Amazing Selling Machine 11: The Full ASM 11 Amazon Training

Launching a physical product on Amazon is a long chain of decisions, and one weak link can sink the whole launch. Amazing Selling Machine 11 (ASM 11), taught by Matt Clark and Jason Katzenback, lays the chain out in sequence: mindset and account setup first, then product research, suppliers, inventory, branding, listing, launch, marketing and growth.

The download is organised as a Module 0 foundation, eight numbered modules and a supplementary section. Every module opens with a welcome video and closes with a wrap-up and action items recap, followed by a dedicated ASM 11 coaching call. Along the way you meet topics such as the ASM Mentor Program, the ASM Sourcing Program, ManyChat for building subscriber lists, Amazon PPC during launch, Brand Registry, Brand Analytics and Amazon Attribution.

The product page describes ASM 11 as an updated version of ASM X, released on April 17, 2019, and as training that teaches how to build a profitable Amazon FBA business through proven systems and mentorship. Product selection leans on the 7 Elements system, which you meet in the very first product module.

Anyone searching for a thorough ASM 11 Amazon course will find the whole path here, from the first welcome call to building a team that runs the business. The Amazing Selling Machine 11 page is where you can add it to your cart.

What Is Inside Amazing Selling Machine 11

The 5 core components of ASM

• 8-week online web class – the eight numbered modules in this download.
• ASM Mentor Program – introduced in the foundation module and referenced throughout.
• Lifetime access to the ASM community – the ASM membership dashboard and community are covered in Module 0.
• Private resources vault – the checklists and PDF resources that accompany the lessons.
• Automation tools suite – the tools used across product research, listing and launch.

Because this store delivers the course files, the live web class, mentoring and community access are described on the original product page as parts of the programme; what you receive is the recorded lesson library, PDFs and coaching calls listed below.

Foundation: mindset, account and tools

Module 0 has 22 lessons and starts with Welcome to Your New Future. It covers what to expect, the ASM membership dashboard and community, badges, the mentor program, success principles, nailing your numbers, the 7-figure foundation principles, ways to structure the business and which Amazon marketplace to start with. Several lessons are devoted to Seller Central: overview and requirements, documentation, a setup walkthrough and review and suspension scenarios.

Products, suppliers and samples

Modules 1 and 2 teach you to build and narrow a hot opportunity list: the five elements of a profitable product opportunity, the only categories to choose, products to avoid for now, the ASM product criteria, tools, competitor viability checks, gross profit margin and a patent search. You then understand Amazon fees, tune the product, contact suppliers inside and outside the USA with templates, work out true cost and freight and request samples.

Brand, listing and launch

Modules 3 to 6 move from ordering to selling. You name and design the brand, buy the UPC, plan packaging, decide how much to order, choose air or sea shipping, arrange product inspections, build brand assets and email lists, craft the listing with strategic keyword research, and run the launch with promotion codes, PPC campaigns, tracking and price-versus-rank optimisation.

Supplementary content

Beyond the eight modules, the product page lists an ASMX kick-off call, bonus interviews with successful sellers, module-specific coaching calls and comprehensive checklists and PDF resources. Module 4 also teaches domain email setup, a brand website, Facebook page management and Facebook advertising, and Module 5 adds automated customer email systems to the listing work.

Growth and scaling

Modules 7 and 8 focus on what happens after launch: optimising ads for overall profit, split testing, coupons, lightning deals, promotions, the power of variations, when and how to launch your next product, the three ways to grow, Brand Registry, Brand Analytics, Amazon Attribution, Google Ads, YouTube ads, influencers, Instagram, hijackers, building a team and cash flow or cash out.

ASM 11 Modules: Lessons And Highlights

ASM 11 Versus Other Editions On The Store

Files Included

Why Choose This Course