The Core Idea Behind Evergreen Ads: The Creative Sells

Most ad courses obsess over toggles, dials and audiences. Zac takes the opposite position. While writing ads on camera, he deliberately rewrites a transition that blamed the algorithm, because he wants buyers to understand the real lesson of the program: the creative is the most important thing, not the algo. The ad itself does the selling, so the people who click are already sold — not “clicky users” reacting to a cool-looking AI image.

That’s why these ads are long-form. The goal isn’t for everyone to read every word. It’s for them to scan enough to arrive pre-sold. In his words, someone who reads the full ad “can basically skip the entire sales page and go direct to buy.” When ads like these perform with the right images, he says they can run for three to six months, bringing in buyers every single day.

“You can give AI so much research, so much information, but they don’t have the insight, the knowledge and the experiences and the life story that you do.” — Behind the Scenes of Me Writing Ads For This Offer

How Zac Hansen Writes Evergreen Ads With AI

The 28-minute behind-the-scenes lesson is the heart of the Rapid Launch Kit. You watch Zac write a full set of ads for a real offer, mistakes and rewrites included. The workflow is simple enough to copy on your next launch:

The hook example in the lesson is a perfect illustration of step 3. Zac lifts a real comment from his Facebook group — an advertiser whose cost per acquisition jumped from $32 to $87 — and builds the opening around it, then sets himself the target of finding five more lines like it. Other hooks he writes on screen include “Fire your overpriced ad agency” and “You’ve got to babysit the ad account 24/7.” The whole refresh, interruptions included, takes him around 40 minutes.

Why Zac Hansen Still Writes Part of Every Ad Himself

Zac uses custom-trained AI bots for ad copy, but he’s blunt that he doesn’t believe “the robots have replaced us yet.” When the AI ignores his instructions or makes up a story, he steers it back, cuts lines that don’t fit and keeps the parts that “pop.” It’s a realistic picture of AI-assisted copywriting that serious marketers will recognise — and one that pairs well with dedicated Meta ad creative training.

AI Ad Images: ChatGPT for the Style, Ideogram for Volume

The image upsell solves the other half of the system: the visual that stops the scroll. Zac has never been “a big believer in having the perfect prompt” — he starts from a model and iterates. Scroll your feed, screenshot a post or ad you like, paste it into ChatGPT and ask it to model that style for your own offer, adding a headline and three to five bullets as “text in image.” In his demo the offer is “mid-ticket workshops,” with a dark green colour scheme.

Don’t want to pay for Ideogram? Zac points out you could simply ask ChatGPT to describe the image instead. Ready-made example images are also included in the doc’s Evergreen Ads Framework section, so you can use them as reference points from day one. You can explore the variation tool at Ideogram.

Rapid Setup: The Evergreen Ads Campaign Build

The setup lesson is a live click-through inside Ads Manager. Zac’s first rule: if your ads and images aren’t ready in the document yet, stop and do that first — otherwise you’re wasting time. Then he builds the campaign exactly like this:

• One campaign per offer with a Sales objective, named after the offer, to keep the ad account clean.
• Starting budget of $50 per day with the highest volume/value bid strategy.
• Two ad sets: one broad with no interests, one slightly narrow (interests such as advertising, online advertising, business, entrepreneurship and small business — he aims to keep it under 100 million).
• Bulk-added country list built from his own sales data, plus all of Europe, with purchase standard attribution.
• Flexible ad format loaded with multiple copy variations, headlines and around 10 images and videos — or single image/video if you want more creative control.
• Paste long copy, don’t edit in Ads Manager — editing there is “super janky.”
• Reuse top-performing headlines from older ads, because Flexible shuffles them.
• Launch to your email list the same day to trigger the pixel with first buyers, then walk away for three days.

He also covers two real-world snags: a publishing error caused by age restrictions in one targeted country (fixed by setting the minimum age to 20) and why he limits Meta’s audience expansion when a narrow demographic matters. His closing advice sums up the whole approach: “Keep it simple. Launch quick.” For deeper scaling tactics afterwards, see Facebook ads that scale.

Evergreen Ads + Upsells Index: What’s Inside

Who Is Zac Hansen’s Evergreen Ads System For?

Evergreen Ads FAQ

What are Evergreen Ads?

In Zac’s system, they’re long-form Meta ads written to pre-sell people before they reach your page. When they perform with the right images, he says they can keep bringing in buyers every day for three to six months.

What budget does the setup lesson use?

The campaign starts at $50 per day, split across a broad ad set with no interests and a slightly narrow interest-based ad set, with one campaign per offer.

Which AI tools are used?

Custom AI bots for ad copy, ChatGPT for base ad images, Ideogram for fast image variations and Canva for final text fixes. A dictation tool is used to answer the AI’s questions faster.

Does it cover retargeting?

Yes — the Retargeting Ads section includes a PDF on long-form Evergreen Ads together with a links file.

How is the course delivered?

Digital files. Crypto payment only. Fast delivery is handled manually after payment confirmation. Download links remain available for 7 days; save your files locally.