Nick Shackelford How To Run Facebook Ads: A Funnel-Based Ads Course
The original description promises insider knowledge from a recognized expert and the skills to compete in digital marketing. The course delivers it by teaching Facebook ads as a system rather than a pile of tricks.
You start with foundations: the 15 myths that cost advertisers money, 25 essential key terms, setting margins and ROAS targets, Business Manager setup and pixel installation. Then each funnel stage gets its own module with campaign structures, audiences, creative and copy examples.
Targeting, budget management, creative optimization and performance tracking, the four skills named in the description, show up in the lessons, the templates and the troubleshooting module.
The troubleshooting module is where the course earns its keep: the 6 most common roadblocks, the MGD Method, the 7 deadly sins of disapproved ads and page-level problems when the ad is not at fault.
What you’ll be able to do
- Set margins and ROAS targets before spending anything
- Set up Business Manager and the pixel correctly
- Plan media and build prospecting campaigns with the right audiences
- Warm up audiences with re-engagement campaigns and convert them with remarketing
- Create ad copy and creative that match the landing page
- Test with Dynamic Creative Testing, Asset Iterative Testing, manual and landing page tests
- Diagnose weak campaigns and avoid disapproved ads
Quick facts
| Detail | Info |
|---|---|
| Author | Nick Shackelford |
| Niche / category | Ecommerce courses (Facebook advertising) |
| Format | Digital files: videos, PDFs, spreadsheets, templates |
| Videos | 62 video files |
| Sections / folders | 12 folders: 6 core modules, bonuses and scaling bonus |
| Total files | 192 files |
| Total size | 11.15 GB |
| Delivery | Manual, after crypto payment confirmation |
How it works
Inside Nick Shackelford How To Run Facebook Ads: Modules and Bonuses
Six core modules, a bonus section and a scaling bonus. Most lessons come with a PDF and transcript, and several include spreadsheets or templates.
Module 1
Facebook Foundations
- Welcome
- The 15 BS Facebook myths that are costing you money
- The 25 essential key terms you need to know
- Setting your margin to get started
- How to set ROAS targets
- Setting up your Business Manager account
- Setting up your pixel on your site or store
- Breaking down the Facebook funnel
Module 2
Finding Your Target Market and Buyers (Prospecting)
- Module intro: prospecting
- Your media planning template
- Naming conventions: navigating your dashboard
- Campaign structures (prospecting)
- Audiences (prospecting)
- Creative examples (prospecting)
- Demo: prospecting campaign setup and launch
- Tests: Dynamic Creative Testing (DCT)
- Tests: Asset Iterative Testing (AIT)
- Tests: manual testing
- Tests: landing page testing
Module 3
Warming Them Up (Re-Engagement)
- Module intro: re-engagement
- Campaign structures and audiences
- Pages to drive traffic to
- Copy differences at re-engagement
- Creative examples
- Tying it all together
Module 4
Converting to Buyers (Remarketing)
- Module intro: remarketing
- Campaign structures (remarketing)
- Audiences (remarketing)
- Demo: setting up your remarketing audiences
- Pages to drive traffic to
- Creative and copy examples
- Tying it all together
Module 5
Ad Creative That Converts
- Module intro: structuring high-converting ad creative
- Ad copy framework
- Ad creative (image or video)
- Message match between ad and landing page
- Branding ads vs. direct response ads
- The Agency Replacer Toolkit
Module 6
Troubleshooting Common Problems
- Module intro: troubleshooting
- The 6 most common roadblocks and how to fix them
- Different dashboards to look at when troubleshooting
- The MGD Method (Make Good Decisions)
- The 7 deadly sins of disapproved ads
- Page-level troubleshooting
- When major moments and events happen: running ads toward them
- The roadmap: who to listen to
- Wrap-up
Bonuses
Bonus Videos and Tools
- Agency Replacer Toolkit (video and PDF)
- ROAS Target Analyzer (video and calculator)
- Media planning template (video)
- Correlations template, a.k.a. the MGD Method (video)
- Delayed Attribution: next-level decision making (video, PDF and calculator)
- Audience size and selection, audience testing, manual testing with cost cap
- Recording of live Q&A and the impact of the iOS 14 update on Facebook ads
- Facebook ads swipe file (ZIP)
Scaling Bonus
Scaling Your Ads
- Intro to scaling
- Scaling vertically
- Scaling horizontally
- Your scaling questions answered, with decision tree and chart
Resources
Templates and Spreadsheets
- Workbook (interactive PDF)
- Can-I-make-money calculator
- Media planning template (XLSX)
- Ad copy and content planning sheet (XLSX)
- Make Good Decisions spreadsheet
- Cheat sheets: key terms, naming conventions, funnel diagram, 7 deadly sins
Your Goal and Where It Is Covered
| Your goal | Where it is covered |
|---|---|
| I’m starting from scratch with Facebook ads | Module 1: myths, key terms, margins, ROAS, Business Manager and pixel |
| I want to find new customers | Module 2: prospecting structures, audiences, creative examples and tests |
| I need to bring back people who showed interest | Module 3: re-engagement campaigns, copy and creative |
| I want to convert warm audiences into buyers | Module 4: remarketing structures, audiences and creative |
| My ads don’t convert | Module 5: ad copy framework, creative, message match |
| My campaigns suddenly stopped working | Module 6: roadblocks, dashboards, MGD Method and disapproved ads |
| I want to scale what works | Scaling bonus: vertical and horizontal scaling |
Nick Shackelford vs. other Facebook ads courses on COB
| Aspect | Nick Shackelford | Nick Peroni (Shopify) |
|---|---|---|
| Focus | Full Facebook ads system by funnel stage | Shopify foundation with Facebook product testing |
| Videos | 62 | 32 |
| Total size | 11.15 GB | 4.34 GB |
| Course | This page | Foundation for 7-Figures with Shopify |
Store owners, freelancers and marketers who want to learn Facebook ads as a complete system: foundations, targeting, creative, remarketing and troubleshooting, with templates and calculators.
- You want a short overview: this is 62 videos and 11.15 GB.
- You need current platform screens: the course mentions the iOS 14 update, so check against today’s interface.
- You want to learn other ad platforms: the focus is Facebook ads.
Pros and cons
- Funnel-based structure from prospecting to remarketing
- 62 videos with transcripts and PDFs
- Templates, calculators and cheat sheets included
- Dedicated troubleshooting module
- Scaling bonus on vertical and horizontal scaling
- Digital files only
- Crypto payment only
- Manual delivery after payment confirmation
- Self-paced study
- Large package: 11.15 GB and 192 files
- Facebook interfaces and policies change over time
Frequently asked questions
What is included in Nick Shackelford How To Run Facebook Ads?
Six modules, a bonuses section and a scaling bonus: 62 videos, PDFs, transcripts, spreadsheets and templates across 192 files.
What topics does it cover?
Foundations, prospecting, re-engagement, remarketing, ad creative and copy, troubleshooting, and scaling.
Are there templates and tools?
Yes: a media planning template, a ROAS target calculator, an ad copy planning sheet, a Make Good Decisions spreadsheet and a delayed attribution calculator, among others.
What file size should I expect?
About 11.15 GB in total, so make sure you have enough free space before downloading.
How do I receive it?
Delivery is manual after crypto payment confirmation. Links stay active for 7 days, so save the files locally.
Nick Shackelford How To Run Facebook Ads is one of the most complete packages you can study for Facebook advertising. It teaches the logic behind each funnel stage, then hands you the templates and calculators to apply it.
If you want one reference to learn from, return to and troubleshoot with, this is it. Check the coupon page and start studying.
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