What is Simplilearn Digital Marketing Certification Training for Cheap?
The Digital Marketing Certification Training is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing.
Key features
- 53 hours of instructor-led training
- 40+ hours of self-paced video
- Instructor-led online project mentoring sessions
- Instructor “Dream Team” of silicon valley authors
- Preparation for OMCA, Google Ads, Google Analytics, Facebook, and YouTube exams
- 10 rounds of simulations to practice SEO, SEM, website conversion rate optimization, web analytics and email marketing
What You’ll Learn In Digital Marketing Certification Training
Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
Learn how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module
Become an expert in Twitter advertising-we developed the Twitter advertising module in this course in partnership with Twitter
Create the right marketing messages tailored for the right audiences
Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Simplilearn Digital Marketing Certification Training Index:
📂 Advanced Pay Per Click (PPC)
- 📂 1 Introduction To PPC Advertising
- 📂 Lesson 1 – Introduction To PPC Advertising
- 📄 1.10 Level Playing Field.mp4
- 📄 1.11 Conclusion.mp4
- 📄 1.2 Introduction.mp4
- 📄 1.3 What Is Pay Per Click.mp4
- 📄 1.4 Efficient Advertising No Wasted Impressions.mp4
- 📄 1.5 The Three R_s Of Pay Per Click.mp4
- 📄 1.6 PPC Account.mp4
- 📄 1.7 Remove The Guessing Game.mp4
- 📄 1.8 PPC Gives You Valuable Insight.mp4
- 📄 1.9 PPC Gives You….mp4
- 📂 Lesson 2 – Psychology Of Search
- 📄 2.10 Advertising Isn_t Advertising When It_s Information.mp4
- 📄 2.2 Introduction.mp4
- 📄 2.3 We Don_t Use Search To Browse The Web.mp4
- 📄 2.4 People Think In Concepts.mp4
- 📄 2.5 Expectation Of Results.mp4
- 📄 2.6 Search Marketing Is Not Interruptive.mp4
- 📄 2.7 Track Conversions.mp4
- 📄 2.8 Successful SEM.mp4
- 📄 2.9 Most Common Online Activities.mp4
- 📂 Lesson 3 – The Search Opportunity
- 📄 3.10 SEM Spend Projections.mp4
- 📄 3.11 Moment Of Decision.mp4
- 📄 3.2 Introduction.mp4
- 📄 3.3 Web Is Essential.mp4
- 📄 3.4 Even The C-Level Uses The Web.mp4
- 📄 3.5 C-Level Trusts Internet Above Work Contacts.mp4
- 📄 3.6 Online Activities By Time.mp4
- 📄 3.7 World Wide Advertising Revenue.mp4
- 📄 3.8 User Attention Does Not Equal Advertising Spend.mp4
- 📄 3.9 Consumers Are Now In Control.mp4
- 📂 Lesson 4 – The Buying Cycle
- 📄 4.2 Introduction.mp4
- 📄 4.3 The Buying Cycle.mp4
- 📄 4.4 Search Buying Cycle.mp4
- 📄 4.5 Buying A New Book.mp4
- 📄 4.6 Buying B2B Software.mp4
- 📄 4.7 Ad Copy Writing.mp4
- 📄 4.8 Landing Pages.mp4
- 📄 4.9 Why Is This So Important.mp4
- 📂 Lesson 5 – Quick Note On User Interfaces
- 📄 5.2 Introduction.mp4
- 📄 5.3 The UI Changes Often.mp4
- 📂 10 Testing And Advanced Landing Page Strategy
- 📂 Lesson 1 – Landing Page Testing
- 📄 1.10 Thank You Pages.mp4
- 📄 1.11 Test Homepages.mp4
- 📄 1.12 Testing Category _ Conversion Pages.mp4
- 📄 1.13 Segmentation Pages.mp4
- 📄 1.14 Video Testing.mp4
- 📄 1.15 Two Ways To Test Pages.mp4
- 📄 1.16 Don_t Design By Committee.mp4
- 📄 1.17 Recap.mp4
- 📄 1.2 Introduction.mp4
- 📄 1.3 Where To Send Traffic.mp4
- 📄 1.4 Informational Queries.mp4
- 📄 1.5 Local Business Queries.mp4
- 📄 1.6 Narrow Theme Sites.mp4
- 📄 1.7 Ambiguous Queries.mp4
- 📄 1.8 Product Queries.mp4
- 📄 1.9 Brand Searches.mp4
- 📂 Lesson 2 – Advanced Testing Techniques
- 📄 2.2 Introduction.mp4
- 📄 2.3 Controlling Risk.mp4
- 📄 2.4 AdWords Campaign Experiments.mp4
- 📄 2.5 What Makes A Conversion.mp4
- 📄 2.6 Landing Page Testing.mp4
- 📄 2.7 Low Volume Ad Copy Writing.mp4
- 📄 2.8 Combine And Analyze Data In Pivot Tables.mp4
- 📄 2.9 Recap.mp4
- 📂 Lesson 3 – Building The Perfect Landing Page
- 📄 3.10 The 5 Dimensions.mp4
- 📄 3.11 Case Studies.mp4
- 📄 3.12 What Are The Variables.mp4
- 📄 3.13 Buttons.mp4
- 📄 3.14 Forms.mp4
- 📄 3.15 Hyperlinks.mp4
- 📄 3.16 The Purple Elephant.mp4
- 📄 3.17 Thank You.mp4
- 📄 3.2 Introduction.mp4
- 📄 3.3 How To Get There.mp4
- 📄 3.4 Have A Structured Approach.mp4
- 📄 3.5 Identify Your Conversion Problem.mp4
- 📄 3.6 Don_t Slice And Dice.mp4
- 📄 3.7 Testing Is About Motivating.mp4
- 📄 3.8 3 Types Of Landing Pages.mp4
- 📄 3.9 Case Studies.mp4
- 📂 11 Tools And Other Networks
- 📂 Lesson 1 – Save Time With AdWords Editor And Excel
- 📄 1.10 Uploading From The Editor.mp4
- 📄 1.11 Exporting Accounts.mp4
- 📄 1.12 Conclusion.mp4
- 📄 1.2 Introduction.mp4
- 📄 1.3 Intro To AdWords Editor.mp4
- 📄 1.4 AdWords Accounts.mp4
- 📄 1.5 Leaving Comments In The Editor.mp4
- 📄 1.6 Making Mass Changes To Bids.mp4
- 📄 1.7 Creating Ad Copy.mp4
- 📄 1.8 Apply The Templates.mp4
- 📄 1.9 Checking For Max Number Of Characters.mp4
- 📂 2 Introduction To Keywords And Match Types
- 📂 Lesson 1 – Introducing Keywords, Part 1 Keyword Basics _ Keyword Organization
- 📄 1.10 Search Volume.mp4
- 📄 1.11 Account Hierar.mp4
- 📄 1.12 Defining Ad Gr.mp4
- 📄 1.13 The Two Word R.mp4
- 📄 1.14 Organizing Ad .mp4
- 📄 1.15 Post Launch Or.mp4
- 📄 1.2 Introduction.mp4
- 📄 1.3 Reminders.mp4
- 📄 1.4 Search Query In.mp4
- 📄 1.5 Search Sessions.mp4
- 📄 1.6 Types Of Keywor.mp4
- 📄 1.7 Keyword Conside.mp4
- 📄 1.8 Do You Know You.mp4
- 📄 1.9 Search Query Fr.mp4
- 📂 Lesson 2 – Introducing Keywords, Part 2 The Long Tail _ Keyword Discovery
- 📄 2.10 Recap.mp4
- 📄 2.2 Introduction.mp4
- 📄 2.3 The Long Tail.mp4
- 📄 2.4 Why Consider Long T.mp4
- 📄 2.5 Long Tail _ Ecommer.mp4
- 📄 2.6 Long Tail Doesn_t A.mp4
- 📄 2.7 Expand Keywords App.mp4
- 📄 2.8 Example Maternity S.mp4
- 📄 2.9 Finding Keywords.mp4
- 📂 Lesson 3 – Understanding Match Types
- 📄 3.10 Match Type Organization.mp4
- 📄 3.11 Which Match Types To Use.mp4
- 📄 3.12 Recap.mp4
- 📄 3.2 Introduction.mp4
- 📄 3.3 Reminders.mp4
- 📄 3.4 Exact Match.mp4
- 📄 3.5 Phrase Match.mp4
- 📄 3.6 Broad Match.mp4
- 📄 3.7 Modified Broad Match.mp4
- 📄 3.8 Modified Broad Example Cake.mp4
- 📄 3.9 Modified Broad Example Shoes.mp4
- 📂 Lesson 4 – Managing Search Queries _ Negative Keywords
- 📄 4.10 Cost Data.mp4
- 📄 4.11 Match Type Organization.mp4
- 📄 4.12 Examining Query Data.mp4
- 📄 4.13 Aggregate Match Type Data.mp4
- 📄 4.14 Search Query Flow Chart.mp4
- 📄 4.15 Other Notes On Negative Keywords.mp4
- 📄 4.16 Recap.mp4
- 📄 4.2 Introduction.mp4
- 📄 4.3 Negative Keyword Overview.mp4
- 📄 4.4 Negative Keyword Match Types.mp4
- 📄 4.5 Negative Keyword And Account Structure.mp4
- 📄 4.6 Campaign Level Negatives.mp4
- 📄 4.7 Before Adding Negatives.mp4
- 📄 4.8 Ad Group Level Negatives.mp4
- 📄 4.9 Pivot Tables.mp4
- 📂 Lesson 5 – How To Add Keywords
- 📄 5.10 Recap.mp4
- 📄 5.2 Introduction.mp4
- 📄 5.3 Bing Ads Adding Keywords.mp4
- 📄 5.4 Google AdWords Adding Keywords.mp4
- 📄 5.5 Bing Ads Campaign Planner.mp4
- 📄 5.6 Google AdWords Keyword Planner.mp4
- 📄 5.7 Page Spidering Option.mp4
- 📄 5.8 Forecasting.mp4
- 📄 5.9 Desktop Editors.mp4
- 📂 3 Writing Effective Ad Copy And Introduction To Landing Pages
- 📂 Lesson 1 – Creating Compelling Ad Copy, Part 1 Connecting Search Queries To Websit
- 📄 1.18 Ad Copy.mp4
- 📄 1.19 Recap.mp4
- 📂 Lesson 2 – Creating Compelling Ad Copy, Part 2 Trademarks And Dynamic Insertion
- 📄 2.11 Ad Preview (1).mp4
- 📄 2.11 Ad Preview.mp4
- 📄 2.2 Introduction.mp4
- 📄 2.3 Trademarks.mp4
- 📄 2.9 How DKI Works.mp4
- 📂 Lesson 3 – Ad Extensions
- 📄 3.10 Ad Rank _ Extensions.mp4
- 📄 3.11 Recap.mp4
- 📄 3.2 Introduction.mp4
- 📄 3.3 Ad Extension Overview.mp4
- 📄 3.4 Location Extension.mp4
- 📄 3.5 Call Extension.mp4
- 📄 3.6 Social Extension.mp4
- 📄 3.7 Sitelinks.mp4
- 📄 3.8 App Extension.mp4
- 📄 3.9 Review Extension.mp4
- 📂 Lesson 4 – Landing Pages Where To Send Your PPC Traffic
- 📄 4.10 Segmentation Page.mp4
- 📄 4.11 You Should Not Se.mp4
- 📄 4.12 Creating Dedicate.mp4
- 📄 4.13 Basic PPC Landing.mp4
- 📄 4.14 Segmentation Page.mp4
- 📄 4.15 Reinforce Discoun.mp4
- 📄 4.16 Reinforce Message.mp4
- 📄 4.17 Not Perfection Cl.mp4
- 📄 4.18 Recognize The Buy.mp4
- 📄 4.19 Conclusion.mp4
- 📄 4.2 Introduction.mp4
- 📄 4.3 Destination URLs.mp4
- 📄 4.4 Google Analytics.mp4
- 📄 4.5 What Visitors Thin.mp4
- 📄 4.6 Conventional Wisdo.mp4
- 📄 4.7 Product Pages.mp4
- 📄 4.8 Segmenting Users U.mp4
- 📄 4.9 Industry Does Not .mp4
- 📂 Lesson 5 – Ad Copy Testing
- 📄 5.10 Ad Copy Testing.mp4
- 📄 5.11 Test Pricing.mp4
- 📄 5.12 Discounts Chart.mp4
- 📄 5.13 Calls To Action.mp4
- 📄 5.14 Questions.mp4
- 📄 5.15 Testimonials.mp4
- 📄 5.16 Negative Information.mp4
- 📄 5.17 Dynamic Keyword Insertion.mp4
- 📄 5.18 Rich Media Ad Testing.mp4
- 📄 5.19 Everything Done Correctly.mp4
- 📄 5.2 Introduction.mp4
- 📄 5.20 Testing.mp4
- 📄 5.21 Commercial Vs. Non-Commercial.mp4
- 📄 5.22 Testing Test Ads.mp4
- 📄 5.23 Split Testing Ad Copy – Measuring Results.mp4
- 📄 5.24 Use Analytics For Engagement Metrics.mp4
- 📄 5.25 Recap.mp4
- 📄 5.3 Overview Of Testing.mp4
- 📄 5.4 Most Common Split Tests.mp4
- 📄 5.5 How Long Do You Want To Test For.mp4
- 📄 5.6 How Much Traffic And Conversion.mp4
- 📄 5.7 Meet All 3 Requirements.mp4
- 📄 5.8 Low Volume Accounts.mp4
- 📄 5.9 Split Testing _ Ad Optimization.mp4
- 📂 4 Campaign Settings
- 📂 Lesson 1 – Account Settings And UI Walkthrough
- 📄 1.10 Placement Data.mp4
- 📄 1.11 Customize.mp4
- 📄 1.12 What You Want Your Account To Accomplish.mp4
- 📄 1.13 Monitor Your Conversions.mp4
- 📄 1.14 More Options.mp4
- 📄 1.15 Microsoft AdCenter.mp4
- 📄 1.16 Conclusion.mp4
- 📄 1.2 Introduction.mp4
- 📄 1.3 2 Types Of Accounts.mp4
- 📄 1.4 Access Levels.mp4
- 📄 1.5 Single And Multiple Accounts.mp4
- 📄 1.6 Campaign.mp4
- 📄 1.7 General Campaign Settings.mp4
- 📄 1.8 Scheduling Settings.mp4
- 📄 1.9 All Online Campaigns.mp4
- 📂 Lesson 2 – Campaign Settings, Part 1 Location And Language Targeting
- 📄 2.10 Geographic Targeting Think Locally.mp4
- 📄 2.11 Case Study Cultural Differences Impact On CTR.mp4
- 📄 2.12 AdWords Geographic Report.mp4
- 📄 2.13 Google Trends.mp4
- 📄 2.14 Conclusion.mp4
- 📄 2.2 Introduction.mp4
- 📄 2.3 Location Targeting The Technology.mp4
- 📄 2.4 Location Targeting The Implementation.mp4
- 📄 2.5 Location Targeting Options Advanced And Country.mp4
- 📄 2.7 Reaching Most People In Geography.mp4
- 📄 2.8 Writing Local Ads.mp4
- 📄 2.9 Location Targeting Advanced Configuration.mp4
- 📂 Lesson 3 – Campaign Settings, Part 2 Types, Budget, _ Reach
- 📄 3.10 Ad Scheduling.mp4
- 📄 3.11 Ad Delivery.mp4
- 📄 3.12 Ad Rotation Settings.mp4
- 📄 3.13 Recap.mp4
- 📄 3.2 Introduction.mp4
- 📄 3.3 Campaign Types.mp4
- 📄 3.4 Device Targeting.mp4
- 📄 3.5 Manual CPC Bidding.mp4
- 📄 3.6 Budget Optimizer _ Enhanced Bidding.mp4
- 📄 3.7 CPA Bidding _ CPM.mp4
- 📄 3.8 Daily Budget _ Shared Budget.mp4
- 📄 3.9 Delivery Method.mp4
- 📂 5 Conversion Tracking, Bidding, And Reporting
- 📂 Lesson 1 – Setting And Measuring Goals
- 📄 1.10 Tracking Other Paid Search Sites.mp4
- 📄 1.11 Conclusion.mp4
- 📄 1.2 Introduction.mp4
- 📄 1.3 Setting Marketing Goals.mp4
- 📄 1.4 Set Your Goals.mp4
- 📄 1.5 Measuring Goals.mp4
- 📄 1.6 Important Numbers.mp4
- 📄 1.7 Tracking Goals.mp4
- 📄 1.8 AdCenter Conversion Tracking.mp4
- 📄 1.9 Thank You Page Codes.mp4
- 📂 Lesson 2 – ROAS, Conversion, _ Setting Initial Bids
- 📄 2.10 Local Service Companies.mp4
- 📄 2.11 Estimating Initial Conversion Rates.mp4
- 📄 2.12 Affiliates.mp4
- 📄 2.13 Ad Group _ Keyword Bids.mp4
- 📄 2.14 Calculating Initial Bids By ROAS.mp4
- 📄 2.15 Revenue Per Click.mp4
- 📄 2.16 Calculating Initial Bids By Revenue P.mp4
- 📄 2.17 Adwords Keyword Too.mp4
- 📄 2.18 AdWords Traffic Estimator.mp4
- 📄 2.19 Recap.mp4
- 📄 2.2 Introduction.mp4
- 📄 2.20 Thank You.mp4
- 📄 2.3 Examining The Metrics.mp4
- 📄 2.4 Calculating Profit And ROAS.mp4
- 📄 2.5 What Makes A Conversion.mp4
- 📄 2.6 Simple Email Capture.mp4
- 📄 2.7 SimpleComplex Whitepaper Download.mp4
- 📄 2.8 Lead Generation.mp4
- 📄 2.9 ExpensiveLow Cost Ecommence.mp4
- 📂 Lesson 3 – Effective Bid Strategies, Part 1 Bidding Options
- 📄 3.10 CPA Bidding.mp4
- 📄 3.11 Flexible Bidding.mp4
- 📄 3.12 Bidding Comparison Chart.mp4
- 📄 3.2 Introduction.mp4
- 📄 3.3 Bidding Options.mp4
- 📄 3.4 Max CPC Bidding.mp4
- 📄 3.5 Budget Optimizer.mp4
- 📄 3.6 What Is Your Keyword_s Value.mp4
- 📄 3.7 PPC Account Structure.mp4
- 📄 3.8 Set Interaction Goals Analytic.mp4
- 📄 3.9 Enhanced CPC Bidding.mp4
- 📂 Lesson 4 – Effective Bid Strategies, Part 2 Setting Bids
- 📄 4.10 Thank You.mp4
- 📄 4.2 Introduction.mp4
- 📄 4.3 Bid Modifiers.mp4
- 📄 4.4 Location Bid Modifiers.mp4
- 📄 4.5 Ad Scheduling Bid Modifiers.mp4
- 📄 4.6 Ad Scheduling Advanced.mp4
- 📄 4.7 Ad Scheduling B2B Case.mp4
- 📄 4.8 Device Bid Modifiers.mp4
- 📄 4.9 Bidding Recap.mp4
- 📂 Lesson 5 – How To Extract Valuable Data
- 📄 5.10 Thank You.mp4
- 📄 5.2 Introduction.mp4
- 📄 5.3 Online Campaigns.mp4
- 📄 5.4 Filters And Segments.mp4
- 📄 5.5 Ad Groups Data.mp4
- 📄 5.6 Dimensions Data.mp4
- 📄 5.7 Geographic Data.mp4
- 📄 5.8 Display Data.mp4
- 📄 5.9 Recap.mp4
- 📂 6 The ContentDisplay Network
- 📂 Lesson 1 – PPC Introduction To Display Advertising
- 📄 1.10 Automatic Placements.mp4
- 📄 1.11 Managed Placements.mp4
- 📄 1.12 Buying Cycle Based Upon Targeting Types.mp4
- 📄 1.13 Flexible Targeting.mp4
- 📄 1.14 Recap.mp4
- 📄 1.15 Thank You.mp4
- 📄 1.2 Introduction.mp4
- 📄 1.3 Search Vs. Display.mp4
- 📄 1.4 Smart Pricing.mp4
- 📄 1.5 Campaign Settings And Bidding.mp4
- 📄 1.6 Keywords For Display Targeting.mp4
- 📄 1.7 Topic Targeting.mp4
- 📄 1.8 Interest Targeting.mp4
- 📄 1.9 Remarketing.mp4
- 📂 Lesson 2 – Advanced Display Targeting, Part 1 Advanced Targeting Options
- 📄 2.2 Introduction.mp4
- 📄 2.3 Basic Targeting.mp4
- 📄 2.4 Flexible Reach.mp4
- 📄 2.5 Good Combinations.mp4
- 📄 2.6 Excluding Inventory.mp4
- 📂 Lesson 3 – Advanced Display Targeting, Part 2 Taking Action
- 📄 3.10 Recap.mp4
- 📄 3.2 Introduction.mp4
- 📄 3.3 Display Campaign Structure.mp4
- 📄 3.4 A Simple Workflow.mp4
- 📄 3.5 Using Google Analytics.mp4
- 📄 3.6 Display Campaign Optimizer.mp4
- 📄 3.7 Cost Per Impression Bid Method.mp4
- 📄 3.8 Getting Started.mp4
- 📄 3.9 Every Campaign Setting Applies.mp4
- 📂 Lesson 4 – Image And Video Ads
- 📄 4.2 Introduction.mp4
- 📄 4.3 Rich Media Ads.mp4
- 📄 4.4 Image Ads.mp4
- 📄 4.5 Creating Image Ads.mp4
- 📄 4.6 Video Ads.mp4
- 📄 4.7 Opening Images.mp4
- 📄 4.8 Play Rates And Bidding.mp4
- 📄 4.9 Recap.mp4
- 📂 Lesson 5 – Remarketing
- 📄 5.10 The Ads _ Landing Pages.mp4
- 📄 5.11 Frequency Cap.mp4
- 📄 5.12 Case Study For Segmentation.mp4
- 📄 5.13 Recap.mp4
- 📄 5.14 Thank You.mp4
- 📄 5.2 Introduction.mp4
- 📄 5.3 Overview Of Remarketing.mp4
- 📄 5.4 Using Google Analytics For Remarketing.mp4
- 📄 5.5 Using AdWords Script For Remarketing.mp4
- 📄 5.6 Determining Lists.mp4
- 📄 5.7 List Segmentation.mp4
- 📄 5.8 Ecommerce Example.mp4
- 📄 5.9 Creating Audiences In AdWords.mp4
- 📂 7 Account Organization
- 📂 Lesson 1 – Ad Group Organization
- 📄 1.10 Mix Keywords.mp4
- 📄 1.11 Result Lots Of Keywords.mp4
- 📄 1.12 Scaling Ad Copy.mp4
- 📄 1.13 There Are Tools.mp4
- 📄 1.14 Large Accounts Landing Pages.mp4
- 📄 1.15 Mobile Keyword Organization.mp4
- 📄 1.16 Using Negatives For Organization.mp4
- 📄 1.17 Organizing By Match Type.mp4
- 📄 1.18 Restricting Match Types By Ad Group.mp4
- 📄 1.19 Restricting Match Types By Campaigns.mp4
- 📄 1.2 Introduction.mp4
- 📄 1.20 Recap.mp4
- 📄 1.21 Thank You.mp4
- 📄 1.3 Ad Group Organization Intro.mp4
- 📄 1.4 Initial Keyword Research.mp4
- 📄 1.5 Does Keyword Fit Both.mp4
- 📄 1.6 Ad Group Organization.mp4
- 📄 1.7 Organization For Large Accounts.mp4
- 📄 1.8 Include Your Brands.mp4
- 📄 1.9 List Your Modifiers.mp4
- 📂 Lesson 2 – Campaign Organization
- 📄 2.10 Growing Campaign Complexity.mp4
- 📄 2.11 Ad Scheduling.mp4
- 📄 2.12 Organizing Around Budgets.mp4
- 📄 2.13 Complex Organization.mp4
- 📄 2.14 Think Through Complex Goals.mp4
- 📄 2.15 Insights Drive Organization.mp4
- 📄 2.16 Recap.mp4
- 📄 2.17 Thank You.mp4
- 📄 2.2 Introduction.mp4
- 📄 2.3 What Creates A Conversion.mp4
- 📄 2.4 Goals And Budget.mp4
- 📄 2.5 Getting Started With Campaigns.mp4
- 📄 2.6 Geographic Campaigns.mp4
- 📄 2.7 CPC Vs. CPA Bidding.mp4
- 📄 2.8 Mobile Campaigns.mp4
- 📄 2.9 Mobile Bidding.mp4
- 📂 Lesson 3 – Working With Multiple Accounts
- 📄 3.10 Thank You.mp4
- 📄 3.2 Introduction.mp4
- 📄 3.3 My Client Center.mp4
- 📄 3.4 MCC Access Levels.mp4
- 📄 3.5 Manager Defined Spend.mp4
- 📄 3.6 Adwords Adwords Editor.mp4
- 📄 3.7 AdWords Bulk Editing.mp4
- 📄 3.8 AdWords API.mp4
- 📄 3.9 Recap.mp4
- 📂 8 Quality Score
- 📂 Lesson 1 – Introduction To Quality Score
- 📄 1.10 Landing Page Spiderability.mp4
- 📄 1.11 Landing Page Relevance.mp4
- 📄 1.12 Landing Page Transparency.mp4
- 📄 1.13 Landing Page Navigation.mp4
- 📄 1.14 Landing Page Load Time.mp4
- 📄 1.15 Recap.mp4
- 📄 1.2 Introduction.mp4
- 📄 1.3 Quality Score Overview.mp4
- 📄 1.4 Ad Rank Background.mp4
- 📄 1.5 Ad Rank Formula.mp4
- 📄 1.6 Ad Rank Illustrated.mp4
- 📄 1.7 Quality Score _ Financials.mp4
- 📄 1.8 Viewing Quality Score Data.mp4
- 📄 1.9 Quality Score Factors.mp4
- 📂 Lesson 2 – Working With Quality Score Part 1
- 📄 2.2 Introduction.mp4
- 📄 2.3 Quality Score Ranges.mp4
- 📄 2.4 Diagnosing Where To Start.mp4
- 📄 2.5 Increasing Quality Scores.mp4
- 📄 2.6 Testing Ideas Ad Type And Serve Rate.mp4
- 📄 2.7 Testing Ideas Device Type And Relevance.mp4
- 📄 2.8 Thank You.mp4
- 📂 Lesson 3 – Working With Quality Score Part 2
- 📄 3.10 Where Should You Focus.mp4
- 📄 3.11 Recap.mp4
- 📄 3.2 Introduction.mp4
- 📄 3.3 Landing Page Issues.mp4
- 📄 3.4 Ignore QS Minimum Impressions.mp4
- 📄 3.5 Ignore QS Word Variations.mp4
- 📄 3.6 Ignore QS Industry.mp4
- 📄 3.7 Outliers In Quality Score.mp4
- 📄 3.8 Bing Quality Score.mp4
- 📄 3.9 Balancing Quality Score With Revenue.mp4
- 📂 Lesson 4 – Pivot Tables And Quality Score
- 📄 4.2 Introduction.mp4
- 📄 4.3 Creating Pivot Tables.mp4
- 📄 4.4 Managing Your Low Quality Scores.mp4
- 📄 4.5 See How You_re Doing Overall.mp4
- 📂 9 Creating Your Account Strategy And Launching And Monitoring Accounts
- 📂 Lesson 1 – Creating, Launching, And Managing A PPC Account, Part 1
- 📄 1.12 Bid Modifiers.mp4
- 📄 1.13 Thank You.mp4
- 📄 1.2 Introduction.mp4
- 📂 Lesson 2 – Creating, Launching, And Managing A PPC Account, Part 2
- 📄 2.12 Recap.mp4
- 📄 2.13 Thank You.mp4
- 📄 2.2 Introduction.mp4
- 📄 2.5 Ad Group Labels.mp4
- 📂 Lesson 3 – Strategy Documentation _ Implementation
- 📄 3.11 Marketing Pla.mp4
- 📄 3.13 Recap.mp4
- 📄 3.2 Introduction.mp4
- 📄 3.3 Strategy Docum.mp4
- 📄 3.5 Interview Buyi.mp4
- 📄 3.6 Interview Mark.mp4
- 📄 3.7 Interview Budg.mp4
- 📄 3.8 Interview Webs.mp4
- 📄 3.9 Interview Repo.mp4
📂 Advanced Web Analytics Course
- 📂 Section 1 Introduction To Digital Analytics
- 📄 Introduction-to-Digital-Analytics.mp4
- 📄 Project 1.txt
- 📂 Section 10 – Audience
- 📄 Audience.mp4
- 📄 Project 10.txt
- 📂 Section 11 – Acquisition
- 📄 1. Acquisition Part 1.mp4
- 📄 2. Acquisition Part 2.mp4
- 📄 3 Acquisition Part 3.mp4
- 📄 4 Acquisition Part 4.mp4
- 📄 Project 11.txt
- 📂 Section 12 – Behavior
- 📄 1 Behavior Part 1.mp4
- 📄 2 Behavior Part 2.mp4
- 📄 Project 12.txt
- 📂 Section 13 Conversions _ Onboarding
- 📄 1 Conversions And Onboarding Part 1.mp4
- 📄 2 Conversions And Onboarding Part 2.mp4
- 📄 3 Conversions And Onboarding Part 3.mp4
- 📄 4 Conversions And Onboarding Part 4.mp4
- 📄 Project 13.txt
- 📂 Section 14 Retention And Expansion
- 📄 1 Retention And Expansion Part 1.mp4
- 📄 2 Retention And Expansion Part 2.mp4
- 📄 Project 14.txt
- 📂 Section 15 Advocacy
- 📄 1 Advocacy Part 1.mp4
- 📄 2 Advocacy Part 2.mp4
- 📂 Section 16 Privacy And Ethics
- 📄 Privacy And Ethics.mp4
- 📄 Project 15.txt
- 📂 Section 17 Wrapping Up
- 📄 Wrapping Up.mp4
- 📂 Section 2 Building Blocks
- 📄 1. Building Blocks Part 1.mp4
- 📄 2. Building Blocks Part 2.mp4
- 📄 Project 2.txt
- 📂 Section 3 Fundamentals Of Digital Analytics
- 📄 1. Fundamentals Of Digital Analytics Part 1.mp4
- 📄 2. Fundamentals Of Digital Analytics Part 2.mp4
- 📄 3. Fundamentals Of Digital Analytics Part 3.mp4
- 📄 4. Fundamentals Of Digital Analytics Part 4.mp4
- 📄 Project 3.txt
- 📂 Section 4 Business Perspective
- 📄 1. Business Perspective Part 1.mp4
- 📄 2. Business Perspective Part 2.mp4
- 📄 3. Business Perspective Part 3.mp4
- 📄 4. Business Perspective Part 4.mp4
- 📄 Project 4.txt
- 📂 Section 5 Methodology – Lean Six Sigma
- 📄 1. The Methodology—Lean Six Sigma Part 1.mp4
- 📄 2. The Methodology—Lean Six Sigma Part 2.mp4
- 📄 3. The Methodology—Lean Six Sigma Part 3.mp4
- 📄 Project 5.txt
- 📂 Section 6 Data Analysis Fundamentals
- 📄 Data Analysis Fundamentals.mp4
- 📄 Project 6.txt
- 📂 Section 7 – Analysis Perspective Providing Insights
- 📄 1. Analysis Perspective Providing Insights.mp4
- 📄 2. Expressing Exactitude Or A Sense Of Scale.mp4
- 📄 Project 7.txt
- 📂 Section 8 – Enabling Capabilities
- 📄 1. Enabling Capabilities Part 1.mp4
- 📄 2. Enabling Capabilities Part 2.mp4
- 📄 3. Enabling Capabilities Part 3.mp4
- 📄 4. Enabling Capabilities Part 4.mp4
- 📄 Project 8.txt
- 📂 Section 9 – Managing Analytics
- 📄 1. Managing Analytics Part 1.mp4
- 📄 2. Managing Analytics Part 2.mp4
- 📄 3. Managing Analytics Part 3.mp4
- 📄 Project 9.txt
📂 Advanced Website Conversion Rate Optimization
- 📂 Project 1 Evaluating _ Planning The Website
- 📄 1.rtf
- 📂 Project 2 Designing The Website
- 📄 2.rtf
- 📂 Project 3 Producing The Content For The Website
- 📄 3.rtf
- 📂 Project 4 Engaging With The Customer
- 📄 4.rtf
- 📂 Project 5 Running A PPC Campaign
- 📄 5.rtf
- 📂 Section 1 Introduction To Website Conversion Rate Optimization
- 📄 1 Introduction To Website Conversion Rate Optimization.mp4
- 📂 Section 2 Conversion Planning
- 📄 1 Three Steps To Increase Conversion.mp4
- 📄 2 Developing An Optimization Framework.mp4
- 📄 3 Getting To Know The Four Key Personas.mp4
- 📄 4 Planning With Personas.mp4
- 📂 Section 3 The Design Concepts Of Conversion
- 📄 1 Designing For Conversion.mp4
- 📄 2 Building The Perfect Landing Page.mp4
- 📄 3 Designing For Mobile.mp4
- 📄 4 The 2 Minute Visitor.mp4
- 📂 Section 4 Creating Conversion Structure
- 📄 1 Discovering The Testing Cycle.mp4
- 📄 2 Eye Tracking Heatmaps And Visual Clarity.mp4
- 📄 3 Website Conversion Rate Optimization Toolbox.mp4
- 📂 Section 5 Gaining Momentum
- 📄 1 Building Your Credibility.mp4
- 📄 2 All About Us.mp4
- 📄 3 Build A Consistent Trail.mp4
- 📄 4 Attention Interest Desire Action Satisfaction (AIDAS).mp4
- 📂 Section 6 Starting The Conversation
- 📄 1 Optimizing Your Web Copy.mp4
- 📄 2 The Voice Of The Customer.mp4
- 📄 3 Improving Blog Conversions (1).mp4
- 📄 3 Improving Blog Conversions.mp4
- 📄 4 Getting Email Marketing Right.mp4
- 📂 Section 7 Web Analytics Analysis And Measurement
- 📄 1 Analytics And Optimization.mp4
- 📄 2 Working With KPI.mp4
- 📂 Section 8 Taking Action And Optimizing Your Product
- 📄 1 Converting With Social Media Trends.mp4
- 📄 2 Dealing With Shopping Cart Abandonment.mp4
- 📄 3 The Key Elements Of Any Product Page.mp4
- 📂 Section 9 Conversion With PPC
- 📄 1 Conversion With PPC.mp4
📂 Digital Marketing Certified Associate (DMCA) Course
- 📂 1 Introduction
- 📂 DMCA Introduction
- 📄 1.1 Introduction.mp4
- 📂 10 Marketing Automation
- 📂 Lesson 1 – Introduction To Marketing Automation
- 📄 1.1 Introduction.mp4
- 📄 1.2 Defining Marketing Automation.mp4
- 📄 1.3 Increase Engagement.mp4
- 📄 1.4 Flatten Your Sales Funnel.mp4
- 📄 1.5 Close More Deals.mp4
- 📄 1.6 Make More Money.mp4
- 📄 1.7 Develop Best Customers.mp4
- 📂 Lesson 2 – Lead Capture And Nurture
- 📄 1.1 Introduction.mp4
- 📄 1.2 Capture And Nurture.mp4
- 📄 1.3 Lead Capture Process.mp4
- 📄 1.4 Lead Nurture – Building A Relationship.mp4
- 📄 1.5 Implicit And Explicit Data.mp4
- 📄 1.6 Lead Scoring.mp4
- 📂 Lesson 3 – Automated Campaigns
- 📄 1.1 Triggers And Series.mp4
- 📄 1.2 Drip Campaigns.mp4
- 📄 1.3 Nurture Campaigns.mp4
- 📂 Lesson 4 – Improving Customer Life Cycle
- 📄 1.1 Measurement And Attribution.mp4
- 📄 1.2 Customer Journey.mp4
- 📂 11 Programmatic Buying
- 📂 Lesson 1 – What Is Programmatic Buying
- 📄 1.1 Introduction.mp4
- 📄 1.2 Programmatic Buying.mp4
- 📄 1.3 Programmatic Uses.mp4
- 📄 1.4 Programmatic Media.mp4
- 📄 1.5 Programmatic Channels And Custom Audiences.mp4
- 📄 1.6 Using Videos In Programmatic.mp4
- 📄 1.7 Programmatic In Mobile And Apps.mp4
- 📄 1.8 Advanced Targeting.mp4
- 📄 1.9 Real Time Advertising.mp4
- 📂 Lesson 2 – Programmatic Buying Vs Traditional Paid Marketing Approaches
- 📄 1.1 Introduction.mp4
- 📄 1.4 Traditional Ad Mar.mp4
- 📄 1.5 Ad Server – Tracki.mp4
- 📄 1.6 Data Management Pl.mp4
- 📄 1.7 Ad Buying Approach.mp4
- 📄 1.8 Programmatic Ad Ap.mp4
- 📂 Lesson 3 – Programmatic Direct Vs RTB
- 📄 1.1 Introduction.mp4
- 📄 1.2 Behavioral Targeting.mp4
- 📄 1.3 Programmatic And RTB.mp4
- 📄 1.4 RTB – DSP And SSP.mp4
- 📄 1.5 RTB Process.mp4
- 📄 1.6 Programmatic Direct.mp4
- 📂 Lesson 4 – Programmatic Workflow
- 📄 1.1 Introduction.mp4
- 📄 1.2 Primary Systems In Programmatic.mp4
- 📄 1.3 How It Works.mp4
- 📄 1.4 Transparency In Programmatic.mp4
- 📂 Lesson 5 – Targeting Strategies In Programmatic
- 📄 1.1 Introduction.mp4
- 📄 1.2 Targeting Using First-Party Data.mp4
- 📄 1.3 Targeting Using Third-Party Data.mp4
- 📄 1.4 Three Ways Of Targeting – Impression-Based.mp4
- 📄 1.5 Three Ways Of Targeting – Audience-Based.mp4
- 📄 1.6 Three Ways Of Targeting – Customer-Based.mp4
- 📄 1.7 Customer-Based Targeting Example.mp4
- 📂 Lesson 6 – Ad Frauds
- 📄 1.1 Introduction.mp4
- 📄 1.2 Digital Advertising Fraud.mp4
- 📄 1.3 Types Of Ad Fraud.mp4
- 📄 1.4 Estimates Of Ad Fraud.mp4
- 📄 1.5 Ad Fraud.mp4
- 📄 1.6 How To Tackle Ad Frauds.mp4
- 📂 12 Tools – Google Analytics
- 📂 Lesson 01 – Introduction To Google Analytics
- 📄 1.01 Introduction To Analytics.mp4
- 📄 1.02 Getting Familiar With Google Merchandis.mp4
- 📄 1.03 Creating Google Analytics Account.mp4
- 📄 1.04 Accessing Google Analytics Data.mp4
- 📄 1.05 Key Takeaways.mp4
- 📄 1.06 Resources.docx
- 📄 1.07 Exercise.mp4
- 📂 Lesson 02 – Navigating The Interface
- 📄 2.01 Navigating The Interface.mp4
- 📄 2.02 Understanding AABC Reporting Structure.mp4
- 📄 2.03 Understanding Reporting Parameters.mp4
- 📄 2.04 Creating Shortcuts To Customized Reports.mp4
- 📄 2.05 Key Takeaways.mp4
- 📄 2.06 Resources.docx
- 📄 Learning on Simplilearn.mp4
- 📂 Lesson 03 – Advanced Table Filtering
- 📄 3.01 Advanced Table Filtering.mp4
- 📄 3.02 Applying Efficient Inline Analysis.mp4
- 📄 3.03 Create Customized Reports With Selected Dimensi.mp4
- 📄 3.04 Using Advanced Filters And Regular Expressions.mp4
- 📄 3.05 Key Takeaways.mp4
- 📄 3.06 Resources.docx
- 📄 3.07 Exercise.mp4
- 📂 Lesson 04 – Creating Segments
- 📄 4.01 Creating Segments.mp4
- 📄 4.02 Using System Defined Segments.mp4
- 📄 4.03 Customizing Segments.mp4
- 📄 4.04 Advanced Segment Scope And Sequencing.mp4
- 📄 4.05 Key Takeaways.mp4
- 📄 4.06 Resource.docx
- 📄 4.07 Exercise.mp4
- 📂 Lesson 05 – Multiple Goals And Goal Types
- 📄 5.01 Multiple Goals And Goal Types.mp4
- 📄 5.02 Defining Goals To Measure Success.mp4
- 📄 5.03 Understanding Smart Goals.mp4
- 📄 5.04 Applying Goals To Understand Economic Valu.mp4
- 📄 5.05 Key Takeaways.mp4
- 📄 5.06 Resource.docx
- 📄 5.07 Exercise.mp4
- 📂 Lesson 06 – Part 1 – Campaign Tracking Fundamental Concepts
- 📄 6.01 Part 1 Fundamental Conce.mp4
- 📄 6.02 Part 1 Categorizing Vari.mp4
- 📄 6.03 Part 1 UTM Parameters.mp4
- 📄 6.04 Part 1 Categorizing Trac.mp4
- 📄 6.05 Part 1 Key Takeaways.mp4
- 📄 6.06 Part 1 Resource.docx
- 📄 6.07 Part 1 Exercise.mp4
- 📂 Lesson 06 – Part 2 – Campaign Tracking Tracking Parameters Examples
- 📄 6.01 Part 2 Tracking .mp4
- 📄 6.04 Part 2 Identifyi.mp4
- 📄 6.05 Part 2 Key Takea.mp4
- 📄 6.06 Part 2 Resource.docx
- 📄 6.07 Part 2 Exercise.mp4
- 📂 Lesson 07 – Tracking People
- 📄 7.01 Tracking People.mp4
- 📄 7.02 Introduction To User ID And User Metrics.mp4
- 📄 7.03 Impact Of User ID Feature On Reporting.mp4
- 📄 7.04 Improve And Leverage User ID Feature.mp4
- 📄 7.05 Key Takeaways.mp4
- 📄 7.06 Resource.docx
- 📄 7.07 Exercise.mp4
- 📂 Lesson 08 – Analyzing Marketing Effectiveness
- 📄 8.01 Analyzing Marketing Effectiveness.mp4
- 📄 8.02 Understanding Your Audience.mp4
- 📄 8.03 Common Requests Related To Traffic Sou.mp4
- 📄 8.04 Exploring Campaign Effectiveness.mp4
- 📄 8.05 Attribution And Its Limits.mp4
- 📄 8.06 Key Takeaways.mp4
- 📄 8.07 Resource.docx
- 📄 8.08 Exercise.mp4
- 📂 Lesson 09 – Feature-Rich-Website Tracking
- 📄 9.01 Feature Rich Website.mp4
- 📄 9.02 Tracking Feature Rich Website.mp4
- 📄 9.03 Onsite Search.mp4
- 📄 9.04 Email Subscription.mp4
- 📄 9.05 Identifying Needs Of RIA.mp4
- 📄 9.06 Key Takeaways.mp4
- 📄 9.07 Resource.docx
- 📄 9.08 Exercise.mp4
- 📂 Lesson 10 – Tracking Ecommerce
- 📄 10.01 E-Commerce Tracking.mp4
- 📄 10.02 Leveraging E-Commerce Tracking Features.mp4
- 📄 10.03 Remarketing Based On Shopping Behavior.mp4
- 📄 10.04 Leveraging E-Commerce Tracking Features On Non E-Com.mp4
- 📄 10.05 Key Takeaways.mp4
- 📄 10.06 Resource.docx
- 📄 10.07 Exercise.mp4
- 📂 Lesson 11 – Analytics Intelligence
- 📄 11.01 Analytics Intelligence.mp4
- 📄 11.02 Identifying The Unknown Unknowns.mp4
- 📄 11.03 Using Intelligence.mp4
- 📄 11.04 Asking Your Own Questions.mp4
- 📄 11.05 Going Beyond GA Intelligence Feature.mp4
- 📄 11.06 Key Takeaways.mp4
- 📄 11.07 Resource.docx
- 📄 11.08 Exercise.mp4
- 📂 Lesson 12 – Collaboration And Sharing
- 📄 12.01 Collaboration And Sharing.mp4
- 📄 12.02 Using Sharing And Collaboration Features.mp4
- 📄 12.03 Using Annotations To Keep Track Of Important .mp4
- 📄 12.04 Applying Agile Management Concepts To Analysi.mp4
- 📄 12.05 Key Takeaways.mp4
- 📄 12.06 Resource.docx
- 📄 12.07 Exercise.mp4
- 📂 Lesson 13 – Dashboards
- 📄 13.01 Dashboards With Data Studio.mp4
- 📄 13.02 Introducing Data Studio.mp4
- 📄 13.03 Applying Visualization.mp4
- 📄 13.04 Extending Beyond Google Analytics.mp4
- 📄 13.05 Discussing Design Best Practices.mp4
- 📄 13.06 Key Takeaways.mp4
- 📄 13.07 Resource.docx
- 📄 13.08 Exercise.mp4
- 📂 Lesson 14 – Understanding The Account Structure And Managing Users
- 📄 14.05 Key Takeaways.mp4
- 📄 14.06 Resource.docx
- 📄 14.07 Excercise.mp4
- 📂 Lesson 15 – Quality Assurance
- 📄 15.01 Quality Assurance.mp4
- 📄 15.02 Identifying Google Analytics On The Page.mp4
- 📄 15.03 Leveraging Google Tools To Improve Data Quality.mp4
- 📄 15.04 Utilizing Third Party Tools For Quality Assurance And.mp4
- 📄 15.05 Key Takeaways.mp4
- 📄 15.06 Resource.docx
- 📄 15.07 Exercise.mp4
- 📂 Lesson 16 – Course Conclusion
- 📄 16.01 Conclusion.mp4
- 📄 16.02 Exercise.mp4
- 📄 16.03 Resource.docx
- 📄 16.04 Course Conclusion.mp4
- 📂 13 Tools – Google AdWords Fundamentals
- 📂 Lesson 01 – Introduction To AdWords
- 📄 1.1 Introduction To AdWords.mp4
- 📄 1.2 What Is AdWords.mp4
- 📄 1.3 How AdWords Works.mp4
- 📄 1.4 Google_s Networks.mp4
- 📄 1.5 Targeting Options.mp4
- 📄 1.6 Key Takeaways.mp4
- 📂 Lesson 02 – Account Structure
- 📄 2.1 AdWords Account Structure.mp4
- 📄 2.2 Overview Of The AdWords Account Structure.mp4
- 📄 2.3 Campaign Type Uses.mp4
- 📄 2.4 Campaign Organization.mp4
- 📄 2.5 Ad Group Organization.mp4
- 📄 2.6 Key Takeaways.mp4
- 📂 Lesson 03 – Keywords _ Match Types
- 📄 3.1 Keywords _ Match Types.mp4
- 📄 3.2 Overview Of Match Types.mp4
- 📄 3.3 The Match Types.mp4
- 📄 3.4 Negative Keywords.mp4
- 📄 3.5 Search Terms Report.mp4
- 📄 3.6 Key Takeaways.mp4
- 📂 Lesson 04 – Creating Text _ Search Ads
- 📄 4.1 Creating Text _ Search Ads.mp4
- 📄 4.2 Text Ads.mp4
- 📄 4.3 Other Search Ads.mp4
- 📄 4.4 Key Takeaways.mp4
- 📂 Lesson 05 – Ad Extensions
- 📄 5.1 Ad Extensions.mp4
- 📄 5.2 Ad Extensions.mp4
- 📄 5.3 Key Takeaways.mp4
- 📂 Lesson 06 – Display Ads
- 📄 6.1 Display Ads.mp4
- 📄 6.2 Display Ad Formats.mp4
- 📄 6.3 Key Takeaways.mp4
- 📂 Lesson 07 – Display Targeting
- 📄 7.1 Display Targeting.mp4
- 📄 7.2 Contextual Targeting.mp4
- 📄 7.3 Audience Targeting.mp4
- 📄 7.4 Placement Targeting.mp4
- 📄 7.5 Key Takeaways.mp4
- 📂 Lesson 08 – Campaign Types _ Settings
- 📄 8.1 Campaign Types _ Settings.mp4
- 📄 8.2 Location Targeting.mp4
- 📄 8.3 Language Targeting.mp4
- 📄 8.4 Daily Budgets And Bidding.mp4
- 📄 8.5 Ad Scheduling.mp4
- 📄 8.6 Other Targeting.mp4
- 📄 8.7 Campaign Types.mp4
- 📄 8.8 Key Takeaways.mp4
- 📂 Lesson 09 – Advertising Metrics
- 📄 9.1 Advertising Metrics.mp4
- 📄 9.2 AdWords Metrics And Jargon.mp4
- 📄 9.3 Sale Metrics.mp4
- 📄 9.4 Measurement Based On Goals.mp4
- 📄 9.5 Key Takeaways.mp4
- 📂 Lesson 10 – Bidding _ Bid Modifiers
- 📄 10.1 Bid Methods _ Bid Modifiers.mp4
- 📄 10.2 Bid Methods.mp4
- 📄 10.3 Bid Modifiers.mp4
- 📄 10.4 Where To Set Bids.mp4
- 📄 10.5 Key Takeaways.mp4
- 📂 Lesson 11 – Quality Score
- 📄 11.1 Quality Score.mp4
- 📄 11.2 What Is Quality Score.mp4
- 📄 11.3 Ad Rank.mp4
- 📄 11.4 Improving Quality Score.mp4
- 📄 11.5 Key Takeaways.mp4
- 📂 Lesson 12 – AdWords Reports
- 📄 12.1 AdWords Reports.mp4
- 📄 12.2 The AdWords Interface.mp4
- 📄 12.3 Reporting Segments.mp4
- 📄 12.4 Dimensions Tab.mp4
- 📄 12.5 Other Useful Reports.mp4
- 📄 12.6 Key Takeaways.mp4
- 📂 Lesson 13 – AdWords Tools
- 📄 13.1 AdWords Tools.mp4
- 📄 13.2 Tracking Conversions.mp4
- 📄 13.3 Campaign Planning Tools.mp4
- 📄 13.4 Management Tools.mp4
- 📄 13.5 Other Tools.mp4
- 📄 13.6 Key Takeaways.mp4
- 📂 Lesson 14 – Optimizing Your Account
- 📄 14.1 Optimizing Your Account.mp4
- 📄 14.2 Improving ROI.mp4
- 📄 14.3 Branding Goals.mp4
- 📄 14.4 Key Takeaways.mp4
- 📂 14 Tools – Facebook
- 📂 Demos
- 📄 1.1 How To Setup A Facebook Page – Demo 1.mp4
- 📄 1.2 Understanding Facebook Posting Style – Demo 2.mp4
- 📄 1.3 Calculating Reach Of An Existing Facebook Page – Demo 3.mp4
- 📄 1.4 Understanding Facebook Settings – Demo 4.mp4
- 📂 Lesson 01 – Understanding Facebook
- 📄 1.1 Understanding Facebook Part 1.mp4
- 📄 1.2 Understanding Facebook Part 2.mp4
- 📂 Lesson 02 – Facebook Presence And The News Feed Alogorithm
- 📄 2.1 Facebook Presence And The News Fee.mp4
- 📄 2.2 Facebook Presence And The News Fee.mp4
- 📄 2.3 Facebook Presence And The News Fee.mp4
- 📄 2.4 Facebook Presence And The News Fee.mp4
- 📄 2.5 Facebook Presence And The News Fee.mp4
- 📂 Lesson 03 – Visual And Video Content On Facebook
- 📄 3.1 Visual And Video Content On Facebook Part 1.mp4
- 📄 3.2 Visual And Video Content On Facebook Part 2.mp4
- 📄 3.3 Visual And Video Content On Facebook Part 3.mp4
- 📂 Lesson 04 – Putting Facebook To Work
- 📄 4.1 Putting Facebook To Work Part 1.mp4
- 📄 4.2 Putting Facebook To Work Part 2.mp4
- 📄 4.3 Putting Facebook To Work Part 3.mp4
- 📄 4.4 Putting Facebook To Work Part 4.mp4
- 📂 Lesson 05 – Facebook Messenger
- 📄 5.1 Facebook Messenger Part 1.mp4
- 📄 5.2 Facebook Messenger Part 2.mp4
- 📄 5.3 Facebook Messenger Part 3.mp4
- 📄 5.4 Facebook Messenger Part 4.mp4
- 📄 5.5 Facebook Messenger Part 5.mp4
- 📂 Lesson 06 – Facebook Advertising
- 📄 6.1 Facebook Advertising Part 1.mp4
- 📄 6.2 Facebook Advertising Part 2.mp4
- 📄 6.3 Facebook Advertising Part 3.mp4
- 📄 6.4 Facebook Advertising Part 4.mp4
- 📂 15 Tools – YouTube And Video Marketing
- 📄 1.1 Part 1 Establishing A Video Marketing Strategy.mp4
- 📄 1.2 Part 2 Gaining Exposure And Measuring Impact.mp4
- 📄 1.3 Part 3 Leveraging Mobile Video.mp4
- 📄 1.4 Part 4 Promoting And Measuring Mobile Video.mp4
- 📂 16 Tools – Twitter
- 📂 Demos
- 📄 1.1 Retweeting And Retweeting With A Comment – Demo 1.mp4
- 📄 1.2 Using Advanced Twitter Search – Demo 2.mp4
- 📄 1.3 Joining Or Creating Hashtag Conversations – Demo 3.mp4
- 📄 1.4 Building A Twitter List – Demo 4.mp4
- 📄 1.5 Creating And Curating A Twitter Moment – Demo 5.mp4
- 📂 Lesson 01 – Understanding Twitter
- 📄 1.1 Understanding Twitter Part 1.mp4
- 📄 1.2 Understanding Twitter Part 2.mp4
- 📄 1.3 Understanding Twitter Part 3.mp4
- 📄 1.4 Understanding Twitter Part 4.mp4
- 📄 1.5 Understanding Twitter Part 5.mp4
- 📂 Lesson 02 – Using Twitter As A Marketer
- 📄 2.1 Using Twitter As A Marketer Part 1.mp4
- 📄 2.2 Using Twitter As A Marketer Part 2.mp4
- 📄 2.3 Using Twitter As A Marketer Part 3.mp4
- 📄 2.4 Using Twitter As A Marketer Part 4.mp4
- 📄 2.5 Using Twitter As A Marketer Part 5.mp4
- 📄 2.6 Using Twitter As A Marketer Part 6.mp4
- 📂 Lesson 03 – Customer Service And Engagement Via Twitter
- 📄 3.1 Customer Service And Engagement Via Tw.mp4
- 📄 3.2 Customer Service And Engagement Via Tw.mp4
- 📄 3.3 Customer Service And Engagement Via Tw.mp4
- 📄 3.4 Customer Service And Engagement Via Tw.mp4
- 📄 3.5 Customer Service And Engagement Via Tw.mp4
- 📄 3.6 Customer Service And Engagement Via Tw.mp4
- 📂 Lesson 04 – Marketing On Twitter
- 📄 4.1 Marketing On Twitter Part 1.mp4
- 📄 4.2 Marketing On Twitter Part 2.mp4
- 📄 4.3 Marketing On Twitter Part 3.mp4
- 📄 4.4 Marketing On Twitter Part 4.mp4
- 📂 Lesson 05 – Understanding Twitter Advertising
- 📄 5.1 Understanding Twitter Advertising Part 1.mp4
- 📄 5.2 Understanding Twitter Advertising Part 2.mp4
- 📄 5.3 Understanding Twitter Advertising Part 3.mp4
- 📄 5.4 Understanding Twitter Advertising Part 4.mp4
- 📂 Lesson 06 – Twitter Ad Options
- 📄 6.1 Twitter Ad Options Part 1.mp4
- 📄 6.2 Twitter Ad Options Part 2.mp4
- 📄 6.3 Twitter Ad Options Part 3.mp4
- 📄 6.4 Twitter Ad Options Part 4.mp4
- 📂 17 Digital Marketing Strategy
- 📄 1.1 Creating A Digital Marketing Strategy.mp4
- 📄 1.2 Targeting Audience.mp4
- 📄 1.3 Plan The Right Channel Mix.mp4
- 📄 1.4 Campaign Management.mp4
- 📄 1.5 Campaign Measurement.mp4
- 📂 2 Search Engine Optimization (SEO)
- 📂 Lesson 1 – Introduction To SEO
- 📄 1.1 Part 1 – Introduction To SEO.mp4
- 📄 1.2 Part 2 – A Model Of Search Engines.mp4
- 📂 Lesson 10 – Integrating SEO With Other Disciplines
- 📄 1.1 Introduction.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Integrated Marketing.mp4
- 📄 1.5 User Experience Across Chan.mp4
- 📄 1.6 SEO And Content Marketing.mp4
- 📄 1.7 SEO And Analytics.mp4
- 📄 1.8 SEO And Mobile.mp4
- 📄 1.9 Key Takeaways.mp4
- 📂 Lesson 2 – On-Page Optimization
- 📄 1.1 Introduction.mp4
- 📄 1.10 Keyword Usage.mp4
- 📄 1.11 Sitemaps.mp4
- 📄 1.12 On-Page Don_ts.mp4
- 📄 1.13 Perfectly Optimized Page.mp4
- 📄 1.14 Key Takeaways.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Relevancy And Popularity.mp4
- 📄 1.5 Title Tags And META Descriptions.mp4
- 📄 1.6 Header Tags.mp4
- 📄 1.7 URLs And URL Structure.mp4
- 📄 1.8 Image Alt Text.mp4
- 📄 1.9 Internal Links.mp4
- 📂 Lesson 3 – Off-Site Optimization And Link Building
- 📄 1.1 Introduction.mp4
- 📄 1.10 Rel= Nofollow And Social M.mp4
- 📄 1.11 Link Building Don_ts.mp4
- 📄 1.12 Key Takeaways.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Signals Of Popularity.mp4
- 📄 1.5 Principles Of Link Building.mp4
- 📄 1.6 Link – Worthy Content.mp4
- 📄 1.7 Off – Site Engagement.mp4
- 📄 1.8 Offline Relationships.mp4
- 📄 1.9 Types Of Links.mp4
- 📂 Lesson 4 – Duplicate Content
- 📄 1.1 Introduction.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 What Is Duplicate Content.mp4
- 📄 1.5 Common Instances.mp4
- 📄 1.6 Fixing Duplicate Content.mp4
- 📄 1.7 Key Takeaways.mp4
- 📂 Lesson 5 – Keyword Research And Competitive Analysis
- 📄 1.1 Introduction.mp4
- 📄 1.10 Competitive Analysis Ove.mp4
- 📄 1.11 Factors To Analyze.mp4
- 📄 1.12 B2B Vs B2C.mp4
- 📄 1.13 Key Takeaways.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 User Intent.mp4
- 📄 1.5 Not Provided.mp4
- 📄 1.6 Performing Keyword Resear.mp4
- 📄 1.7 Two Types Of Queries.mp4
- 📄 1.8 Short Tail Pros And Cons.mp4
- 📄 1.9 Long Tail Pros And Cons.mp4
- 📂 Lesson 6 – Design And Architecture
- 📄 1.1 Introduction.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Design Best Practices.mp4
- 📄 1.5 Designing For Search Engines.mp4
- 📄 1.6 Importance Of Design.mp4
- 📄 1.7 Key Takeaways.mp4
- 📂 Lesson 7 – Local SEO
- 📄 1.1 Introduction.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Local SEO Is Here.mp4
- 📄 1.5 NAP.mp4
- 📄 1.6 Directories.mp4
- 📄 1.7 Top Local Signals.mp4
- 📄 1.8 Key Takeaways.mp4
- 📂 Lesson 8 – SEO Measurement
- 📄 1.1 Introduction.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Biggest SEO Misconception.mp4
- 📄 1.5 What To Measure.mp4
- 📄 1.6 Key Takeaways.mp4
- 📂 Lesson 9 – The Changing State Of SEO
- 📄 1.1 Introduction.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Constant Changes.mp4
- 📄 1.5 Google Panda Update.mp4
- 📄 1.6 Google Penguin Update.mp4
- 📄 1.7 Not Provided.mp4
- 📄 1.8 Still Powerful.mp4
- 📄 1.9 Key Takeaways.mp4
- 📂 3 Social Media
- 📂 Lesson 00 – SME Introduction
- 📄 SME Introduction.mp4
- 📂 Lesson 01 – Introduction To Social Media
- 📄 1.01 Introduction To Social Media.mp4
- 📄 1.02 Modern Communication.mp4
- 📄 1.03 Social Media Landscape.mp4
- 📄 1.04 Social Media And Content Marketing.mp4
- 📄 1.05 Reputation Management And Monitoring.mp4
- 📄 1.06 Customer Engagement.mp4
- 📄 1.07 Key Takeaways.mp4
- 📂 Lesson 02 – Social Media Strategy And Planning
- 📄 2.01 Introduction.mp4
- 📄 2.02 Social Media Impact On Business Goals.mp4
- 📄 2.03 Social Media Marketing Integration.mp4
- 📄 2.04 Strategic Business Channel Part 1.mp4
- 📄 2.05 Strategic Business Channel Part 2.mp4
- 📄 2.06 Define Your Target Audience.mp4
- 📄 2.07 Types Of Content To Post And Promote.mp4
- 📄 2.08 Key Takeaways.mp4
- 📂 Lesson 03 – Social Media Channel Management
- 📄 3.01 Introduction.mp4
- 📄 3.02 Social Networking.mp4
- 📄 3.03 Microblogging.mp4
- 📄 3.04 Media Sharing Videos.mp4
- 📄 3.05 Media Sharing Images.mp4
- 📄 3.06 Other Services.mp4
- 📄 3.07 Key Takeaways.mp4
- 📂 Lesson 04 – Social Media Management Tools
- 📄 4.01 Introduction.mp4
- 📄 4.02 Impact On Business Goals.mp4
- 📄 4.03 Buffer.mp4
- 📄 4.04 Hootsuite.mp4
- 📄 4.05 Social Studio.mp4
- 📄 4.06 Link Shortener.mp4
- 📄 4.07 Key Takeaways.mp4
- 📂 Lesson 05 – Social Media Measurement And Reporting
- 📄 5.01 Introduction.mp4
- 📄 5.02 Key Performance Indicators.mp4
- 📄 5.03 Social Analytics Tools.mp4
- 📄 5.04 Key Takeaways.mp4
- 📂 Lesson 06 – Social Advertising
- 📄 6.01 Introduction.mp4
- 📄 6.02 Social Advertising Key Factors.mp4
- 📄 6.03 Advertising Campaign In LinkedIn And Facebook.mp4
- 📄 6.04 Key Takeaways.mp4
- 📂 4 Content Marketing
- 📂 Lesson 1 – Introduction To Content Marketing
- 📄 1.1 What Is Content Marketing.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Origins Of Content Marketing.mp4
- 📄 1.5 Content Marketing—Definition.mp4
- 📄 1.6 Content Marketing Overlap.mp4
- 📄 1.7 Effective Vs. Ineffective.mp4
- 📄 1.8 The No-Strategy Penalty.mp4
- 📄 1.9 Key Takeaways.mp4
- 📂 Lesson 2 – Content Marketing Strategy
- 📄 1.1 Introduction.mp4
- 📄 1.10 Questions Your Plan Must Answer.mp4
- 📄 1.11 Making The Playbook.mp4
- 📄 1.12 Overcoming Budget Issues.mp4
- 📄 1.13 Hindustan Unilever Case Study.mp4
- 📄 1.14 Key Takeaways.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objective.mp4
- 📄 1.4 You Need A Documented Strategy.mp4
- 📄 1.5 Start With Your Customers.mp4
- 📄 1.6 Your Brand_s Story.mp4
- 📄 1.7 Channel Strategy.mp4
- 📄 1.8 Establish Listening Posts.mp4
- 📄 1.9 Measurement Is A Must.mp4
- 📂 Lesson 3 – Overseeing A Content Marketing Program
- 📄 1.1 Introduction.mp4
- 📄 1.10 Key Takeaways.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objective.mp4
- 📄 1.4 Who Oversees Content Marketing.mp4
- 📄 1.5 Content Marketing And Social Media.mp4
- 📄 1.6 Content Marketing And SEO.mp4
- 📄 1.7 Roles In The Customer Journey.mp4
- 📄 1.8 The Engagement Model.mp4
- 📄 1.9 GE_s Influencer Campaign Case Studies.mp4
- 📂 Lesson 4 – Content Marketing Tactics
- 📄 1.1 Introduction.mp4
- 📄 1.10 Social Media (Except Blogs).mp4
- 📄 1.11 Blogs.mp4
- 📄 1.12 Research Reports.mp4
- 📄 1.13 White Papers.mp4
- 📄 1.14 On-Site Articles.mp4
- 📄 1.15 EBooks.mp4
- 📄 1.16 Mobile Content.mp4
- 📄 1.17 Online Presentations.mp4
- 📄 1.18 Infographics.mp4
- 📄 1.19 Press Releases.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.20 Putting It All Together.mp4
- 📄 1.21 Caterpillar_s Built For It Campaign Case Studies.mp4
- 📄 1.22 Key Takeaways.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Overview.mp4
- 📄 1.5 In-Person Events.mp4
- 📄 1.6 ENewsletters.mp4
- 📄 1.7 Online Videos.mp4
- 📄 1.8 Case Studies.mp4
- 📄 1.9 Webinars And Webcasts.mp4
- 📂 Lesson 5 – Social Media Platforms
- 📄 1.1 Introduction.mp4
- 📄 1.10 World Cup Example.mp4
- 📄 1.11 GoPro Case Studies.mp4
- 📄 1.12 Key Takeaways.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objective.mp4
- 📄 1.4 Overview.mp4
- 📄 1.5 Facebook.mp4
- 📄 1.6 LinkedIn.mp4
- 📄 1.7 YouTube.mp4
- 📄 1.8 Twitter.mp4
- 📄 1.9 The Secret To Highly Shareable Content.mp4
- 📂 Lesson 6 – Measurement And Budget
- 📄 1.1 Introduction.mp4
- 📄 1.10 Piper Aircraft Case Study.mp4
- 📄 1.11 Key Takeaways.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Overcoming Hurdles.mp4
- 📄 1.5 B2C Goals And Metrics.mp4
- 📄 1.6 B2B Goals And Metrics.mp4
- 📄 1.7 Tying Outputs To Outcomes.mp4
- 📄 1.8 P And G Example.mp4
- 📄 1.9 Conclusion.mp4
- 📂 5 Email Marketing
- 📂 Lesson 00 – SME Introduction
- 📄 SME Introduction.mp4
- 📂 Lesson 01 – Introduction To Email Marketing
- 📄 1.1 Introduction.mp4
- 📄 1.2 Email Marketing An Introduction.mp4
- 📄 1.3 History And Evolution Of Email Marketing.mp4
- 📄 1.4 Pervasiveness Of Email.mp4
- 📄 1.5 Key Drivers Of Email Effectiveness.mp4
- 📄 1.6 Key Takeaways.mp4
- 📂 Lesson 02 – Elements Of Email
- 📄 2.1 Introduction.mp4
- 📄 2.2 Primary Email Elements.mp4
- 📄 2.3 Email Preview And Email Development.mp4
- 📄 2.4 Legal Requirements, Email Footer And Subscription Options.mp4
- 📄 2.5 Key Takeaways.mp4
- 📂 Lesson 03 – Working With An ESP
- 📄 3.1 Introduction.mp4
- 📄 3.2 Need For ESP And Its Rise.mp4
- 📄 3.3 Email Campaign And ESP Account Settings And Features.mp4
- 📄 3.4 Building An Email Campaign.mp4
- 📄 3.5 ESP Reporting Features.mp4
- 📄 3.6 Key Takeaways.mp4
- 📂 Lesson 04 – Build And Maintain Your List
- 📄 4.1 Introduction.mp4
- 📄 4.2 Importance Of Building An Email Subscriber List.mp4
- 📄 4.3 Build Your Subscriber List.mp4
- 📄 4.4 Subscriber Options.mp4
- 📄 4.5 List Building Tactics.mp4
- 📄 4.6 Managing Subscriber List.mp4
- 📄 4.7 Segmenting Subscriber List.mp4
- 📄 4.8 Key Takeaways.mp4
- 📂 Lesson 05 – Avoid Spam Penalties
- 📄 5.1 Introduction.mp4
- 📄 5.2 Primary Email Elements.mp4
- 📄 5.3 Define Spam.mp4
- 📄 5.4 Spam Laws And Regulation.mp4
- 📄 5.5 Methods To Combat Spam.mp4
- 📄 5.6 Key Takeaways.mp4
- 📂 Lesson 06 – Email Deliverability
- 📄 6.1 Introduction.mp4
- 📄 6.2 Understand Deliverability.mp4
- 📄 6.3 Improve Deliverability With Email Preview.mp4
- 📄 6.4 Overcoming Deliverability Problems.mp4
- 📄 6.5 Focus On A Mobile-First Delivery.mp4
- 📄 6.6 Key Takeaways.mp4
- 📂 Lesson 07 – Campaign Measurement
- 📄 7.1 Introduction.mp4
- 📄 7.2 Email Measurement Funnel.mp4
- 📄 7.3 Email Measurements.mp4
- 📄 7.4 Essentials Of Landing Pages.mp4
- 📄 7.5 Key Takeaways.mp4
- 📂 Lesson 08 – Automation Basics
- 📄 8.1 Introduction.mp4
- 📄 8.2 Autoresponders.mp4
- 📄 8.3 Thank You Email.mp4
- 📄 8.4 Welcome Series Emails.mp4
- 📄 8.5 Triggered Email Campaigns.mp4
- 📄 8.6 Key Takeaways.mp4
- 📂 6 Mobile Marketing
- 📂 Lesson 00 – SME Intro
- 📄 SME Intro.mp4
- 📂 Lesson 01 – Introduction To Mobile Marketing
- 📄 1.1 Introduction.mp4
- 📄 1.2 Definition Of Mobile Marketing.mp4
- 📄 1.3 Importance Of Mobile Marketing.mp4
- 📄 1.4 Mobile As A Promotional And An Engagement Tool.mp4
- 📄 1.5 Mobile Marketing Vs Mobile Advertising.mp4
- 📄 1.6 Mobile And Other Channels.mp4
- 📄 1.7 Key Takeways.mp4
- 📂 Lesson 02 – Mobile Products And Services
- 📄 2.1 Introduction.mp4
- 📄 2.2 Mobile Marketing Tools.mp4
- 📄 2.3 Location Marketing Services.mp4
- 📄 2.4 Mobile Web Applications And Ecommerce.mp4
- 📄 2.5 Key Takeaways.mp4
- 📂 Lesson 03 – Promotions And Incentives
- 📄 3.1 Introduction.mp4
- 📄 3.2 Incentives For Mobile Channels.mp4
- 📄 3.3 Methods Of Offering Mobile Incentives.mp4
- 📄 3.4 Mobile Incentives And Promotions.mp4
- 📄 3.5 Changeover To Mobile Coupons.mp4
- 📄 3.6 Key Takeaways.mp4
- 📂 Lesson 04 – Integration With Marketing Mix
- 📄 4.1 Introduction.mp4
- 📄 4.2 Multi-Channel Marketing Plan.mp4
- 📄 4.3 Mobile Marketing Strategy Plan.mp4
- 📄 4.4 Elements Of Mobile Marketing Mix.mp4
- 📄 4.5 Segmentation And Targeting.mp4
- 📄 4.6 Key Takeaways.mp4
- 📂 Lesson 05 – Mobile Advertising
- 📄 5.1 Introduction.mp4
- 📄 5.2 Mobile Advertising.mp4
- 📄 5.3 Mobile Marketing And Mobile Advertising.mp4
- 📄 5.4 Mobile Advertising Channels.mp4
- 📄 5.5 Types Of Mobile Ads.mp4
- 📄 5.6 Strategies For Successful Mobile Advertising.mp4
- 📄 5.7 Key Takeaways.mp4
- 📂 Lesson 06 – Mobile Analysis
- 📄 6.1 Introduction.mp4
- 📄 6.2 Types Of Analysis.mp4
- 📄 6.3 Mobile Marketing Vs Ads-Based Analysis.mp4
- 📄 6.4 Google As A Main Player.mp4
- 📄 6.5 Mobile Audience And Their Behavior.mp4
- 📄 6.6 Methods Of Tracking Usage.mp4
- 📄 6.7 Key Takeaways.mp4
- 📂 Lesson 07 – Rules And Regulations
- 📄 7.1 Introduction.mp4
- 📄 7.2 Rules And Regulations And Code Of Conduct.mp4
- 📄 7.3 Mobile Marketing Guidelines.mp4
- 📄 7.4 Spam Laws.mp4
- 📄 7.5 Regulations In Major Markets.mp4
- 📄 7.6 Key Takeaways.mp4
- 📂 7 Pay Per Click (PPC)
- 📂 Lesson 00 – Course Introduction
- 📄 Course Introduction.mp4
- 📂 Lesson 01 – Introduction To Pay Per Click
- 📄 1.1 Introduction.mp4
- 📄 1.2 Defining Paid Search Advertising.mp4
- 📄 1.3 How PPC Works For Various Business Types.mp4
- 📄 1.4 Advantages Of PPC.mp4
- 📄 1.5 The Three Rs Of PPC.mp4
- 📄 1.6 Key Takeaways.mp4
- 📂 Lesson 02 – Psychology Of Search
- 📄 2.1 Introduction.mp4
- 📄 2.2 The Search Process.mp4
- 📄 2.3 How Ads And Landing Pages.mp4
- 📄 2.4 Aligning Goals For Successful Search.mp4
- 📄 2.5 Key Takeaways.mp4
- 📂 Lesson 03 – Account Hierarchy
- 📄 3.1 Introduction.mp4
- 📄 3.2 Hierarchy Of A PPC Account.mp4
- 📄 3.3 Campaign Settings.mp4
- 📄 3.4 Structuring Of Ad Groups.mp4
- 📄 3.5 Key Takeaways.mp4
- 📂 Lesson 04 – Search Ads And Keyword Targeting
- 📄 4.1 Introduction.mp4
- 📄 4.2 How To Create A Compelling Search Ad.mp4
- 📄 4.3 How Keywords And Search Queries Work Together.mp4
- 📄 4.4 Key Takeaways.mp4
- 📂 Lesson 05 – Increasing Reach With Display Network
- 📄 5.1 Introduction.mp4
- 📄 5.2 Display Network And Its Reach.mp4
- 📄 5.3 Display Network Targeting Options.mp4
- 📄 5.4 Available Ad Formats.mp4
- 📄 5.5 Key Takeaways.mp4
- 📂 Lesson 06 – Reaching Target Audiences
- 📄 6.1 Introduction.mp4
- 📄 6.2 Who Is The Audience.mp4
- 📄 6.3 Remarketing Across Search And Display.mp4
- 📄 6.4 Reaching New Audience.mp4
- 📄 6.5 Segmenting Audience Based On Behavior.mp4
- 📄 6.6 Key Takeaways.mp4
- 📂 Lesson 07 – The Buying Funnel
- 📄 7.1 Introduction.mp4
- 📄 7.2 Overview Of The Buying Funnel.mp4
- 📄 7.3 Targeting Users Throughout The Funnel.mp4
- 📄 7.4 Channels To Leverage Throughout The Buying Funnel.mp4
- 📄 7.5 Key Takeaways.mp4
- 📂 Lesson 08 – The Paid Search Auction
- 📄 8.1 Introduction.mp4
- 📄 8.2 Functioning Of Ad Ranks.mp4
- 📄 8.3 Effect Of Bids On Ad Position.mp4
- 📄 8.4 Quality Score.mp4
- 📄 8.5 Key Takeaways.mp4
- 📂 Lesson 09 – Setting And Measuring Marketing Goals
- 📄 9.1 Introduction.mp4
- 📄 9.2 Setting And Measuring Marketing Goals.mp4
- 📄 9.5 Key Takeaways.mp4
- 📂 Lesson 10 – How PPC Fits Into The Digital Strategy
- 📄 10.1 Introduction.mp4
- 📄 10.2 PPC And Other Marketing Channels.mp4
- 📄 10.3 PPC Management In Various Business Type.mp4
- 📄 10.4 Future Of PPC.mp4
- 📄 10.5 Key Takeaways.mp4
- 📂 8 Website Conversion Rate Optimization
- 📂 Lesson 1 – Introducing Website Conversion Rate Optimization
- 📄 1.1 Introduction.mp4
- 📄 1.2 What_s In It F.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.5 The Traits Of .mp4
- 📄 1.6 The Amazon Exa.mp4
- 📄 1.7 What Should Yo.mp4
- 📄 1.9 Key Takeaways.mp4
- 📂 Lesson 2 – Laying The Foundations Of Conversion
- 📄 1.1 Introduction.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Understanding AIDAS.mp4
- 📄 1.5 Understanding Information .mp4
- 📄 1.6 Maintaining The Scent Exam.mp4
- 📄 1.7 Key Takeaways.mp4
- 📂 Lesson 3 – Getting To Know Your Customers
- 📄 1.1 Introduction.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Identify Your Visitors Goals.mp4
- 📄 1.5 Modeling Your Customers.mp4
- 📄 1.6 Key Takeaways.mp4
- 📂 Lesson 4 – Creating The Message
- 📄 1.1 Introduction.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Identify Your Message.mp4
- 📄 1.5 Sell More Effectively.mp4
- 📄 1.6 Microcopy.mp4
- 📄 1.7 What If Your Copy Still Doesn_t Convert.mp4
- 📄 1.8 Key Takeaways.mp4
- 📂 Lesson 5 – Anatomy Of A Landing Page
- 📄 1.1 Introduction.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Landing Pages.mp4
- 📄 1.5 Elements Of A Great Landing Page.mp4
- 📄 1.6 Key Takeaways.mp4
- 📂 Lesson 6 – Why Design Matters
- 📄 1.1 Introduction.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 The Elements Of Design.mp4
- 📄 1.5 Fitting Your Page Together.mp4
- 📄 1.6 Technical Considerations.mp4
- 📄 1.7 Key Takeaways.mp4
- 📂 Lesson 7 – Testing For Conversions
- 📄 1.1 Introduction.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Three Key Factors Of Conversion.mp4
- 📄 1.5 The Three Factors In Action.mp4
- 📄 1.6 Key Takeaways.mp4
- 📂 Lesson 8 – Seeing The Bigger Picture
- 📄 1.1 Introduction.mp4
- 📄 1.10 Key Takeaways.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Conversion Optimization And SEO.mp4
- 📄 1.5 Conversion Optimization And Social Me.mp4
- 📄 1.6 Conversion Optimization And Paid Sear.mp4
- 📄 1.7 Conversion Optimization And Email Lis.mp4
- 📄 1.8 Conversion Optimization And Analytics.mp4
- 📄 1.9 Conversion Optimization In The Mobile.mp4
- 📂 9 Digital Analytics
- 📂 Lesson 1 – Introduction To Digital Analytics
- 📄 1.1 Introduction.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Why Digital Analytics.mp4
- 📄 1.5 What Is Analytics.mp4
- 📄 1.6 Role Of An Analyst.mp4
- 📄 1.7 How Difficult Is It.mp4
- 📄 1.8 Key Takeaways.mp4
- 📂 Lesson 10 – Reports And Dashboards
- 📄 1.1 Introduction.mp4
- 📄 1.10 Expressing Exactitude Or Sense Of Scale.mp4
- 📄 1.11 Remove To Improve.mp4
- 📄 1.12 The Art Of Storytelling.mp4
- 📄 1.13 Key Takeaways.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 What Is A Dashboard.mp4
- 📄 1.5 Analysis And Reporting Workflow.mp4
- 📄 1.6 Planning Your Dashboard.mp4
- 📄 1.7 Choice Of Visualization.mp4
- 📄 1.8 Gestalt Principle.mp4
- 📄 1.9 Stephen Few Common Pitfalls In Dashboard Design.mp4
- 📂 Lesson 11 – The Digital Analytics Stack
- 📄 1.1 Introduction.mp4
- 📄 1.10 Instrumentation (Tagging).mp4
- 📄 1.11 Key Takeaways.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 The Complex MarTech Landscape.mp4
- 📄 1.5 Selecting A Web Analytics Platform.mp4
- 📄 1.6 Qualitative Data.mp4
- 📄 1.7 Competitive Intelligence.mp4
- 📄 1.8 Social Analytics.mp4
- 📄 1.9 Back Office CRM And Sales Data.mp4
- 📂 Lesson 2 – Organizational Maturity
- 📄 1.1 Introduction.mp4
- 📄 1.10 Continuous Improvement Process And Methodology.mp4
- 📄 1.11 Tools, Technology, And Data Integration.mp4
- 📄 1.12 Case Study.mp4
- 📄 1.13 Key Takeaways.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Why Maturity.mp4
- 📄 1.5 What Is A Maturity Model.mp4
- 📄 1.6 Digital Analytics Maturity Model.mp4
- 📄 1.7 Management, Governance, And Adoption.mp4
- 📄 1.8 Objective And Scope.mp4
- 📄 1.9 Team And Expertise.mp4
- 📂 Lesson 3 – Building Blocks
- 📄 1.1 Introduction.mp4
- 📄 1.10 Compound Metrics.mp4
- 📄 1.11 Key Takeaways.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Dimensions And Metrics.mp4
- 📄 1.5 Audience Building Blocks.mp4
- 📄 1.6 Acquisition Building Blocks.mp4
- 📄 1.7 Behavioral Building Blocks.mp4
- 📄 1.8 Conversion Building Blocks.mp4
- 📄 1.9 Calculated Metrics.mp4
- 📂 Lesson 4 – Managerial Perspectives Of Digital Analytics
- 📄 1.1 Introduction.mp4
- 📄 1.10 Privacy And Ethics.mp4
- 📄 1.11 The Curse Of Data – Analysis Paralys.mp4
- 📄 1.12 Key Takeaways.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Porter’s Value Chain Framework And Ma.mp4
- 📄 1.5 Customer Lifecycle.mp4
- 📄 1.6 Personas And Scent Trails.mp4
- 📄 1.8 The Power Of Pilot Projects.mp4
- 📄 1.9 Planning.mp4
- 📂 Lesson 5 – Key Performance Indicators
- 📄 1.1 Introduction.mp4
- 📄 1.10 Bounce Rate.mp4
- 📄 1.11 Average Order Value (AOV) — Metric Or A KPI.mp4
- 📄 1.12 Measuring Engagement.mp4
- 📄 1.13 How Many KPIs.mp4
- 📄 1.14 Key Takeaways.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 The Starting Point.mp4
- 📄 1.5 What Is A Key Performance Indicator (KPI).mp4
- 📄 1.6 The Ultimate KPIs.mp4
- 📄 1.7 How To Pick The Right KPIs.mp4
- 📄 1.8 Critical – To – Quality (CTQ).mp4
- 📄 1.9 Attributes Of A Great KPI.mp4
- 📂 Lesson 6 – Segmentation
- 📄 1.1 Introduction.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Why Use Segmentation.mp4
- 📄 1.5 Population N — Example.mp4
- 📄 1.6 Segmenting — RFM Approach.mp4
- 📄 1.7 Built-In And Custom Segments.mp4
- 📄 1.8 Segmentation — ABC.mp4
- 📄 1.9 Key Takeaways.mp4
- 📂 Lesson 7 – The Analysis Process
- 📄 1.1 Introduction.mp4
- 📄 1.10 Control.mp4
- 📄 1.11 Analysis Process Examples.mp4
- 📄 1.12 Key Takeaways.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Types Of Analytics.mp4
- 📄 1.5 Continuous Improvements And Problem Solving With Lean Six Sig.mp4
- 📄 1.6 Define.mp4
- 📄 1.7 Measure.mp4
- 📄 1.8 Analyze.mp4
- 📄 1.9 Improve.mp4
- 📂 Lesson 8 – Marketing Management
- 📄 1.1 Introduction.mp4
- 📄 1.10 Attribution Models.mp4
- 📄 1.11 Offline Attribution.mp4
- 📄 1.12 Key Takeaways.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 What Is Campaign Tracking.mp4
- 📄 1.5 Components Of A Campaign.mp4
- 📄 1.6 The Impact Of Ad Blockers.mp4
- 📄 1.7 Paid Owned And Earned Media.mp4
- 📄 1.8 Attribution Modeling And Media-Mix Modeling.mp4
- 📄 1.9 Assisted Conversions.mp4
- 📂 Lesson 9 – Experimentation And Testing
- 📄 1.1 Introduction.mp4
- 📄 1.10 Key Takeaways.mp4
- 📄 1.2 What_s In It For Me.mp4
- 📄 1.3 Objectives.mp4
- 📄 1.4 Benefits Of Testing.mp4
- 📄 1.5 Web Design 101.mp4
- 📄 1.6 Hypothesis Testing.mp4
- 📄 1.7 A-B Testing Pros And Cons.mp4
- 📄 1.8 Multivariate Testing.mp4
- 📄 1.9 Multivariate Testing Pros And Cons.mp4
📂 Display Advertising
- 📂 1 Understanding The Digital Customer
- 📂 Lesson 1 – Display Advertising The Digital Customer
- 📄 1.10 Searches.mp4
- 📄 1.11 Relevancy.mp4
- 📄 1.12 Relevancy Increases Conversions.mp4
- 📄 1.13 Thank You.mp4
- 📄 1.2 Introduction.mp4
- 📄 1.3 The Digital Consumer.mp4
- 📄 1.4 Accepted Fact #1.mp4
- 📄 1.5 Accepted Fact #2.mp4
- 📄 1.6 Search Marketing.mp4
- 📄 1.7 Primary Influence To Purchase.mp4
- 📄 1.8 Online Ads.mp4
- 📄 1.9 Accepted Fact #3.mp4
- 📂 2 Defining Display Advertising
- 📂 Lesson 1 – Display Advertising Defining Display Advertising
- 📄 1.10 Pushdown Ads.mp4
- 📄 1.11 Interstitial Ads.mp4
- 📄 1.12 In-Banner Video Billboard.mp4
- 📄 1.13 IAB.mp4
- 📄 1.14 Thank You.mp4
- 📄 1.2 Introduction.mp4
- 📄 1.3 Display Ads And Banner Blindness.mp4
- 📄 1.4 Text Ads.mp4
- 📄 1.5 Leaderboard And Rectangle Ads.mp4
- 📄 1.6 Billboard Ads.mp4
- 📄 1.7 Sidekick Ads.mp4
- 📄 1.8 Filmstrip Ads.mp4
- 📄 1.9 Medium Rectangle Ads.mp4
- 📂 3 Targeting Methods
- 📂 Lesson 1 – Display Advertising Targeting Display Advertising
- 📄 1.10 Addressable Targeting.mp4
- 📄 1.11 Privacy Vs Relevance.mp4
- 📄 1.2 Introduction.mp4
- 📄 1.3 Targeting.mp4
- 📄 1.4 Relevancy.mp4
- 📄 1.5 Contextual Advertising.mp4
- 📄 1.6 Intent Of User.mp4
- 📄 1.7 Retargeting.mp4
- 📄 1.8 Two Types Of Display Ads.mp4
- 📄 1.9 Behavioral Targeting.mp4
- 📂 4 Behind The Scenes Of Display
- 📂 Lesson 1 – Display Advertising How To Track Cookies
- 📄 1.2 Introduction.mp4
- 📄 1.3 How Data Is Developed.mp4
- 📄 1.4 Types Of Cookies.mp4
- 📄 1.5 How It Works.mp4
- 📄 1.6 What Happens Next.mp4
- 📄 1.7 The Funnel.mp4
- 📄 1.8 Retargeting.mp4
- 📄 1.9 Thank You.mp4
- 📂 5 Display Ad Optimization
- 📂 Lesson 1 – Display Advertising Ad Creative
- 📄 1.10 What We_ve Learned.mp4
- 📄 1.11 Thank You.mp4
- 📄 1.2 Introduction.mp4
- 📄 1.3 Levels Of Advertising.mp4
- 📄 1.4 Relevency Review.mp4
- 📄 1.5 Retargeting.mp4
- 📄 1.6 Behavioral Targeting.mp4
- 📄 1.7 DMP.mp4
- 📄 1.8 Addressability.mp4
- 📄 1.9 Ad Optimization.mp4
- 📂 6 Display Advertising Players
- 📂 Lesson 1 – Display Advertising The Players
- 📄 1.10 Ad Exchanges.mp4
- 📄 1.11 DSP.mp4
- 📄 1.12 Browsing Behavior.mp4
- 📄 1.13 Thank You.mp4
- 📄 1.2 Introduction.mp4
- 📄 1.3 The Players, Advertisers, And Publishers.mp4
- 📄 1.4 Ads On Your Site.mp4
- 📄 1.5 Ads Example.mp4
- 📄 1.6 Behavior And Ads.mp4
- 📄 1.7 Relationships Between Technology.mp4
- 📄 1.8 Agencies.mp4
- 📄 1.9 Ad Networks.mp4
- 📂 7 How Display Is Sold
- 📂 Lesson 1 – Display Advertising How It All Works
- 📄 1.2 Introduction.mp4
- 📄 1.3 Ad Networks.mp4
- 📄 1.4 Ad Exchanges.mp4
- 📄 1.5 Demand Side Platform.mp4
- 📄 1.6 Some Different Views.mp4
- 📄 1.7 Advantages.mp4
- 📂 8 Measuring Display Success
- 📂 Lesson 1 – Display Advertising Follow The Money
- 📄 1.2 Introduction.mp4
- 📄 1.3 Follow The Money.mp4
- 📄 1.4 CPM.mp4
- 📄 1.5 Cost Per Click.mp4
- 📄 1.6 Cost Per Sale.mp4
- 📄 1.7 Using CPA Model.mp4
- 📄 1.8 Dynamic Cost Per Mille.mp4
- 📄 1.9 Conclusion.mp4
💬 Feel free to reach out to our CHAT support for personalized assistance and detailed information tailored to your needs. We’re here to help!
Reviews
There are no reviews yet.