ad that works only to have it all fall apart when you try and scale?
- Are you finding it impossible to stay on top of all the new features and updates that Facebook makes?
If you answered yes to 1 (or all!) of these questions then I have some exciting news for you!
Throughout my career I have managed millions of dollars in Facebook ad spend for my own businesses, big companies like 3M and high profile entrepreneurs like Kevin Harrington and Pat Flynn. When I was getting started I pretty much answered yes to all of the questions above, but instead of seeking out a mentor or purchasing any courses I tried to learn everything by doing it myself. Luckily, I eventually figured everything out and became an incredibly successful Facebook advertiser, but it cost me a lot (both time and cash).
After hitting several huge homeruns during the past 12 months, my focus is now on helping other entrepreneurs and marketers achieve the same level of success with Facebook ads.
This summer, I spent 2 months working around the clock creating one the most comprehensive Facebook ad courses on the market… Facebook Ad IQ Academy.
What You’ll Learn In Facebook Ad IQ Academy
This is not just another social media marketing course where you get access to a handful of generic videos with zero support. Courses like that are a dime a dozen. Frankly, there are way too many career coaches creating courses and very few practitioners actually teaching what they DO.
Before I tell you more about Facebook Ad IQ Academy let me tell you a true story about what really pushed me to create it in the first place. Earlier this year a young Facebook ad guru reached out to me asking for help. He had been doing Facebook ads for 6 months and decided to launch a course. Amazingly, it was killing and he got several hundred students to pay $497, but wanted me to run the Facebook ads for the course because he wasn’t confident in his skills! Think about that for a second…here is a kid charging people $497 for a course on Facebook ads who couldn’t run his own traffic.
After that phone call, I decided I needed to launch Facebook Ad IQ Academy, so business owners and marketers could learn from someone who actually does this for a living.
Facebook Ad IQ Academy students don’t just get access to 80+ detailed video lessons, they also get access to a private Facebook group and weekly office hours where I answer students questions live every Friday. New videos are added on a regular basis and there is a level of personal attention that very few programs offer, especially ones that don’t require a monthly subscription.
- Welcome!
- Building Your Foundation
- Ad Type Breakdown
- Data Is King
- My Funnels & Advanced Strategies
- The Future Is Messenger
- Profitably Scaling
- Power Tools
- Bonuses!
- Funnel Blueprints
- 60 Second Ad Hacks
- Office Hours Vault
- Ad Audit Vault
- Facebook Ad IQ Academy Training – General Sessions
- Modern Mastermind Replay
- Internet Earners Summit
Matthew Encina Practical Project Management Index:
📂 10Facebook Lives
- 📄 19-Dynamic Creative in Power Editor.TS
- 📄 20-How to Get The Most Out Of Facebook Messenger.TS
- 📄 Analyzing Our Killer Free + Shipping Funnel.TS
- 📄 Best Way To Generate High-Quality Applications Through Facebook Ads.TS
- 📄 Canvas Ad Shopify Checkout CartHook Upsell Sequence.TS
- 📄 Created New Campaign For Pat Flynn’s Podcasting Course That Produced Over $160,000 In Sales On Less Than $10,000 In Spend.TS
- 📄 Facebook’s New Analytics Platform Makes Identifying Winning Audiences So Much Easier.TS
- 📄 Facebook’s Brand New Ad Account Overviews.TS
- 📄 How To Have Great Brand Identity.TS
- 📄 How To Link Your Page To Your Group.TS
- 📄 LIVE- Creating Ad Sets.TS
- 📄 LIVE- How To Media Spend Wisely.TS
- 📄 LIVE- Leveraging 3rd Party Content For Your Ads And Post Purchase Retargeting.TS
- 📄 LIVE- Preferred Type Of FB ADs- Ad Methods – Manual Bidding.TS
- 📄 LIVE- Scaling Ads.TS
- 📄 Q+A- ‘So, I’ve Put Up The Ad, Targeted The Interests And All The Details, Set It To $5-Day Budget And Then. What Do We Do-‘.TS
- 📄 Q+A- How Target Audience About Woman Fitness Apparel.TS
- 📄 Q+A- How To Report-Segment Purchases For A Specific Product Within FB Reporting.TS
- 📄 Q+A- Structuring A Campaign With $100-200 Budget Structure.TS
- 📄 Testing Out Facebook’s New Live Audio Feature.TS
📂 11. Weekly Office Hours
- 📄 07-Session 7.TS
- 📄 08-Session 08.TS
- 📄 09-Session 9.TS
- 📄 10-Session 10.TS
- 📄 11-Session 11.TS
- 📄 12-Session 12.TS
- 📄 13-Session 13.TS
- 📄 14-Session 14.TS
- 📄 15-Session 15.TS
- 📄 16-Session 16.TS
- 📄 17-Session 17.TS
📂 12. 60 Second Ad Hacks
- 📄 Episode 10.TS
📂 13. Weekly Ad Audits
- 📄 01-Session 1.TS
- 📄 02-Session 2.TS
- 📄 03-Session 3.TS
- 📄 04-Session 4.TS
- 📄 05–Session 5.TS
- 📄 05-Session 5.TS
- 📄 06-Session 6.TS
- 📄 07-Session 7.TS
📂 1Building Your Foundation
- 📄 1The facebook pixel.TS
- 📄 2Advanced Custom Audiences.TS
- 📄 3Competition Spying.TS
- 📄 4Closer Look At Behavioral And Demographic Targeting Options.TS
- 📄 5Setting Up Automation Rules.TS
- 📄 6Creative and Copy Inspiration and Testing.TS
📂 2Ad Type Breakdown
- 📄 1Creating Canvas Ads.TS
- 📄 2Creating Collection Ads.TS
- 📄 3Creating Offer Ads.TS
- 📄 4Creating Sponsored Message Ads.TS
- 📄 5Intro To Dynamic Product Ads.TS
- 📄 6Product Catalog & DPA Feed Creation.TS
- 📄 7Creating Dynamic Product Ads.TS
📂 3Data Is King
- 📄 1Knowing Your Numbers With Reports.TS
- 📄 2Deep Dive Into Reporting.TS
- 📄 3Facebook Analytics.TS
- 📄 4Using UTMs For Better Tracking.TS
📂 4My Funnels & Advanced Strategies
- 📄 10Turning Photos Into Videos.TS
- 📄 11Overwhelming Value Lead Gen Campaign.TS
- 📄 12Kevin Harrington Lead Generation Campaign.TS
- 📄 1Selling With Facebook Live.TS
- 📄 2The Free + Shipping Funnel Part 1.TS
- 📄 3The Free + Shipping Funnel Part 2.TS
- 📄 4Smart From Scratch Course Launch Strategy Part 1.TS
- 📄 5Smart From Scratch Course Launch Strategy Part 2.TS
- 📄 6Smart From Scratch Course Launch Strategy Part 3.TS
- 📄 7The Foundation Of All My Facebook Campaigns.TS
- 📄 8Video Ad Funnel.TS
- 📄 9The Thank You Ad.TS
- 📄 The Post Purchase Retargeting Funnel.TS
📂 5The Future Is Messenger
- 📄 1Getting Started With Messenger.TS
- 📄 2Messenger Automation.TS
- 📄 3Growing Your Messenger Audience.TS
📂 6Profitably Scaling
- 📄 1Intro To Manual Bidding.TS
- 📄 2Manual Bidding Part 2.TS
- 📄 3The 20% Scaling Rule.TS
📂 7Power Tools
- 📄 ConnectRetarget.TS
- 📄 Sniply.TS
- 📄 Zipify Pages.TS
📂 8Bonuses!
- 📄 6FacebookAdsYouNeedToRun-1498958770536.pdf
- 📄 Cover-Letter1.jpg
- 📄 FacebookFunnel-1499791313086.pdf
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📂 9Funnel Blueprints
- 📄 CustomFunnel1-1500920124629.pdf
- 📄 CustomFunnel2-1500920215213.pdf
- 📄 CustomFunnel3-1500920239070.pdf
📂 Kevin David – Shopify Dropshipping Ninja Masterclass
- 📄 Screenshot-2018-1-16 Ninja Membership .png
- 📂 Bonus
- 📄 01-BONUS1 – Finding a Niche.pdf
- 📄 01-TRENDING NICHES FOR THIS COMING YEAR AND HOW TO MAKE A HUGE PROFIT FROM THEM.mp4
- 📄 02-BONUS2 – How to Create a Full Scale Made to Order Business.pdf
- 📄 02-HOW TO CREATE A MADE ON DEMAND T-SHIRT EMPIRE.MP4
- 📄 03-BONUS3 – Clickfunnels Mini Course-Setting up a Sales Funnel.pdf
- 📄 03-Funnel Download.txt
- 📄 03-HOW TO USE CLICKFUNNELS TO 10X YOUR SALES CONVERSIONS WITH ONE FUNNEL.mp4
- 📂 Module 1 – Finding Hugely Profitable Products to Dropship on Shopify
- 📄 01-Watch Me First(1).mp4
- 📄 02-HOW TO SELECT A HUGELY PROFITABLE NICHE + MISTAKES TO AVOID AS A NEW DROPSHIPPER.mp4
- 📄 03-ALIEXPRESS MASTERY + THE ONLY CHROME EXTENSIONS YOU NEED TO FIND THE WORLDS BEST DROPSHIPPERS.MP4
- 📄 03-Download link.txt
- 📄 04-THE TWO TRICKS I USE TO FIND THE BEST SHOPIFY STORES IN THE WORLD AND MIMIC THEIR STRATEGIES.MP4
- 📄 05-THE ONLY PAID APP YOU NEED FOR SHOPIFY TO FIND THE BEST SHOPIFY STORES FOR ANY NICHE.mp4
- 📄 06-HOW TO FIND TRENDING PRODUCTS + PROFITABLE KEYWORDS + THE TOP TRAFFICKED SHOPIFY SITES!.mp4
- 📄 07-CREATIVE-WEIRD PRODUCT RESEARCH METHODS TO FIND YOU DIAMOND IN THE ROUGH PRODUCTS!.MP4
- 📄 07-Links.txt
- 📄 08-HOW TO USE AMAZON TO FIND HOME-RUN PRODUCTS TO DROPSHIP ON SHOPIFY.MP4
- 📄 09-HOW TO USE THE SHOPIFY APP STORE TO FIND PROFITABLE PRODUCTS FOR FREE.mp4
- 📄 10-HOW TO USE TRADE SHOW VENDOR LISTS TO FIND PROFITABLE AND TRENDING PRODUCT NICHES.mp4
- 📄 11-HOW TO MAKE SURE YOU CAN TARGET YOUR PERFECT CUSTOMER BEFORE CHOOSING A NICHE!.MP4
- 📄 12-HOW I USE THIEVE TO FIND ME WEEKLY GEMS ON ALIEXPRESS.mp4
- 📄 13-EXAMPLES OF THE ENTIRE PROCESS AND HOW TO REPLICATE SUCCESS.MP4
- 📂 Resources
- 📄 (BONUS) PROFIT SPREADSHEET.xlsx
- 📄 Module1 – How to Find Home Run Products to Sell.pdf
- 📄 Shopify Cheatsheet.pdf
- 📄 The BEST Rewards Credit Card for Purchases on AliExpress.txt
- 📂 Module 2 – World Class Dropshipping Suppliers
- 📄 01-ALIPAY AND BIG MISTAKES TO AVOID TO NOT GET YOUR PAYMENT ACCOUNT SUSPENDED.mp4
- 📄 02-THINGS YOU NEED TO KNOW BEFORE MAKING YOUR FIRST PURCHASES.MP4
- 📄 03-WHAT TO DO WITH WHOLESALERS AND ENTIRE MANUFACTURER PRICING ECOSYSTEM OVERVIEW.mp4
- 📄 04-Contacting Suppliers Script.docx
- 📄 04-HOW TO FIND THE BEST DROPSHIPPING SUPPLIERS IN THE WORLD.MP4
- 📄 05-WHY SAMPLES ARE SO IMPORTANT + CUSTOMS IMPORT FEES EXPLANATION.mp4
- 📂 Resources
- 📄 Module2 – Finding Your Drop Shipper.pdf
- 📂 Module 3 – Shopify Store Optimization
- 📄 01-THE BEST SHOPIFY THEME AND WHY YOU NEED TO USE IT FOR MOBILE OPTIMIZATION.MP4
- 📄 02-THE BEST SHOPIFY SETTINGS AND WHY USING THEM WILL SAVE YOU 100’S OF HOURS OF PAIN.MP4
- 📄 03-HOW TO SET UP YOUR CUSTOM DOMAIN NAME THE RIGHT WAY.mp4
- 📄 04-HOW TO IMPORT PRODUCTS FROM ALIEXPRESS + MAKE COLLECTIONS + MENUS + CONTACT US PAGE.MP4
- 📄 05-HOW TO SET UP YOUR PRODUCT TITLES AND LISTING DESCRIPTIONS THE RIGHT WAY (TO CONVERT TO SALES).mp4
- 📄 06-HOW TO SET UP MAILCHIMP AND YOUR ABANDONED CART SEQUENCE (MAILCHIMP).MP4
- 📄 07-HOW TO SET UP REVIEWS FOR YOUR PRODUCTS TO INCREASE CONVERSIONS.mp4
- 📄 08-HOW TO SET UP AUTOMATED COUPON DISTRIBUTION WITH PRODUCT RECEIPTS.mp4
- 📄 09-HOW TO ADD A POP UP THAT GETS YOUR MORE CUSTOMER EMAIL ADDRESSES.mp4
- 📄 10-HOW TO ADD A COUNTDOWN TIMER TO YOUR PRODUCT LISTINGS AND INCREASE CONVERSIONS THROUGH SCARCITY.mp4
- 📄 11-HOW TO ADD PRODUCT UPSELLS TO INCREASE AVERAGE CART SIZE AND YOUR STORES PROFITABILITY.mp4
- 📄 12-HOW A PRINT ON DEMAND SHOPIFY APP ADDED AN ADDITIONAL 10K PER MONTH IN REVENUE FOR MY STORE.MP4
- 📄 13-HOW TO NAVIGATE YOUR THEME LIKE A PRO AND OPTIMIZE YOUR STORES FEEL FOR HIGHER SALES.MP4
- 📄 14-HOW TO AUTOMATICALLY FULFILL YOUR ORDERS THE RIGHT WAY.MP4
- 📄 15-HOW TO SET UP GOOGLE ANALYTICS TO MAKE DATA DRIVEN STORE OPTIMIZATIONS IN THE FUTURE.MP4
- 📂 Resources
- 📄 Module3 – Setting up your Store.pdf
- 📂 Module 4 – Marketing Explosion
- 📄 01-HOW TO SET UP YOUR FACEBOOK ADS ACCOUNT THE RIGHT WAY + OVERVIEW OF FB ADS.MP4
- 📄 02-UNDERSTANDING FACEBOOK ADVERTISING VOCABULARY + THE BIG 3 THINGS YOU NEED TO SUCCEED WITH FB ADS.mp4
- 📄 03-HOW TO MASTER FACEBOOK MARKETING OBJECTIVES + THE ADVERTISING LIFECYCLE.mp4
- 📄 04-HOW TO LASER TARGET YOUR AUDIENCE – MASTERING THE ART OF FACEBOOK.mp4
- 📄 05-CONQUERING THE HEART OF FACEBOOK ADS = DETAILED TARGETING SECTION.MP4
- 📄 06-HOW TO CREATE A FACEBOOK AD THAT CONVERTS OVER AND OVER AGAIN.MP4
- 📄 07-HOW TO GET HUGE SOCIAL PROOF ON YOUR ADS FOR PENNIES ON THE DOLLAR.MP4
- 📄 08-THE ART OF RETARGETING FOR PROFITABLE CAMPAIGNS + CUSTOM AUDIENCE BUILDING.mp4
- 📄 09-HOW TO OPTIMIZE YOUR CAMPAIGNS TO PAUSE LOSERS AND SCALE WINNERS.mp4
- 📄 10-HOW TO USE INFLUENCERS TO EXPLODE SALES + GET BLOGGERS TO WRITE ABOUT YOUR STORE.MP4
- 📄 11-HOW TO USE EMAIL MARKETING TO DOUBLE YOUR SALES.mp4
- 📄 12-FACEBOOK ADVERTISING FROM START TO FINISH + INSTAGRAM ADS.MP4
- 📄 13-Dynamic Product Ads Cross Platform Seemless Retargeting.MP4
- 📂 Resources
- 📄 Module4 – How to Market your Products and Store.pdf
- 📂 Module 5 – Scaling and Expansion
- 📄 01-HOW TO MAINTAIN A LAZER FOCUS AND SCALE YOUR STORE THROUGH ANALYTICS.MP4
- 📄 02-HOW TO INTERPRET GOOGLE ANALYTICS TO MAKE DATA DRIVEN DECISIONS.mp4
- 📄 03-HOW TO USE THE GOOGLE ANALYTICS BEHAVIOR AND ECOMMERCE REPORTS.mp4
- 📄 04-HOW TO FIND OUT INSIGHTS INTO YOUR AUDIENCE TO USE TO FURTHER NARROW YOUR ADVERTISING.mp4
- 📄 05-HOW TO FIND OUT EXACTLY WHERE YOU’RE ACQUIRING YOUR CUSTOMERS.mp4
- 📄 06-HOW TO GET CREATIVE WITH YOUR CUSTOM + LOOKALIKE AUDIENCES TO SPLIT TEST AND SCALE.MP4
- 📄 07-HOW TO USE YOUR FACEBOOK PIXEL TO INCREASE CONVERSION VIA CUSTOM URL AUDIENCES.MP4
- 📄 08-HOW TO USE OFFLINE EVENTS TO MAKE YOUR PIXEL AND CONVERSION AUDIENCES SMARTER.MP4
- 📄 09-HOW TO ADD ON PAGE CUSTOMER SERVICE TO GET MORE SALES AND OPTIMIZE YOUR PRODUCT LISTINGS.MP4
- 📄 10-HOW TO HIRE AND USE VIRTUAL ASSISTANTS TO 10X YOUR PRODUCTIVITY.MP4
- 📄 10-HOW TO USE FOMO TO INCREASE ON PAGE CONVERSIONS.MP4
- 📄 11-HOW TO USE SNAPCHAT ADS TO EXPLODE YOUR TRAFFIC.MP4
- 📄 12-HOW TO USE MANYCHAT TO AUTOMATE YOUR FACEBOOK PAGE MESSAGES.MP4
- 📂 Resources
- 📄 Module5 – How to Scale-Analyze Data and Explode.pdf
- 📂 Shopify Ninja Masterclass Mini Course!
- 📄 01-Introduction into Finding the Best Products to Dropship on Shopify!.MP4
- 📄 02-Introduction Into Finding the Best Dropshipping Suppliers!.MP4
- 📄 03-Introduction Into Setting Up a Fully Optimized Shopify Store!.MP4
- 📄 04-Introduction Into How to Drive Huge Buyer Ready Traffic to Your Store!.mp4
- 📄 05-Introduction Into Scaling Your Shopify Business to The Next Level!.mp4
- 📄 06-Join the Shopify Ninja Movement!.MP4
💬 Feel free to reach out to our CHAT support for personalized assistance and detailed information tailored to your needs. We’re here to help!
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