Smart Paid Traffic by Molly Pittman: A 12-Week Media Buying Training

Buying ads without a system is how budgets disappear. Smart Paid Traffic by Molly Pittman replaces guesswork with a 12-week training that teaches paid traffic strategy and media buying skills through strategy sessions, instructional videos, templates and worksheets.

The program follows the real life of a campaign: setting the strategy, crafting the offer, defining the audience and its motivations, ideating and creating campaign assets, building and launching, analysing results, optimising, scaling, retargeting and expanding to other channels. It finishes with how to succeed as a media buyer and an introduction to TikTok advertising.

The page lists over 50 instructional videos plus PDFs, worksheets and templates, and the file index we hold for Smart Paid Traffic shows 257 files across 14 folders. That makes it a reference library you can work through week by week or dip into when a campaign needs fixing.

What Is Inside Smart Paid Traffic

1. Strategy, offer and audience

The first three folders set the foundation. Setting the Strategy opens the program with a session and a Q&A. Crafting the Offer is the largest early block, with the offer formula and offer-funnel maps covering a basic lead magnet, advanced lead magnets, a low dollar offer, book a call, a free item with service upsell, a pre-sell article, a standalone sales page, an application to a high-ticket offer and an evergreen discount sales page. Defining The Who & Why adds elements of value, a customer persona canvas, a transformation grid, a hook questionnaire and a lesson on leveraging ChatGPT for avatar insights.

2. Campaign assets: copy, creative and targeting

Ideating Campaign Assets covers 20 copy hooks, copy styles, creative styles, the two-step Ad Multiplier with its spreadsheet and long-form Facebook ads that convert and comply. Creating Campaign Assets continues with a creative strategy, interest-based targeting, BOOM targeting strategy, copy tips and formulas, Facebook video ad formulas and creative performance reports.

3. Build, launch, analyse and optimise

Building & Launching The Campaign includes a campaign planning worksheet, Advantage+ Shopping campaigns, campaign structure after iOS 14 and Facebook ad policy, account security and recovery. Analyzing the Results adds UTM parameters, Facebook Events Manager, Google Analytics 4 and Google Tag Manager, tracking sheets, custom metrics, tracking troubleshooting, ads reporting, media buyer dashboards and customer value velocity. Optimize the Campaign provides a decision-making framework, a Facebook ad account audit, a ROAS benchmark calculator, an audit of a recent launch and on-site optimization with heat maps.

4. Scale, retarget, expand and become a media buyer

Scaling The Campaign covers vertical and horizontal scaling, a budget bumps calculator and a bonus on scaling to 100k a day in ad spend. Retargeting looks at what is working, how to create a retargeting campaign and dynamic product ads. Scaling to Other Traffic Channels adds YouTube retargeting, Google Ads fundamentals and conversion tracking with Shopify. How to Succeed as a Media Buyer explains a day in the life, agency and freelancing, pre-sell content, an 8-step social media plan, advertorials and acquiring 10,000 subscribers in 6 months. Introduction to TikTok Ads covers ad creative and how to advertise like a pro.

Smart Paid Traffic At A Glance

Smart Paid Traffic Compared With Other Molly Pittman Courses

Courses On Budget also lists other Molly Pittman programs. Here is how this 12-week program compares with her 12-session Train My Traffic Person 2024, based only on the page and file lists.

Files Included

Total: 257 files in 14 main sections. Click a section to open its file list.

Why Choose Smart Paid Traffic