Train My Traffic Person 2024: Build An In-House Paid Traffic Team With Molly Pittman & Ezra Firestone

Paid traffic is where many ecommerce stores win or lose, yet most owners hand it off without understanding what a good media buyer actually does. Train My Traffic Person 2024 by Molly Pittman and Ezra Firestone is built to close that gap. It teaches e-commerce entrepreneurs and digital marketers how to build and manage an in-house paid traffic team.

The program covers the entire paid traffic ecosystem, from popular advertising platforms and campaign structures to data analysis and optimization strategies. Molly Pittman and Ezra Firestone are presented as renowned paid traffic specialists and successful e-commerce entrepreneurs, and the training is delivered across 12 sessions that combine video lessons with Q&A recordings.

If you want to understand the whole system, or train someone to run it for you, Train My Traffic Person 2024 gives you the sessions, the worksheets and the Q&As in a clear order. Below you can see what each session covers and how the file set is organised.

What Is Inside Train My Traffic Person 2024

1. Mindset and funnel foundations (Sessions 1–3)

Session 1 opens with how to think like a media buyer. Session 2 is a full block on the pages that receive your traffic: advertorials, then the collection page, product page and cart, each with its own PDF, plus a Q&A part. Session 3 looks at info-service based funnels.

2. The traffic system blueprint (Session 4)

Session 4 is about creating the blueprint for your “Traffic House”. It comes with four worksheets that map out the traffic system, the campaign objective, the ad set and the ads, giving you a fill-in framework for every campaign.

3. Targeting, copy and creatives (Sessions 5–7)

Session 5 covers laser targeting research and ad set setup. Session 6 is dedicated to ad copy. Session 7 moves on to high-converting ad creatives. Each session ends with a Q&A recording, except where noted in the file list below.

4. Launch, analyse, scale and expand (Sessions 8–12)

Session 8 walks through campaign setup and launch. Session 9 focuses on dynamic product ads. Session 10 deals with traffic and analytics, Session 11 with scaling and optimization, and Session 12 closes with bots and messenger marketing.

Session Map: What Each Session Delivers

Train My Traffic Person 2024 Compared With Smart Paid Traffic

Molly Pittman has other paid traffic programs on Courses On Budget. This quick comparison shows how this 12-session training differs from her 12-week Smart Paid Traffic program, using only what each page and file list shows.

Files Included

Why Choose This Training